Rebirth of the Official Business Route

Su Jindong sat down and took two bites of food into his stomach. Until the meeting, he was really hungry. After chewing two bites, he almost chewed his tongue. He said: "During the meeting, I also heard some complaints. The environment outside, the company's internal There are some problems in the crab territory..."

This is an economic era where marketing is king. Even if Aida Electronics succeeds, it is to the utmost benefit from Zhang Ke's far-sighted marketing strategy. The self-expansion of employees in the marketing department is inevitable, and employees in other departments will naturally increase the importance of the marketing department in the company's overall situation. Fastest update of novel chapters

After Zhang Xie was transferred to Shin Kong Paper, he asked Yang Yun to be the director of the marketing department, and Lu Qingsheng, who was in charge of production, to the position of vice president. His actual approach was to place the marketing department in a relatively less important position. The above has exacerbated the imbalance in some people's hearts to a certain extent.

The stick can’t be swayed to anyone. After chatting in the box for a long time, Zhang Ke raised his hand and looked at his watch. It was already past eleven. Liu Minghui hadn’t called him at this time, and he was somewhat disappointed. , There is no need to wait any longer.

... against the dragon

The crescent moon hangs in the air, and the moonlight outside the car window is like the sea. In October, it is the true autumn in Haizhou. In late October, there will be a shower of autumn rain and a cool day. At this time, the night is just a little cool, but there is no chill. "Fiction" novel chapters are updated fastest

The window opened, Zhang Ke elbows the window, looking at the huge Xiangshan mountain in front of him. The light on the mountain is sparse, more like a huge shadow standing in front of him.

Yang Yun drove by himself and turned into Tonghai Road in front of Xiangshan to go towards Guanyang Town of his home: Zhang Ke asked Su Jindong to take his car back to the city.

The south cliff of Xiangshan is steep, and the only road circling to the gate of Xiangshan Forest Park halfway up the mountain is from the northeast corner of Xiangshan. There are a few shops at that intersection, neon lights are flashing, and it is very popular. Passing through Xiangshan Road, I saw two people talking in front of the door of a family at the intersection, with cigarettes in their hands. One of them is Cao Xinyang, director of the South China Office of the Marketing Department, and the other, Zhang Ke, is also very familiar with. He is Xie Zhan, the general manager of Kewang Electric who nearly broke Haiyu. The two of them probably drank too much in it, and came out to smoke and smoke to breathe. Nilong Dao

"..." Su Jindong looked at Zhang Ke, somewhat worried about his reaction.

South China is one of the most important market areas for Aida Electronics. As the electronics industry in South China is relatively well established, most of the DVD player manufacturers are concentrated in Huadu, Zhongshan, Guangzhou and other places, making the South China market the most competitive. The market share of Aida Electronics in South China has never exceeded the national average level. This is the main reason. Cao Xinyang is quite a capable person.

"I said, whoever thinks that he has mastered the channels has mastered the lifeline of the company, and I will never keep him." Zhang Yan spit out a relaxed sentence, "The efforts of Chint and Jincheng to establish Dikewang Electrical Appliances in the past two or three months. It's quite big. They want to dig out the people they need from Aida Electronics. It's quite normal..." These things can be thought of for a long time, and naturally there is nothing too unexpected.

Fu Jun didn't reduce his drive, and he left the room behind in a blink of an eye. Su Jindong still looked back with some worry. Cao Xinyang and Xie Zhan had already blocked the house from seeing, and thought that it would be easier to handle Cao Xinyang alone if he was unstable.

"I have considered before, is it possible to separate sales and marketing into two departments, let Yang Yun be responsible for brand operation, and set up sales companies by region under the sales department?" Su Jindong said.

"Establishing a sales company to appease the princes from all walks of life?" Zhang Ke smiled. Said, "This is a good way to appease the princes from all walks of life, but it is not necessary..." Zhang Ke's original intention was to suppress the princes from all over the country and set up a sales department. Although there is a place to relocate Liu Minghui, it will help increase the sales directors of the following regions. This is not the situation he wants to see. "The focus of the marketing department should be in the market headquarters, not in the various regions. A sales department should be established.

Just set up a sales branch under the marketing department to be responsible for the actual sales work. Sales are not that important in my eyes, even if the regional sales offices are abolished, it will not be a big problem. A provincial sales job. An ordinary sales engineer can assist the local distributor to do the job..."

The relationship between Aida and various channel vendors has always been that Aida is in a strong position, and the focus of the marketing department is to strengthen the position of the Aida brand in the market. It also strengthens its position in the minds of channel merchants. Sales has always been the focus of the marketing department.

Su Jindong saw that Zhang Ke did not agree to separate the sales work from the market and set up an independent department. He sighed slightly that Liu Minghui did not have much experience in brand operations, and it was impossible to immediately transfer Yang Yun to another position and let him replace Yang. Yun went to take charge of the work of the marketing department. As for how Liu Minghui should arrange it, it was not that he could suggest the place.

Zhang Ke looked at the night outside the window. He had not yet reached the city. The night outside the street lights was silver-gray, as if foggy.

"Other things are stable first," he sent Su Jindong off the car, and Zhang Ke said to him, "I didn't do what I should do today. Let's continue tomorrow."

The main reason for bringing the regional sales directors back to discuss next year's market was Su Jindong nodded and watched Zhang Ke and the others leave.

Early the next day, Zhang Ke asked Fu Jun to pick him up to Yilong Town. Before the meeting, he announced his decision to punish Xiao Yiqun, an employee of the South China Office of the Marketing Department. According to the letter, Cao Xinyang, director of the South China Office, and Liu Minghui, deputy director of the marketing department, were fined five hundred and one thousand yuan respectively in accordance with the company's regulations, which is a not-too-shocking end to the matter.

Su Jindong's announcement of the punishment decision is not considered a major punishment. The people below did not say anything, but it was impossible for the faces of Cao Xinyang and Liu Minghui to be too good-looking.

Zhang Ke cleared his throat and went straight to the subject, seeming to have completely forgotten what happened yesterday, and said: "Today we are going to discuss next year’s market designation, and a detailed plan must be drawn up before November. Can this plan be used? Aida Electronics will continue to win next year’s market reputation, and it depends on whether you can truly be called the elites in this club. "Everyone here knows that Zhang Ke’s level of market performance can be called, After listening to his words, of course there can be no complacency. Zhang Ke's expression slowed down, and he said, "This year Aida Electronics' sales are expected to be 4 billion. It is the result of everyone’s mutual encouragement. Next year’s sales target, I It is hoped that domestic breakthroughs will be made and overseas sales will be carried out more vigorously. We will strive to achieve sales of one billion yuan. Next year’s market designation will also be based on these goals. The budget for marketing investment will also be based on forecast sales. Basically, I think the domestic part can achieve 600 million yuan. In addition to the centralized advertising investment in the marketing department, it will also increase the investment in regional advertising. Regional advertising is divided into sales areas, and the total amount is controlled at two Within 100 million, the budget ratio between sales areas is determined by sales..."

When Zhang Ke reported such data, all the expressions in the audience were shaken. Nilong Dao

Aida Electronics’ marketing budget this year is nearly 300 million. At this time, 200 million has actually been spent. Most of them were spent by the marketing department. More than 100 million was invested in CCTV. Each sales area can control advertising. The budget is very limited and strictly controlled by the Ministry.

Next year, let alone double the overall advertising budget. Regional advertising is divided into sales areas. Listening to this, the company intends to increase the autonomy of advertising in various sales areas. Sales areas such as South China may be able to control 30 to 40 million advertising budgets next year. In today's society. The news that power can only be truly mastered only when we have mastered financial power, is naturally exciting.

"The CCTV bidding next month, we are bound to win?" Su Jindong didn't think too much about the sales area to control the advertising budget. He set aside such a large part of the advertising budget for next year. The natural goal is to point to the CCTV bidding king of the year. He has some Surprised, he turned his head to ask Zhang Ke. During this period of time, I haven't heard Zhang Ke mention this matter, thinking that Zhang Ke will probably give up next month.

"Well. Last year, the market shrinking of CCTV's Confucius Palace Banquet, I believe everyone here knows. If Aida Electronics wants to continue to compose the city's taste next year. You can't easily take away the aura of CCTV's banquet king." , Zhang Ke looked at Cao Xinyang with profound eyes. I wondered what Xie Zhan would talk to him last night, his eyes stopped for a moment on Cao Xinyang’s face, and then he continued to look at the faces of the people below, “Last year, we won the CCTV standard king at a price of 80 million yuan. This year It’s not so easy. First, our success will greatly encourage other DVD player manufacturers, such as Kewang Electric. Their recent marketing efforts have been very strong, and there are obvious traces of imitating ours. Maybe it will be The CCTV bidding king is interested. Second, this year CCTV may adopt a bidding method for open bids. The on-site bidding will be more intense. I am sure that next month there will be no bidding price of less than 200 million yuan, so we will do it. A budget of 250 to 300 million yuan..."

"Three memories..." Yang Yun said secretly, "Is it really necessary to use three hundred million to compete for CCTV's bidding?"

"Last year when we gave 80 million to CCTV, someone else gave me an account, saying that we had to send a Santana to CCTV every day. In fact, this person didn’t know that one Santana was actually worth 150,000. Two. Santana is almost the same," Zhang Ke said, causing a burst of laughter below. He paused and said, "We send two Santana to CCTV every day, but we have to drive two Cadillacs from CCTV every day. I'm watching I went to Cadillac to send Santana to CCTV..." The following laughed again, Su Jindong shook his head, smiled and said nothing. He also had big doubts about Zhang Ke’s decision last year. For the market, Zhang Ke was born. The ground is sharp, and others are far behind.

A smile hung from the corner of Zhang Ke's mouth, seemingly proud, and said: "Next year's market conditions will be more complicated. Because it will be more complicated, it is even more important to win the commanding heights of the CCTV standard king.

Of course, it is impossible to trade Santana for Cadillac anymore. I also want to drive two Cadillacs from CCTV every day, and at least one Mercedes Benz will be sent in every day... You know, China will always be the most important one in the world. The world, competing for this market, can't afford to spend too much, and we can always get enough profit from it. "

At noon at the company’s restaurant, Zhang Ke sat in a box with Su Jindong, Dong, Jiang Wei, Lu Qingsheng, Zhou Yiping, Yang Yun, Liu Minghui and others. Zhang Ke said to Liu Minghui: “If possible, in the market next year. The department sets up sales divisions and overseas divisions~www.wuxiaspot.com~ to manage all sales areas and expand overseas sales. Can you write a draft to me..."

"Huh?" Liu Minghui looked at Zhang Ke questioningly. "The morning meeting just mentioned that the local advertising is divided into sales areas. Shouldn't the advertising budget be handed over to each sales area?"

"Next year, we will increase the intensity of local advertising, but it is still under the overall control of the headquarters and the sales areas. It is impossible for such a large amount of advertising budget to be handed over to the sales area below to be responsible for it. Troubles will occur. The division is just for more precision and convenience." Zhang Ke said, seeing Liu Minghui's disappointment in his eyes, knowing that he would mistake his own meaning during the meeting. The establishment of a sales branch under the marketing department to supervise the work of each sales area is actually to downgrade each sales area. Naturally, it will not increase the financial power of each sales area, and let these princes of all walks of life support themselves.

Liu Minghui is now basically in charge of the three major sales areas in South China, Southwest and Central China. The advertising budget is controlled by the sales area, and he can control the advertising budgets of the three sales areas. The current advertising budget is assisted by Yang Yun to assist Su Jindong and Jiang Wei. Responsibly, this also involves the biggest power of the marketing department, and it is also an important reason why the marketing department has always been more powerful than other departments.

Think about the annual budget of a district in Xinwu City that is only six or seven billion yuan. Zhang Ke can understand Liu Minghui's disappointment.