Rebirth of the Official Business Route

What is the concept of 350 million, just five seconds after the news broadcast, so much money in a year?

The brilliant achievements of Aida Electronics in the past year have proved the value of the company's brand expansion in almost a short period of 5 seconds. Xie Jiannan is also convinced that the value of Biaowang is not only after the CCTV news broadcast. The five-second advertising period also means that the next year will have the right to speak in the entire industry. Not only will three companies in the same industry enter the golden advertising period at the same time, the most important point is that CCTV will definitely invest huge amounts for its own interests. Media resources hyped the concept of "Biaowang". Xie Jiannan heard this sentence from Liu Minghui: The hype of the concept of Biaowang is a necessary means for the operation of CCTV advertising resources, and it is a gorgeous work done by CCTV for their advertising resources. The public information resources owned by CCTV are unimaginable by other local media. Fastest update of novel chapters

These words were all heard by Liu Minghui from Zhang Ke. Of course, in order to promote himself in front of the new owner, he naturally took these understandings as his own insights. This is human nature and understandable.

Xie Jiannan also had to admit that although Liu Minghui was lacking in magnanimity, he had some insights on market operation more profound than him. Chen Jing also contacted Liu Minghui after flying back to the mainland from Hong Kong on November 5. She returned from studying at the Milan Bocconi School, the most famous business school in Europe last year. She has very rich theoretical knowledge, but the real market in China It also made her feel puzzled, and the advanced theoretical knowledge she learned could not effectively guide her practical work, leaving her with the shortcomings of useless use. After several exchanges with Liu Minghui, some issues became clear and benefited a lot. For Liu Minghui, an elite type who graduated from a second-rate university in China but grew up in the actual domestic marketing, he naturally praised him and recognized him in science. Wang's position as director of the marketing department. Naturally, it will be influenced by Liu Minghui. "Fiction" novel chapters are updated fastest

No matter what the need is, Liu Minghui will not promote Zhang Ke's image, and more owes Aida's current glory to Zhang Ke. Fortunately, he has recruited a group of talents that can be called industry elites. For production, Jiang Wei for finance, Zhou You, Yang Yun-including his Liu Minghui-for the market, Su Jindong governs the overall situation. The joint efforts of this kind of people have contributed to the current brilliance of Aida Electronics.

Xie Jiannan, Chen Jing, Xie Zhan, Zhao Jinrong, Zhao Siming, and others are all surprised by Kumho’s success. They can investigate all kinds of information about Kumho through various channels. This kind of investigation knows them well. Zhang Ke, however, has the haziness of looking at flowers in the mist.

Zhang Ke's words and deeds are too puzzling. He is still quite high-profile, with bodyguards, sports cars, and beauties of all colors; as a young man who has such a huge wealth behind the scenes. But it was too quiet.

The modern society is a deified and open society. It is impossible for a sane person to worship his kind infinitely, but they have to find a reasonable explanation for Kumho's great success. This has always puzzled them. Liu Minghui's remarks fit the answer they need most: Zhang Ke is a young man and a talented person, but his greatest success is that he is fortunate to recruit a group of people who are worthy of the elite in the industry.

Liu Minghui deserves to be the veteran who founded Aida Electronics. Zhang Ke can't deny this. Dong and Su Jindong were still invited to Haizhou from Anhui.

Su Jindong and Dong served as the presidents of the two companies respectively, and they both successively held shares in related companies. In less than two years in Haizhou, they became multimillionaires; Zhou You became the president of Xinguang Paper, although the annual salary was only 300,000. However, he has his own shares in Shin Kong Paper, Aida Electronics and other related companies; that's all right, the treatment of Jiang Wei, Yang Yun, and Zhou Yiping at Aida Electronics has caused Liu Minghui's innermost imbalance. Jiang Wei is the vice president in charge of finance and has received an equity incentive. Only from the calendar created by Aida Electronics, Yang Yun and Zhou Yiping both arrived at Aida Electronics later than him. At this time, they were also responsible for one. First-level department. It will happen sooner or later to get equity incentives. Take the current profitability level of Aida Electronics. Even a small part of equity incentives means millions of wealth.

At this time, Zhang Ke asked Liu Minghui to be in charge of a secondary department.

Liu Minghui who complains like this is indeed easy to arouse the sympathy of others. Chen Jing also thinks that Liu Minghui is only in charge of a secondary department is a bit too talented, not to mention Liu Minghui has made great contributions to Aida Electronics' today's brilliance.

Of course, Chen Jing’s contact with Liu Minghui was only a matter of the past few days, but the contact over the past few days has made her understanding of Zhang Ke more complicated: a young man with amazing business talents, with a handsome face, almost It can be called perfect, if not so narrow-minded. Zhang Ke's performance today disappointed her even more.

"That day, Zhang Ke rushed back from Hong Kong. What did you say in your office?" At the time agreed with Tan Xisong, Xie Jiannan stood up from the gray sand in the VIP room of the CCTV Media Center Building and asked Liu Minghui intentionally or unintentionally. In a word, her hand didn't stop, she handed the collected materials to Chen Jing and asked her to hold it for herself.

Liu Minghui's heart stunned. He remembered the words Zhang Ke said after closing the office door that day: "If I don't rush back from Hong Kong, how can the people of King Ke know how important you are to Aida? You do it for Aida. For such a big contribution, this gift, I want to give you..." After only half an hour of chattering, this kind of truth is naturally unable to speak the truth to Xie Jiannan, and others will not believe it. Liu Minghui smiled reluctantly: "It's nothing more than some words to stay, and in the end, there are some tears, Zhang Takitian's deeds, you must have seen it too..."

"Oh?" Xie Jiannan smiled, Zhang Takitian's performance seemed to indicate that Liu Minghui's departure hit Aida's sore spot.

"Will CCTV make concessions?" Chen Jing was not sure about the next bargaining with CCTV. She and Liu Minghui accompanied Xie Jiannan in the past to actually sign an agreement with the CCTV Advertising Information Department.

"That's certain," Xie Jiannan said confidently. He agreed with Liu Minghui's words: In a sense, CCTV hopes that the company that wins the bid can achieve miraculous market success than anyone else. , Let all enterprises across the country see the magic of CCTV advertising. He turned around and squeezed Chen Jing's tender cheek affectionately. "CCTV will never do anything to smash signs. This is the bottom line of CCTV. As long as you know the bottom line of CCTV, cooperation with CCTV is like a fish in the water."

Unfortunately, Xie Jiannan didn't know that his opponent this time was not Tan Xisong, director of CCTV's advertising information department. It is still Zhang Ke hiding behind.

CCTV has long intended to compensate the 13 manufacturers that won the bid in the morning, but the advertising resources to be compensated are also limited and need to be distributed among the 13 manufacturers.

If the other twelve manufacturers don't know the fact that they can still bargain in CCTV, CCTV will definitely give the bidding companies as much resources as possible, even without Xie Jiannan's own efforts.

Now, who of the 13 manufacturers don't want to get more advertising resources?

The crying children have milk to eat, and everyone has come to CCTV to grab the bidding king advertisement. This is a simple truth, how can they not understand it.

Tan Xisong also plans to take a look at the scene after handling the matter here, and the final speech is also ready. But the situation she saw made her want to go crazy. Each of the thirteen manufacturers seemed to seize the weakness of CCTV and refused to give in easily. Tan Xisong had to instruct to postpone the news conference scheduled at dusk, but with 13 manufacturers one by one, even if there is a month, it may not be possible to talk about it. In the end, the director pro-dated the board and urgently removed some of the secondary prime advertising hours that were originally scheduled for the afternoon bidding, and increased the compensation for these manufacturers, but the specific compensation must be determined by the CCTV Advertising Information Department. If the manufacturers do not compromise, the station Would rather scrap the bid.

Of course, CCTV has such a big confidence. It also stems from Tan Xisong's lunch with Xie Wanqing at noon. Xie Wanqing expressed doubts about the financial strength of Kewang's winning bid, implying that Kewang Electric could not afford to cooperate with CCTV once. Aida Electronics is willing to take over and cooperate with CCTV. According to the cooperation plan last year, Aida Electronics can bid more than 200 million yuan.

Well, with the current situation, Tan Xisong would not have no doubts about Aida Electronics. However, the senior manager of the marketing department of Aida Electronics brought people to Kewang Electric. This is also a fact, and it does not mean that other manufacturers do not have smart people.

Tan Xisong could only forcefully request Kewang to accept the cooperation plan between CCTV and Aida Electronics last year. Otherwise she will not be able to appease the situation today.

Yes, it is the cooperation plan between CCTV and Aida Electronics in 1996. However, Aida only paid less than 80 million yuan for this purpose, but Kewang has to pay 350 million yuan a year later. This is far from the expectations of Xie Jiannan and others. It was delayed until 5 o'clock in the afternoon, when CCTV regressed in terms of payment methods.

In the cooperation plan with Aida Electronics, the advertising fee is paid monthly, and Kewang pays 80% monthly, and the balance will be settled before the next advertising investment conference. This plan can only slightly alleviate the early stage of Kewang.

CCTV is not afraid of any company that will fall back on its debts. Of course, if this company goes bankrupt, this problem can only be left alone.

Kewang let go, and the remaining twelve manufacturers all have reference standards. CCTV compensates for more advertising resources than they thought, and they are very happy to sign the final agreement.

Tan Xisong breathed a sigh of relief, wiped his sweat, but was thinking that next year’s advertising investment conference should prevent this situation in advance. Last year, I was caught off guard by Aida Electronics, but this year we came together to shake up the sky, but I didn’t know it would be. One of Taili's excuses to remove her from the throne of the director of the advertising and information department in the future.

Tan Xisong couldn't rest either. The investment promotion conference in the afternoon had come to an end, and she didn't take care of it at all. A deputy director would take the seat, and she would start arranging the news conference.

Xie Jiannan, Liu Minghui, and Chen Jing returned to the VIP room specially prepared for them by CCTV. After a while, Xie Zhan and Yu Ping came back from outside. Xie Zhan cursed and said, "That kid who hasn't even grown up with the bird's feathers." , I really don't know what they are thinking..."

"What's wrong, they've been there all afternoon?" Xie Jiannan asked in surprise, and Aida could not completely give up CCTV's advertising resources.

"They did it. At 8 o'clock, there were 30-second commercials between the beginning and the end of the TV series. They were the first to raise a placard and directly quoted 26 million yuan. It's a **** thing. No one raised a placard to compete with them. ; Next, Shinco Electronics also raised the placard. It directly shouted a half-high land price code, and no one competed with them. In addition to the eight o’clock TV series opening and ending credits, Aida Electronics also won the sponsorship of several CCTV columns. They also took one of the sponsor advertisements for the Spring Festival Friendship Party. However, at the investment promotion conference in the afternoon, the **** atmosphere in the morning was completely absent. CCTV land money is still low." Xie Zhan went to the venue in the afternoon to stare at what Aida Electronics had. Seeing the coldness and coldness of the meeting place in the afternoon, remembering that King Ke almost rushed out of the siege in the rain of broken corpses in the morning, the excitement of the queen winning the bid was immediately washed away by half. It's not that he doesn't understand the reason-the most powerful manufacturer is no longer there. The silence of Aida Electronics in the morning not only puts a lot of psychological pressure on the people of Kewang, but also puts a lot of pressure on other manufacturers, plus the relative advertising resources in the afternoon auction. Rich, when Aida makes a high price, it expresses a very strong *. Natural people are not willing to come out to compete with Aida. It is not that he does not understand these principles, but he is a little unwilling.

Xie Jiannan patted Xie Zhan's shoulder lightly. Said: "Zhang Ke is difficult to deal with, and you didn’t know about it the first day. The next step is to cheer up. There are too many things to do, and to prevent Zhang Ke from stumbling behind him. I don’t think everyone will be relaxed during the next period of time. I say so. I am also vaccinating everyone. Don’t blame me for forcing you to be too tight.”

Xie Zhan said, “I’m going to deal with the market. I’ll get rid of it. I am responsible for increasing the monthly output to 100,000 units a year ago, but at least the funds are still lacking. Haizhou’s spare parts dealers are **** with Aida. You can buy things if you wear a pair of trousers, but all require payment in advance, not to mention suppliers such as Skoppers, Sony, and Philips, so we can't spare a cent in the procurement process," Xie Zhan mentioned. When he used to make a learning machine, which supplier did not give him more than three months of payment? However, Aida Electronics trades cash spot with these suppliers. At this time, Kewang can be more powerful with suppliers than Aida. "If you purchase parts and accessories one month in advance, it will take up one more month of our funds. Flow, that is to say, this one hundred million, you have to prepare it for me immediately, the output will increase to 200,000 units in the future, and the working capital for production alone will be four hundred million..."

The whole machine assembly manufacturer is similar to the concept of the "cottage factory" ten years later. In fact, there are also the so-called "door panel factory" and "cottage factory" at this time, but they are not widely known. Investment in fixed assets is quite limited, but the demand for liquid funds is relatively large. If Kewang cannot obtain funds from suppliers, the pressure on funds will be even greater. Chint and Jincheng jointly established Kewang to produce video disc players. Together with Xie Zhan’s personal funds and Haitai’s investment, the total capital is less than 100 million. Xie Jiannan plans to do a big job and invite Chen Jiashan to invest. Two billion. The Xie family holds 49% of the shares, Daya Group holds 20%, and Jincheng holds approximately 31%. A total of 200 million lands were injected before and after. In addition to the necessary investment in fixed facilities, the main funds and previous profits were invested in channel construction and market promotion. The production liquidity required for one and a half months was about 30 million, and there were 8 left. Ten million working capital, Xie Jiannan firmly held it in his own hands.

In order to support the development of the electronics industry in Haizhou, Zhang Ke not only provided technical support, but also prohibited financial default on the supplier's payment. In addition, when selecting a supplier, in addition to inspecting the quality of the final spare parts, it also participates in the supplier's production management—the managed supplier cannot guarantee the stable supply of reliable quality products—promoting the supporting manufacturers Upgrade with Aida Electronics.

In addition to the two core components of the decoder board and the movement, Haizhou has formed a complete supply chain of spare parts. If Kewang does not rely on this spare parts supply chain, it will go to Guangdong to find spare parts suppliers. The supply cycle will be extended by five to seven days, transportation and business costs will increase, the quality control of spare parts is inconvenient, and additional costs will also increase.

With the help of Haizhou’s spare parts supply, Xie Jiannan stretched out a finger against his chin and said, “You said that the supplier wears a pair of pants with Aida. It’s okay to say that the output was low in the past, but it will be different in the future. In case Aida scans the goods from these suppliers, even if it will just sweep away the most common screws, it will be enough for us to cry for a few days. We can’t just rely on the local supply in Haizhou, Zhongshan, Guangdong, we also need to quickly improve..."

It’s been more than a year since Chen Jing returned from school. She wanted to work at Haitai, and later stayed in Daya to help her father Chen Jiashan participate in the brand operation of Daya Group. Daya Group has its own set of self-recognized mature routines in brand operation. Chen Jiashan just let Chen Quietly went for an internship, and did not allow her to dictate any reforms, thinking that her experience is not enough to cope with the complicated domestic market. It was probably just these few days that she really realized the dangers of business war.

Xie Zhan said: "This, I know, it's almost done, I will take the time to go again, our weakest place is still on the circuit board, Aida designs and produces the circuit board by itself..."

Regardless of the decoder board and the movement, the circuit design and the control of each system can be said to be the most important technical activity in the video disc player industry. The main quality problem of the video disc player lies in the rationality of the circuit design and the stability of the circuit board.

In order to monopolize the production of decoder boards and movements, Skoper and Philips sell decoder boards and movements at the same time, UU Read www.uukanshu.com also sells circuit design and system control solutions that match the decoder boards and movements. , Almost including several mainstream DVD players in the current market. There are also specialized electronics manufacturers that produce circuit boards for DVD players. Haizhou also has them. Although Aida Electronics does not need circuit boards, there are even redundant circuit boards flowing out. In addition to Aida and Kewang, there are more than a dozen DVD player assemblers in Zhou. It is believed that after Kewang wins the CCTV standard, there will be more DVD player assemblers in Haizhou.

The production of DVD players has been simplified to the point where they can be produced as long as they have the funds to hire two or three migrant workers. The simplification is simplified, but the consequences are also obvious: it will suppress the enthusiasm of the DVD player assemblers to invest in technical research and cause the production cost of the DVD player. The rise.

The Technological Research Institute, established by Aida and a joint venture, also makes a profit by selling system control solutions that match the decoder board. Although the profit cannot be compared with Aida Electronics, no matter how thin the mosquito's legs are, there is still some money to be scraped off.

Xie Jiannan also has to admit that Aida Electronics has a strong strength in system control programming and circuit design, and also accepts that Aida Electronics has a certain cost advantage in this, but he does not believe that this is a key factor in the current market competition. However, Kewang does need to strengthen some in this regard.

After all, King Ke is behind Aida for a whole year, and the shortcomings are everywhere. Xie Jiannan will not lose confidence because of these.