Rebirth of the Official Business Route

In the past two years of Xin Huanqiu Electric's high exhibition, the exhibition of home appliance chain enterprises T[, like Haitai Electric, although the exhibition is restricted by Shengxin, it has also exhibited 18 stores in Donghai Province and neighboring provinces and cities. Professionally provide mobile e-book/e-book download

Up to now, these home appliance chain enterprises and Shengxin Global Electric have jointly divided the domestic market extensively. The next expansion will take into account the direct competition from other home appliance chain enterprises.

In the past two years, Shengxin has expanded with the support of huge capital, and home appliance stores and stores are distributed in large and medium-sized cities across the country. Shao Xinwen is also soberly aware that high expansion will cover up some serious defects in management. He has adopted Some measures have been taken to make management adjustments, but this will take time. He neither wants to expose some fatal flaws in the brutal competition with other home appliance chain companies, nor does he want to slow down the pace of expansion at this time. Fastest update of novel chapters

Zhang Ke’s suggestion is straightforward: “For the time being, to avoid direct competition with other home appliance chain companies, but without stopping the pace of expansion, then open a mobile phone store in a city where Shengxin has not yet expanded-most domestically. Home appliance chain companies still don’t pay enough attention to the sales of mobile phones. Being a store that specializes in mobile phones can avoid direct competition and allow Shengxin's tentacles to continue to extend. Moreover, the scale of mobile phone franchise stores is relatively small, which is convenient to operate..."" Novel" Chapter of Novel Fastest update

"You don't forget the benefits here..." Ye Jianbin said with a smile.

With a slight smile, mobile phones are currently Aida’s main business in China. Under Zhang Ke’s suggestion, Shengxin set up mobile phone sales counters in its home appliance stores last year, and then continued to develop mobile phone direct-sale store business. The formation of a complete mobile phone marketing system across the country will also directly promote Aida's mobile phone business.

"Even if I am a little selfish, can you deny that my idea is actually not bad?" Zhang Ke asked Ye Jianbin back.

Ye Jianbin spread his hands and asked Zhang Ke's shy rhetorical question. He really didn't have a good answer.

In October last year, the total number of domestic mobile communication users reached the 10 million mark after nearly ten years of accumulation. However, in the past year, the number of new domestic mobile communication users reached 10 million. An explosive exhibition in the domestic digital mobile phone market.

Currently entering the golden age of the mobile phone industry, Shengxin should not continue to open home appliance stores extensively for the time being. Management rectification and reflection are necessary. Shengxin relies on existing resources to develop in cities that have not yet been involved. The mobile phone franchise business is undoubtedly a good choice.

Zhang Jian Ye Jianbin and Shao Xinwen frowned and thought, and said with a smile: "Come on, I don't believe you didn't consider this issue. In the past year, the mobile phone sales counter of Shengxin Home Appliance Store has sold more than 80 mobile phones. Wan Bu, contributed nearly 300 million yuan in profit to Shengxin. What kind of home appliance sales is comparable to the profit on mobile phones? If you don’t consider the questions, it shows that you are not qualified in corporate strategic management..."

Shao Xinwen smiled. Said: "It's hard to pretend in front of you..." The mobile phone franchise store model. Zhang Ke proposed it last year. And after the domestic mobile phone market becomes bigger. 6 Continued Some cities have appeared in the sales model of mobile phone sales venues. It's just that they are all in the early stage of the exhibition.

"Tell me about your core issue. How can there be so much time to circle with you here? It only took 30 minutes for Secretary Liu to give a speech here..." Zhang Ke scratched his ears. He raised his head and looked at the high horn on the lamp post on the front wall. In the Kewang factory area. A two-lane tunnel is separated from the Aida factory area. Liu Wentao's impromptu speech is still being broadcast in the tweeter. He asked Ye Jianbin suspiciously. "Could it be deliberately?"

"What deliberately?" Ye Jianbin was a little puzzled.

"Tweeters. Are you trying to brainwash the employees of Kumho?"

"Maybe. Maybe we know that we are in Haizhou today."

"Is it for showing us some color?" Zhang Ke laughed blankly. "Then Shengxin moved a little bit more this time. That's right. How much is left of Shengxin not expanding to cities above Grade II?"

"What do you mean by how much is left?" Shao Xinwen said, "Except for East China, in other regions, except for the flagship store in central cities, almost no other cities are covered. Only the second-class cities are counted, and there are almost 100. ..."

"That is, relying on the flagship store resources in the central city, to show mobile phone stores in the surrounding cities above the second category, and draw up a plan for one hundred cities and one hundred stores," Zhang Ke said excitedly, "They invited 60 or 70 stores for today's listing ceremony. The media remember it, I think you are here to announce this plan, I will lend you the venue, and then let the marketing staff pull over the media records of Kewang to kill their ambition!"

"Haha..." Chen Xinsheng smiled. Even if King Ke received Xia Electronics' capital injection, he would not be delusional to shake Kumho's position. Zhang Ke's mischievous behavior was just to mock at this time when he was standing in the branch. Of course, the guys behind Wang expressed their dissatisfaction with Liu Wentao's high-profile entanglement with King Ke when he first arrived in Haizhou.

"Now let's discuss it verbally. There is no written document. What if the media asks them?" Shao Xinwen asked.

"You are on the stage Hu Biao, anyway, it is the media propaganda, you can also boast in Haikou, where there are hundreds of cities and thousands of stores, there is always a gap between propaganda and implementation. This is the national condition."

Hearing what Zhang Ke said, Ye Jianbin, Chen Xinsheng, and Shao Xinwen all laughed. Zhang Ke deliberately added to the minds of those next door.

Ye Jianbin tapped his forehead and said, "For the media, Aida is still attractive. If this project has nothing to do with Aida, wouldn't it be weird to hold a journal here?"

"Haha," Zhang Ke pointed at Ye Jianbin and laughed, "The fox's tail is exposed! Going around, don't you want to get your idea here?"

Ye Jianbin spread his hands and said with an aggrieved appearance, "I was also dragged by Xinwen..."

"I have indeed considered the question, but I have not considered that it should be launched in all the second-class cities at the same time. The scale of my initial consideration is much smaller and the funds used are only, which will barely cause a big impact on Shengxin's capital chain. "Shao Xinwen betrayed Ye Jianbin honestly." Jianbin saw my plan and said that the scale was too small..."

"I'm not exaggerating enough to occupy all second-tier cities at the same time," Ye Jianbin laughed. "One hundred cities and one hundred stores, the name sounds pretty straightforward. Let me say it costs 500 million. Sheng Xin squeezed out 200 million at this time. It’s already at the limit, but I asked Xinwen to change the plan according to the standard of 200 million. I didn’t expect your confidence to be stronger..."

"It's three hundred million," Zhang Ke scratched his head and asked Chen Xinsheng, "Adana

Money? "There is no shortage of money, but Kumho Corporation has established its own 37 investment criteria. The industries under Kumho's original system should occupy as little as possible the funds of Kumho Corporation to avoid putting additional pressure on the capital of Kumho Corporation. .

Chen Xinsheng said: "Three hundred million, the problem is not big..."

At this time, the Aida Group’s net profit is over 300 million in one month. Although the investment in the research system is huge, there is also a process of continuous investment. In the short term, the additional expenditure of 300 million will not cause additional to the Aida Group.

Ye Jianbin rubbed it and said, "This has become the plan of Shengxin and Aida, and the media will have a hot spot for hype. In this way, the proposed plan can be changed casually to deal with the media, and the memory will be fooled before talking."

Chen Xinsheng asked: "Is it really going to be a meeting?"

"Of course," Ye Jianbin said with a smile, "it's always going to make them feel awkward as if they were stuffed with thatch."

Chen Xinsheng smiled and called Yang Yun and Lu Qingsheng, who was in charge of the mobile phone business of the Aida Group, to find out. They were acting as if they were acting, and they should be decent.

Only counting the advertising volume of the disc player business, Kumho’s Aida Group is comparable to Kewang, but Aida has launched two batches of six new mobile phones this year. Each time, it will focus on the main models and focus on the mobile phone business. The advertising volume of Aida is much higher than that of the disc player. Adding to the advertising of some other branch products, Aida’s advertising investment in product promotion and brand promotion is much higher than that of Kewang. This has not yet calculated the Xiangxue in the Kumho system. Advertising investment by companies such as Hai, Shengxin, and Xinguang. Subsidiary companies still don't pay much attention to brand building. Although their products are rich and brands are numerous, the total amount is still far less than that of Kumho products that have not yet entered the Chinese consumer market. Of course, the advertising investment in China is even less.

The intimacy between companies and the media is directly affected by the amount of advertising. A media company takes millions and tens of millions of advertising fees from companies under Kumho every year, and Aida’s marketing department informs them that an important event will be held. The meeting needs their cooperation, and they will never refuse it easily-besides, every big move of Aida in recent years means that an important financial news comes out.

At the venue of the opening ceremony of the joint venture of Xinkewang, some media reports received a notice from Aida marketing staff that Aida would hold a recording meeting after the ceremony on Kewang’s side, although Aida’s record does not conflict with this side. , But there is a memory that makes me feel a little sullen.

Of course, in addition to the opening ceremony of the new technology king, in addition to the Haizhou Municipal Party Secretary Liu Wentao, Huaxia Electronics President Ge Jiande, Mitsui & Co., Ltd. President Hiroyuki Nakamura, Chairman and President of Xintong Bank Ren Botong, and Liu Danian, Deputy Director of the Donghai Provincial Economic and Trade Commission The others are all people with status and status, and the reporters can still wait patiently for the meeting to finish here before leaving; however, the impatientness on their faces has gradually become more obvious.

Some people just started a small business in the audience, and talked about it: "After Kewang obtained the capital of China Electronics, the registered capital exceeded one billion. There are not many companies in China. Let's talk about the identities of Ge Jiande and Chi Zuo Xiuzang. Here, for today’s ceremony, even if Governor Li Yuanhu has no time to attend, the deputy governor will always come. Why is there only the deputy director of the Economic and Trade Commission in the province coming down? Seeing that deputy director’s face, it seems that the boss is reluctant? Haizhou has the municipal party committee secretary present. Although the weight is enough, how about other officials, does Haizhou have almost important or more important economic activities to participate in?"

"Did the brother just enter the industry or just follow the news of the financial line?" There is a note next to it, and I can't listen. "The grievance between Aida and King Ke is not a secret in the industry, this one in Haizhou City. The new secretary may not know the bottom of the water..."

As soon as it was announced that it was entering the free question-and-answer period, some people left the scene. Everyone sitting on the podium looked at each other. Xie Jiannan has experience in this. At the dealer conference after Kewang was awarded CCTV in 1996, A large number of media notes were given to Aidala at the venue.

Zhang Wei’s advice is to maintain the unity and stability of Haizhou. Yang Yun specifically asked Yang Yun to come and invite Liu Wentao, secretary of the new municipal party committee, to attend the meeting at Aida, at least to maintain the unity and stability of Haizhou before the media. Ge Jiande and Liu Danian, deputy director of the Provincial Economic and Trade Commission, and Ren Botong, chairman and president of the China Information and Communication Bank, also invited over. Superficial perfunctory is also needed; he ignored Chizuo Hidezo and Nakamura Hiroyuki, and Xie Jiannan naturally did not follow. Seeing the excitement, other characters like Lin Xue, Wang Haisu, Zhou Xingdong, etc. were directly ignored, and they would just follow along without being rejected.

Ge Jiande and Liu Wentao could think that Kumho suddenly held a memorial meeting for the purpose of demolishing the side of the station here, suppressing the anger in their hearts. They are doing a lot of fanfare today, but also want to show Kumho good-looking-these years will always be better than others, Ge Jiande, Liu Wentao I also wanted to see what Kumho could do this time, so I didn't refuse to participate in Aida's meeting.

Zhang Ke and Ye Jianbin were too lazy to talk with Ge Jiande, Liu Wentao and others. They left the factory early. Ge Jiande and Liu Wentao remembered Aida's factory. Only Chen Xinsheng, Shao Xinwen and others came forward to preside over the meeting and announced that the "expected cost of one billion yuan" Shao Xinwen’s in-depth thoughts on the topic makes this city too rough, but the so-called “costing one billion” pertinence is too obvious. Liu Wentao is listening Yang Yun, the president of Aida's marketing department, read the press release and couldn't help but snorted, but Ge Jiande obviously felt the pressure on him from this plan.

With the three companies of China Electronics and the company under the brand of Kwang Hi-Tech, the sales network of the original post and telecommunications system, the total sales of mobile phones are only slightly higher than that of Kumho. This year, the State Council established the Ministry of Information Industry. On this basis, the telecommunications industry is further required to "break monopoly and introduce competition", and the joint plan of Kumho and Shengxin will significantly strengthen the sales capacity of Aida mobile phones in the terminal market. Open, Huaxia Electronics' face is even more ugly. ############################################## ################################

Eight thousand words were updated first, and the debts from the previous two days were slowly repaid.

Brothers should have a new monthly pass too, right? (To be continued, if you want to know what's going on, please go to Section 6. More, support writing, support genuine reading!)