Rebirth of the Official Business Route

Oak Park leads the display technology laboratory by Singapore Chinese Zhang Zhenheng, who is a senior researcher at Sharp Corporation sRs in Japan. In the laboratory, he showed Ye Jianbin and other Kumho core management members a prototype of a color-screen mobile phone using color sTn technology. (

In Zhang Ke's view, the color, brightness, and resolution of mobile phone screens are not satisfactory. Most of the color screen mobile phones that he is familiar with in 2002 and 2003 use color sTn technology, which can display the highest resolution achieved. In order to meet such requirements, the laboratory has a long way to go, and the samples taken out at this time have a long response time, the screen is thicker, and dynamic images cannot be displayed. Fastest update of novel chapters

Compared with Zhang Ke's harsh eyes, no one else has seen the appearance of mobile phones four or five years later-they were all surprised to see the color-screen mobile phone samples taken out in the laboratory. Ye Xiaotong picked up the prototype and couldn't put it down, and asked Zhang Ke: "What good things are still hiding in the laboratory? When do you plan to bring this kind of mobile phone to the market?"

"Push it to the market early," Dong took the prototype in Ye Xiaotong's hand, for fear that she would "shy" take the prototype out of the laboratory, "Even Sharp may not dare to say that their technology has matured to the commercial stage... …"

Zhang Ke smiled. He knew clearly: It will take a year or two for the color sTn technology to mature in the laboratory. The early introduction of products with crude technology will do a lot of harm to the brand, even if the technology is mature. When it will be introduced to the market, it depends on the timing. If you introduce a novel technology to the market too early, you may not be able to achieve commercial success. The better choice for more high-end color screen and touch screen mobile phones is to use TFT (thin film) LCD screen, which has good brightness, high contrast, strong sense of layering, bright colors, and the response time is only one third of that of color sTn LCD, but at this time TFT Liquid crystals have the disadvantages of high power consumption and high cost. "Fiction" novel chapters are updated fastest

Of course, there is the oLed organic light display that is more high-end, which will be the goal of the joint struggle between the Technological Institute of Optoelectronics and the laboratory in the Oak Park.

Of course, color sTn LCDs have always been in the market for low-end electronic products. After all, the cost is low. Under limited conditions, Kumho will not give up the development of color sTn technology; the benefits in the low-end market are also Will be enough to make up for the cost of training the technical team. Kumho does not have TFT thin-film liquid crystal technology, but the technical research team must first exercise. It cannot be said in an absolute sense that Kumho does not have TFT thin-film liquid crystal technology. Zhang Zhenheng, a researcher in the display technology laboratory, has been a senior researcher in Sharp’s sRs laboratory for a long time. He went to Kumho Oaks to restore what he had mastered in Sharp. TFT thin film liquid crystal technology-laboratory technology reduction is normal in the industry. As long as it does not produce or sell, there will be no legal disputes. The production of TFT thin film liquid crystal displays requires patent authorization.

Zhang Ke does not believe that Kumho can obtain authorization from Japanese electronics manufacturers on the latest technology of thin-film LCDs at this time. Even if it can obtain the equipment and technology eliminated by Japanese manufacturers, it will take many years. However, several Korean electronics companies have long since Japan has acquired the next-generation technology and production line, and independent technological development has continued for some time.

Thinking of it, Zhang Ke beckoned Xiao Jincheng, let him come closer, and said: "Hyundai Display Technology Co., Ltd., overseas departments should keep an eye on them. You might as well start contacting them now..."

Xiao Jincheng nodded. Under Zhang Ke's instruction, Kumho has long been eyeing the third-generation thin-film liquid crystal display technology in the hands of Hyundai Display Technology Co., Ltd., Zhao Wen, the head of the branch in South Korea, and Aida Jingping Electronics Some of the engineers and technicians in the Display Technology Laboratory of the Co., Ltd. and Oak Park are all employees laid off by Hyundai Display Co., Ltd. during the economic crisis; color sTn LCD is only suitable for small screens and large screens even though the dynamic display technology is difficult. For displays and even LCD TVs, TFT thin-film liquid crystal technology will be the mainstream in the next ten years.

Next. Dong, Tan Yunsong and others also showed Zhang Ke, Ye Jianbin, Sun Shangyi and others the achievements of Oak Park Laboratory's integration of digital radio, digital audio playback, pda and other technologies with mobile phone products. The prototypes of radio phones, music phones, and pda phones all use a dual-core architecture with a baseband chip and a microprocessor in hardware. Some technologies have matured. Such as digital FM radio technology, digital audio playback technology; some technologies are still very rough. Operating system programs for handheld computers. The prototype has just begun in the laboratory. But the integration of these digital technologies and electronic products is a long-term process that requires continuous investment.

Next. Cheng Hanzhang also reported to Zhang Ke, Ye Jianbin, Chen Xinsheng, Sun Shangyi and other members of Kumho's core management team the phased results of the ess laboratory in the development of mobile phone baseband chips.

"Ah..." walked down the circle. Ye Xiaotong, these previous contacts

Da Group's technology is confidential. The mouth is wide open. "Oak Garden plans to invest 4 billion in the research system. It turned out to be spent in these places!

"The previous investment of 4 billion is not counted. Continue to invest in research. Next year will not be less than 15% of sales. The next year will not be less than 12%. From the third year on, this ratio will remain above 10%... …"

"15% of sales?" Chen Mo has been working in Xiangxuehai after graduating from university. From technicians to assistants of workshop directors to workshop directors and deputy section chiefs of the technical department, he has been working as the director of the former Xiangxuehai Refrigerator Factory of the joint venture. Aida Electronics is in the holding of Xiangxuehai Holdings. Under the recommendation of Tao Xingjian. Chen Mo became the deputy general manager of Xiangxuehai Electric. After the group company. Served as Group Vice President and General Manager of Xiangxuehai Industrial Park and General Manager of Technology Research Department. strong ability. The age is also very young. Only thirty-four years old this year. State-owned enterprises are not uncultivated. But the field of vision is subject to some limitations after all. He has little contact with people here. I am even more unfamiliar with the Aida Group, the core enterprise of Kumho Land. In the past two years, Xiang Xuehai has also invested heavily in technology research. even so. It is also far from reaching the standard of sales.

Zhang Ke smiled, looked at Chen Mo, and said: "The white goods industry is fiercely competitive, and profit margins are not particularly high. Because of this, for the more competitive market, technology will always be able to lead. One of the core factors of sustainable survival, Xiangxuehai’s technology exhibition, the integration of products and digital technology, I think you will have to re-form a plan when you go back, and you can discuss it at the next meeting..."

Other members of Kumho’s core management who were not familiar with Aida’s business before can fully judge that Aida Group’s choice is a desperate strategy, which is a strategy focusing on the integration of digital technology and mobile phone products, even if it is in front of you. What seems to have great market potential also looks like a derivative product of this strategy; Zhang Ke's suggestion for Xiangxuehai's future exhibition is also a high-investment exhibition strategy in the integration of digital technology and home appliances.

Zhang Ke clearly knows that digitization is the mainstream trend of the electronics and electrical industry exhibitions in the next ten years, but that mobile phones will be the largest market for consumer electronics in the future. In another eight years, to 2006, mobile phones in the global market Annual shipments will exceed one billion units-the firm choice to develop the strategy of integrating digital technology and mobile phones as the mainstay is the only one that can catch up with the international electronics giants in a short time.

For people like Chen Xinsheng, Su Jindong, Dong, and Tan Yunsong, choosing this strategy has the tragic spirit of desperate, unsuccessful, benevolent. In case of a setback in the mobile phone business, Aida Group is also on the road to global competition. Will definitely endure trauma that is extremely difficult to recover.

After visiting the Oak Park Experimental Park, the official schedule of this senior manager meeting is over. There is no farewell dinner, and it is not a leisurely person. After three days away, I don’t know how many backlogs will be dealt with when I go back. I can leave the building overnight. They all left by car, and those who stayed in the building were not allowed to be free.

Sun Shangyi, Ye Jianbin, Ge Mingde, Jiang Wei and others all returned to Hong Kong by night plane. Zhang did not let Xiao Jincheng rush back to Hong Kong, leaving him, Chen Xinsheng and Tao Xingjian.

Both Aida and Xiangxuehai must pay the overseas market to the overseas product operation department of Kumho Corporation under the leadership of Xiao Jincheng to develop. In the overseas market next year, in addition to developing North American and European markets with flash drive products~www.wuxiaspot.com~ Aida's mobile phones and Xiangxuehai's refrigerators, freezers, washing machines, air conditioners and other products will focus on entering the Southeast Asian market next year.

The economic crisis induced by the Asian financial turmoil has lasted for a full year and a half. At the end of 1997, many people were still confident in the economic recovery. In the past year, even Russia has been on the brink of economic collapse. Southeast Asia’s economy seems to be even more There is no light at all.

The sales of Aida disc players in the Southeast Asian market have also continued to be weak, and the mobile phone business is only slightly better in areas with strong economies such as Singapore and Hong Kong. This is a bad side. On the other hand, the economies of these regions have suffered setbacks and marketing expenses have dropped sharply. , Japan, Singapore, Hong Kong, Taiwan and other regions with strong economies have dropped by nearly half compared to before the economic crisis. In regions such as Malaysia, Thailand, and South Korea that have suffered more, media advertising prices are even less than one-third or four of those before the economic crisis. One part. This is the darkest period before dawn, when a large number of media advertisements are bought out at a price of less than one-third or even lower, and next year will be a large-scale attack on the Southeast Asian market.

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