Rebirth of the Routine King
Chapter 207 The Way of Business
Next stop, Wang Yan naturally went to a milk tea shop.
I haven’t seen it for a few days, and the milk tea shop has changed a lot, at least from the exterior decoration, I can see a fashionable atmosphere.
As soon as Wang Yan walked in, the leader of the decoration team, Lao Gao, recognized him immediately, and then said with a smile on his face:
"Boss, college student, you are finally here! It will be almost completed today. You just want to see if there is anything you want to add."
Wang Yan handed over a cigarette with a smile and complimented: "I still trust Master Gao's craftsmanship and character. Well, I will also symbolically check..."
Then, he walked around and looked at his 'territory'.
The decoration style of this milk tea shop basically does not deviate from the current aesthetic framework, but it also adds some advanced ideas that Wang Yan thinks.
For example, a 32-inch Changhong color TV is placed right in front of the lobby, allowing customers who drink a cup of milk tea to enjoy a super discount on watching a movie.
Of course, there are also students who don’t like watching movies and focus on falling in love, so Wang Yan added an extra floor to the super-high first floor.
This level pays more attention to privacy and is admittedly exclusive to VIPs.
Wang Yan spared no expense on the decoration. The original estimate of more than 30,000 yuan was spent more than double!
This is just the hard decoration, plus kitchen equipment, lighting, water and electricity, membership system, etc., the total investment is about 150,000.
After hearing this figure, even Zhang Chao was a little surprised. You must know that his investment in the new store in Chuanhuiqiao was only more than 200,000!
.......
The staircase connecting the second floor is to the left of the kitchen. Wang Yan slowly climbed up the stairs.
The decoration boss saw that Wang Yan's walking posture was a little strange, as if he had ankylosing spondylitis.
However, he did not ask and slowly followed behind Wang Yan.
The space on the second floor is far less spacious than the first floor, but it is even more luxurious.
Each small table has a two-person leather seat, and there are frosted glass partitions on the other three sides. What's even more exaggerated is that there is a super VIP box at the innermost side.
Specifically tailored for those rich second-generation students who love to show off!
Although it is just a small milk tea shop, Wang Yan's considerations are extremely comprehensive.
Low, medium and high consumer levels are all covered!
Even the decoration boss Gao who was following behind him smiled and complimented: "If this shop were opened in a commercial street, it would definitely be full every day!"
Wang Yan smiled and said: "Master, please don't underestimate the spending power of college students!"
Lao Gao looked startled and hurriedly corrected him: "I'm not saying that it would be bad if you opened your business here. I mean, if you open your business outside, your business will definitely be better."
Wang Yan didn't care about the difference, nodded and said: "Very good, I'm very satisfied...Master Gao, you can settle the balance later. I'll come back later and I'll give it to you later."
Let me tell you, I will treat you all to dinner tonight and thank you for your hard work for so many days."
Lao Gao was stunned for a moment after hearing this. Out of his simplicity, he quickly replied: "No...there's no need to spend any money."
Originally, based on his own thinking, he would be thankful that the young boss could successfully settle the balance without deliberately seeking trouble.
He has been doing decoration work for half his life, what kind of customer has he not seen?
Some customers pretend to be generous in the early stage and say nice things, but in the final acceptance stage, they either say that this is not working or that something needs to be changed.
Even if he meets his requirements in the end, he will still try to deduct thousands of dollars.
As for the contract, haha, that little money is not enough to hire a lawyer!
Therefore, when he saw that Wang Yan did not intentionally create difficulties and even offered to settle the balance, Lao Gao wanted to ask him to
He is having a meal!
Wang Yan smiled and said, "You must never think that this is a one-time deal for us! If this store does well, I plan to expand a few more stores in other colleges and universities, and then I will look to you for the decoration work."
Hearing that there was a follow-up, Lao Gao turned red with excitement and stammered: "Then... I'll treat you to dinner too!"
Wang Yan laughed: "Okay, Uncle Gao, don't worry about this problem. I'll go find a hotel later. If you don't come tonight, I'll owe the balance!"
After saying that, Wang Yan slowly went downstairs.
Lao Gao was left alone in a daze.
Uncle Gao's words shocked him so much that he couldn't find what was going on.
He really couldn't figure out why this unrelated college student was so kind to him.
Not only did they not have any objections on the decoration issue, but they were also provided with a pack of cigarettes and two meals a day. Now that the project is over, they not only generously offered to settle the balance, but also took the initiative to treat themselves to dinner!
This... eh! By the way, does he have a girlfriend? It just so happens that his only daughter is also in college...
....
Next stop, Wang Yan went to Chuanhui Bridge.
Somewhat to Wang Yan's surprise, the business of Zhang Chao's new store was not as good as expected.
However, considering that the National Day holiday has just passed and it is not yet noon, the lack of business seems somewhat understandable.
Wang Yan pushed the door open and walked in, only to find that the bar was a bit far away, and the waiter's eyes were very indifferent, with an attitude of 'I'm just not going to serve you whether you want to buy something or not'.
And there is only one cashier in the huge store.
Wang Yan walked to the bar and started browsing with a colorful milk tea coloring page.
"A glass of iced latte, thank you."
Then I saw the cashier tapping a few times in front of the computer with an expressionless expression, and then motioned to Wang Yan to sit wherever he wanted with his eyes.
A few minutes later, Wang Yan heard the cashier shouting: "Ice latte, please come here and get it!"
Wang Yan walked to the counter again and asked with a smile: "Beauty, is your boss in the store?"
The cashier said calmly: "It's upstairs!"
"Can I ask what your relationship is with Boss Zhang?"
Hearing the young man say the boss's last name, the cashier glanced at Wang Yan in surprise, and then said: "Do you know my cousin-in-law?"
Wang Yan didn't say anything and walked back to his seat with milk tea.
I took a bite and it tasted really good!
But business is so deserted, what is the problem?
After drinking a cup of milk tea, Wang Yan walked straight upstairs when he saw that Zhang Chao didn't come down.
Unexpectedly, there were several young couples sitting upstairs!
Walking to Zhang Chao's office door, Wang Yan knocked politely several times.
Soon, the door opened from the inside. Zhang Chao was on the phone. When he saw that the caller was Wang Yan, his brows lit up with joy. He hurriedly said to the phone: "Okay, okay, we will discuss this matter another day. Hang up first."
Yes, I have a visitor here."
"You're back, kid! How many days have you been missing? If your store hadn't been under renovation, I would have thought you ran away!"
Zhang Chao and Wu Renqiang's tone was similar, both were surprised and mixed with a hint of helplessness.
Wang Yan repeated his old tricks and repeated what he said in the teaching office.
After Zhang Chao saw the scars all over Wang Yan's back, all his complaints immediately disappeared.
Invite Wang Yan to sit down, and then make tea for him personally.
"Brother Chao, the situation in your store is beyond my expectation!"
Wang Yan held a small tea cup and said casually.
Zhang Chao smiled bitterly:
"Did you see it too?"
Wang Yan continued: "It is said that 'the government is responsible for three fires, and the store is responsible for three days of people.' You are so deserted just after opening, which is not a good sign!"
Zhang Chao was not in the mood to drink tea, so he handed Wang Yan a hard drink, then lit one himself, and said helplessly: "This situation is beyond my imagination. Two days before the opening, business was still booming, but who
On the third day, people started to stretch their hips... Now the business is not as good as that of my old store!"
"Wang Yan, you are smart, can you help me analyze what is causing this?"
If there were any outsiders present, they would definitely be shocked!
A veteran who has been a leader in shopping malls for more than ten years actually humbly asked a college student with no hair on his face to learn how to do business?
The key is that this college student actually explained it seriously...
"Actually, I also thought about it when I came in just now..."
Wang Yan put down the tea cup as he spoke, lit the cigarette on his lips, blew out a puff of smoke and continued: "There are several reasons for the current situation."
"First, the publicity is not in place. The biggest highlight of our store is the membership system. You should print a large number of paper advertisements two days before the opening, or book a small space in the mall's local newspaper to promote membership.
Advantages and offers...”
Zhang Chao didn't say anything. In fact, he also printed a lot of small color pages when the store opened, but the content focused on promoting the quality and price of milk tea and neglected the membership aspect.
"Second, the service in the store is poor. I saw only one cashier on the first floor..."
Zhang Chao interrupted: "Actually, there is still a waiter, but her voice has been quiet these two days, so she was transferred back to the old store."
Wang Yan nodded: "Then there should be something wrong with the publicity."
Zhang Chao also nodded, seeming to agree with Wang Yan's point of view.
"Now you tell me, if I promote it again, will it be effective?"
Wang Yan affirmed: "Yes! The main reason is that your new store has just opened, and the people who came to support it are all nearby residents. The remote university campuses and residential people don't know about it, so there is still a lot of room for operation."
..."
"Actually, if you don't increase publicity, your business will pick up. Because of the quality of the milk tea, sooner or later you will accumulate a large number of loyal customers."
Zhang Chao lit another cigarette, thought for a while, and said: "I understand that the smell of wine is not afraid of the depth of the alley, but now I really can't afford it! The daily profit is only enough to pay the rent."
Wang Yan didn't waste any time: "Then take action! I've already invested so much money, and I don't care about investing another amount."
Zhang Chao smiled bitterly and said: "Brother! Do you really think the money was picked up on the roadside? Now I have almost spent all my money. My wife came yesterday and saw that the business in the store was deserted, so she left with a sullen face."
Wang Yan laughed: "Then you should prove yourself to her. I can guarantee you that as long as the taste of milk tea does not decline, once your promotion and service are in place, customers will definitely come pouring in."
Zhang Chao suddenly stubbed out the cigarette butt, his eyes bursting with ambition, and said sonorously: "With brother's good words, I will try my best again!"
...
We had lunch at Zhang Chao's shop. Originally, he wanted to take Wang Yan out for a drink. However, Wang Yan thought of his character of "getting drunk when you meet someone drinking with you" and decisively refused on the grounds of his wound.
As a last resort, Zhang Chao had to have a casual meal with Wang Yan in the store.
Zhang Chao's execution ability is very high. As soon as he finished eating, he went out to find people to do publicity work.
Wang Yan and he parted ways at the door of the store and walked to the nearby post office door. Wang Yan took out 50,000 yuan and ran back to the economic and trade dormitory to sleep.
···
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