Rebirth of the Routine King
Chapter 390 Wang Yan's Plan
After Lin Zhengyang's food factory was officially set to production, it could produce about a thousand boxes of finished products every day. However, due to the tight initial funds and time, Lin Zhengyang only purchased a complete production line, which was already its largest size.
However, during this period, his loan has been disbursed, and Wu Min has gone to Bangzi Country to discuss the production line. If everything goes well, it is estimated that the output value will increase significantly before long.
On April 29, before Wang Yan and others were preparing to go to Los Angeles for a visit, the Dongcheng Warehouse officially welcomed the first batch of milk tea into the warehouse.
On this day, except for the business team members who were already on vacation, almost everyone came to the warehouse early, including Wang Yan.
At 8:30 in the morning, two fence tractors with a length of more than ten meters slowly drove to the south gate of the warehouse. After parking, Gao Yinchuan and the nearly ten loading and unloading workers he brought officially went to work!
The process is not complicated either. The workers put the milk tea code on the car onto the pallet, and then the forklift delivers it to the designated location in the warehouse. It's that simple.
At the beginning of mass production, Wang Yan and Lin Zhengyang proposed four different flavors, pearl, red bean, taro and original flavor.
There are four carts of finished products in this batch, all of which are classic pearl-flavored milk tea.
After Wang Yan and Lao Gao Han exchanged words of caution about safety, they took Liu Jianan back to the office to drink tea.
"Jianan, you are a general manager after all. Don't show your face all the time. You should maintain a bit of dignity. Look at you just now. You kept bringing water to the masters. Just leave this small job to Cheng Jin."
As soon as he entered the office, Wang Yan sat on the sofa, lit a cigarette, and said carelessly.
In her office, only Wang Yan was allowed to smoke unscrupulously, not even Lin Xiyan. However, since Lin Xiyan moved here, he rarely smoked. I wonder if Liu Jianan disliked her when they kissed.
Liu Jianan snorted angrily: "General manager? That's quite grand..."
Wang Yan chuckled and said: "Don't you think it has any gold content? Didn't I tell you before? In less than two years, the Wuxin Mei Milk Tea brand will be well-known to people all over the country. By then, you will know that this position has
It’s so popular.”
Liu Jianan curled his lips first, and then asked solemnly: "Wang Yan, milk tea is now being steadily produced. Tell me the truth, when will you start selling it?"
Wang Yan shrugged: "Didn't I tell you? When the warehouse is full, it will be sold."
Liu Jianan's eyes widened: "Is everything you said true?"
Wang Yan also imitated her and widened his eyes: "Did you always think I was joking?"
Liu Jianan was speechless for a long time.
She knew that Wang Yan was a person with serious divergent thinking. Let’s not mention the fact that he spent millions to buy land in the suburbs, let’s talk about this company! First, he recruited a dozen salesmen with great fanfare, and after all the entry procedures were completed,
, announced a holiday, and also paid leave.
this.....
Can this be something a normal boss can do?
You didn’t create the money that way, right? Besides, do you have money now?
If he hadn't made Wuxin milk tea so popular before, she would have thought that the person sitting in front of her was a lunatic.
"Wang Yan, do you know how much this batch of milk tea today will cost?"
Wang Yan smoked a cigarette leisurely and said with a smile: "Ask whatever you want!"
Liu Jianan took a deep breath and said slowly: "I really thought you were just joking before. After all, you hired so many salesmen at once. I didn't expect that you really planned to fill up the warehouse and then think about sales! Yesterday
Uncle Lin sent over the bill. The OEM fee for this batch of products is more than 83,000, not counting Zhang Chao’s raw materials, and!"
When he said the last two words, Liu Jianan deliberately emphasized his tone: "After Uncle Lin's several production lines are assembled, so many products will be shipped every day! I have done a rough calculation for you, plus the raw materials and OEM
Fees, as well as employee salaries, cost at least five million every month! And!”
Liu Jianan paused again, looked at Wang Yan with sharp eyes and said: "With the space of this warehouse, even at the rate of two trucks per day, there is no way that the entire warehouse will be filled by the end of the year!"
Wang Yan frowned slightly and asked: "Are you saying that with this production, the warehouse will not be filled by the end of the year?"
Liu Jianan's brows were furrowed even more tightly than his own. Obviously, Wang Yan's rhetorical question made her a little confused. Seeing her head tilting slightly, she asked in confusion: "Wang Yan, you...what do you mean?
"
Wang Yan seemed to be distressed, and after struggling for a moment, he said: "No! Uncle Lin's factory is too slow to produce! After a while, he will have to find two food factories to cooperate to try to fill up this warehouse. Jianan
, do you think you are qualified for this task?"
emm....
Liu Jianan was petrified for several seconds!
Okay! It turns out our conversations are not on the same channel!
I am worried about so many goods being sent every day, but you still don’t have enough!
Seeing Liu Jianan constantly turning his head to check the surrounding items, Wang Yan asked curiously: "Jianan, what are you looking for?"
Liu Jianan said angrily: "I'm looking for something handy to wake you up from your dream!"
Wang Yan laughed: "Every great success will be regarded as a madman at the beginning. I am honored to be regarded as a madman by you."
Liu Jianan simply had no way to deal with Wang Yan, and stamped his foot angrily: "That's not as crazy as you! Do you know how much money is left in the account? I bought related machines some time ago, plus a dozen computers, and phones.
, and a lot of bits and pieces, not even 300,000 yuan! You can still laugh!"
Seeing that the school doctor Liu was almost crying with depression, Wang Yan stopped teasing her and comforted her: "I am also taking out a loan during this period, and it will be completed soon."
I can come down. Also, Lin Zhengyang still owes me two million. I have already discussed it with him. In addition to paying him this batch of foundry fees, if it is put into the warehouse again, the foundry fees will come from the two million arrears.
Keep it until it’s all gone. Don’t give Zhang Chao the money for raw materials for the time being. It shouldn’t be a problem to survive next month.”
In fact, Wang Yan hasn't found anyone for a loan yet. He has been waiting for the land on the outskirts of the city to be realized. In his estimation, news about the new experimental high school will definitely spread next month.
And that piece of land involved a lot of mystery, and he didn't want people to associate him too much, so he kept the sense of existence of that piece of land to a minimum.
In his plan, if there is no movement on the land on the outskirts of the city next month, it will not be too late to start a loan. Anyway, Qi Ming has already guaranteed it, and he can easily get it for a few million.
Unexpectedly, Liu Jianan was worried about herself before she started to worry. In order to stabilize her, she had to throw out the idea of a loan first.
Sure enough, Liu Jianan's mood relaxed a lot after hearing what Wang Yan said.
But he still comforted him: "Wang Yan, I know you are very angry, but tall buildings are not built all at once! I think your task now is not to fill up the entire warehouse, but to find ways to advertise and find sales.
channel."
Wang Yan sighed. Both Qi Ming and Lin Zhengyang told him that they should sell while producing and try not to overstock, but he had his own considerations.
Instant milk tea is not a high-tech product and can be easily copied!
Just like Lin Zhengyang's food factory, a clothing factory that was on the verge of bankruptcy a few months ago can suddenly produce milk tea.
For a food factory whose roots are growing, it will take even less time to imitate similar milk tea!
If dry-packed instant milk tea were released in advance, it would easily trigger a chain reaction.
In his memory, fragrant milk tea should be launched next year. By now, the market research report on instant milk tea is estimated to have appeared on a leader's desk.
If he discovers that a similar product has appeared on the market in advance and is highly accepted by the public, it will only speed up their research and development and production!
And can a haphazardly put together factory and an immature sales team be a rival to other people's formal capital?
You must know that both Xiangxiangxiang and Youlemeili have strong R&D teams and production workshops, not to mention sales channels, and their sub-products have already covered half of China.
In a fight, so what if you can get a share of the pie?
It is far from the expected effect of Wang Yan. He wants to be the first brand of instant milk tea in China. Only by being the first to win this crown can he maximize his profits!
Therefore, Wang Yan must keep his composure and launch the Wuyoumei brand in a way that no one can imagine!
Before you launch it, you must have enough products. Otherwise, if your sign is too loud and dealers come to pick up the goods, what will you do if you don’t have it?
Therefore, Wang Yan must stock up! And the more the better, trying to catch other upcoming instant milk tea brands off guard and secure the number one brand in one fell swoop!
These thoughts involve too many secrets, and most of them are facts that are about to happen. Wang Yan can’t tell them at all!
.....
Faced with Liu Jianan's reassurance, Wang Yan had no choice but to reveal a little bit of his plan.
"Jianan, what kind of sales model do you think is the most awesome?"
Without giving her a chance to answer, Wang Yan continued: "Send hundreds of salesmen to go to shopping malls to sell in shopping malls? Or just take leaflets and hand them out to everyone?"
Liu Jianan said seriously: "We are a company, so naturally we have to act like a company. I think you should advertise in newspapers or on TV to actively attract shopping mall managers to cooperate with us."
Wang Yan nodded: "Your idea is good, but the effect is not very good. After all, our company is unknown. Even if a shopping mall manager comes to negotiate, he will try to lower the price as much as possible. I have a better sales method.
, do you want to listen?"
Liu Jianan's eyes suddenly lit up. She had already guessed that Wang Yan had a better way, but she just kept silent. Then she said excitedly: "Say it quickly!"
Wang Yan raised the corner of his mouth: "Have you heard of Jay Chou?"
Liu Jianan frowned and then said: "Aren't you talking nonsense? He is the idol of almost every college student. How could I not have heard of him!"
This is true. Before the Longmen album was released, Jay Chou already had certain fans on the university campus. His friends, including Wang Weihang, Lin Zhengyang, and Song Zhiwen, were all big fans of Little Heavenly King. Not to mention after it was released.
It’s so hot!
Walking down the streets, most of the songs played in front of the stores are Jay Chou's songs.
Wang Yan continued: "Then do you know my relationship with him?"
Liu Jianan was stunned, how could she not know about the relationship between Wang Yan and Xiao Tianwang? He wrote several songs in the Longmen album, and he also received 2 million in album dividends.
Suddenly, her eyes narrowed and she said in shock: "You mean... you want Jay Chou to help us promote milk tea?"
Wang Yan smiled: "It's true that he is the general manager who is the only one under me. He is really thoughtful! But what you said is not entirely accurate. I am going to let him be the spokesperson of our company."
Liu Jianan's face was dull again, but this time it was dull in surprise.
After a while, seeing her rare loss of composure, she almost hugged Wang Yan, her eyes filled with stars, and said excitedly: "Wang Yan, can you really convince Jay Chou to be the spokesperson of Wu Wu Mei? If so, then
No matter how much milk tea you have, you can still sell it."
Wang Yan still had that calm smile on his face: "This makes you excited? Is there anything more exciting that you want to hear?"
"Yes, yes, yes!"
Liu Jianan shook Wang Yan's arm and urged him to speak quickly.
"I communicated this idea to him a few days ago. You also know that he is busy with concerts now. However, this summer he said that he would arrange a concert in the mall. I plan to discuss the endorsement with him at that time.
matter......"
How did Liu Jianan know about Jay Chou's concert? Wang Yan just said it casually.
In fact, Wang Yan has not communicated with Jay Lun since the last phone call.
But the concert thing is true. This year in the previous life, one stop of Jay Chou's national tour concert was held in the mall, and it was during the summer vacation.
"Then what?" Liu Jianan asked eagerly.
"Then, I first tried to sign him, and then put the advertisement on CCTV prime time."
Wang Yan looked at Liu Jianan's dull face again and said with a smile: "Jianan, do you think I can sell an entire warehouse of milk tea with this operation?"
"Yes! Definitely!" Liu Jianan nodded vigorously.
In this era, any product still needs to be well-known. With Jay Chou's popularity, if the advertisement is placed on CCTV, there will probably be people willing to pay for it even if it is a piece of wood, let alone a fragrant and delicious milk tea.
"Since you think you can do it, don't keep asking me about sales in the future. Just remember one thing. Follow Wang Yan and you can eat and drink without asking!"
The previous gloom was swept away, and Liu Jianan said happily: "Wang Yan, have you planned it for a long time? Why haven't you said it yet?"
Wang Yan sighed: "This matter is still a big change. I was afraid that after giving you hope, it would be in vain, so I never dared to say anything."
Hearing what Wang Yan said, the joy on Liu Jianan's face diminished slightly, and he said with a hint of worry: "Then are you sure you can sign Jay Chou?"
Isn't it just a matter of money... Wang Yan comforted: "I'm 80% sure! But even if I can't sign, I have other ways to sell all the milk tea."
"Yes! I believe you!" Liu Jianan regained his confidence.
"Okay! Go out and take a look at the situation outside. Remember, don't tell anyone else about this matter, so as not to make it public!"
Liu Jianan nodded and walked out of his office with relaxed steps.
Wang Yanzhong sat back on the sofa and lit a cigarette, his eyes looming with sadness.
The talk about signing Jay Chou as the spokesperson for Wuwu Mei Milk Tea and putting the advertisement on CCTV is indeed Wang Yan's next plan.
In the previous life, Xiangxiang Milk Tea was the dominant one, occupying 90% of the instant milk tea market. It was not until the emergence of Youlemeili two years later that it disrupted its near-monopoly market.
Jay Chou's endorsement played a decisive role in the rapid rise of Youlemeili.
The slogan "What am I to you? You are my beauty!" has become the endorsement of sweet love.
It became popular all over the country.
It was with this in mind that Wang Yan came up with the idea of making instant milk tea.
But there was too little time left for him!
After being the first to get the 260,000 yuan as compensation for lyrics, I immediately invested in the college milk tea shop. As soon as I made a little profit, I immediately invested in the branches. When I was waiting for a steady profit this year, I received the news that it was closed.
Overall, I basically made no money last year.
After receiving a share of 10 million at the end of the year, he spent more than 5 million on suburban land, lent 2 million to Lin Zhengyang, bought a villa and lent 500,000 to Gao Lu's father each, and spent all the remaining money.
It's in this warehouse.
If it weren't for the support of Zhang Chao and Lin Zhengyang, it is estimated that the release of the finished product would have been delayed by at least several months.
And the fragrant milk tea will be released next year.
If Wang Yan is given an extra year to develop his wretchedness, even if he confronts Xiang Xiangxiang head-on, Wang Yan will not be afraid at all!
But not now, the two are completely incomparable, so he must win by surprise.
Jay Chou is the magic weapon to win!
Wang Yan firmly believes that as long as he can convince Jay Chou to become the spokesperson of Wuxin Milk Tea, he will have a sharp blade that can easily cut through the difficulties and obstacles in sales.
Liu Jianan only saw the result, so she was so happy, but as the helmsman, Wang Yan saw it more deeply than she did, so she frowned.
It costs money to sign Jay Chou!
Advertising on CCTV also costs money!
Storing an entire warehouse of milk tea is an astronomical amount of money!
When the company officially opens for sales, the relevant government departments will definitely come after hearing the news, and a sum of money is inevitable...
You have to spend money everywhere, but Wang Yan has no money now.
At present, the largest invisible asset is the piece of land on the outskirts of the city. Wang Yan thought for a while, and even if the land was returned ten times, it probably would not be able to fill the current gap.
It seems that loans are still indispensable.
He is not afraid of loans. When the funds are collected at the end of the year, let alone a lot of money, tens of millions will be a sure profit.
After thinking about all this, Wang Yan's brows relaxed again.
It's time to put that piece of land on the table...
Wang Yan took out his mobile phone and called Qi Ming: "Hey, Uncle Qi! Do you know where I can buy lambs?"
"That's right! My dad called me and said that he would be coming to the mall in a while. I thought I would buy the lambs first, and then I could feed them directly after he comes..."
"Okay! Just worry about it. If you find the right one, give me a call..."
····
ps: Thank you, Mr. Xiudong Chunlei. (Hold your fists)
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