Rebirth of the Routine King
Chapter 479 Advertising
If looks could kill, Dou Liang would have died at the feet of Wen Xiaoshan's Tiancan.
Wang Yan, Wang Weihang and others were a little puzzled: "Why does this hill look like this? Weren't you quite happy when you ran over?"
Dou Liang said casually: "Who knows! This guy has the weirdest temper."
Then another boy came carrying big and small bags.
"Dou Liang..."
Before Wang Yan could say anything, Dou Liang immediately pushed Pan Yafei out: "Ya Fei, this man looks similar to you! Go and ask him if he is your half-brother..."
Wang Yan said helplessly: "I really want to talk about you, Dou Liang. Aren't both boys and girls freshmen in our college? Why are you getting special treatment? Who did you learn this evil behavior from? I have to do it today.
I can’t correct it for you!”
Wang Weihang clapped his hands and applauded: "Wang Yan said it well! I really think you are more suitable to be the boss than me."
Wang Yan waved his hand: "I just couldn't stand it and felt it... Hey! Dou Liang, a girl is here, go quickly!"
At this time, a girl who was 1.6 meters tall and estimated to weigh 160 meters slowly walked towards the school.
"Can you fucking call me a girl? At most, it's just a boy with long hair."
After Dou Liang muttered, he said to Lin Xiyan: "Xiyan, go ahead! Use your handsome appearance to inspire her initial confidence in love..."
Lin Xiyan shook his head and walked towards the girl.
Wang Yan was filled with righteous indignation again and said: "Dou Liang! No matter whether the next person to report alone is a boy or a girl, beautiful or ugly, you can no longer refuse!"
Dou Liang seemed to have accepted his fate, and Sangsang replied: "Okay!"
Wang Yan then discussed with Wang Weihang: "Boss, how do you think Dou Liang's morbid psychology was formed? Is it a loss of morality or a distortion of human nature?"
Wang Weihang said seriously: "It may be due to the excessive growth of male hormones. According to my judgment, it should be related to his frequent five-girl sports in high school..."
Dou Liang suddenly shouted: "Boss, there are no fifth girls in my high school. Isn't this your self-report?"
Um?
Wang Yan suddenly looked at Wang Weihang with wide eyes.
Wang Weihang's dark face turned red and he immediately retorted: "I'm not, I didn't, don't talk nonsense!"
Well, even the three classic denials have popped up, and Wang Weihang is convinced this time.
"Fuck!"
Dou Liang's eyes suddenly lit up and he stared at the school gate without blinking.
Wang Yan quickly turned his head,
Oops!
I saw a graceful girl with long flowing hair appearing at the school gate carrying an oversized suitcase.
The most important thing is to be alone!
No wonder Dou Liang's eyes widened. This is definitely a good time to show the senior's warm heart!
"Haha, I won't pick anything this time!"
Just when Dou Liang was happily running towards the beautiful schoolgirl, a strong hand grabbed his arm.
"Boss, what do you mean? Didn't Wang Yan just agree? No matter whether it is beautiful or ugly, I will do it!"
Wang Weihang said calmly: "Dou Liang, Wang Yan has agreed, do I agree? This beautiful school girl must be from our Lu Province, so don't join in the fun!"
Dou Liang said angrily: "Boss, I didn't expect you to be this kind of person! You already have Tian Qingqing, and you still want to develop one!"
"You think I'm like you! My mind is as pure as water..."
....
Just when Wang Weihang and Dou Liang were pulling each other, Wang Yan shook his head and sighed: "It's anyone! I didn't want to go..."
Classmate Wang Yan, who said he didn't want to go, ran up to the beautiful school girl at the speed of a 100-meter race, showing a smile that was brighter than the sun: "Hello, school girl, which department are you in?"
"Hello, I am a foreign language traveler."
"Oh! I'm familiar with this! Come on, I'll take you to report..."
Seeing the scene of Wang Yan and the beautiful junior school girl walking and talking friendly, Wang Weihang and Dou Liang let go of each other's arms. After looking at each other, they both saw the same emotions in their eyes, which turned into words.
, it should be: Bah! Shameless!
.....
Not a few steps, one step in a hurry
The girls walked towards Wang Yan and the beautiful school girl.
"Doudou, I was busy receiving new students just now! I didn't have time to pick you up at the door...Ah! Wang Yan!"
Wang Yan knows this girl. She is the vice-chairman of the Economic and Trade Student Union. I can’t remember her name.
Then he smiled and said, "Is this new student your relative?"
The girl from the student union said hurriedly: "This is my cousin, Guo Yun, whose nickname is Doudou."
Wang Yan smiled and nodded: "Don't tell me, you look alike! You are both so beautiful."
The girl from the student union covered her mouth and chuckled.
"Okay, then you can lead your cousin to report! I will go back and guide the other freshmen."
After Wang Yan left, the pretty girl with long hair asked curiously: "Sister, who is this guy? He looks cool..."
"He! He has always been very arrogant. He can't explain it in just a few words. You will know it later..."
"I don't like boys with such a personality, and I won't agree to pursue him."
....
Seeing that Wang Yan was back so soon, Wang Weihang and Dou Liang agreed to speak out.
Dou Liang said angrily: "Look! This is our upright and upright freshman manager! I have been taught in a sound and logical manner. When I see a beautiful school girl, I can run faster than a fucking rabbit!"
Wang Weihang was also a little unhappy: "Wang Yan, as the person in charge, you must lead by example! How can you get carried away?"
Wang Yan said angrily: "If you can't speak, don't stop talking! My name is Kuang Fu Zhengyi, who is such a gentle girl willing to let Dou Liang destroy the flower with his ruthless hands?"
.....
Wang Weihang and Dou Liang finally arrived at the two freshmen school girls and led them to report with a smile.
It is not true at all that men are perverts until they die!
As the number of volunteers increased, Wang Yan was too lazy to stand up. He just sat on a chair, crossed his legs and smoked a cigarette, silently watching the freshmen who continued to flock to the campus.
On their faces, you can see the curiosity and yearning for the new environment. Faced with the embarrassment and shyness of their enthusiastic seniors, they have not yet escaped from the devilish memory of preparing for the college entrance examination, and they are always expressing their desire for knowledge to others.
.
But Wang Yan knew that maybe in a month or half a year, the freshmen would adapt to the leisurely pace of university, and gradually put down the hands holding the textbooks, replacing them with keyboards and mice, or the soft touch of female classmates.
Every time I come back from an all-nighter, I feel ashamed: I'm here to learn fucking knowledge, how can I waste my time in an Internet cafe?
So, after working hard for a day, I couldn't stand my roommate's shouting, so I ran to the Internet cafe again.
I also found a strong excuse for myself: Youth only lasts for a few years, how can I be cool and unrestrained!
Haha, don’t fucking tarnish youth!
As Wang Yan, a classmate who has experienced youth once, I can tell you clearly: You are the only one who is cool and unrestrained, and it has nothing to do with youth!
.....
After the freshman ceremony, Wang Yan went directly to Yanjing. With Chu Zhongqing's introduction, he easily met with the leader of the advertising department.
After treating him to two meals and buying some symbolic gifts, he quickly got a corporate admission quota for the ‘CCTV 04 Mid-Autumn Festival Gala Advertising Bidding Fair’.
At this time, TV advertising is a battleground for businesses, but the Mid-Autumn Festival is far inferior to the Spring Festival Gala and News Network, and it also indirectly loses some strong competitors.
At the bidding meeting, Wang Yan met many familiar brands, as well as big bosses who would be very good in the future.
His communication skills have always been very strong, and he kept chatting away from the moment he entered the venue, and also left many contact information of company representatives.
Wang Yan's youth and face also attracted the attention of the interlocutors, who asked about his company and its products.
After hearing the words "Wu Wu Mei Milk Tea", frowns and thoughts appeared on the faces of everyone who inquired.
Wang Yan had to explain that his product had not yet been officially launched on the market. When he said this, everyone suddenly realized that he wanted to use the Mid-Autumn Festival advertisement to get the first shot!
Originally, Wang Yan's plan was to just take the rights to broadcast the show, but what he didn't expect was that the cost of naming rights to the show was much lower than he thought!
The key is that there were not many companies bidding, and the increase was not large, so Wang Yan boldly raised the bidding amount to 3 million, and finally successfully obtained the total naming rights.
In the follow-up contract, Wang Yan saw the program returns on the day of the party,
Title label:
Format: five seconds in duration, dubbed "Mid-Autumn Festival special program is exclusively sponsored by ****."
Broadcast position: broadcast at the last position of the program advertisement.
Frequency:3.
10 seconds corporate advertising:
Format: broadcast closely following the title signboard, randomly interspersed with carousel advertisements.
Frequency:3.
Name card flower:
Format: The words (company name) Mid-Autumn Festival Special Program appear in the trailer.
Spoken broadcast and subtitles:
Format: The host will mention the name of the company, and at the same time, the combination of the company name and the column name will appear at the bottom of the screen...
On-site performance of the program:...
.....
In addition, Wang Yan added another advertising agreement, which is the program reward for fifteen seconds of advertising:
Format: Randomly broadcast one week before the party, a total of 60 times...
When the advertising video was officially put into the library, considering that Wang Yan's products were being introduced to the market for the first time, the person in charge asked Wang Yan if it was necessary to put the words "Recruiting National Agents, Contact Number" at the bottom of the advertising screen...
' and other words.
Wang Yan shook his head. That would indeed bring certain benefits, but it would also lower the quality of the advertisement. Not only would it look rough, but it would also give people a sense of deja vu as a bad product advertisement.
Besides, his business team of more than a dozen people has traveled to more than half of China, and there are no less than 10,000 phone calls from supermarket managers in various places! Is this necessary?
.....
After staying in Yanjing for half a month, the entire advertising process was completed. Before going back, Wang Yan invited several business leaders he met at the bidding meeting to have a meal. It was considered a good relationship, and he might be able to
There is cooperation!
Then, Wang Yan went to WFJ for a visit and bought some gifts for Song Zhiwen, Liu Jianan, Yang Fuyi and Wu Chen. He even bought a King Kong figure for Hu Laoer. This crazy girl actually likes the powerful and innocent girl.
King Kong is indeed a strange thing!
.....
After returning to business, Wang Yan placed advertisements on local TV stations in the mall, and contracted the vertical advertising on all bus bodies and platforms in the mall for the next year.
And through relationships, milk tea products were put on the shelves in a few supermarkets in the mall in advance.
After the advertising was finalized, Wang Yan began to plan the next sales matters.
Zhuang Qingqing, Liu Jianan and others have come up with relevant response plans, and Wang Yan has also been discussing the best implementation route with them.
Liu Jianan: "Without any publicity, the response from several pilot supermarkets to our milk tea products has been pretty good. Based on this, we can be sure that after the advertisement for the Mid-Autumn Festival Gala is aired, dealers will definitely be the first to invite the products!
Logistics issues have become the most difficult thing at the moment..."
Zhuang Qingqing: "With the establishment of the brand, I think we can set up regional agent dealers, which can bring the scattered sales model together, which can greatly increase the efficiency of the enterprise."
Wang Yan nodded: "What you said is good. Logistics is indeed an urgent problem that needs to be solved. As for agent dealers, I think it is dispensable. Although it can save a lot of effort, after having an agent, the profits will be reduced."
Not to mention squeezing, there is also the risk of disrupting market pricing. If you directly connect with merchants, you can avoid these problems."
Wang Yan’s model still continues the sales style of later generations of Xiaomi, which does not open offline flagship stores and conducts direct one-to-one transactions.
The biggest advantage of doing this is to ensure maximization of profits. Of course, the disadvantages are also obvious. It relies heavily on logistics, and the huge user base extremely tests the capabilities of the business team.
Zhuang Qingqing still insisted on his opinion: "Wang Yan, I admit that you have a keen business vision, but you have to know that regional agents are the necessary bridge for all retail companies! And our products are not high-end luxury goods.
I hope you can think about it carefully!"
Wang Yan naturally knew this problem, and after a two-second pause, he said: "Even after the commercial is broadcast with the program, there should be a period of fermentation, and it won't be a blowout all of a sudden. Let's wait and see after this year! If you can't handle it,
, it’s not too late to set up regional dealers.”
"In addition, there is another point. Qingqing, you can now start the expansion of the business group. If necessary, recruit some mature business talents. Next year, we may build several branch factories. Let's discuss the specific model...
"
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