Rebirth of the Routine King

After more than a year of fermentation, Wuwu Mei Milk Tea has gradually become a must-have gift for visiting relatives and friends.

The reason why it became a hit so quickly is inseparable from Wang Yan’s ‘overwhelming’ advertising strategy.

Since this summer, Wang Yan has made a suggestion to dealers across the country, especially dealers in several populous provinces such as Zhongzhou and Huizhou: use whitewashing to infiltrate Wu Wu Mei brand advertising into towns and even villages, striving to make people

Unintentional milk tea has become a popular product in the shortest possible time!

When this proposal was proposed at the company meeting, it was unanimously opposed by Liu Jianan and others!

What a joke!

One hundred and twenty cities, more than 500 counties, and nearly 100,000 villages! Do you know how much this advertising investment will cost?

Even if the dealers share a part, it will cost at least 100 million yuan!

Not worth it at all!

Nowadays, Wuxinmei milk tea is firmly at the top of the market, and its influence has gradually penetrated into villages and towns. Even if this advertising strategy is not implemented, Wuxinimei will become a popular food as soon as next year or the year after the next. There is really no need to spend this time.

Spend a lot of money to speed up!

Wang Yan accepted all the opinions with a smile and then persisted in his own way.

At the meeting, he solemnly said to all company executives: "If other milk tea brands take the lead, then Wuwu Mei will probably miss the opportunity, and its number one sales position will be shaky, which will lead to a reshuffle of the milk tea market.

.Sometimes spending money is not necessarily to obtain higher profits, but to ensure that the current profits will not be declined! The current status will not be shaken!"

The last sentence made all the objections disappear immediately. The top management, including Ma Chengren, were all deeply impressed by Wang Yan's far-sighted vision and his courage!

Although Liu Jianan said he did not support it, he still drafted the relevant planning document as soon as possible and personally contacted dealers in various places one-on-one to try to reduce the proportion of advertising investment and save Wang Yan some money.

However, things were far from going as smoothly as she thought.

When they learned that the company headquarters was going to allocate a sum of money to invest in township advertising, not a single dealer raised any objection.

But when they learned that they had to pay part of the money, almost most of the dealers chose to remain silent.

This is normal. They are used to making money and are not mentally prepared to spend money. Although intensive rural advertising can bring them a small increase in sales, the biggest benefit lies in the company headquarters.

They understand this very clearly.

Besides, this advertising investment is not a small amount, it is almost the sum of their profits for two months! Who would be so foolish as to spend real money to make clothes for others?

But he didn't refuse it outright. After all, he was counting on the company's products to make money! It would do him no good to say anything.

They also understand this very clearly.

Therefore, although the dealers did not communicate in advance, they unanimously chose to wait and see in silence.

This problem made Liu Jianan both angry and happy.

She was angry at the short-sightedness of the dealers. They were all grasshoppers on the same rope. Don't you understand the principle that everyone will be prosperous and everyone will suffer losses?

The company has spent most of its advertising funds, but still doesn’t want to pay for the remaining money?

She didn't say anything, because the dealers had not signed a life-and-death contract and could represent other brands of milk tea at any time.

Happily, this 'overwhelming' rural advertising strategy has finally been shelved! It means that this money no longer needs to be spent.

However, she was happy too early.

After Wang Yan learned of the situation, he almost did not hesitate and asked Liu Jianan to inform all dealers that all advertising costs would be borne by the company!

Liu Jianan was stunned when he heard this decision. You really don't regard money as money!

But after Wang Yan said a few words in her ear, Liu Jianan's eyes suddenly shone brightly, and she immediately went to tell the news excitedly.

Now the dealers are confused!

They were silent just to let the company lower its investment ratio, but they didn't know that they were waiting for such good news!

You don’t have to pay a penny, and we even pay a certain amount of supervision fees.

Damn! Is there such a considerate boss in the world?

After confirming the facts, the dealers immediately started taking action! They informed the county-level dealers and asked them to buy painting paint, recruit cheap migrant workers, and look for conspicuous rural walls...

Lower-level dealers don't think this is a trouble, and even see business opportunities in it. The cost of recruiting workers is 100 a day, but the quoted price is 130 a day, and the cost of painting a bucket of paint is 80.

100. The rural walls were originally free of charge, but they were quoted 20 yuan per side.

!

Municipal dealers report to the company based on the wall. The original advertising fee for a wall is about 100 yuan, but they reported 120 yuan...

Wang Yan was born in a rural area, so he didn't know much about some of the tricks! But he didn't figure anything out. If he wanted to successfully complete this project, he had to learn to give up money.

It's an official game! He understands.

Just like this, in the summer of 2005, in villages in more than a dozen populous provinces such as Zhongzhou, Huizhou, and Shandong Province, two dirty workers could often be seen painting walls.

And there are at least dozens of such scenes going on at the same time in every county.

The reason why we are so busy is because Wang Yan has issued an order. I will give you every penny of the money, but before the National Day, one hundred thousand wall advertisements must be completed!

In order to prevent false reporting and concealment, he also required that when shooting wall advertisements, the entire building must be photographed!

As the saying goes, there must be a brave man under a heavy reward! There is only half a month before the National Day, and one hundred thousand wall advertisements have been completed!

Since then, the five words "Wu Wu Mei Milk Tea" have completely entered the horizons of the people at the lowest level, and have also been completely incorporated into the must-have gift list for the general public when visiting relatives and friends!

From octogenarians as old as eighty to children as young as three years old, there is no resistance to this sweet and pure milk tea, which directly increases the popularity of milk tea.

Such a grand advertising effect has gradually appeared at the company headquarters. Since the weather turned cooler, the order volume has once again entered a period of take-off!

One day's order turnover reached 100 million yuan! It broke the historical record.

However, within a few days, the turnover exceeded the limit again!

Faced with such a terrifying order, six foundry factories, independent new factories and three branch factories are fully operational! Implementing 24-hour uninterrupted production!

Even so, we can barely keep up with the pace of orders.

Such a hot sales trend naturally attracted the attention of colleagues, especially Jiang Jian, the boss of Xiangxiang Milk Tea. After learning that Wang Yan spent a lot of money to paint advertisements all over the countryside, he was shocked for a moment!

He really didn't expect that when the middle-level market was not yet stable, Wuxinmei would spend a lot of money to build a lower-level rural market!

And he accurately predicted that he would definitely succeed.

This...it takes so much precise research, such a far-sighted vision, and so much courage to complete it!

When he learned that the "overwhelming" rural advertising strategy was thought up by Wang Yan alone, he felt numb.

Where did this guy come from?

Is he really a fucking college student?

Finally, Jiang Jian was stunned when he learned that the rural advertisements, which were not so complicated, did not cost the dealers a penny.

If it were him, even if he made such a big move, he would definitely use coercion and inducement to make the dealers lose some money! I earn my money by selling my products, and I don’t want to invest a dime. There is no way!

However, Wang Yan told him with practical actions that there is a way!

Jiang Jian smoked five cigarettes and still couldn't figure out what kind of trick Wang Yan was playing?

Is it possible that he really has a Bodhisattva heart?

.....

Wang Yan is naturally not a bodhisattva. After the "overwhelming" rural advertising plan was finalized, he immediately issued an announcement to dealers across the country in the name of the company: Due to the increase in raw material prices, the prices of all milk tea products will be increased! And the original price must not be changed.

terminal sales price!

The tone of this announcement is quite tough, so tough that as long as you dare to violate it, I will dare to change the agent!

But...have the prices of raw materials really increased?

The purchasing department can tell you that there is no, and it is slightly lower than before.

But why do we need to raise the base price?

Until then, the dealers slowly realized that this was a disguised form of asking them for rural advertising fees!

But, can you refuse?

No! There are several reasons. First, the price increase this time is not high, only about two yuan per box, and it will return to the original price after the Spring Festival.

Second, since the rural channel was opened, sales have increased significantly, so only a fool would give up the regional agency rights!

Third, they all made more or less unintentional money from rural advertising, and they felt a little guilty.

Therefore, knowing that the company store is bullying people, they can only accept it with pinched noses.

Mother!

After living for most of my life, I finally know what conspiracy is!

.....

From the proposal of an "overwhelming" rural advertising plan that was opposed, to the plan's success in getting crazy feedback from orders, to the price increase in disguised form.

Recover advertising costs.

This series of operations by classmate Wang Yan made the entire company's senior management look at him with admiration. Only then did they understand one thing. No wonder the company does not have a promotion department. The boss is a natural marketing genius!

Not to mention Liu Jianan, he admired Wang Yan so much!

The classmate Wang Yan who led all this also felt a little emotional: If you had agreed to take part of the money earlier, I can swear to Jesus that I will never increase the price for no reason! I have tricks, but I really don’t want to use them on you!

...

Not surprisingly, after the Mid-Autumn Festival Party, the installed capacity of Wuwei Security Guards experienced a linear surge!

Coupled with the continuous efforts of the advertising logo on Wuxin Milk Tea, the installed capacity has remained stable for a month. In just one month, it has easily crossed the 10 million mark.

Compared to the excitement and ecstasy of Li Yifan and others, Wang Yan was not too surprised.

Although there are similar software on the market, technology companies have not invested heavily in promoting them. Perhaps they do not value the potential of such products, or they focus on major projects such as games, social networking, and e-commerce, and then ignore this small product.

Products.

With the popularization of computers and the raging of viruses, people's awareness of network security is gradually increasing. At this time, the importance of security guards is highlighted.

Apart from advertising at the Mid-Autumn Festival Gala, Wuwei Security Guards did not conduct large-scale television promotions, but this did not affect its popularity at all.

Because it has an excellent way to promote it! That is the advertisement on the Wuxin Milk Tea Cup.

Don’t underestimate the small logo on the cup, but there are so many of them! Wuxin Mei Milk Tea sells millions of cups of milk tea every day. What is the concept?

Even if one in ten people notices it, that’s still a huge user base!

Due to the advertising effect, when users install Defender software, they will definitely give priority to brands with an impression.

After installing Wuwei Security Guard, I suddenly discovered, eh! This software is really good!

There are no more pop-up ads, the operation is much smoother, and there is no lag when watching short movies...

In this way, under the cycle of good operation, quality and reputation, the installed capacity of Wuwei Security Guard has been increasing steadily.

As of New Year's Day, Wuwei Security Guards has made tens of millions in profits from membership fees and advertising shares!

The money-making ability of the Internet is staggering!

However, after New Year's Day, Wuwei Security Guards faced a serious challenge!

360 Security Guard was born! And brought a revolutionary slogan in the field of security guards: Free!

After learning the news, Wang Yan was not surprised because it was all expected.

There was just one thing that he didn't expect. In his impression, when 360 launched Security Guard, it seemed to be in mid-2006, right?

This life is actually half a year ahead of schedule!

I thought there was still half a year of good profit time, but I didn’t expect that reforms would come so soon.

There’s nothing to say, now that you’re here, let’s face the challenge!

After 360 went online, Wuwei Security Guards followed the slogan and removed the membership fee system.

As a result, Wuwei Technology's revenue is only divided into advertising shares. Wang Yan is not surprised. The Internet is like this. Niche products have a strong ability to imitate. As long as there is a market, there will be copycats! Previous article

It's not surprising that one second of great glory may end in bleakness the next second.

Although the most profitable business was cut off, the core content of ‘service’ was not cut off.

Wang Yan repeatedly asked Li Yifan: Defender's follow-up services must not be stretched! New features must be continuously developed, and only by achieving the ultimate in service can we not be abandoned by users!

Although the profit is not much, Wang Yan will never cut off this business! Because the brand has been established, not to mention making little money, even if it loses money, it must continue to operate! Because this is related to Weibo’s future plans!

It is necessary to leave the impression that "Wuwei Technology is very humane" to users.

Li Yifan agreed very much with Wang Yan's point of view, and transferred two engineers to the Guardian development team to strive to perfect the function to the extreme!

Whether it is Unintentional Milk Tea or Wuwei Technology, in Wang Yan's conceptual planning that has led the world for more than ten years, it is like two cars with full gas, driving on the smoothest road with the lightest load, so that they can

Reach the other side of success as quickly as possible.

In the eyes of outsiders, Wang Yan was truly a monster for achieving such achievements at such a young age. But what they didn't know was that the legendary era he wrote had just begun.

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