Rebirth of the Routine King

In the evening, Wang Yan held a group meeting on the issue of Wuxinmei's product transformation.

Wang Yan has thought about this problem a long time ago.

Milk tea is a seasonal product, and its best-selling seasons are naturally spring, autumn, and winter.

Among them, winter is the fastest-selling one, and the cold weather is one of the reasons. Mainly because there are many festivals in winter, and Wuwumei is a must-have gift for visiting relatives and friends, so sales will naturally increase.

In the past few years, as more and more companies have entered the instant milk tea market, and the novelty has gradually faded away, sales have finally become weak this year!

Wang Yan knows that this year is a watershed for the instant milk tea market, and the situation will be worse next year!

There will definitely still be profits, but they won't be too big.

As a child raised by himself, Wang Yan naturally did not want Wu Wumei to collapse, so he had to save it.

At the meeting, after Wang Yan expressed this concern, voices with different positions immediately appeared.

"I think Wuwumei's decline this year is just an accident. Since the middle of the year, the foreign financial crisis has spread to the country, including basic products such as steel and grain, which are all falling! Naturally, it will also affect all walks of life.

"

When the government takes control next year and everything returns to normal, consumers' desire to buy will also be mobilized, and sales will naturally increase steadily."

"Although Wuyi Mei's revenue in the fourth quarter was a little less than the same period, the profits are still very objective. I don't think there is a need for transformation."

...

When the voices of different opinions stopped, Wang Yan looked at Liu Jianan and Ma Chengren and said with a smile: "You two should also express some opinions!"

Ma Chengren glanced at Liu Jianan and said in a deep voice: "At present, the framework of Wuwumei has been basically completed. Not counting the new factory in Dan County, we already have three branch factories across the country, plus six foundries and new factories in the mall base camp.

The factory has more than 10,000 employees!

It is not easy for such a giant to transform! Of course, I don’t know what aspect Director Wang refers to by transformation.”

Liu Jianan also went on to say: "Judging from Wu Wu Mei's revenue this year, there has indeed been a decline in shipments. And there is another problem we cannot ignore! That is the peak sales season!

In the first year, a large number of shipments began in August. But this year, in September, agents everywhere did not have large-scale purchases. This is a very bad signal!

At the same time, we have opened a new factory and a foundry this year. A steady stream of goods are being produced, and the backlog is getting longer and longer. These problems can no longer be ignored!

I think Wuwumei’s business needs to be adjusted.”

Wang Yan nodded and continued: "What I call transformation is to open up a new product line on the basis of ensuring the supply of Wuxinmei milk tea.

In this way, while various factories are shutting down continuously, they can also provide milk tea products.

The backlog reduces a little stress.”

As soon as these words came out, everyone was immediately stunned.

To put it bluntly, it is to develop a sister product of Wuxin Milk Tea.

"Everyone can speak freely and see which product is more suitable for Wu Wu Mei's bundled promotion..."

Senior executives all know Wang Yan's character. They are not afraid that you will say the wrong thing, but they are afraid that you will not speak up.

Therefore, the atmosphere in every group meeting is always very good.

The senior executives also want to increase their impression in front of Wang Yan. Every time Wang Yan asks a question, there will be a rush to answer it.

"I think the production of milk powder is a feasible way. At present, the domestic milk powder industry has mixed reviews. Many families who have the conditions choose imported milk powder.

Our Wuwumei milk powder has a very good reputation, and if we withdraw from Wuwumei milk powder, the acceptance rate will definitely be very high."

"I was just about to talk about milk powder! The profit from milk powder is huge, and we have a ready-made factory. We only need to buy a few production lines."

"I think milk is not bad. Chinese people's quality of life is gradually improving. Now in rural areas, milk has almost become a necessity..."

After hearing these two suggestions, Wang Yan nodded frequently in agreement.

The following suggestions are somewhat unreliable.

Some say that children's toys can be sold in bundles, some say that they can sell coffee, and some even say that they can sell auntie towels...

There are many different opinions.

When the discussion quieted down, Liu Jianan looked at Wang Yan and said with a smile: "Wang Yan, do you already have a product in mind?"

Wang Yan smiled and said: "Milk powder and milk are a feasible way, but these two products have very strict requirements for factories, and the relevant procedures of the health department will not be completed in a year and a half.

If you are just doing it on a small scale, there is no need to develop it. But if you are serious about it, you won’t be able to launch a product on the market within three years!

I think it goes against the theme of our meeting."

Wang Weihang shouted: "Don't be too pretentious! Tell me what you think!"

Wang Yan didn't take it seriously and continued: "The ideal product in my mind is ice cream."

Wang Weihang's mouth suddenly opened wide: "What the hell? Ice cream?"

Not only Wang Weihang, many senior executives are also a little confused.

Such a large group, without doing research and development on profit-generating products such as milk powder and milk, actually wants to make ice cream!

Wang Yan said calmly: "The ice cream we want to develop is not a cheap ice cream on the market that costs only 50 cents. In my mind, the price range is between 20 and 50 cents."

As soon as these words came out, the senior executives chatted louder, but they were all whispering in private and did not speak directly.

Relying on his good personal relationship with Wang Yan, Wang Weihang said bluntly: "That's right, right? Who would buy an ice cream worth dozens of yuan?"

Wang Yan joked: "Manager Wang, your understanding is too narrow! I should really take you to experience a well-off family

The living conditions of the family.”

Seeing that Wang Weihang was silent, Wang Yan also turned his head and continued: "At the beginning of the meeting, I said that we would develop a product that complements Wuxinmei milk tea.

I think the ice cream plan is very good. The peak sales season of ice cream is exactly opposite to that of Wu Wu Mei, and it can also make up for the gap period of Wu Wu Mei.

and....."

Wang Yan made a long note and said meaningfully: "Don't underestimate a small piece of ice cream! If it can really become a best-seller, even if it only has a sales period of a few months, the profit earned will be enough to make it unintentional."

Beautiful to compare with!”

Liu Jianan was the first to express his opinion: "I think Wang Yan's ice cream plan is feasible. First of all, the ice cream production process is not troublesome. Secondly, it is just in time with the peak season of milk tea. In this case, there is no need to worry about the factory's supply problem.

."

Ma Chengren immediately echoed: "I think so too. Although the profits of milk powder and milk are huge, we must also consider their complex and strict production processes. If we really want to establish a project, I am afraid we will have to establish a new company. Because of this

The size of the two products will definitely not be smaller than that of Wuxin Mei Milk Tea!"

Wang Yan praised: "Lao Ma is right! At present, the group's focus is not on developing a flagship product, but on consolidating the stability of its products.

Wuwumei's vitality will still last for a long time, so how to make it come down without any danger is the most important thing!"

...

In later generations, Wang Yan once read a report.

In 2005, the average unit price of a piece of ice cream was about one yuan. Throughout the summer, Chinese people could consume one billion pieces of ice cream.

In 10 years, the unit price of a piece of ice cream was more than 1.5 yuan. In a whole summer, Chinese people could consume 15 billion pieces of ice cream!

By 2015, the unit price of ice cream will exceed three yuan, and Chinese people will consume two billion pieces of ice cream throughout the summer!

By 20 years, the unit price of ice cream has stabilized at three yuan, but this summer, Chinese people can consume 30 billion pieces of ice cream!

Regardless of whether this report is true or false, from Wang Yan’s perspective, the ice cream market is definitely a big cake!

From 10 years on, the annual output value will be at least 100 billion!

Many milk powder, dairy, coffee and other corporate giants have not resisted the temptation of this cake and have launched their own original brands.

Whether it's Mengniu or Yili, their ice cream prices are quite satisfactory, basically ranging from five yuan to twenty yuan.

There is still some room for entry into the high-end ice cream market.

Therefore, Wang Yan targeted this market.

Although ice cream is an unfamiliar field, he is confident that he can make it successful.

As long as he grasps the quality, relies on the Wuxin Milk Tea channel, and Wuwei Weibo promotion, if the ice cream product cannot be made, then he can find a brick wall to pat himself on the back.

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Ps: There is one more chapter.