Rebirth of the Strongest Tycoon

Chapter 1086 French Commercial Strategic Directions

The view that the situation in France is more complicated than that in the United Kingdom is not based on Xia Yu's random analysis, but the real situation.

Among the current big three in Europe—Britain, France and West Germany, the one with the most liberal attitude toward Jews is undoubtedly the U.K., which is caused by many factors.

The most obvious is the situation of the Three Kingdoms during World War II.

Needless to say, Germany has fallen, and all the Jews in the country have been purged by Germany. Instead, the UK, which has the protection of the English Channel, has kept its homeland, so the strength of the Jewish family and consortium in the UK has been preserved.

Not to mention, London in the United Kingdom is also the financial center of Europe. There are a large number of listed companies in the United Kingdom. Jewish families and consortia are experts in this area, and they can easily control or influence many companies. their attitude.

On the contrary, in France and West Germany, especially West Germany, those families are not keen on listing the family business, and they value the control over the business and its future development. From this aspect, the Jewish influence has been blocked to a great extent. permeation of.

The situation in France and Germany has also made many families' control over certain fields unchanged for decades or even centuries.

Even though the nature of France has changed several times, these families have not changed, because no matter if France is a former constitutional monarchy or a current republic, those families still rule France, and they have not changed at all.

This can be seen from the fact that the Bourbon, Orleans and Bonaparte families who once ruled France still exist at the same time! (It really still exists. This is considered a European tradition. For this reason, ancient Europe always had restoration of dynasties, and ancient China rarely left the remnants of the previous dynasty)

According to statistics, among the top 250 domestic enterprises in France and West Germany, the proportion of family-owned enterprises exceeds 40%! Many shareholding ratios are 80%, 90%, or even full shares!

This ratio is very terrifying, because as far as Xia Yu knows, less than one-third of the family-owned businesses in the United States are mostly acquired or jointly controlled by major financial groups in the later stage, and have been controlled by a certain family from beginning to end. The number of companies is not absent, but the proportion is very small.

As the saying goes, flies don't bite seamless eggs!

Many "attractive eggs" in France are seamless, and many of the business methods that Xia Yu is good at are not available to many companies in France!

Moreover, the connection between the major ancient families in France is also very close. If you are not sure about it, stabbed one is like stabbed a hornet's nest.

If it were not for this reason, France would not be the most difficult country for American capital to enter.

This can be seen from the fact that in later generations France was often maverick, not giving face to the United States or even being a naysayer.

Among the three European giants in later generations, the United Kingdom was the most obedient. Germany was stuck by the American garrison, so it could not stand up, and France was just as rigid as ever.

The government of a capitalist society represents the will of capital. American capital manipulates the government to achieve its own goals. Of course, French capital can also influence the government to resist or even counterattack.

...

That night, Xia Yu went back to refresh his spirits. After getting up and having breakfast the next day, he stayed at home to formulate a French strategy.

After thinking about it, Xia Yu decided that his career in France should be dominated by the tertiary industry, supplemented by the secondary and primary industries.

It's not that he doesn't want to deeply penetrate the industrial manufacturing industry, which is related to people's livelihood and affects the foundation of France, but the reality does not allow it.

Most of France's heavy industry and military industry don't need to think about it. There are a large part of Chinese enterprises, and the remaining part is also the family industry of some French families, which is difficult to take away.

For example, the Peugeot Citroen Group and the Renault Group, the two major French automobile companies, are in the hands of the Peugeot family and the government. Although the Peugeot family only holds 25% of the shares, their voting rights are as high as 38%.

The French government also holds 14% of the shares. When the two are combined, no one can take it away.

As for the latter's Renault Automobile Group, not to mention the current second-largest car manufacturer in France, which is still a French military giant. It produced guns, ammunition, aircraft and light tanks for France during World War I, and even more so during World War II. Production of weapons and munitions for Germany, after the victory of World War II, the Renault family was wiped out by the French government, and the Renault Automobile Group was wholly owned by the government.

In addition to these two heavy industry and military giants, there are many large industrial groups in France, but Xia Yu is very clear that this time, those giants can't get rid of the fate of being nationalized by the French government.

Therefore, it is difficult and risky to engage in manufacturing in France.

Of course, the most important thing is that most of them have no future!

Yes, there is no future!

At this point, at this time, only Xia Yu in the world can make such a judgment with certainty!

Although in the past few years, France has begun to implement "de-industrialization", aviation, automobiles, rail transit, military industry, nuclear power, etc. still maintain strong competitiveness in the world, and the big families and consortia engaged in these fields are not It is possible to watch helplessly as the family business declines.

According to statistics from the French government statistics department at the beginning of this year, in 1980, the added value of the manufacturing industry accounted for 18.49 percent of the GDP, and the service industry accounted for 57.83 percent.

But Xia Yu remembered that in 2017, the ratio of the added value of France's manufacturing industry to the GDP has dropped to less than 10%!

The added value of the service industry accounts for more than 70% of the gross national product, which is higher than that of the United Kingdom, Germany and island countries!

In later generations, it is not that there are no large manufacturing enterprises in France that are competitive in the world, but there are relatively few.

France is famous all over the world for retail, luxury goods, cosmetics, wine and FMCG!

And these industries are far from reaching the explosive influence of later generations, and it can be said that the future is extremely bright.

Under the premise that it is difficult to enter the inherent field of the big French family and consortium, it is undoubtedly the most appropriate to rely on the vision of later generations to occupy the track in advance.

When the power and fortune in these latter fields exploded, it would be too late for the big French families and consortia to think about restrictions, and Xia Yu would be able to truly gain a firm foothold in France.

With these core pillar industries, supplemented by companies in other fields, the comprehensive competitiveness and influence will definitely not be weak!

With this in mind, Xia Yu took a pen and wrote four words on paper—fashion field, wine industry, retail industry, and other industries.

So where should the fashion field start?

According to the information collected by Leo Martin, it is impossible for L'Oreal Group, the most powerful group in the French cosmetics field, to be acquired, which is indeed a pity for Xia Yu.

But there is no way, Liliana Bettencourt, the only daughter of the founder of the L'Oreal Group, Eugène Schuyler, is defending everyone. He can't buy it, and others can't buy it either.

Now the largest shareholder of L'Oreal Group is gesparal, which holds 53.7% of the shares of L'Oreal Group, but this company is just a shell company established purely for cooperative holding. There are only two shareholders, respectively It is Liliane Betancourt, which holds 51% of the shares, and the Swiss Nestle Group, which holds 49% of the shares.

The reason for such control is that in 1974, Liliane Betancourt learned that the French government at that time wanted to nationalize the L'Oreal Group, so she took life-saving measures and introduced Nestlé Group to protect her.

In that year, the French government was successfully approved by Nestlé Group's public relations, but it restricted Liliane Betancourt and Nestlé Group from resale, transfer or mortgage of L'Oreal Group's equity within 20 years.

It's only been seven years now, and there are still thirteen years before the deadline, and no one can play!

If Xia Yu wants to attack L'Oreal Group's idea, the only way is to acquire Switzerland's Nestlé Group.

Otherwise, you can only acquire part of the equity from the stock market and become a major shareholder.

In Xia Yu's view, investing in L'Oreal Group is definitely necessary, but for his strategy, he must have a cosmetics company that he fully controls.

As for Chanel, the company has not yet been listed. It is owned by the Widmore family with more than 70% of the shares. Half of the equity of Amio is an old French family.

The Hermès company has now been passed down to the fifth generation of the Hermès family, and the collective shareholding of the family has reached 56.2%, which is also difficult.

The Kering Group is now just a timber company that has been established for more than ten years.

On the contrary, the LVMH Group, whose market value is second only to L'Oreal Group among the later French luxury goods companies, has not yet been established.

There are currently only Louis Vuitton and Moët Hennessy in France, neither of which has yet merged.

So, do you still hesitate?

Take these two first!