Rebirth of the Strongest Tycoon

"Tuk Tuk Tuk!"

"Come in!"

Xia Yu, who was looking at a magazine in his hand with interest, heard a knock on the door and said a word without raising his head.

When he noticed from the footsteps that the person had come not far in front of him, Xia Yu raised his head and found that the person was Leo Martin.

"Leo, what's the matter?"

Xia Yu put down the magazine in his hand, smiled lightly, and asked kindly.

"Boss, I have something I want to ask you for."

"I just came back from the lvmh group. Alain Chevalier suggested something to me. I think you need to make a decision on this matter."

Leo Martin told the truth.

Xia Yu raised his brows slightly, wondering what would happen to Alain Chevalier, who is now busy integrating the two companies.

He smiled lightly and said, "Tell me!"

Leo Martin said immediately: "Boss, Alain Chevalier said that you talked to him about the group's development plan before, and now the lvmh group has a very strong business in the wine market and luggage market. After integrating resources, business development The growth rate will increase, but because the business has developed to a certain extent, the most important thing is to seek progress while maintaining stability.”

"So he wants to find a fulcrum in the fragrance market to make the group's revenue grow rapidly."

Hearing this, Xia Yu suddenly smiled and said, "Did he mention the Bussac Group?"

Leo Martin was stunned for a moment, suppressed his doubts, and nodded immediately and said, "Yes!"

Then he explained the situation in detail: "Alain Chevalier offered to let the lvmh group acquire the perfume department of the Boussac group."

"Originally, Moët Hennessy Wine Group was the main distributor of the perfume brands of the Bussac Group, and I knew very well about the perfume brands of the Bussac Group."

"Now the merged Vuitton Group has 64 stores, and a large part of the customers in the Gaoji luggage market and the perfume market overlap. He is planning to make the perfume sales department of the lvmh group and Louis Vuitton's With the integration of the sales department, it is estimated that the sales of perfume will increase significantly. If the perfume department of the Bussac Group is acquired, the cost can be greatly reduced, and the production and sales can be adjusted in time."

Xia Yu smiled and said very simply: "I agree!"

Leo Martin didn't expect the boss Xia Yu to be so straightforward, and he was completely at a loss for words.

However, he reacted immediately and said to Xia Yu, "Boss, shall we start arranging the acquisition plan now?"

Xia Yu didn't immediately agree. He thought about it and asked, "Leo, do you have any information on the Bussac Group?"

Leo Martin said without hesitation: "I remember that there are. I have collected information on the entire financial market before. The Bussac Group is a listed company. It is impossible not to have collected information. Should I go and get it now?"

"Go get it!"

As soon as Xia Yu finished speaking, Leo Martin pleaded guilty and left Xia Yu's office.

About fifteen minutes later, he hurriedly returned to the office with an additional document in his hand.

"Boss, I have brought the information of the Bussac Group, please take a look!"

After finishing speaking, Leo Martin handed the information to Xia Yu, and Xia Yu took it over.

Before Xia Yu looked at it, Leo Martin also added: "Boss, the information was collected last month, but just now I specially revised the market value and disclosed shareholding structure of the Bussac Group, and most of the other information. It was last month."

"Um!"

Xia Yu hummed softly, and didn't express his opinion, and read the information of the Bussac Group.

Bussac Group is a large listed company in the textile field in France. Its main business is ready-to-wear clothing production, clothing brand OEM, home textile production, chemical fiber raw material processing, etc. The entire group has more than 30,000 employees.

It's just that these more than 30,000 employees are not good employees. They are already dissatisfied with the company's treatment and benefits. The employee union is making trouble.

So the market value of Bussac Group has been greatly affected.

Of course, employee troubles and strikes are not the main reason for the decline in the company's market value. At best, it is just a booster.

The real reason is that the company's revenue and profits went wrong, which led to the collective decline in the capital market for the Bussac Group.

At present, the total assets of the Bussac Group are 5 billion francs, but the liabilities are as high as 3.6 billion francs, and the market value of the group has dropped to more than 620 million francs, which has shrunk compared to the peak market value of previous years. More than nine out of ten!

So in fact, the Bussac Group is a large listed company with a market value lower than its net assets, and its value is undervalued!

However, considering the benefits and regular wages of more than 30,000 employees, and the net loss of 183 million francs in the last year of the Bussac Group, coupled with the high debt, the prospects of the Bussac Group are very bleak. .

It can be said that the Bussac Group is on the verge of bankruptcy!

It is understandable that the market value is lower than the net worth!

These information stimulated Xia Yu's memory. He vaguely recalled that the Boussac Group had indeed gone bankrupt. It was the French government who took over and found someone to take over. In the end, it was Bernard Arle, who was later known as the "Napoleon of the fashion industry". Nuo took over the offer at a price of 400 million francs, drained all the value of the Boussac Group, and increased his capital by nearly ten times, so that he later had the funds to acquire Moet Hennessy and Vuitton Group.

Now that Bernard Arnault's lvmh group has been cut off, let's just get rid of the Bussac group on which he started his business in advance, maybe the lvmh group will lose a strong competitor in the future.

What's more, the acquisition of the Bussac Group, as long as it operates properly, is indeed profitable!

Bernard Arnault, a non-financial person, has obtained ten times the income through capital operation. There is no reason why a professional such as the Bright Fund will operate worse than him!

Even if the Bright Fund abandons the acquisition midway, it is also excellent to be able to acquire perfume brands such as Dior, Labs and Roc.

"Boom...boom...boom..."

Xia Yu unconsciously fell into contemplation, thinking about how to maximize the benefits. During his thinking, the middle knuckles tapped the table rhythmically and made a sound.

Leo Martin remained patient and waited quietly.

a long time.

Xia Yu came back to his senses.

He looked at Leo Martin and commanded decisively: "Leo, Bussac Group's market value is now lower than its net assets. Although it is in a loss, it also has a very high acquisition value."

"You ask someone to make a complete plan. The first step is to suppress the share price of the Bussac Group as soon as possible, and then fully acquire the Bussac Group and delist it."

"After the delisting, the perfume department was immediately spun off to the lvmh group. As for other assets, you can let the team split and sell them according to the situation and from the perspective of maximizing profits. As long as you find the most needed company, you can definitely make a lot of money. income.”

Xia Yu said it so bluntly that several operating methods subconsciously appeared in Leo Martin's mind.

If it goes well as the boss said, he is 80% sure that the profit will exceed 3 billion francs!

If you are lucky, you can make four or five billion francs.

After all, the Bussac Group is a giant in the textile industry. It has more than 30,000 employees and its market value once exceeded 8 billion francs at its peak. Even if it goes downhill for several years, it is impossible to lose the heritage accumulated over hundreds of years. Light!

Just the acquisition and integration of the lvmh group has greatly increased the strength of the Bright Fund. This kind of big action has also made him addicted. Now the action of the Bussac group is much simpler and relatively small, but it is also a very worth looking forward to. .

With excitement, he responded loudly, "Boss, I'll do this plan right away."

Seeing Leo Martin's impatient expression, Xia Yu felt a little funny.

Just as he was about to send him away, Xia Yu suddenly thought of something.

He took out a list from the drawer that he just made last night, handed it to Leo Martin, and instructed again: "Leo, in addition to the acquisition of the Bussac Group, you are arranging for someone to secretly acquire this company. For the stocks of the listed companies on the list, and the companies that are not listed, you should do a good job in data collection and preliminary acquisition plans."

Leo Martin took it and glanced at it, his eyes suddenly lit up several times, and his already excited mood became more and more surging.

The boss gave him surprises one after another. Fortunately, his heart is strong, and ordinary people may faint with excitement.

Xia Yu smiled slightly, and said softly: "Leo, I will let people enter another five billion francs into the company's account at the National Bank of Paris. You have to make full use of Le Mill's relationship, and look at these francs and the previous In terms of cooperation, his attitude will be more positive.”

"Not surprisingly, these five billion francs are the last money that has been credited to the company's account this year. You must make full use of it!"

Leo Martin, who had received another 5 billion francs of financial support from the boss, was also very pleasantly surprised, but then he learned that it was the last one of the year, and he felt a sense of regret subconsciously.

But on second thought, the boss has invested 8 billion francs in the company several times since he came to France.

Add in the five billion francs now pledged, and the total would be 13 billion francs!

The capital injected by the boss alone has doubled the company's total assets!

What's more, these funds are self-owned capital. Their Bright Fund is a financial company. With such a huge amount of funds, it is enough to leverage even larger funds. As a subordinate, he must also make full use of the resources of other banks to create more for the boss. the value of.

He took a deep breath, nodded solemnly and said, "Boss, I will make full use of this fund, please rest assured!"

"Um!"

"Go!"

After speaking, Xia Yu waved his hand, then picked up the magazine in his hand again and read it.

After Leo Martin got up, he subconsciously glanced at the magazine in Xia Yu's hand, and a few key words on the cover aroused his curiosity.

"Economic Weekly"?

"Global Rich List"?

When did Paris have such a magazine?

Why doesn't he know?

With doubts, Leo Martin left the office...

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