Rebirth of the Strongest Tycoon

Before I knew it, it was already March.

When opening the calendar shelf on the desktop at home, Xia Yu felt like time was flying by.

It seems that in a blink of an eye, I have been in France for more than three months...

When he was leisurely eating breakfast and looking at the newspaper, suddenly Li Wuming came over with a sealed envelope and whispered a few words in Xia Yu's ear.

Xia Yu's eyes flashed, then he opened the envelope and took out the information inside to browse.

The information is sent by the net. Generally, there is a big event, or something he orders to pay attention to, and the net will continuously send the information to him.

This kind of secret information, combined with the bright news sent by Jiuding News Agency, can give Xia Yu a clear context for major events around the world, so that he can better formulate strategies or issue orders.

Today's intelligence is very important, and the intelligence comes from New York, USA.

Argentine President Galtieri led a team to visit the United States and was received by Ronald Reagan.

Combined with information received on February 16, the Argentine foreign minister and the British foreign minister negotiated in New York, and the negotiations broke down.

There is no doubt that when the last negotiation broke down, Galtieri couldn't sit still and wanted to have a conflict with Britain, but he was not confident enough, so he hoped to get the support of the United States, which is one of the current two poles, so he personally led the visit. U.S.

The reason for the visit is very formal. As the new president, he has not officially paid his respects to the United States.

Ronald Reagan also accepted Galtieri's request for a visit.

The specific content of the negotiation cannot be monitored, but Xia Yu can guess it.

"Galtieri seems to have forgotten that Ronald Reagan was an actor!"

"The president of the Corps of Engineers, whose brain is full of muscles, but has never been on the battlefield..."

"Ha ha……"

Xia Yu chuckled lightly, then threw the information into the stove beside him, and watched the white paper full of information burned to ashes.

"I have less time left in France..."

After this thought flashed through his mind, Xia Yu slightly accelerated his breakfast and drove to the Bright Fund after eating.

...

After Xia Yu came to the office, Leo Martin reported his work to Xia Yu with the folder.

"Boss, this is the statistical list of acquisition results we have completed this month, please review it!"

"Well! Let me see!"

Xia Yu responded with a smile, took the folder and looked at it.

In late January, he made a list of acquisitions for Leo Martin, and asked him to contact Standard Chartered Bank and the Royal Bank of Scotland to apply for financial support and use the bank's funds to acquire some targets.

It has been almost forty days now, and the M\u0026A department of Bright Fund has also completed a lot of tasks.

Mainly concentrated in the wine market.

French wine company, a large French company that produces and sells low- and medium-grade wines, acquired a 21 percent stake in the private company at a cost of 142 million francs.

The chief giant of the European wine retail chain industry and the world's largest wine chain store - Edfang Nicholas Co., Ltd., which is also a non-listed company, the Bright Fund acquired 29% of the equity and became its second largest shareholder , at a cost of 130 million francs.

Edfang Nicholas Co., Ltd. now has 285 stores, which is enough to greatly strengthen the sales of lvmh group.

Bright Fund also secretly acquired a total of 15.4% of the Pernod Ricard Group's equity in separate accounts. If it is announced, it will be enough to make Bright Fund the largest shareholder of this listed company.

The Pernod Ricard Group was established following the Moët Hennessy Wine Group. The two listed companies, the Pernod Group established in 1805 and the Ricard Group established in 1932, merged in 1975. After the merger, they became The overlord of the anisette market has a market value of more than 4.78 billion francs, which is only 1.1 billion francs lower than the Moët Hennessy wine group that was acquired.

However, the company's equity is more dispersed than that of Moët Hennessy Wine Group. The largest shareholder is the Lijia family, with a shareholding ratio of 13.1% and 20% of the voting rights.

The second largest shareholder is the Pernod family, with a shareholding ratio of only 9.2% and 15% of the voting rights.

Although the shareholding ratio of the two major families is small, the total voting rights are 35%, and both families are founders, which is enough to give investors and shareholders confidence, so the company's shareholding is very scattered. In this case, it is enough to jointly control the company.

This company is held by the Pernod family and the Lijia family as the rotating chairman. The current chairman is Patrick Lijia of the Lijia family.

Xia Yu remembers very clearly that the Pernod Ricard Group has gone through a series of mergers and acquisitions in later generations, and finally developed into one of the three largest spirits and wine groups in the world. In 2011, the turnover exceeded 23 billion US dollars. Ranked second in the world's wine industry.

This company is also the focus of Xia Yu's acquisition of Leo Martin.

When the action target was determined before, the Pernod Ricard group became Xia Yu's primary consideration. Later, considering that the wine industry and the luxury goods field should be taken into consideration, the lvmh group should be brought out first, so the Pernod Ricard group was temporarily selected. Set aside.

However, after the establishment of the lvmh group, the plan to acquire the Pernod Ricard group must of course be followed up immediately.

As long as lvmh Group can acquire Pernod Ricard Group, Bright Fund will be able to occupy a leading position in the French wine market, which is a strategic goal!

Of course, in addition to the three mission objectives of the wine market, in the retail field, Xia Yu also specified a mission objective, which is Carrefour.

Carrefour is the second largest retail company in the world, second only to Wal-Mart.

But now, although Carrefour is the founder of a hypermarket, it cannot even squeeze into the top ten in the French retail market. Carrefour, which was listed in 1970 after 11 years of establishment, has only exceeded 4 billion francs in market value.

No way, the retail industry is one of the mainstream industries in society, whether in ancient times or in modern times. There are still many old-fashioned retail giants in France that have existed for hundreds of years, and they are basically controlled by big families.

The founders of Carrefour, Marcel Fournier and Louis de Vrey, were both from ordinary backgrounds, which is why their cumulative shareholding ratio has been kept at 30%. People take away companies.

Unlike the Auchan Group, which was established by the Moulier family following the trend, it has been 100% controlled for 20 years now, and even in future generations, it is still in the hands of the Moulier family.

anyway.

Now Carrefour's market value is low, which just reduces Xia Yu's acquisition cost.

After more than a month of lurking, the Bright Fund spent a total of 823 million francs to secretly acquire 19.5% of Carrefour's shares, although most of them were ordinary shares without voting rights.

But Xia Yu didn't care either, he was interested in Carrefour's excellent business model and future potential.

Moreover, the founders Marcel Fournier and Louis de Vrey are not from big families. As long as the Bright Fund is allowed in, there are ways to increase their stakes until they finally occupy the nest.

...

After putting down the document, Xia Yu instructed Leo Martin: "Leo, the acquisition progress of these tasks is not bad, but you have to let them continue to speed up the progress."

"Especially the French wine company, Adolf Nicholas Co., Ltd. and Pernod Ricard Group, the equity of these three companies is relatively scattered, the acquisition will not be too difficult, and must be completed by the end of March! You still have a whole month. time!"

"And Carrefour, continue to increase acquisition efforts!"

"Standard Chartered Bank and Royal Bank of Scotland fully support you, don't tell me it can't be done!"

Before Leo Martin could be happy, he heard the stern words from Xia Yu's back. He shuddered in his heart and responded with a straight chest and a serious face: "Boss, I will do my best to speed up the progress!"

Xia Yu nodded slightly, just as he was about to send him away, he suddenly remembered a piece of news he had just read in the newspaper a few days ago, about the Decathlon sports store.

This retailer focusing on sporting goods has achieved the world's top in later generations, with annual sales exceeding 10 billion euros.

And now it is only a small company that has just been established for six years, and there are not many stores yet. It is when the company is weak, and the founder Michelle Leleke is also an ordinary person. Now is the best time to start!

He told Leo Martin again: "Leo, there is a company called Decathlon in France. It is a retailer focusing on the field of sporting goods. After the acquisition, on the premise of retaining its founder, the equity can be acquired as high as it can be acquired.”

Leo Martin nodded obediently and said, "Okay!"

"Do you have anything else to do?" Xia Yu glanced at Leo Martin and asked softly.

"No more!" Leo Martin said decisively, shaking his head.

"Boss, then I'll go to work first!"

"Go!" After Xia Yu finished speaking, he picked up a newspaper next to him and read it...

PS: Ask for tickets on Monday

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