Rebirth of the Strongest Tycoon
Chapter 1169 Fooling consumers will eventually be overthrown
Soon, Ray Casal called all directors and executives for a meeting.
There were dozens of people sitting in the conference room, but no one spoke, and the whole conference room was shrouded in a heavy atmosphere.
Ray Casal packed up his emotions, cheered up, and said loudly, "Now for a meeting!"
"Everyone has seen that there are thousands of consumers protesting downstairs, the surrounding media are already on the scene, and it is certain that there is a steady stream of media coming from other places."
"Just now, the marketing department has reported that not only Los Angeles, but also protests in other parts of the United States, but the scale is relatively small."
"The quality of "E·T Alien" has detonated the dissatisfaction of consumers. As the president of the company, I have an inescapable responsibility for this matter. I will report to the parent company later."
"But the most important thing now is to quell the bad influence as much as possible. If you have any good solutions, please come up with them as soon as possible..."
"President, I am in charge of the R\u0026D department, and I have an unshirkable responsibility for this matter. I hereby apologize to everyone. Because of the R\u0026D department, the company is in crisis. I'm sorry!"
"For this crisis, I think the only way is to allow consumers and distributors to return "E·T Alien" game cartridges, but other game cartridges and game consoles cannot be returned."
The vice president in charge of the R\u0026D department was the first to get up, apologized sincerely to everyone, and then immediately expressed his attitude.
Weili Rex stood up second and said: "Almost all the big dealers complain to us now, either returning the goods or suspending the cooperation and putting them into the arms of Tiangong Electronics Group, we have no choice."
"Without these resellers, we lose our future, and I also recommend agreeing to return the E.T. Alien game cartridges."
"But game consoles cannot be returned. We still have more than 8 million game consoles in our warehouse, and the pressure is already great."
"I suggest that the company immediately apply for assistance to the parent company. The parent company controls huge media resources. We cannot let word of mouth continue to deteriorate..."
"I also agree with dealers and consumers to return goods, but we must minimize losses as much as possible, mobilize dealers as much as possible, and guide consumers to change returns to replacements, and exchange for our other cassettes or consoles..."
...
One by one executives and directors expressed their attitudes.
Forty minutes later, the meeting came to an end, and the decision of the meeting came out.
First, allow consumer and dealer returns to quell protests across the United States.
Second, the R\u0026D department mobilized all R\u0026D forces to develop a high-quality game and bring it to the market as soon as possible to restore consumers and distributors.
Third, public relations as soon as possible, apply for media assistance from the parent company, and minimize the influence of public opinion as much as possible.
When the meeting was about to end, in order to boost the confidence of the company's top management, Ray Casal said calmly, "The failure of a game is only temporary, from the game "Pac-Man" you can It can be seen that consumers are very forgetful. We are the leader in the game industry. There are thousands of games on the Atari 2600 platform. Players can’t live without our game platform and will continue to buy our games. Have confidence!"
After the meeting, Atari held a press conference at the door of the company. The attitude was very sincere. First, they apologized, second, they were willing to allow consumers to return and exchange goods, and third, they made a stand.
Until noon, the protests and demonstrations were finally subsided, and thousands of protesters returned to their homes.
Atari's top executives breathed a sigh of relief.
However, Huo Jianning, the initiator of the behind-the-scenes arrangement, will not let Atari wish, and he will not let this great opportunity be lost in front of his eyes.
He immediately used the authority granted by the chairman to contact Peter Lynch of Polaris Capital and Yan Wenhan of Jiuding Newspaper Company to apply for mobilizing all media resources to attack Atari.
Therefore, that evening, major evening newspapers, major local TV stations and CNN news network carried out negative reports on the demonstrations against Atari that broke out across the United States.
The next morning, hundreds of national or local daily newspapers controlled by the Jiuding Consortium also reported together. Without exception, all of them were based on facts and reported negatively on Atari.
"Thousands of consumers gathered at Atari headquarters in Los Angeles for a demonstration due to the quality of the game adaptation of the "Alien E.T" movie." - "USA Today"
"Atari's reputation is broken, and a series of games developed by Tiangong Electronics Group have triggered a sales boom." - "USA Today"
"The contrast between the shocking propaganda poster and the rudimentary things pushes Atari over a cliff." - San Francisco Chronicle
"Unscrupulously deceive and oppress consumers, the great empire will collapse." - "New York Daily News"
"Rough manufacturing to win by quantity vs. excellence and respect for consumers. Atari and Tiangong Electronics Group have completely different attitudes. As consumers, who should we support?" - "Washington Star"
...
The newspapers secretly controlled by the Jiuding Consortium, while criticizing Atari Corporation, will pull up Tiangong Electronics Group as a positive comparison. Due to the popularity of the group, many readers even directly buy game consoles and game cassettes produced by Tiangong Electronics Group.
This purchase made him a loyal fan of Tiangong Electronics Group.
In addition to the newspapers under the Jiuding Consortium, the media forces and the media forces under Warner Bros. Entertainment have all carried out negative reports.
It's just that these media will not all draw Tiangong Electronics Group as a positive model.
But no matter what, at this time, these media are natural allies.
For a time, these forces converged into a torrent, the positive publicity of Warner Bros. Entertainment collapsed, and the United States was the negative news of Atari.
What consequences does this lead to?
Nearly two million copies of Atari's "E·T Alien" game cartridges have been bought by consumers.
Not to mention the seven million consumers who were previously fooled by Atari's trashy Pac-Man game.
These consumers learned from the news that protests and demonstrations against Atari Corporation broke out across the United States, and their anger and resentment broke out suddenly, and they joined the team one after another.
Countless consumers have flocked to game retailers from where they bought their consoles and cartridges, demanding returns.
And it is not only "E·T Alien" game cartridges that are returned, but also game consoles such as Atari 2600 and Atari 5200, as well as shoddy game cartridges such as "Pac-Man".
You must know that Atari's game console is only used as a platform. In addition to the hundreds of garbage games developed by Atari itself, there are many garbage games developed by third-party game companies based on Atari game consoles.
Consumers don't care whether it was developed by Atari or not.
Since Atari can return the garbage game "E·T" Alien, there is no reason why other games cannot be returned. There are many people who hold this idea and put it into practice.
For a time, game dealers all over the United States became big, and faced with aggressive consumers, many dealers could only give in.
And some dealers did not serve the soft, the store was in chaos, and some people even forcibly took other game cartridges on the shelf after the dealer refused to return them.
Dealers who have suffered huge losses and have been under so much pressure can only scatter their efforts on Atari, other than calling the police.
If it weren't for Atari's large-scale, shoddy launch of garbage games this year, or if Atari's excessive false propaganda caused consumers' resentment to explode, why would they suffer such pain?
Compared with Atari, dealers immediately felt that Tiangong Electronics Group was simply a model among game companies.
I don't know how many dealers, after making up their minds to return Atari's goods this time, suspend cooperation with Atari, and fully embrace Tiangong Electronics Group's thigh!
PS: The second one is sent, please recommend a monthly ticket, thank you!
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