Rebirth of the Strongest Tycoon

"What about other models?"

The first Fengshen generation has already satisfied Xia Yu, and this is not the trump card used by Tiangong Automobile to attack the global automobile market. Xia Yu can't help but look forward to the following models.

I don't know how far Tiangong Automobile has implemented his opinions.

"Chairman, please come with me!"

Xia Yu's satisfaction made Chen Caijun's heart settled, and the whole person broke out with stronger work enthusiasm, and took Xia Yu to another production workshop.

This second model is not a sports car, but a sedan.

It's just that the appearance of the model is obviously different from the current sedan model. The body has no box-like edges and corners, but is inclined to the arc shape of a high-end sports car, which is very elegant and atmospheric.

Putting this car in the models of many car companies now, it is definitely a stand-out, and it can quickly attract people's attention.

Xia Yu didn't know much about the specific car technology, but he was very clear about the changes in the trendy models in the next few decades.

At the technical level, with the technical support of Rolls-Royce Motor Group, the largest car company in Europe, Tiangong Automobile is no worse than Ford, Chrysler, Toyota and other car companies.

But Tiangong Auto suffers because it is a new brand.

Let me ask, with the same technical level, why do consumers buy your car, which is not well-known and has not been tested by the market?

Therefore, in order to make Tiangong Automobile's sedans stand out, it is the best way to catch the attention of consumers, so that consumers will fall in love with this model at the first sight.

In later generations, the eyeball economic effect has long been known, and Xia Yu knows its explosive effect.

"Chairman, this car is our model in the field of luxury cars. It is called Shenyu Generation. It is equipped with a navigator, automatic height adjustment, four-wheel independent suspension, power steering, cruise control...world-class configuration."

"We also put a lot of thought into car interiors..."

"In order to open up the market as soon as possible and gain a firm foothold, the price of our Shenyu generation is lower than that of the same car. The price of the naked car is 22,900 US dollars."

"As for the car next to it, it's our mid-size sedan. All the configurations are one grade lower. It's called the Honor Generation, and the bare car is priced at $15,800."

When Chen Caijun was talking, Xia Yu's eyes wandered back and forth in two cars, one black and one white.

The black car is the god-honored generation, and the white car is the glory generation.

Of course, the color of the body can be changed, and there will definitely be more colors for consumers to choose when it is officially launched, but there is no need to display so many here.

Both cars are streamlined and similar in appearance, except that the Shenyu generation is longer and larger, and the interior space is definitely more comfortable, but the manufacturing difficulty and cost are also greater.

The Honor Generation attacked the mid-range car market, and the God Honor Generation attacked the high-end luxury car market. The combination of the two covers the mid-to-high-end car segment.

This is enough for a novice in the car industry such as Tiangong Motors. After all, it is unrealistic to eat one bite at a time, and it is obviously unrealistic to eat one bite.

There is a popular saying in the automobile circle,

It is called "the person who wins the mid-to-high-end car wins the world". With the profit far exceeding that of the small car and the sales volume of the luxury car, the mid-to-high-end car market has always been a battleground for car companies.

As long as the Shenyu Generation and the Honorable Generation can be welcomed by the mid-to-high-end car market, Tiangong Auto will be able to gain a firm foothold, even surpassing most car companies.

Of course, this does not mean that Xia Yu gave up the market in the field of economical vehicles.

It just means that the sedan segment will not launch an economical car for the time being.

It does not mean that Tiangong Automobile Company has given up this market.

Tiangong Automobile also prepared a trump card.

No, it is exactly a pair of king fried!

After fully understanding the Shenyu Generation and the Honorable Generation, Xia Yu immediately instructed Chen Caijun: "Caijun, take me to see the urban SUV developed."

"OK."

That's right, Tiangong Automobile's Wang Zhan is an urban running multi-purpose vehicle that has not yet appeared in the global market, abbreviated as urban SUV!

It is this kind of car that has achieved global annual sales of 30 million units in later generations, accounting for 35% of the global auto market!

Today, the concept of SUV has been proposed by Jeep Motor Company in 1976, and made the Cherokee.

Now the Cherokee is also a leader in the field of SUVs in the world. It is a classic among classics, and its sales are not low every year.

However, today's Jeep Cherokee, just an SUV, not a city SUV, only occupies a small share of the car market.

Today's Cherokee's development is focused on the direction, and it is still the field that Jeep Motor Company depends on - off-road.

Tiangong Auto wants to grab food from Jeep in the SUV field and make the cake bigger, so it can only be unique by itself.

The urban SUV developed on the basis of SUV is the direction of Tiangong Automobile, which is enough to make Tiangong Automobile leave a deep imprint in the history of automobiles.

According to the original historical trajectory, the first urban SUV will be developed by Toyota Motor Corporation in 1989, named RAV4, and it will not be mass-produced until 1994.

Now, let alone research and development, Toyota has not even thought of the concept of an urban SUV...

Soon, the group came to another factory again and saw three SUVs quietly placed in a corner.

The three colors of red, black and blue are distinct.

No need for Xia Yu to mention, Chen Caijun consciously introduced Xia Yu.

He pointed to the one closest to Xia Yu and began to introduce: "Chairman, this is our urban SUV series, which is shaped as the Tiangong X series. There are three models, X1, X2, and X3, corresponding to three grades."

"Where the X1 is an economy SUV, the bare car price is $11,800..."

"The X2 is a mid-to-high-end SUV with a bare car price of $18,800..."

"The X3 is a luxury SUV, the bare car price is $25,800..."

"The above is the specific situation of these three cars."

"As for ultra-luxury SUVs and limited top SUVs in higher markets, there are currently no projects, but the R\u0026D department is already accumulating technology. If our X series sells well, we will launch these two fields at the right opportunity. R\u0026D and production…”

For cars, Xia Yu has enough discrimination ability.

In particular, when Chen Caijun introduced, he would introduce various parameters and compare them with cars of the same grade, which made Xia Yu have a clear impression of these three cars.

Overall, these three cars have enough performance and are not bad, after all, they have the technical support of Rolls-Royce Motors Group and its Land Rover cars.

After Chen Caijun's introduction, Xia Yuxing got in the car to experience it wherever he went, and also drove three cars by himself to compare the driving feeling.

You get what you pay for, Tiangong X3 has the best experience, it doesn't need to be said more.

After playing for a while, Xia Yu returned to business again.

Looking at the whole process, Tiangong Automobile has prepared six vehicles to attack the global automobile market.

Cheap sports car Fengshen generation.

The luxury sedan Prestige generation and the mid-size sedan Prestige generation in the sedan market.

X-series X1-X3 for urban SUVs.

Six cars, each with enough features and explosive points.

This result far exceeded his expectations, and Chen Caijun did not disappoint him.

However, in this way, the production capacity originally set by Tiangong Automobile Company is not enough.

"Taejun, has the company set a strategy in terms of sales?"

Sitting on the soft back chair, Xia Yu looked at Chen Caijun and asked.

Chen Caijun replied respectfully: "Chairman, the management of the company has held a meeting and approved the sales plan. Before the sales, we will participate in the International Auto Show in Geneva, Switzerland on January 22 this year. First, we will make a name for ourselves, and then according to the station. The response will determine the volume of mass production and the direction of sales.”

It happened to coincide with the Geneva International Motor Show in Switzerland!

As far as he knows, the time of the Geneva International Motor Show in Switzerland is not fixed, sometimes in January and February, sometimes in June and July, sometimes in September or October.

I didn't expect it to be January this year.

It is now January 4th, just over half a month away from the Geneva International Motor Show in Switzerland.

Xia Yu has more confidence in these six cars than Chen Caijun and others. He believes that once these six cars are exhibited, Tiangong Automobile will definitely be enough to become a new star in the international auto show and cause a huge sensation.

At that time, the global media resources in his hands will be piled up again, and the effect will be...

In this mode, the first-phase production capacity of 100,000 vehicles per year is far from enough!

"Caijun, what is the current situation of the company's production capacity?"

Xia Yu looked at the busy assembly line in the distance and asked lightly.

Chen Caijun replied without hesitation: "Chairman, the first phase of the plant has been fully put into use, and the production lines have all been put into use, with an annual production capacity of 100,000 vehicles."

"The second-phase plant has also been completed. Last year, according to your opinion, the scale of the second-phase plant was twice that of the current one, which is enough to increase the company's production capacity by 200,000 vehicles. The production line has been pulled back, but there is no assembly line for the time being. It will be decided based on market conditions.”

"The construction of the third-phase plant is already underway, and the scale is the same as the second-phase plant. If it is completed and the production line is assembled, it can increase the company's production capacity by 200,000 vehicles. However, no production line has been ordered for the time being, and the construction speed has slowed down a bit."

"no!"

Xia Yu directly vetoed it, which changed Chen Caijun's face and raised a heart in his throat.

Xia Yu glanced at him and comforted a little: "I'm not blaming you, don't be nervous."

"Chairman, I'm not nervous."

Chen Caijun hurriedly shook his head and said.

Xia Yu didn't bother about it either.

"You take me to see the second and third phase of the plant."

He instructed Chen Caijun to take him to the second-phase factory building that was built and the third-phase factory building that was under construction.

Now, half an hour has passed.

In the end, Xia Yu and others stood on the open space of the third-phase factory building under construction.

The land has already been leveled, and the construction is being undertaken by Jiuding Infrastructure Co., Ltd. It can be seen that many large-scale machinery and workers are busy.

Xia Yu instructed Chen Caijun: "Caijun, I have a hunch that this time at the Geneva International Motor Show, we will detonate the market. The current production capacity is far from enough. "

"With the second phase of the plant being put into use, the production capacity is only 300,000 vehicles per year. My expectation is to reach a production capacity of 1 million vehicles."

"So the construction of the third-phase plant must be accelerated, and the fourth-phase plant will be built directly according to the scale that can accommodate 500,000 vehicles. I will let Jiuding Infrastructure work 24 hours a day."

The annual production capacity of one million vehicles stunned Chen Caijun.

This is the production capacity that the world's largest car companies can only have. Now the industry has defaulted to a line. Car companies with sales of less than one million vehicles cannot enter the world's first-line camp. Only with sales of more than one million vehicles can they be called!

The chairman's handwriting... as expected, it is as big as ever.

He came back to his senses immediately, and did not question the chairman's opinion, but just quickly said his own question: "Chairman, because of the experience in the assembly line of the first phase, the second phase of the assembly line can be completed in April. Debug and use."

"But if the production capacity is to be increased to 1 million vehicles per year, the funds on the company's account are seriously insufficient."

Xia Yu asked directly: "How much money is still on the company's books, and how much money do you need?"

Chen Caijun immediately replied: "Chairman, you injected a special fund of HK$500 million into the company, and you have spent more than 418 million, leaving only more than HK$80 million."

"However, the company originally had a co-production plant with Honda in Indonesia for automobiles and motorcycles. In addition, it also has Zongfuhang Auto Trading Co., Ltd., and it has earned more than 230 million Hong Kong dollars in the past two years."

"So in addition to the temporary backlog of unsettled payments, there are only more than 310 million Hong Kong dollars of liquidity left on the company's books."

"The investment in the production line and plant with an annual output of 100,000 vehicles that we built before was about 150 million Hong Kong dollars."

"If the production capacity is increased to 1 million vehicles per year, then there is a shortfall of about HK$770 million."

Xia Yu made a quick calculation in his heart, and found that the figures reported by Chen Caijun were very conservative. In addition to the current funds and the previous use, it happened to be HK$1.5 billion to build a factory with an annual production capacity of one million.

He estimated that as for the operation of the company, he must be thinking that it will take a certain amount of time to build a new plant and order and assemble production lines. During this time, Tiangong Automobile can still generate income from its original business and maintain the company's operations.

This is tightening the belt and getting ready to live life on the smart side.

This is the man who will be in charge of the house!

It's just that at this time, Chen Caijun does not need to do this.

Xia Yu just has money and nowhere to spend now, not to mention the fact that the eight teams of Galaxy Fund are still reaping the benefits of liquidation. Just the eight companies listed not long ago have collected 5.2 billion Hong Kong dollars for him. local flower.

Investing the money earned in the capital market into industry has unlimited benefits to Heung Kong.

Xia Yu frowned, waved his hand, and said proudly: "I will inject another 1.2 billion Hong Kong dollars into the company, and you will achieve an annual production capacity of one million vehicles at the fastest speed."

"As for how to allocate production capacity, you can adjust it according to the orders received at the Geneva International Auto Show in Switzerland. At best, it will only take more than half a month."

"For more than half a month, first plan the factory clearly."

"Besides, you have to build Tiangong Automobile's 4S system immediately, which requires a large investment. For specific experience, you can learn from Rolls-Royce Automobile Group."

"Before the 4S system is built, you can temporarily borrow from Rolls-Royce Motor Group. I will say hello there."

“At the same time, the company must also make a plan. If the auto show is very good and our production capacity of one million is not enough, then we will choose locations in Europe and the United States to build factories, and we must make full use of resources and save production costs as much as possible. "

Although Chen Caijun did not think that Tiangong Automobile could immediately reach the achievement of selling one million vehicles a year, the chairman's words still ignited his enthusiasm.

The chairman once again invested 1.2 billion Hong Kong dollars, far exceeding the amount he reported. It is both motivation and pressure. He will definitely work hard and not let the chairman down!

"Chairman, I assure you that I will do my best to complete the task!"

Chen Caijun held his head high and said firmly.

Xia Yu smiled, patted his shoulder, and encouraged: "I'll wait for you to return from Geneva with a victory!"

"Yes!"

"I'm leaving first, you can keep busy."

After finishing speaking, Xia Yu refused Chen Caijun to send him off, and left Tiangong Automobile Company by car.

Next, let's see the results after more than half a month...

PS: Two shifts in one 4k5, please recommend a monthly pass, thank you!

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