Rebirth of the Strongest Tycoon
Chapter 1215 The huge media map in the island country
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Xia Yu didn't take it easy when he climbed the Raiders Bamboo here on weekdays.
After all, Junpei Hinata told Keizan Obuchi that the resources were beyond their imagination.
After all, if you can't get it out, it's just a trivial matter to be ashamed of. The key is that you can't make Takegami fully rely on him.
As for the three types of resources that Zhushangdeng needs, the funds are the most worthwhile. Xia Yu is too lazy to think about it. No matter how much Zhushangdeng costs, as long as he dares to speak, Xia Yu will dare to send it in a reasonable way. for him, or use it for him.
As for the number of votes that large enterprises and social groups can influence, the former large enterprises still have shortcomings, but there are other ways to achieve the same effect; and the latter can directly fund various local groups to gain influence.
These two types can be solved, so the most urgent one is media resources.
Speaking of this, we have to mention the situation of the media industry in the island country.
The media sector also includes newspapers, magazines, television and radio.
As far as newspapers and magazines are concerned, the island country is a country with a highly developed media industry, and its per capita newspaper consumption ranks first in the world!
Today, there are tens of thousands of newspapers on the island, not to mention the official newspapers of major political parties and social organizations. Commercial newspapers are divided into three categories.
They are comprehensive newspapers, professional newspapers and leisure consumer newspapers.
Comprehensive newspapers can be divided into national and local in terms of scale and distribution.
There are five national newspapers, namely "Yomiuri Shimbun", "Asahi Shimbun", "Mainichi Shimbun", "Nihon Keizai Shimbun" and "Sankei Shimbun".
The total circulation of these five newspaper giants accounted for 50% of the total circulation of major newspapers in the island country last year!
Monopoly is extremely high!
These five newspapers are currently among the top ten in the world's daily circulation of newspapers. From a glimpse of the leopard, we can see the development of the island country's newspaper industry.
Local newspapers are generally divided into regional newspapers, county newspapers and town tabloids. Regional newspapers mainly include "West Japan Shimbun", "China Japan Shimbun", "Hokkaido Shimbun", "Osaka Shimbun" and so on.
Professional newspapers, on the other hand, involve all walks of life and are specialized in reporting professional knowledge. The sales volume is generally small, and it is mainly subscribed by social elites.
The consumer and leisure newspapers are mainly sports and entertainment newspapers, including "Tokyo Sports Daily", "Sports Daily" and "Island Entertainment News", etc. This consumer and leisure newspaper accounts for 12% of the total circulation of national newspapers. .
In addition to newspapers, there are also magazines.
The island country currently has more than 20,000 magazines, with an annual circulation of more than 5 billion copies!
Of course, there are more than 20,000 kinds of magazines, and there are categories, but the ones that account for most of the sales are more than 3,000 kinds of magazines issued to the society. Some of these magazines are published by media groups with big newspapers as the core, and some are published by Published by magazines or independent magazines, among which entertainment and popular magazines are the main ones.
As for the TV station and the radio station, the latter can be less of a concern, and more attention should be paid to the TV station field.
In this field, it is further divided into wireless TV stations and cable TV stations.
Before World War II, the island country government positioned the broadcasting media as a national cause, under the unified jurisdiction of the government, but after World War II, the United Nations High Command of the Occupation Force promulgated the "Three Radio Laws" on island country broadcasting - "Radio Wave Law", "Broadcast Law" ” and the “Law on the Establishment of the Radio Wave Supervision Committee”, and at the same time abolished the original “Wireless Telecommunications Law” of the island country. The promulgation of the "Three Radio Laws" restricts the island government's supervision of the media, guarantees the freedom of speech of radio stations, and recognizes commercial broadcasting.
As a result, the island nation's television and broadcasting industry has developed rapidly.
At present, there are many large and small private TV stations, which are divided into cable TV stations and wireless TV stations.
Some of these local cable TV stations only broadcast programs, and some also broadcast their own programs, while the number of cable TV users is as high as tens of millions, but only less than a quarter of the total users.
Compared with cable TV stations with lower thresholds, the number of private wireless TV stations with higher thresholds is even smaller, only 129.
At present, the island nation's wireless TV stations are basically formed into TV networks to develop, not to mention local networks, there are six national TV news networks!
They are directly managed by the island country's government, and they are also the island country's only public broadcast and television station, the TV station, also known as the island country broadcast news network, which is the island country's largest radio and television organization.
In addition, the other five TV networks in the island country are privately owned.
They are JNN TV news network with TBS TV station (daily broadcast).
The TXN TV news network that owns TX (Television Tokyo).
FNN TV news network with CX (Fuji TV).
ANN TV news network with NET (TV Asahi).
NNN TV news network with NTV (Island TV).
Five TV news networks correspond to five newspaper giants!
Among them, the owner of TBS TV station is the "Daily News" group, behind which is the Mitsubishi consortium.
The owner of TX TV is the "Island Economic News" group, backed by the Mitsui Consortium.
The Fuji Sankei Group of CX TV, which also owns the "Sankei Shimbun", is backed by the Fuji Foundation.
It is the Asahi Shimbun group that owns the NET TV station, backed by the Sumitomo consortium.
The Yomiuri Shimbun Group owns NTV, which is jointly owned by the Sanwa Consortium and the Daiichi Kanye Consortium.
So speaking, the media industry is also dominated by the six major consortiums of the island country!
However, the six major consortiums of the island country finally did not eat up all the markets.
If you don’t touch the market share of the six major consortiums in the island country, there is still enough room to grow at least two or more giants of the same level. Once you can grow up, and then compete with these five media giants, you may be able to obtain better results s future.
...
In order to properly arrange the island country's media industry, Xia Yu asked Yan Wenhan to rush to the island country Tokyo from Xiangjiang.
This afternoon, Yan Wenhan came to Xia Yu's mansion in Tokyo.
"Chairman, I'm sorry to keep you waiting."
"It's okay, Wen Han, you came here after hard work!"
"It's not hard, this is what I should do."
Xia Yu greeted Yan Wenhan with a smile to sit down, and poured him a cup of tea. Yan Wenhan was busy and flattered to take it, and the exhaustion in his heart was also swept away.
Xia Yu was not in a hurry and let Yan Wenhan drink tea and rest first.
However, Yan Wenhan would not forget the business, just after drinking a cup of tea, he took out a stack of documents carefully prepared in Xiangjiang from his briefcase, and handed it to Xia Yu with both hands.
"Chairman, according to your request, I have counted all the companies in the news media field that we directly control or secretly control. Here are the details."
"Well, you drink tea and eat some fruit first. I'll tell you after reading this."
Xia Yu took it with a smile, leaned on the sofa, and looked at it leisurely.
Jiuding Culture Media Group and Jiuding Newspaper Company have already been on the right track. Without Xia Yu's concern, Yan Wenhan and others can lead the company to develop on the right track.
Since more than two years ago, Yan Wenhan has begun to penetrate the media industry of the island country.
Publishing newspapers such as "Jiuding Daily" and "Fengyun Daily" to the island country is only the most superficial action.
In the dark, Yan Wenhan and others have already formulated a comprehensive infiltration plan, and have achieved great results.
The first is the area of print media, including newspapers, magazines and books.
Needless to say about books, Gavin Peter runs Jiuding Books Publishing Company and has acquired a number of publishing companies. At the same time, he has also gradually increased his stake in the island country Kinokuniya Bookstore and Junkudo Bookstore, using the injected funds to make these two companies. Bookstores are expanding.
The expansion of these two bookstores in the past two years has been the craziest. The number of bookstores alone has firmly ranked among the top ten bookstores in the island country. Among them, the Kinokuniya Bookstore has jumped to the second place in the island country in terms of the number of stores. bit!
In the field of magazines, the four magazines "Zhiyin Manke" and "Meng Huan Rui Ran" of Jiuding Animation Co., Ltd., as well as many subordinate comic magazines, are not counted.
Together, Jiuding Newspaper Company and Jiuding Book Publishing House have a total of 439 kinds of magazines.
For newspapers, the results are even more pronounced.
The five major newspapers in the island country are famous all over the world, but under these five newspapers, there are many strong local newspaper groups.
Yan Wenhan's target is these local newspaper groups.
The most representative is the China-Japan News Agency. Although it is a local newspaper, the circulation of the flagship newspaper "China-Japan News" is higher than that of the "Sankei Shimbun", ranking fifth in the island country in circulation, in the central part of the island country. Especially with a huge subscription rate.
It sounds ambiguous when it is said to be "Sino-Japanese Shimbun", but it was actually formed by the merger of "New Aichi" and "Nagoya Shimbun" of the island country. Daily News.
In addition to the "Chinoichi Shimbun", the Chunichi Shimbun also owns the "Hokuriku Chunichi Shimbun", "Tokyo Shimbun", "Chino Nippon Shimbun", "Nikkan Prefecture Citizen Fukui", "Chino Nippon Sports", "Tokyo" Sino-Japanese Sports" and other daily newspapers, and also owns the professional baseball team of the island country - the Sino-Japanese Dragon Baseball Team.
Yan Wenhan let the Jiuding Newspaper Group in the past two years, through continuous encroachment, or covertly hold up to 43.5% of the equity of the Sino-Japanese News Agency.
In addition, for more than two years, it has also explicitly or implicitly controlled 36.7% of the equity of Jingxin SBS Group.
The Shizuoka SBS Group not only owns the Shizuoka Shimbun, the largest newspaper in the island country and the largest newspaper in Shizuoka Prefecture, but also owns SBS TV, a TV and radio station that broadcasts in Shizuoka Prefecture.
In addition, it also holds 33.9% of the equity of Hokkaido Shimbun, 100% of Tokyo Sports News, and 37.1% of Nishishima Shimbun.
In addition to these local big newspaper offices, there are also 286 other local small newspapers!
Taking advantage of the Jiuding News Agency that has been set up all over the island country, these newspapers have developed very well.
Of course, in order to better distribute newspapers, Yan Wenhan also established a newspaper distribution network called "All Daily News Stores" in the island country, with 5,369 distribution stores for the distribution of his own newspapers and newspapers. Magazine.
For example, newspapers that are not our own, such as the "Yomiuri Shimbun", "Asahi Shimbun" and other newspapers, are absolutely impossible to appear in all the newspapers.
The 5,369 distribution stores of the All Daily News can rank fourth in the island country in terms of number, more than the Sankei Shimbun and the Keizai Shimbun, but more than the Yomiuri Shimbun. ", "Daily News" and "Asahi Shimbun" are much less.
The "Yomiuri Shimbun" group with the largest sales volume currently has more than 8,500 distribution stores in the island country, and the distribution network is dense. It is this huge distribution network that supports the "Yomiuri Shimbun" today. , is also the world's first daily circulation!
This has to mention the newspaper distribution system of the island country, among which the most distinctive newspaper distribution system!
Every major newspaper in the island country has its own independent distribution network, and has set up specialty stores all over the country, and adopts the method of door-to-door delivery to issue orders and deliver newspapers. Newspaper deliverers deliver newspapers to households on time twice a day in the morning and evening. At the distribution end of the newspaper office, there are not only direct sales stores, but also exclusive sales stores, and in some remote places there are sales stores of various newspapers.
In the cultural transmission that is unique to the Orientals, which is linked by interpersonal relationships, the newspaper delivery system of island countries plays a very important role in stabilizing their respective readership groups.
In the entire newspaper sales in the island country, the proportion of newspapers delivered through specialty stores has been above 93%, while the proportion of retail sales at newsstands has been between 5% and 6%. The ratio of sending is only 0.5%.
Therefore, Yan Wenhan built a huge all-day newspaper store when he did not have a national daily newspaper, which was accumulating information.
"Jiuding Daily", "Fengyun Daily" and other newspapers from Heung Kong can also take root in the island country.
However, in order to build an all-day newspaper store, a lot of money has been thrown, but it is definitely worth the money.
In addition to the print media, it is the field of television broadcasting.
A long time ago, Xia Yu spent 8.8 billion yen to buy a 10% stake in NTV, an island TV station held by Sanhe Bank. This stake was put under Global Satellite TV as a link for Global Satellite TV and Island TV.
Then in the process of Jiuding Newspaper Group's acquisition of newspapers in the island country, due to the characteristics of the island country, local newspapers generally hold shares with local TV stations or radio stations. Therefore, Jiuding Newspaper Group also holds 13 local wireless TV stations. of 36 local cable television stations, and 47 local commercial radio stations.
However, Xia Yu found from the data that very few of these shares accounted for more than one-third.
And some of them are affiliated to the five major TV news networks.
...
After reading all the information, Xia Yu showed a satisfied look on his face.
"Wenhan, you have done a good job. Before you know it, you have already set up such a large net in the island country, and you have hidden it well, very good!"
Yan Wenhan said humbly: "It's mainly because of your good guidance, Chairman, that you allow me to spend such a large cost."
Xia Yu smiled, getting used to Yan Wenhan's modesty.
He took a sip of tea, his smile gradually faded, and he said sternly: "Wenhan, I called you over this time, and I need you to direct and do two very important things behind the scenes."
PS: The lottery at 8 o’clock tonight has been successfully concluded. The second phase will be held in December. It will also be 25 boxes of 250 catties of navel oranges. It will be the last lottery of this year. Thanks!
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