Rebirth of the Strongest Tycoon

Find the latest chapter in "Rebirth of the Most Powerful Tycoon ()"!

In the face of Xia Yu's question, Chen Caijun had a straight face and talked eloquently:

"Chairman, we have considered this issue, and after many research discussions, we have formulated a preliminary implementation plan, which is divided into two directions."

"If nothing else, at the latest in June this year, some car companies will launch urban SUVs and cheap sports cars. Our channels and brand awareness are far less than those of the established car companies."

"And our opponent is not one, but almost all car companies. Everyone will compete for this new track. As the current market occupier, it will be difficult for us to face the situation of attacking in groups."

"In the European and American markets, a price war is not a good solution, so the company intends to increase its marketing efforts and play the "creator" card. The purpose is to stabilize the market it has already occupied and stabilize sales in Europe and the United States."

"And the new growth direction, the company intends to focus on the local and Southeast Asia, statistics found that the local and Southeast Asian car ownership is very low."

"For example, Hong Kong has a total population of more than 5.4 million people, but the number of private cars in Hong Kong is less than 300,000. As for Southeast Asia, it is even lower."

"As far as Southeast Asia is concerned, in Malaysia, Indonesia and the Philippines, a considerable number of people have become rich. They have money and need to buy a car. The reason is that Southeast Asian countries have many islands, scattered territories, and poor public transportation, especially subways. out of shape."

"Again, all countries in Southeast Asia are oil-producing countries, oil prices are cheap, and consumers have a small burden after buying a car."

"We are also close to Southeast Asia, the Tiangong brand is well-known, and the transportation and marketing costs are relatively lower. Southeast Asia is very suitable for us to occupy the rear."

"Based on the economic level of Southeast Asian countries, the company intends to rely on bundled offers to capture the market."

"First, as long as users of Jiuding Bank, HSBC Bank, Standard Chartered Bank, Hang Seng Bank, Sun Hung Kai Bank, Guangli Wing Hang Bank and other banks buy Tiangong Auto, they can enjoy larger car loans and lower loan interest rates. , Jiuding Insurance Company has also developed more affordable auto insurance for Tiangong Automobile.”

"Second, the company established a driving school and established training venues in Hong Kong and Southeast Asian countries. As long as customers who sign up for a driver's license at our driving school, the registration fee can be fully deducted when purchasing our car. The company has designed a coach."

"Clap clap clap..."

"not bad!"

After Chen Caijun finished speaking, Xia Yu couldn't help applauding, and Chen Caijun humbly said that it was everyone's common credit.

The latter two methods aimed at the Southeast Asian market are both practical and effective.

The first method does not need to mention the benefits to banks and insurance companies. Banks and insurance companies will need costs to open up the market. After cooperation with Tiangong Automobile, the discounts released by banks and insurance companies will be integrated with those of Tiangong Automobile Group. Growing bigger together has great appeal to consumers with car-buying intent.

In particular, a larger loan amount and lower insurance costs will make money shy, and consumers who are still in the wait-and-see stage are also determined to buy a car.

The second method is to take the initiative to make the cake bigger, and while making the cake, pull the new consumers into their own bowls.

Tiangong Automobile was used for training, which left a deep impression, and also has driving habits. Driving schools and coaches will always promote brainwashing, which will make consumers choose Tiangong Automobile when buying a car.

The other one is the most attractive. The driving school registration fee is fully deducted, which can be deducted by buying a Tiangong car, but not by buying other cars. According to the analysis of human nature, most people will choose to take advantage.

The driving school is operated by itself, the coach car is produced by itself, and the profits of the trainees are returned to the parent company, so the loss has been reduced to a minimum, and the cost is almost the same as the company's marketing expenses, but it has a long-term benefit. Driving school.

Two methods, covering all car buyers,

It also holds the door to generating new consumers.

Xia Yu has seen the explosion of Tiangong Automobile's sales in Southeast Asia in the future.

"The method can be done, just follow it, and make good use of the most basic 4S system."

Xia Yu finally warned.

"clear!"

Chen Caijun nodded in response.

"Um!"

"It's getting late, you can go to work, I have to go to other companies to see."

After that, Xia Yu drank the tea and got up to go out.

"Chairman, I'll take you off."

...

After leaving Tiangong Automobile Group, the car turned around in the industrial park for a while, and then came to the area of ​​Tiangong Electronics Group.

Before defeating Atari, Tiangong Electronics Group had already grabbed the throne of video game overlord, and last year was the year when Atari collapsed. It has been on the verge of bankruptcy. No video game company in the world can follow suit. Tiangong Electronics Group wrestled its arms from the front.

In the field of Walkman, Tiangong Electronics Group has also surpassed the island country Sony Corporation and won the status of the leader.

These two fields alone contributed $9.458 billion in sales to Tiangong Electronics last year.

But this time, Xia Yu came to Tiangong Electronics, and the focus was not on these two fields that were completely on the right track.

He wanted to see the newly opened field of Tiangong Electronics, a field with infinite bright future - mobile phone!

In this field, it was not directly placed in a department of Tiangong Electronics Group, but a subsidiary company, Tiangong Motorola Electronics Co., Ltd. was established.

That's right, in the absence of technology, in order to enter the field of mobile phone manufacturing, Tiangong Electronics Group cooperated with Motorola of the United States.

In April last year, when the ten-year patent for the first cellular phone developed by Motorola just expired, Motorola announced in a high-profile manner that after ten years, it has finally developed the world's first commercial mobile phone, the Motorola dynatac-8000x, and obtained the FCC. The approval of the committee allows Motorola to manufacture and market the phone.

At that time, although Xia Yu was in the island country, he also paid attention to this news. With the help of Polaris Capital, the major shareholder of Motorola, Tiangong Electronics Group successfully negotiated cooperation with Motorola.

Tiangong Electronics Group, Motorola Corporation and Heung Kong Telephone Company, the three companies cooperated to establish Tiangong Motorola Electronics Co., Ltd., with a shareholding ratio of 4:3:3. The new company has a total investment of 150 million US dollars and was established in Yuen Long Science and Technology Industrial Park. Production plants, funds are used for factory construction, production line assembly and commissioning, staff training, analog signal base construction, etc.

In addition, the Hong Kong Telephone Company, which has the monopoly of local communications in Hong Kong, also needs to establish Motorola's AMPS system signal base stations throughout Hong Kong to achieve full signal coverage.

The reason why Motorola is willing to cooperate, in addition to the reason why the shareholder of Polaris Capital, is to make a bridge, is to seize the market.

After all, at this time, Motorola is not a monopoly, and there are still many chasing behind, just because Motorola has developed a commercial mobile phone first.

The most important thing is the mobile communication system. Motorola wants to give the TACS system a greater advantage. The TACS system is a modified version of the AMPS system and belongs to Motorola.

The AMPS system was developed by Bell Laboratories in the United States in 1978, but Motorola is the main equipment provider for this system.

Today, the world's communication standards can be described as diverse.

In 1979, following the successful development of the AMPS system by Bell Labs in the United States, the Island Telegraph Company (NTT) followed it in developing and opening a commercial cellular network TZ-801.

In September 1981, the NMT450 system jointly developed by Ericsson and Nokia served Nordic countries such as Switzerland and the Netherlands.

Then there is the C-Netz system operating in the 450MHz band for Portugal and Austria.

The C-450 system opened in West Germany.

The RC2000 system opened in France operates in the 450 and 900MHz frequency bands.

The RTMS system opened in Italy operates in the 450MHz frequency band.

...

At present, in the era of 1G communication worldwide, there is no unified standard at all, and it is still in the era of great chaos.

Of course, Xia Yu would not miss this market.

It's just that Tiangong Electronics Group has a weak foundation. Even if there is a Tiangong Science and Technology Laboratory, it is not so easy to catch up. Instead of immersing itself in R\u0026D and taking many detours, it is better to tie up the future king of the 1G era, Motorola, and learn from it. Accumulate technical background and wait until the 2G era to make more efforts.

The purpose of establishing Tiangong Motorola Electronics Co., Ltd. is two, one is to establish a brand to seize the market to make money, and the other is to make money to invest in research and development. The two purposes form a closed loop, which is developed first.

Soon, under the leadership of Huo Jianning, Xia Yu came to the workshop of Tiangong Motorola Electronics Co., Ltd...

PS: I checked the information and found that I want to vomit. I am not studying electronics and communication.