Rebirth of the Strongest Tycoon

Early the next morning, Xia Yu came to Jiuding Building and instructed one of his assistants: "I'll give you a task to collect information on the Hong Kong Film Market and the cinema market, and I also want Fang Siyuan, the producer of "Drunken Fist". All the information of the film industry, collect it and give it to me immediately!"

"Yes!"

The assistant responded respectfully, then exited the office, closing the door as he left.

Seeing this, Li Qian on the side blinked her big eyes and asked softly with curiosity, "Xia Yu, do you want to enter the movie market?"

"Have the idea."

Xia Yu said calmly.

Li Qian pursed her lips and lightly nodded her head, then frowned slightly, and asked a little puzzled: "But the movie shouldn't make money, right? I remember that the highest-grossing movie in Hong Kong last year only sold 7 million, which is a little worse. It's only five million three million, so you can't make any money, right?"

If it was said that before she met Xia Yu, Li Qian would think it was a lot of millions.

But after staying by Xia Yu's side for a long time, all the things he came into contact with were in units of 100 million, and he was even numb. Naturally, he didn't feel much about the numbers in millions.

Another, this is what she said in her heart, Xia Yu is especially good at making money, and the speed of making money in the film industry seems too slow! To earn slowly is a loss to Xia Yu.

Xia Yu smiled, caressed Li Qian's slightly frowned brow, and explained gently: "At present, the film industry market in Xiangjiang is really not big, and even Shao Laoliu, the leader of the film industry, has the intention of quitting."

"Then why do you still want to go in?"

Li Qian blinked and questioned, letting go of Xia Yu's mischievous hand.

"There's more to consider here."

Xia Yu sighed with emotion, and then spoke in a succinct manner.

"The film industry is a puzzle of the cultural and entertainment industry. My goal is to build a large cultural and entertainment business. I already have newspapers, magazines and TV stations in the media, so I need to develop other industries in the entire industry chain, such as music, film, animation, etc. "

"The more perfect the industrial chain, the higher the utilization rate of resources, the faster the speed of making money, and the stronger the comprehensive competitiveness and anti-risk ability."

"Even if it's better for my other companies, the film industry has to get in."

"And then there's the prospect of the movie,

Although the film market in Hong Kong is not large now, it will have a good development in the future. With the improvement of people's living standards, there will be a larger market for spiritual entertainment. In the long run, entertainment will definitely explode in a few decades. And it lasts forever. "

"Like now, although the movie market in Hong Kong is not big, if you look at the world movie market, it is still huge."

"If I want to enter the world film market, I must first have a basic plan, raise my own company, and then have the strength to compete with those film giants in the world, right? It starts from the Xiangjiang film market. "

Speaking of this, Xia Yu paused, seeing Li Qian's suddenly enlightened expression, he stroked her pretty face, and added again: "There is one more important point, the film industry also has a special attribute, that is, cultural communication. Attributes, Americans use Hollywood to carry out cultural aggression against the world, this is silent, but very terrifying, the impact is very far-reaching, and it is very involved!"

"But I won't tell you about these things. It's very complicated. If you understand it later, you will naturally understand it."

Xia Yu said to Li Qian with a light smile.

"Hmm! Although I don't understand, as long as you do it, I will support you!"

Li Qian smiled sweetly and said firmly.

Xia Yu smiled and couldn't help lowering his head, Li Qian closed her eyes subconsciously...

...

With the order of the boss Xia Yu, the assistant can ask other companies to assist, especially with the assistance of Jiuding Newspaper Company, the speed of collecting information should not be too fast.

In just two days, after sorting out, the information about the Xiangjiang Film Industry and Siyuan Films was bound into a booklet and placed neatly in front of Xia Yu.

Xia Yu brewed tea and watched leisurely.

rustling...

As he swiped his fingers, miscellaneous knowledge was recorded in his mind, and Xia Yu had an increasingly intuitive impression and judgment on the Xiangjiang film industry.

The film market in Xiangjiang is somewhat unexpected, and it is not as small as he imagined.

In 1977, the total box office of the Hong Kong Film Market was close to 200 million Hong Kong dollars!

but!

Among them, the box office of Hong Kong-made movies only accounted for about 70 million, which is about 5% of the market!

There are also nearly 65% ​​of the market occupied by non-Hong Kong films from outside.

Among them are American films, British films, island films, and more Taiwanese films.

For example, in 1977, the total box office of the Hong Kong film market ranked first was "The Legend of the Heroes of the Bridge" from Taiwan Province. The total box office in Hong Kong reached 11.59 million Hong Kong dollars, and the release time was only 1 day!

The second place is also from Taiwan Province. It is called "Nanquan and the Northern Faction Living Hell". The total box office of Hong Kong is 8.24 million Hong Kong dollars, but the release time has reached 7 days!

The fourth place is also from Taiwan Province, called "Iron King Kong Bravely Breaks the Underwater City", with a total box office of 5.27 million Hong Kong dollars!

The films made in Hong Kong only occupied the third and fifth place in the top five.

They are the third "Pretty Detective Girl", with a total box office of 7.7 million Hong Kong dollars, and the fifth "Fa Qian Han", with a total box office of 5.05 million Hong Kong dollars.

And this year, three-quarters of the time has passed, the film market has shrunk by a significant amount since 1977.

So far, the highest-grossing film is the Xu brothers' "Deed to Sell Yourself", with a total box office of 7.82 million Hong Kong dollars.

The second place dropped to a box office of 4.12 million, which was filmed and distributed in Taiwan Province.

However, the third and fourth places were 4.01 million and 960,000 Hong Kong dollars at the box office, both of which were made in Taiwan.

It can be seen that the Hong Kong Film is in a bad situation at this time, and the golden age of the Hong Kong Film has not yet come.

According to estimates, the total box office of the Hong Kong film market this year is 1.5 billion, and it will burn a lot of incense. Compared with last year, it has shrunk by a full 25%!

No wonder Shao Lao Liuhui, whose family has been in the film industry since the 1920s, wanted to withdraw from the film production market and only operate theater chains.

If Xia Yu didn't know the situation in future generations, seeing this kind of data, he might be persuaded to quit.

But Xia Yu knew the situation in the future, this time is a good time, it is beneficial for him to enter the field!

If the box office of a single movie is not high and it can't make any money, then it will make money from the theater chain!

Regardless of whether you will fail in making a movie, opening a theater chain is basically a guaranteed profit!

Now theaters all implement a guaranteed minimum fee system, which is completely biased towards theaters. This system has been implemented for decades.

For example, if the producer makes a movie, if a theater chain is contracted, if the guaranteed cost is 2 million a week, and if the box office hits 2 million a week, then the two million are all from the theater chain. Yes, after paying the guaranteed fee, the producer won't get a penny.

If the box office exceeds 2 million in a week, the excess part belongs to the film distribution company, and the distribution company deducts a part, which belongs to the film producer.

If the box office is less than two million a week?

So sorry, the producers can't get a penny of the box office share, not only that, but how much is missing must be made up, otherwise don't think about taking the film copy.

It is precisely because of this system that the theater chain has a very strong voice, and the producers are generally humble.

Not only that, after many films were shot, the producers had no confidence in the films, so they would rather have the films rot in the warehouse rather than show them in the cinema, because there is a high chance that they will lose even worse, not only the films. Production costs, but also to pay for the cinema guarantee costs.

Of course, because of this situation, the business of theater chains is relatively cold, and sometimes some theater chains have no business.

Although theater companies are basically making steady profits, they don’t make much money.

Even some very remote independent theaters may even lose money, just because there is no passenger flow, and no film distributors come to the door.

"Boom! Boom! Boom!..."

Xia Yu squinted, his middle finger rhythmically tapped the table to make a sound.

"It seems that we still have to start from the cinema chain and seize the right to speak first. Otherwise, if you venture into the film industry, you will likely be boycotted. Shao Laoliu will definitely do this. Jiahe is probably afraid that I will come in and use it. If capital disrupts the situation, it will also boycott me.”

"Yes, let's start with the theater chain. With the theater chain, everything is easy to say!"

The three basic elements of the film industry: manufacturing, distribution, and theater.

Among them, although the theater chain is at the most downstream of the film industry, it is the most important link in the film industry, and its weight and discourse power are many times heavier than production and distribution.

Cinema chains are asset-heavy operations, and the threshold is very high. If you want to develop a scale, the investment is even greater, and not everyone can afford it.

But for Xia Yu, who knows the Xiangjiang real estate industry market, entering the cinema market is also a good investment in addition to increasing the right to speak.

If you buy the current movie theaters and theaters, and buy the land together, you will definitely make a profit without losing money in the long run, and you can also provide a strong boost to your film career.

As for a film production company, just buy or buy a stake in one, how easy it is!

For example, this Siyuan Film is not bad!

Siyuan Pictures was founded by Wu Siyuan before 197. In five years, it has also made eight films. The box office is high and low, but overall it is still profitable.

Excluding the company's working capital, currently estimated based on its size and influence, the value of Siyuan Pictures is around five million to six million.

But if "Drunken Fist" becomes popular and sells a lot, the value of Siyuan Pictures will rise a lot.

There are two directors in Siyuan Films, namely Wu Siyuan himself and his teacher Yuan Heping. In addition to their two most important core talents, the company has accumulated a group of talents after five years of operation. The entire line of talent needs there.

Maybe not all of them are very precise, but very complete!

After reading this information, Xia Yu has a plan to acquire it.

With Wu Siyuan, the chairman of the later generations of the Academy Awards, and Yuan Heping, the eighth master of Xiangjiang's first action director and director, Siyuan Pictures has the value of being acquired by him.

At that time, it will depend on whether Wu Siyuan is willing to sell it.

In this regard, Xia Yu still has some confidence in his impression of Wu Siyuan.

The film company has a goal, and then it should think about how to develop a theater chain.

Thinking of this, Xia Yu flipped through the information again and looked at the cinema market in Xiangjiang seriously.

The number of Xiangjiang movie theaters today has shrunk dramatically after being brutally eliminated, from more than 180 at their peak in 1969 to 80 in 1978.

Among them, there are five well-known cinema chains, the total number of cinemas is 55, and the remaining 25 are independent cinemas.

The five theaters, in descending order of strength, are: Shaw Brothers, Golden Harvest, Shuangnan, Lisheng and Anle.

The Shaw Brothers Cinema Line belongs to the Shao family. It has a total of 16 cinemas in Hong Kong, with the largest number of screens in Hong Kong, but almost only broadcasts the films produced by its own Shaw Brothers film industry.

The Shaw Brothers Cinema Line in Hong Kong is part of the entire Shaw Brothers Cinema Line, which spreads throughout Southeast Asia, Hong Kong, Macao and Taiwan. After decades of hard work, the Shaw Family has more than 10 cinemas, plus agents, and the distribution network covers 200 A number of cinemas are properly the leading hegemons of the Southeast Asian cinema chain.

The second largest cinema chain in Heung Kong is the Golden Harvest Cinema, with 19 cinemas. Although the number is larger than that of the Shaw Brothers, many of them are small theaters, with fewer screens and fewer seats than the Shaw Brothers.

The property rights of the Golden Harvest Cinemas are not only owned by the Golden Harvest Film Company, because 11 of the 19 cinemas belong to the franchise, and the entire Golden Harvest Cinema Line generally only broadcasts movies produced by the Golden Harvest Film Company.

The third largest is the Shuangnan Cinema, a leftist cinema with a mainland background. It consists of 11 cinemas. Generally, only mainland and Hong Kong leftist films are shown. The film review is very strict. show.

Another point is that films released in the Shuangnan Cinemas cannot enter the Taiwanese market, and will be blacklisted by the Taiwanese authorities, even affecting companies, directors and actors.

The fourth largest is the Lisheng Cinema Line, which has only 4 cinemas, but because these 4 cinemas, in addition to the leading Lisheng Cinema, the other three are also large and medium-sized cinemas, so the number of screens and seats ranks fourth.

In addition, the information also specifically noted that the owner of Lisheng Cinemas is the Kowloon Lei family, the controllers of Kowloon Jianye and Kowloon Bus, and the owner of Lisheng Cinemas, Lei Juekun, seems to be interested in entering the film market, but It's just some wind, and nothing has been done yet.

The fifth largest theater chain is the Anle Cinema, a Western movie theater that specializes in showing European and American films. There are a total of 5 cinemas. The owner is Jiang Zhiqiang, who is also the owner of the Anle Film Company.

However, Anle Film Company generally does not make films and only goes through the distribution network, so Jiang Zhiqiang has established a good relationship in the European and American film industry.

The remaining 25 independent cinemas vary in size, ranging from the Taiping Cinema, a leading cinema, to small cinemas with more than 200 seats. There are good and bad locations.

After reading it, Xia Yu's eyes were fixed on the Anle Cinema Line.

Judging from the information, this theater chain is the easiest to acquire. The boss Jiang Zhiqiang and Xia Yu have also heard the fame in his previous life. He is also the one in Li Am's "Crouching Tiger, Hidden Dragon" and the national teacher's "Hero". It was released and was once named "Hero of Asian Cinema" by Time Magazine.

If the Anle Cinema Line is brought under his command, with the help of Jiang Zhiqiang's connections, Xia Yu's large capital investment will soon pay off.

Based on the Anle Cinema Line, and then acquiring some large and medium-sized independent cinemas, it will soon be able to compete with the Shaw Brothers Cinema Line and the Golden Harvest Cinema Line.

In addition, he has the powerful distribution network of Anle Film Company and Jiang Zhiqiang's contacts, which is also very beneficial to his international strategy.

Don't think about it, it's him!