Rebirth of the Strongest Tycoon

Because he was going to see Duke Carter Howard in the afternoon, Xia Yu went home specially, changed into a formal set of clothes, and prepared some welcome gifts. Although the gifts were not expensive, they were enough to express their feelings.

Of course, gifts have to be prepared, and things that have been prepared for a long time cannot be forgotten to be brought, and are solemnly put into the leather bag by the subordinate.

Because it was scheduled to meet at Elena's house at 3:00 pm, Xia Yu asked Elena not to come to the company in the afternoon.

At 2:50 in the afternoon, after Xia Yu rang the doorbell of Elena's house, the door opened to reveal Elena's pure and beautiful smiling face.

"Xia Yu, come in quickly, what gift do you bring!"

Elena greeted Xia Yu warmly and took the gift from Xia Yu at the same time.

As soon as he entered, Xia Yu felt a scrutinizing gaze cast on him. He followed the feeling and found an old middle-aged man looking at him calmly.

He has black hair mixed with silver threads, a knife-cut face, eagle-eyed eyebrows, and a hooked nose. Although there are wrinkles on his face, it can be seen that he was definitely a handsome guy when he was young.

"Xia Yu, this is my dad Carter Howard."

Elena first introduced her father to Xia Yu in a low voice, and then said to Carter Howard with a smile: "Dad, this is my friend Xia Yu."

It was not until Elena introduced Xia Yu that Carter Howard put away his scrutiny, his temperament changed greatly, like an uncle next door, he said kindly, "Mr. Xia, welcome to come!"

"Hello, Sir Howard!"

Xia Yu bowed solemnly to Carter Howard in accordance with the communication etiquette among British nobles to show his respect for his status as a duke. The first impression is very important, so let's talk about it first.

Sure enough, Carter Howard was a little surprised by Xia Yu's standard etiquette, and the smile on his face became more and more kind. He also bowed to Xia Yu, and asked Xia Yu to take a seat in Elena's curious eyes.

"Boom!"

"Sister, are Xia Yu and my master here?"

Henry already knew that Xia Yu would come in the afternoon, so he kept paying attention to the movement downstairs, and ran downstairs exclaiming.

"Yes!"

"Henry,

good afternoon! "

"Xia Yu, good afternoon!"

"Where's my master?"

After Henry said hello, a pair of eyes began to look around, looking for Li Wuming's figure. When he didn't find it, he stared at Xia Yu earnestly.

Seeing this, Carter Howard, who was sitting, showed a loving smile.

"He's guarding outside, you can see him when you go out."

Xia Yu pointed to the door and said to Henry.

"Dad, sister, I'm going to practice kung fu with master."

Henry was instantly overjoyed, left a sentence and ran out in a hurry.

"Pay attention to safety! Take a rest when you are tired!"

Carter Howard called out to Henry's back lovingly, and what he got was Henry's perfunctory "I know" answer, he couldn't help shaking his head with a smile.

"Xia Yu, do you want tea or coffee?"

Elena asked with a wink of her beautiful eyes.

"Coffee! Thank you!"

Xia Yu calmly noticed the coffee in front of Carter Howard's table just now, so he naturally followed him to drink coffee.

"No thanks! Please wait a moment!"

After speaking, Elena opened the jar, took out a wooden spoon, scooped a spoonful of ground coffee from it, poured it into a glass and started brewing.

At this time, Carter Howard began to stir up the topic.

"Mr. Xia, thank you very much for saving my son Henry before. If it weren't for you, my son might have disappeared. Please accept a father's thanks to you!"

Carter Howard said sincerely, and at the same time stood up and bowed to Xia Yu, Xia Yu quickly got up to dodge, leaned sideways in a supporting gesture, and said hurriedly: "Sir Howard, you don't have to do this, I believe any one People will stand up when they encounter this kind of thing, which is what any citizen would do."

"But if it was someone else, it would be impossible to rescue Henry to safety. After all, not everyone has a powerful kung fu master around."

Carter Howard said jokingly, and sat down with Xia Yu again.

Xia Yu smiled and did not continue.

"Sir Howard, I would also like to thank you for your help in successfully acquiring the Financial Times Group. Did you know that I was ready for a protracted battle. I didn't expect Pearson to communicate so well. I wondered for a long time, and then I realized that it was you who helped me, I always wanted to find an opportunity to thank you but couldn't, you really helped me a lot!"

After Carter Howard thanked him, Xia Yu didn't fall behind. He expressed his gratitude to his previous helping hand, and at the same time brought him closer.

Elena, who had just made coffee, knew for the first time that her father was still helping Xia Yu in the acquisition of the Financial Times Group. She glanced at her father in surprise, and received a gentle smile from her father.

"Xia Yu, be careful not to burn your coffee."

"thanks!"

"Mr. Xia, my son Henry is rather naughty. I really trouble you to take care of him during this time."

"No trouble, I'm also happy that Henry likes kung fu. As long as he is willing to learn, I will let my bodyguard teach him the best."

Xia Yu's sincere words were exchanged for Carter Howard's kind smile.

"Dad, I have seen Henry learn kung fu. Although it is very hard, but because of his love, he can keep gritting his teeth and persevering. I am really surprised."

Elena interrupted suddenly.

"Really? That would be great! Then I'll take a good look at how he learns later."

Carter Howard said with satisfaction, and glanced at his smiling daughter with a deep meaning.

It is the wish of every parent to have a son and become a dragon. It is more effective to praise a child than its parents, so Xia Yu timely praised: "Henry is very diligent and eager to learn, and he has such perseverance at a young age. I believe that when he grows up, he will definitely become an outstanding person. ."

Sure enough, Carter Howard laughed cheerfully, his face full of relief.

After chatting on Henry for a while, seeing his daughter looking at him frequently, Carter Howard sighed inwardly and could only take the initiative to raise the topic.

"Mr. Xia, I heard that you are buying Rolls-Royce Motor Company, can you tell me why you chose it?"

"If you want to enter the automotive industry, you can choose Aston Martin, Land Rover (the British name is Land Rover, because it is registered in China, it can only be registered as Land Rover), Lotus, Jaguar, Leyland (renamed in 1991) Rover Motors), most of these car companies are doing better than Rolls-Royce Motors, and will be less difficult to acquire.”

After Carter Howard finished speaking, he looked at Xia Yu with burning eyes.

Xia Yu's eyes were clear, and he said calmly with a smile: "I entered the auto industry after careful consideration. The British auto industry has always been at the top of the world. I think any young ambitious person wants to enter this industry."

"Actually, I have a car company in Asia, but unfortunately it is a cooperation with the island country Honda. The top technology of Honda is not as good as that of the British car company, and the technology that Honda has cooperated with is even second-class. So I'm not satisfied."

"This time in the UK, my dreams are jumping again."

"I know that technology is the foundation of an automobile company. Since I intend to get involved in the automobile industry, I have chosen the Rolls-Royce Motor Company with the most advanced technology. Although its operation has not been good in recent years, after careful consideration, I believe that there are still Ways to bring it back to life!"

Frankly speaking, in this era, the British auto industry is still very good, at least in terms of technology, more powerful than Germany.

Just because of the old-fashioned thinking of the British, although it has created the unparalleled kingship of British cars, on the other hand, it has finally become the most direct cause of the decline of the British automobile industry.

When it comes to foreign cars, ordinary people generally have three concepts in their minds, that is, American cars, German cars and island cars. British cars are left far behind.

In later generations, this is indeed the case. Almost all of the major British car brands have been divided up.

Rolls-Royce cars first sold to Volkswagen and then to BMW; Lotus was acquired by Malaysia's Proton; Jaguar, Land Rover and Rover were first acquired by Ford Group and finally to India's Tata Group; Aston Martin It was also acquired by Ford Motor.

It can be said that British cars were not defeated by German cars and island cars, but by their old-fashioned thinking and by Ford. Ford defeated British boutique cars and gentleman cars with a large number of civilian cars on the assembly line. Then use the market to grab profits and then in turn swallow up the major British car companies.

After the annexation, Ford didn't bother to train these godsons, and the last one was stunted and sold off, destroying the pride of the British auto industry.

But even so, as long as the car factory is still in the UK, the British heritage will still be there, just like in 2018, nineteen of the world's twenty top auto parts manufacturers have production bases in the UK.

The arrogant British people do not understand the old-fashioned marketing, which leads to the fact that although the quality of the car is not enough to grab the market.

But Xia Yu has a deep understanding of the essence of marketing. As long as the Rolls-Royce Motor Company is in his hands, he will definitely be able to rise again.

Although Rolls-Royce and Bentley are both luxury car brands, the prices are high, but the output is limited. For example, Rolls-Royce insists on pure handmade production from beginning to end, and the annual fixed production capacity is only 2,000 vehicles. about.

With such a small output, it is very unrealistic to want to grab the market.

For a long time, the high-end automobile field determines the reputation and technology of a brand, while the low-end market is dozens of times larger, representing money.

An ambitious car company that wants to become an international auto giant needs both high-end car brands to hone its technology, and a mid-to-low-end market to make profits and fund research technology.

If Xia Yu acquired the Rolls-Royce Motor Company, he would continue to position Rolls-Royce as a high-end luxury car, but he would lower Bentley to grab the mid-to-high-end market, with Bentley's long-standing image of a luxury car, Suddenly dropping your worth to design mid-to-high-end cars can do wonders for sales.

After that, it will acquire a mid-to-low-end brand and focus on the civilian market, so that Xia Yu's auto ace will take shape.

But after all, the most important thing is the high-end luxury car brand and technology. In the entire British auto industry, the best ones are Rolls-Royce and Bentley. Who else would you buy if you don't buy them?

After listening to Xia Yu's explanation, Carter Howard showed an irrefutable expression, obviously not believing that Xia Yu could bring the Rolls-Royce back to life, and was a little amused by Xia Yu's self-confidence.

"Mr. Xia, how can you be sure that you can save the Rolls-Royce?"

Carter Howard asked with a light smile.

Xia Yu looked relaxed, and the smile on the corner of his mouth showed his confidence.

He unzipped the leather bag he was carrying on his own, and under the curious eyes of Carter Howard and Elena and his daughter, he took out the prepared materials and handed them to Carter Howard.

"Sir Howard, that's where my confidence comes from, you'll see when you look at it."

Xia Yu said slowly, his tone calm and confident.

Seeing a line of words on the cover, Carter Howard's eyes instantly became much deeper, he glanced at Xia Yu, took the material solemnly, and began to look through it.