Rebirth of the Strongest Tycoon

Peter Lynch smiled and said: "This company happens to be in California, and the store in San Francisco happens to be within 50 meters of our company, so I can find out, and the model of this company's warehouse club store is theirs. Original, unique in the world, the company's observation and analysis believe that you can try to invest."

Xia Yu nodded slightly to show his understanding, but in any case, it is worthy of praise to list this unlisted company.

He is also a little curious, what is the situation at this time, the second largest retailer in the United States, and one of the components of the top 50 retail giants in the world's top 500, which has a different name at this time.

With a little anticipation, Xia Yu browsed carefully, and the corners of his mouth couldn't help but twitch.

PriceClub!

Chinese translation is Price Club.

The company was founded in 1976 by brothers Saul Price and Robert Price and is headquartered in San Diego, California.

This company's business philosophy is very unique. By establishing a shopping club, gathering the scattered purchasing power of individual members, and uniformly ordering large-scale orders from manufacturers, it not only saves distribution costs, but also achieves economies of scale.

It's just that because of capital constraints, Price's membership store has no extra decorations, hardly any advertisements, and is set up in a convenient location to save costs.

Moreover, it mainly serves small enterprises at present, which is why there is such a store 50 meters away from Polaris Capital Company. That area happens to be densely populated by enterprises, and the transportation is also very convenient.

"Costco hasn't appeared yet, it's just a Price Club store in the early stage, and it's really small enough!"

A smile flashed in Xia Yu's eyes, thinking in his heart.

Smaller size is better, as long as the model is no problem, then it has the value of capital catalysis.

Now the volume is small, but it is easy to acquire and the cost is low!

And the most important thing is that Xia Yu really took a fancy to the talents in the Price Club store, that is, the talents who came out of it and founded the real Costco.

The future founder of Costco should still be the executive vice president in the Price Club at this time!

Speaking of which, I have to say that Costco has experienced twists and turns.

The founder of Price's Club, Sol Price, is a pioneer of modern super shopping malls. He founded the first discount store, Federmar, in 1954, but it was not well managed and closed because of low profits. .

After that, Saul Price summed up the experience and lessons, and figured out the model of membership shopping club, which opened the Price membership store in 1976.

As for the real Costco, it was founded in 1983, not by the Price brothers, but by Jim Singanell and Jeff Brotman.

Jim Singanell was an employee of Fedmar in 1954, a subordinate of Sol Price, and even though Fedmar went out of business, he still followed Sol Price.

After the Price Club appeared, he went on to work at the new company, and because of more than two decades of work experience, he became executive vice president within two years.

As for Jeff Brotman, it is not Saul Price's old subordinate, but the management elite who joined after the appearance of Price's club.

The membership store model created by Saul Price, inspired Jim Singanell and Jeff Brotman.

Until 1983, Jim Singanell and Jeff Brotman, who could no longer hold back their entrepreneurial hearts, resigned together, left California, and came to the United States, where Price's Club has not yet set foot. East, in Seattle, Washington, created a true sense of the warehouse membership hypermarket - Costco!

Costco's model is further optimized on the model of Price's club store, and the area of ​​a single store far exceeds that of Price's club store.

After only two years of development, Costco went out of the United States and opened its first overseas store in Canada.

In 1993, Costco and Price Club merged, and the true costco company appeared in later generations.

Now, Costco has not yet appeared, but this is not important, the important thing is that Xia Yu is very clear about Costco's business model.

Wall Street capitalists in later generations have already thoroughly studied Costco's model, and only in this way can they dare to hold it for a long time, so it is not surprising that Xia Yu knows its model.

The model is understood, and the founder of Costco, who has more than 20 years of work experience and management skills, happens to be in the Price Club, and also serves as the executive vice president.

As long as the Price Club is taken down, the two founders of Costco will naturally be unable to escape.

As long as Xia Yu gets Costco out in advance, arranges the two of them to run the business, and makes a promise of options, the two of them won't be able to escape Xia Yu's palm.

As long as they are tied, then there is no need to worry about other competitors.

To be honest, Xia Yu admires Costco from the bottom of his heart. This is an alternative path with great potential.

Wal-Mart is a traditional retailer, but the Walton family has achieved the ultimate in management and operation, and made full use of the technology of the times to keep Wal-Mart alive and become the world's No. 1 retail giant with an annual turnover of more than 400 billion. nearly half a trillion dollars.

But what about Costco?

There are only more than 700 stores in the world, which is only about 6% of the total number of Wal-Mart stores.

But the turnover has reached a quarter of Wal-Mart!

Net profit is close to about one-third of Wal-Mart!

There will be such a gap, is determined by the model.

But this does not deny Wal-Mart, after all, the world's first is the world's first!

For Wal-Mart, it has now made up its mind to take a large stake. Of course, if it can be fully acquired and privatized, of course, it would be better.

But Xia Yu also knew that this was unrealistic. Wal-Mart was controlled by the Walton family, and it was the only industry. It would never be sold to Xia Yu.

Even if they are sold to Xia Yu, they will start anew, and they will be a huge threat at that time.

Xia Yu didn't have enough confidence to make Wal-Mart, which lost the Walton family, develop better than the original trajectory.

But anyway, it's okay to be the biggest beneficiary other than the Walton family.

As for the Price Club store and the future Costco, since it has not been listed, it is of course a direct wholly-owned acquisition. No matter how bad it is, the two founders of Costco will be poached and started by themselves.

As long as you hold Walmart and Costco, it doesn't matter if other retailers don't.

Although most of the current retail giants can develop into future generations, their potential is still the same. The market value of the one with the largest market value in more than 30 years has doubled by 10 to 20 times.

For example, Kroger, although the annual revenue of later generations has reached hundreds of billions of dollars, which is comparable to that of Costco, but Kroger, which was established in 1889, has already been under the command of a large consortium, and later generations of Kroger are affected by Limited to management and model, revenue is high and net profit is low, and the market value is only more than 20 billion US dollars, which is less than one-fifth of Costco.

Now controlled by a Chicago consortium, the "king of department stores" Sears department store, which has an infinite popularity, has fallen into bankruptcy in later generations.

Shaking his head slightly, he cleared the miscellaneous thoughts in his mind, and focused his attention on the material again.

He turned a few pages forward, found Dayton Hudson, a company with a market value of only $370 million, and ticked here with a pen.

In this material, in addition to Wal-Mart and Price Club, this company is the most suitable to start with.

Dayton Hudson Company, founded in 1962, was founded in the same year as Wal-Mart, and its market value is several ten million dollars higher than that of Wal-Mart.

In later generations, Dayton Hudson will be renamed Target, which is also one of the world's top 500 companies, ranking more than 100, with a market value of $50 billion.

Now the market value is only 370 million US dollars, and there is still room for one or two hundred times of appreciation. It has the greatest potential except for Wal-Mart and Price Club.

These three goals are the world's top 500 companies in future generations, and they are ranked extremely high, one in the world's first, one in the world's top 50, and one in the world's more than 100!

With these three companies in hand, Xia Yu's retail layout will be as stable as Mount Tai.

What's more, there is Home Depot, the world's No. 1 company in the future home furnishing retail field, which is not too stable!

If there are a few more in other fields such as medicine and home appliance retailing, the Jiuding Consortium will be invincible.

After the circle was completed, Xia Yu handed the materials to Peter Lynch and said to him: "I have circled three companies, namely Wal-Mart, Dayton Hudson, and Price's Club, and all of them are discarded. "

"Among them, Wal-Mart and Dayton Hudson have acquired as much equity as possible, and it would be best if they could achieve a controlling stake."

"As for the Price Club, you have ordered an acquisition team to complete the acquisition, but I have a requirement that the middle and senior management team must be complete!"

Peter Lynch looked solemn, nodded and said, "Okay!"

PS: I'm sorry for working overtime and late, the update is so late, sorry!

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