Rebirth of the Strongest Tycoon

Even though Coca-Cola is in trouble today, it is still the world's largest Coke company in terms of market share and a global beverage giant.

However, behind this involves the battle between American consortiums, involving four of the top ten American consortiums, including the two giants, the Rockefeller consortium and the Morgan consortium.

Of course, Coca-Cola is only a part of the plan of the two parties, or even an unimportant part, but after all, it is a small part of the overall plan and will still be concerned by both parties.

A few years ago, the Morgan consortium had instructed PepsiCo, a subsidiary of the First Citibank consortium, to be the vanguard and launched the Coke War. The Coca-Cola Company's market share has been declining for several consecutive years. Around $700 million.

Despite the low market cap, there are not many shares in the market because not many retail investors own Coca-Cola stock.

Of course, this involves a secret struggle between financial groups, and ordinary people will not know it at all, even if they are at the top of the society, they will not know about it.

That is to say, Xia Yu has the memories of later generations, and only knew about the secret swords and swords of the major American financial groups in the 1980s.

It can be said that the shares of the Coca-Cola Company held by the Rothschild family will be sold if news is released, and there are definitely many companies that will want them, and these companies are basically the Rockefeller consortium or the Morgan consortium, and of course there may be other consortia.

Of course, some people will say, it is not a Coca-Cola company with a market value of 1.7 billion US dollars today, it is not a global beverage giant in later generations, and it is not worthy of too much attention from several major consortia.

Perhaps these stakes are worth one or two hundred million or even hundreds of millions of dollars at most, which can be easily taken out by major consortia, but in this case, it is not a simple money issue.

Therefore, the stake in the Coca-Cola Company held by the Rothschild family is definitely a hot potato. As soon as he takes over, he will insert one foot into the edge of the consortium battle, which will easily attract the attention of the Morgan consortium or the Rockefeller consortium.

This can easily lead to fire, no matter which one agrees, it will offend the other.

If neither of them agrees, the situation will be even worse, and both will be offended.

Moreover, the two major consortiums would not be unaware of the source of Xia Yu's equity, and they would definitely doubt the relationship between Xia Yu and the Rothschild Consortium, which was dazzling for the two major consortiums.

Therefore, according to the current situation, it is best not to get involved and not to take over the equity of the Coca-Cola Company of the Rothschild family before the two sides decide the winner.

But Xia Yu thought about the future of The Coca-Cola Company, a Fortune 500 company with a market value of more than 200 billion US dollars.

Even now that PepsiCo is attacking the status of Coca-Cola, and Coca-Cola has lost, it has not yet found a way out.

But Xia Yu knew that as long as he stayed for a few more years, Coca-Cola would be able to overtake Pepsi by mistake and further establish its advantages.

With the experience of later generations, Xia Yu knew that the troubled Coca-Cola Company was a big gold mine.

Even if it can win the Coca-Cola Company, it will become a world-class beverage giant, and the advantages of the Hong Kong Swire consortium will be instantly disintegrated.

Considering all the pros and cons in his heart, Xia Yu decided to bite the bait after seeing Jacob Rosier's faint smile.

After passing this village, there is no such shop. Even if there is a great risk, the harvest is definitely worth it.

What's more, the risk is only guesswork, it is man-made, maybe it can be solved!

After the decision, Xia Yu looked surprised, as if he didn't know the twists and turns, and said with a smile, "Mr. Rosier, are you sure you want to sell me the shares of Coca-Cola?"

Seeing that Xia Yu was recruited so easily, maybe Xia Yu's performance was too similar, Jacob Rothier did not doubt it, smiled and nodded and said: "Of course, for partners, we will try our best to help your career. Development, the premise is that you need it.”

Xia Yu nodded with a smile and thanked: "Then thank Mr. Rothier,

How exactly do you trade? "

Jacob Rothier had already thought about it, and said with a smile: "The equity is now in the hands of Rothier Bank. As long as you send someone over to connect, the equity can be transferred to you at any time."

After finishing speaking, Jacob Rosier said enthusiastically: "By the way, Mr. Xia, if you need to acquire the Coca-Cola Company, Rosier Bank can serve you."

Xia Yu refused without thinking about it, but he said euphemistically: "Mr. Rosier, thank you for your kindness, I don't need it for now, my funds have been arranged for use, and I can't buy Coca-Cola for the time being. It is unrealistic to use bank loans for the company's funds, and I hate trouble."

"But if there is a need later, I will definitely find you."

Jacob Roshir couldn't help but feel a bit of regret in his heart, but nodded with a calm smile on his face: "That's okay, if you need it later, Rothier Bank can serve you at any time."

"OK!"

While talking and laughing, Xia Yu walked around the Rosier Castle under the leadership of Jacob Rosir, and returned to the living room again.

After agreeing to formally sign the contract the next day, Xia Yu bid farewell.

Before leaving, Jacob Rothier also took out an ancient Chinese painting and a blue-and-white porcelain vase for Xia Yu, saying that they were the collection of the Rothier family. After knowing that Xia Yu liked antiques, he specially gave them to Xia Yu. Gift.

Of course, Xia Yu would not be polite to the Chinese cultural relics that were sent to the closed door, and he calmly accepted Jacob Rothier's gifts. These things belonged to China's wealth, and it was natural to take them back.

On the way back, Xia Yu and Elena sat in the back seat of the same car. The two discussed what happened in the Rothier family just now, because what happened just now was different from what Elena had expected. make her wonder.

Xia Yu calmed down and patiently answered the twists and turns for Elena, and Elena was suddenly surprised when she listened.

The next morning, representatives of Rothschild Bank and Barclays Bank came to Bright Fund Company.

Rothschild first sold the Mirror Group to the Bright Fund for £89.

Then there was the 15.3 percent stake in Coca-Cola Company, which was sold to the Bright Fund for $262 million.

If these two acquisitions are converted into US dollars, they will consume 480 million US dollars of the Bright Fund, which is definitely too much.

After that, Bright Fund transferred 5% of RBS's shares to Barclays Bank, which made Barclays Bank's shareholding ratio rose to 41%.

Because the cooperation has already been agreed, these steps take very little time.

After completing the cooperation, Xia Yu sent the representatives of the two banks out the door.

Then he went out to buy gifts, and he was going to visit Duke Carter Howard in the afternoon.

One is to express gratitude, and the other is that there are some things to discuss with Duke Carter Howard, such as - pitting the Rothier family.

PS: I worked overtime and late, and now I just finished writing a chapter in a daze at three o’clock.

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