Rebirth of the Strongest Tycoon
Chapter 904 Actions of the Film Industry
Chapter 904 Actions in the Film Industry
After Rhodes Saxon left, Xia Yu didn't plan to visit Ronald Reagan immediately. He would wait until Rhodes Saxon showed his talent and changed Ronald Reagan's opinion before going. The most certain to push Rhodes Saxon up.
The top priority now is to hurry up and improve the layout of the film and television industry.
After reading the materials for so many days, Xia Yu already understood the current pattern of the American film industry.
Today, there are still eight Hollywood giants, Lianmei has not been acquired by MGM, and MGM and Columbia have not been acquired and integrated by Sony.
Because the ranking of Hollywood's Big Eight can easily change from one movie to another, the ranking of Hollywood's giants is not fixed.
For example, Universal Pictures, although the oldest, sometimes jumps to the first place, and sometimes has been very obsessed with investment, and even once became a second-class citizen of Hollywood, but now it is backed by the powerful mca group, and has signed many influential contracts. The most powerful Hollywood director, and now living in the first class.
In general, the current Hollywood production field can be divided into two grades.
The first grade is Warner Bros., Twentieth Century Fox, Paramount Pictures, Universal Pictures, and Columbia Pictures.
Although there is a gap in the strength of the five companies, because they are not only pure production, but also have a complete distribution channel, and also get involved in other related industries, they have strong anti-risk ability and great influence, and they all have the strength to fight each other.
The second tier is Disney, MGM and United Artists (United Artists).
Disney's trump card is animation movies, but the production has been really low in recent years. As for family-friendly movies, they have long been unloved by audiences. However, Disney did not realize the migration of market sentiment in a timely manner, and naturally lost the audience of teenagers and adults. .
Furthermore, the founders of the Disney Company passed away successively, and Roy Disney also died in 1978. At this time, the president of the Disney Company was Ray Miller, the son-in-law of Walt Disney, and only a few members of the Disney family were in the company. The internal friction is serious, and no way out has been found, so Disney's influence in the film field is getting worse.
Xia Yu saw the report and wrote that the revenue of Disneyland and its sister project Disney World accounted for almost three-quarters of the entire Disney company's total revenue, so it was barely able to keep the production department operating, which shows the predicament of the Disney company.
What about MGM Studios?
Once the undisputed number one in the golden age of Hollywood,
He filmed "Gone with the Wind", shaped "Tom and Jerry", initiated the establishment of the American Academy of Motion Picture Arts and Sciences, and launched the Oscars. So far, MGM's films have won the most Oscars in Hollywood. It can be said that MGM is the symbol of the golden age of Hollywood.
But with the change of hands and acquisitions again and again, MGM was tossed and mired step by step.
Especially after being bought by Las Vegas gambling tycoon Kirk Kerkorian in 1970 as a tool for money laundering, MGM's development path took a big turn. Kirk Kerkorian Lean sold MGM twice and bought it back twice.
Last year, Kirk Kerkorian even publicly announced that MGM became a hotel company, and as for the movie business, it accounted for about 3 percent of the entire movie market.
Once the No. 1 giant in Hollywood has been reduced to the present level, Xia Yu can only sigh that Kirk Kercorion is awesome.
As for Lianmei, this film company founded by Chaplin to get rid of the shackles and exploitation of big film companies was controlled by Wall Street capitalists during the Great Depression.
And because Lianmei is the purest production company, its distribution channel can be said to be the worst among the eight giants. Therefore, after the continuous investment failure in recent years, and the loss of influence in the circle of independent producers, it is now affecting The power has been greatly weakened, and now Lianmei's market share in the film market is about 3% of that of MGM, which is pitifully low.
According to the analysis in the report, most of Lianmei's assets today are virtual assets, and the most valuable are the huge film library and the copyright of the "007" series.
And because Luen Mei’s current shareholders are basically financial investors on Wall Street, they don’t know much about movies. Today, the company’s executives have a far greater understanding of investment than the film industry, so the acquisition value is very low, and even an acquisition requires a comprehensive and large-scale investment. Exchange blood.
It wasn't written in the report, but what Xia Yu also knew was that if he didn't intervene, MGM would acquire Lianmei next year in 1981. From then on, the eight Hollywood giants became seven giants, and Lianmei gradually disappeared. in the long river of history.
In addition to today's Hollywood Big Eight, there are other players in the American film market. For example, Lucasfilm has relied on the "Star Wars" series in recent years, and its influence is not inferior to that of United Artists, but its distribution channels are completely dependent on twenty Century Fox, and most of the rights to the "Star Wars" series are in the hands of Twentieth Century Fox, Lucasfilm simply can't squeeze out United Artists.
Therefore, Xia Yu doesn't care too much about film companies other than the Big Eight in Hollywood. With his current strength, film companies other than the Big Eight are not worth his effort.
In the entire film industry, in addition to production and distribution, there are two more important ones, that is, brokerage and theater chain, these two are also what Xia Yu needs to focus on.
In the field of celebrity brokerage, the later Hollywood hegemony CAA has only been established for less than five years at this time. Although it has already shown signs of rise, it is still only a little brother, only a few big players have signed up, and the company's annual revenue is only 1,000. Five million dollars, and the net profit is less than five million dollars.
Today, in this field, MCA Group, the parent company of Universal Pictures, is a well-deserved leader. CAA's world-famous "actor + director + screenwriter + behind-the-scenes" one-stop service model is what MCA Group has built into the mainstream.
Today's CAA, in the field of American celebrity brokers, can't even squeeze into the top ten, let alone the top five.
Finally, there is the cinema market.
At this time, the U.S. theater market was in chaos. Due to the Paramount Act, Hollywood giants could not own theaters. Although many of them secretly invested in some theaters, or reached cooperation with some theaters, but They are all tied up and cannot deliberately control the theater market from behind to significantly integrate. Today, the theater market is far from the era of oligarchs.
Later, the three major theater chain oligarchs of North American Emperor Entertainment, AMC and Ximanke once occupied more than 50% of the number of North American theater chains and screens, and accounted for more than half of the box office. .
But now, according to the survey report, North America still has more than 10,000 theaters and 17,000 screens, and the number of theaters and screens of the top five theater chains combined is less than 2% of the market. ten!
The theater market is so chaotic, which is exactly what Xia Yu wants to see, because it means that the integration difficulty is very low. line company.
In response to the information collected by Peter Lynch, Xia Yu quickly made an action plan.
On the film company’s side, it has made every effort to acquire MGM and United Artists, which are the least difficult ones, to integrate them and re-enter the competition in the film industry, and even make more preparations to acquire Disney, whose brand value is seriously underestimated.
On the brokerage company's side, they mainly focus on the future, use funds to pry open the door of CAA, and take Michael Ovitz for their own use.
In the field of theater chains, it is the simplest and most rude means, using money to create a theater chain all over the United States.
And considering that Ronald Reagan has not relaxed the policy of the film industry, in order not to touch the "Paramount Act", the theater company must hang up separately.
After the decision, Xia Yu immediately went to Polaris Capital Company to form a team to acquire Lianmei Film Company.
At the same time, the arranger registered a shell subsidiary offshore for Heung Kong Universal Cinema Company, and then the shell company entrusted the North Star Capital Company to acquire the cinema.
Then he entrusted Goldman Sachs Group to buy MGM Studios from the gambling king Kirk Kerkorian. As for the MGM hotel of the same name, it was not within the scope of the acquisition, and of course it certainly couldn’t be bought.
In the end, Xia Yu went out on his own and took some subordinates to Hollywood, ready to meet the uncrowned king of Hollywood in the future.
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