Rebirth of the Strongest Tycoon
Chapter 935: The powerful strength in the field of French media
Remember for a second【】
At that time, after Xia Yu had a secret meeting with François Mitterrand in the island country, he returned to Xiangjiang and contacted George Berkeley in London, and told him to immediately carry out a series of actions against France.
The mission is very clear, that is to expand the influence of French public opinion and help François Mitterrand campaign.
And the most urgent thing at that time was to shoot a film that satirizes the current French President Destin. In order to start filming and screen smoothly, this requires a film and theater company that absolutely obeys orders.
George Berkeley ordered people to collect information on the French film and theater market, and secretly faxed it to Xia Yu. In the end, Xia Yu determined the acquisition target of Le, which is now one of the five largest film companies in France, EMI Films.
It is the EMI film company, not the EMI record company, which is famous in later generations.
The reason why EMI Films, as one of the top five French film companies, was acquired by Xia Yu, is due to Hollywood's erosion of the French film market. As a result, the 150 film companies in France can only occupy half of the local film market. EMI is one of the top five film companies in France. Its value is not particularly high, and it is simply not enough to compare with the eight giants of Hollywood!
At the beginning, Xia Yu also wanted to acquire the most famous French film company Gao Meng, but then according to the data collected by George Berkeley, Gao Meng film company could not be fully acquired for the time being. There will be great risks.
The reason is that Gaumont Films is a subsidiary of the French media advertising giant Hawass Group, which in turn is a parastatal, and the French government holds a part of its equity.
Xia Yu also covets Hawass Group, a powerful media giant and one of the six largest advertising and media groups in the world in later generations.
During World War II, the French Petain puppet government ordered Hawass' news business to be independent from the advertising business, and the independent news business became AFP.
It is a pity that the French government currently holds a part of the equity, so there is no other way. We can only wait for the wave of privatization in France in the next few years to seize the opportunity.
Fortunately, the EMI Film Company is not inferior to the Gaumont Film Company. Founded in 1896, the EMI Film Company once became the leader of the French and even the world's film industry. .
EMI is not only an old-fashioned film production company, but also one of the top five film distribution companies in France. It owns 182 cinemas with a total of 215 screens, accounting for % of the French cinema market share. four point seven,
It is second only to 5.1% of Gao Meng Film Company!
However, EMI is a company that has been through more than 80 years after all. There is a common problem with this old company, that is, the company has changed hands several times, and the control has long been out of the hands of the founder's family.
This is actually a good thing for Xia Yu, who wants to acquire it.
Under the active coordination of François Mitterrand, in the face of the rising quotations of the French branch of the Mirror Group under the Bright Fund, all the top five major shareholders finally fell under the franc offensive.
After securing the major shareholder, the other minor shareholders were nothing to worry about, and with the full assistance of the French Socialist Party, it took more than 20 days for the EMI Film Company, one of the five major French film companies, to quietly change hands. François Mitte Lang also made a lot of effort to keep it secret, so that there was no report in the media.
After the acquisition of EMI Films, a film called "The Lonely Widow Destin" was quickly set up for shooting in secret.
In addition, the French branch of the Mirror Group immediately invested 10 million US dollars in EMI Films to acquire cinemas in other major French cities. In just two months, the number of cinemas increased to 238 and the number of screens increased. At 269 yuan, accounting for 6.2% of the cinema market, it surpassed Gaumont Film Company in one fell swoop and became the largest film distribution network in France.
And according to the big plan to help François Mitterrand, the movie is only one part of it.
After the acquisition of EMI, the French branch of the Mirror Group took the list of newspapers provided by François Mitterrand in support of the French right-wing party position, and once again launched the franc offensive.
In fact, Xia Yu prefers to acquire TV stations or radio stations, but after investigation, he regretfully found that, compared with France's encouragement and laissez-faire for the newspaper and magazine industries, the control of TV stations and radio stations is extremely strict. TV.
Therefore, Xia Yu could only secretly think that after Francois Mitterrand came to power, let him let go of the control of radio and TV stations, but the actual action was not at all sloppy, and George Berkeley made every effort to acquire right-wing newspapers.
Buying a right-wing newspaper can be twice as damaging as buying a politically neutral newspaper.
After spending $56 million in three months, the French branch of the Mirror Group has increased the number of newspapers it owns from eight to fifty-nine, and has also taken over a large journal publishing group, including Owns the largest daily newspaper in France, Le Figaro.
In order to help the Mirror Group acquire these newspapers, François Mitterrand spent a lot of energy, almost using his contacts in politics for decades.
However, the Mirror Group did not disappoint François Mitterrand. After the end of the months-long acquisition, in January this year, as the presidential election got closer, the media all over France gradually focused on the In the political field, the Mirror Group has finally begun to exert its strength, with positive reports on François Mitterrand and on Kyrgyzstan
^0^ Remember one second【】
Skal Destein's performance and policies are increasingly questioned.
In France, in addition to the Mirror Group branch, Xia Yu also owns a top five newspaper giant, the Hachette Publishing Group, which is affiliated to Jiuding Book Publishing Company. The newspapers also took the position of François Mitterrand.
With a steady stream of financial support, François Mitterrand and his Socialist Party held rallies and speeches regardless of cost, carried out various political activities, and were very active.
Giscard Destin, who originally focused most of his attention on Fag, was greatly vigilant and regarded François Mitterrand as a thorn in his side.
In particular, every time François Mitterrand conducts political activities, he will play a movie called "The Lonely Widow Destin", and EMI Films also released it for free to the outside world. After Giscard Destin saw it once, He was furious at home and made his beloved granddaughter cry.
But since he jumped out to participate in the presidential election, the purpose is to overturn Giscard Destin from the presidency. After Giscard Destin, he was ridiculed several times.
In February, the Mirror Group conducted a private opinion poll. The results of the survey were not announced to the public, but only to François Mitterrand. At the same time, the results were also reported to George Berkeley, and then to George Berkeley. Berkeley forwarded it to Xia Yu.
Only then did Xia Yu know the latest situation of the French election.
Secret polls show Francois Mitterrand has five percentage points higher than incumbent President Giscard Destin!
People are more than half disappointed with Giscard Destin's government!
The effect is extremely remarkable!
As long as it remains stable until the results of the second round of voting in early May, then with the rise of François Mitterrand, Xia Yu's situation in France will be completely opened.
At that time, it will be time to take revenge on the Rohir Family!
Xia Yu has always kept in mind the series of insidious actions of the Roshir family before, and he will not be reconciled if he does not come back with revenge or bite the Roshir family!
Dear, this chapter is over, I wish you a happy reading! ^0^
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