Rebirth of the Super Landlord

In Jobs' office, Su Zhen and Jobs were sitting on the floor... No way, Jobs was not only a vegetarian, but also a Zen practitioner. Therefore, in his huge office of more than 200 square meters, there were only two cushions for meditation.

Apart from that, there was only a small coffee table with tea sets on it. When Su Zheng just walked into the office, he felt the strong Japanese flavor.

"Steve, have you ever thought about the customer base of iPhone?" Su Zhen asked, taking a sip of tea brewed by Steve Jobs himself. The tea tasted elegant and round, with a distinct Japanese tea flavor, which was lighter than domestic fried tea.

It's a lot better, but it's not that bad either.

Jobs fell in love with Eastern philosophy when he was in college, so Jobs is one of the few Americans who can understand Eastern cultural ideas. However, it is precisely because of his lifestyle that he lived for decades longer - his

Although pancreatic cancer was diagnosed as early as 2003, according to doctors' inferences based on the condition, it had already begun when Jobs was in his twenties.

"Well, it should be young people who like new things." Jobs thought for a moment and replied. The original intention of this mobile phone design is to integrate entertainment into one. Therefore, like IPOD, the main customer group should be those who like trends.

young people.

"Then how many young people do you think can accept it based on the original pricing?" Su Zhen asked.

"No, although our mobile phones are positioned in the young people's market, they are also in the high-end market. This does not conflict." Jobs did not agree with Su Zhen's idea. "And you have to know that the cost of our product hardware is very high.

Lowering the selling price is very detrimental to us."

"The question is here, what advantages do you think we have in terms of hardware?" Su Zhen asked.

Jobs was stunned, and after thinking about it, he reluctantly replied, "There is no advantage." Apple does not have its own hardware manufacturing factory, and all hardware components are sourced from major hardware suppliers.

"Yes, in fact, although we prepare mobile phones, we are actually different from other mobile phone companies. We are not a hardware supplier. We have no advantage at all in the competition of hardware, even if we use more advanced and novel

Pure touch screen operation mode, do you think it has a high technical content?" Su Zhen asked.

Jobs couldn't help but fell into deep thought after hearing this. Su Zhen was right, the technical content of the IPHONE was actually not high. In fact, this was not the first pure touch-screen mobile phone, but the IPHONE was better. However,

This alone will not make IPHONE successful, and I believe that similar products will appear on the market soon.

"You mean we should focus on content?" Jobs asked after thinking for a while.

"No, no, no, Apple is just a company after all. It would be unrealistic if all content was completed by itself. I think IPHONE's goal is to be a platform provider," Su Zhen said.

In fact, although the emergence of the IPHONE was revolutionary, the sales volume of the first-generation IPHONE was actually not good. When it was first released, although the IPHONE was claimed by Steve Jobs to have reinvented the phone, it was still essentially a phone.

, an extremely expensive phone. Apart from the changes in appearance and operation, it does not have any outstanding advantages. Only loyal Apple fans and those who like new things and have financial strength will try to buy such a phone. Therefore, the first generation IPHONE

After several price cuts, it began to be gradually accepted. It is precisely because of this that mobile phone industry giants such as Nokia ignored Apple as a competitor. This situation continued until the emergence of "APPSTORE", a platform with a rich variety of software.

After that, it completely changed.

And today's first-generation IPHONE is even more frustrated. Because of the limitations of this era, many hardware configurations cannot be compared with later generations. They are inferior to modern mobile phones, so even though they have a lot of innovations,

IPHONE wants to grab a sufficient share in the mobile phone industry. It is not easy. The current U.S. market is dominated by Motorola, Nokia, and BlackBerry. If you want to occupy high-end mobile phones with an immature product like the first generation IPHONE,

The market is very difficult. No matter how powerful Steve Jobs's marketing skills are, it will be very difficult for IPHONE to become popular all over the world.

"Platform? Just like what Microsoft does?" Jobs' eyes lit up when he heard this, and he said that the world's largest software platform supplier is Microsoft. Now almost all computer software development software in the world is developed based on XP.

of.

"Yes, we want to be able to provide software developers with a unified development environment and direct access to the market, just like Microsoft's operating system. In this regard, we have a great advantage over Nokia's Symbian system. Symbian

The underlying code of the system is lengthy, writing programs is extremely inconvenient, and maintenance requires a lot of money. Apple's system is developed based on the computer's MAC system, which is highly stable, and we have a series of products, such as this mobile phone, IPOD,

As well as the MP4 and tablet computers that are still under development, we can make these software universal. In this way, do you think other mobile phones using the rigid Symbian system will still be attractive in front of the IPHONE with rich application software?" Su Zhen asked

road.

In fact, if it hadn't been for Google's release of a completely open Android system in future generations, I'm afraid Apple would have been able to occupy the high-end mobile phone market for a long time.

"I think I'm convinced by you, so what price do you think is appropriate?" Jobs nodded in agreement. If a platform is to be built, then as the carrier of the platform, the price of the mobile phone itself is indeed not too high.

"Of course, it's not too cheap. After all, we still have to make money, so I think two hundred and four hundred dollars are appropriate prices." Su Zhen said, of course, this is only for the first-generation version, and the price of the new version needs to be based on actual conditions.

Situation repricing.

After talking about the iPhone, it was time to talk about other things. Looking at Jobs who was still thinking, Su Zhen thought for a moment and said, "Steve, are you interested in selling Pixar?"

Jobs, who was still thinking about the future direction of iPhone, was stunned by Su Zhen's question, but he quickly responded. He smiled and shook his head and said, "I'm sorry, Su, I didn't mean to take action against Pixar." Why did Su Zhen want to do this?

It goes without saying that the reason for acquiring Pixar is for MGM. Although Pixar makes animated films, don't think that MGM will only make traditional films. MGM's animation history is not bad, and it can appeal to all ages.

The well-known classic animation "Tom and Jerry" was produced by MGM. With this animation alone, MGM won 7 Oscar trophies, as well as "Dupuy and Duplo" and "The Pink Panther"

They are all classic animations with great reputations, but the future of animation will be dominated by 3D animation. The era of traditional animation has passed since the box office record of "The Lion King" was broken by "Finding Nemo" in 2003.

However, Jobs has no plans to sell Pixar. After all, for now, Pixar Animation Company is already a cash cow in the hands of Jobs.

"However, if MGM wants to cooperate with Pixar, Pixar can consider it," Jobs said with a smile. As Finding Nemo set a record for animated films, there were more and more conflicts between Pixar and its partner film companies, as did Disney.

In the original cooperation, Pixar had no ownership of the film, only a share of the box office, which made Pixar very dissatisfied, so Jobs hoped to share ownership of the film with Disney. After all, as far as animation is concerned, the share of the film is only a small share, and various peripherals.

That's the big head.

The reason why Su Zhen wants to get involved in animation is also for this purpose. In his opinion, although MGM has many classic animation images, in terms of the degree of development of their value, it is really lagging behind, but after all, the classics of the past are

It has passed, and if it is developed now, its value will definitely be much lower. However, it may be a very good idea to bring these classic images to the screen through 3D adaptation.

But Su Zhen is really not satisfied with just cooperation, because just like Pixar and Disney now, there will definitely be disputes due to various interests, which will lead to the end of the cooperation, so Su Zhen hopes to bring Pixar under his banner.

But this is very difficult. As the owner of Pixar, Jobs knew very well that the potential value of Pixar was absolutely

Not only is the current value on the surface, but he is not short of money, so he has no plans to sell it. Although Pixar is a listed company, there are very few circulating shares on the market, and even if they are all acquired, it will be difficult to shake it.

The status of Steve Jobs with half of the equity, so if you want to impress Steve Jobs, there may be only one way... and that is equity s