Rebirth of the Super Landlord

On March 15th, Underworld was officially screened in the United States. In fact, this is not a very good schedule. The North American schedule is divided into five, namely spring, summer, autumn, winter and Christmas.

The winter season starts from January 3 to March 10 every year, the spring season runs from March 11 to May 6, and the long and hot summer season starts from May 7 to September 5.

It entered the autumn season starting on November 18th and lasted until November 18th. After that, the United States began to enter the post-year holiday, and North American movies also began to gradually enter the Christmas season. It is more accurate to say that it is the Christmas season, but it should actually be called the holiday season, because during this period

Several of the most important holidays in North America, including Thanksgiving, Christmas, and New Year, fall within this period.

The most important of these are the summer, autumn and holiday seasons. The summer and autumn seasons each last about three and a half months and play a decisive role in the box office of the entire year. The Christmas season is for those who want to win Oscars.

Movies play an important role, and Christmas is also a time for the whole family to enjoy. In the United States, where movie watching has become a culture, the whole family is basically out at this time. Needless to say, the summer season is the most leisurely time of the year. Naturally, the holidays are

Children and young people, this group of people have extremely huge movie-watching potential, especially a movie that children love to watch will inevitably lead to the participation of parents, so the entire summer season is a must-have for commercial blockbusters.

Basically, the number of films released in these three periods accounts for 70% of the whole year, and the box office is basically the same proportion.

The autumn and winter seasons are not so popular, because at this time, North American weekends are basically dominated by major heavyweight sports events (NBA All-Star, Major League Rugby, National Hockey League) and various awards events (Oscar,

Grammy Awards, Emmy Awards, Golden Globe Awards, Directors Guild Awards, Los Angeles Film Critics Awards, etc.), occupying the audience's attention. At the same time, as the most important group of students are busy with their studies at the moment, so this schedule is generally released

They are all low-cost films or independent productions distributed on behalf of others.

So why is it that a big production like Underworld is not placed in the summer or autumn release but is put down in the spring release that is not promising?

In fact, this was a helpless move, because 1999 was the last year before the new millennium, and all the major film companies were fully prepared to make a profit. The competition in the summer season was particularly fierce, except for Su Zhen, who was also

Works, not to mention Twilight, who is cooperating with Paramount, the Star Wars prequel - The Phantom Menace, which will be released in May, is almost like a mountain weighing down the major companies.

There was another movie called The Mummy before it. Su Zhen was aware of the amazing power of this movie. If he hadn't been unlucky enough to come across a BT movie like Star Wars, there's no telling whether its box office could have doubled. Europe and the United States have always been interested in this movie.

This kind of Indiana Jones-style movie is very popular, not to mention that under the nose of a masterpiece like Star Wars, a movie that can still earn hundreds of millions at the box office with second-rate actors and second-rate directors will be a weakling?

It was even more exaggerated in June, with Tarzan, Fake Dad, and Kingsman 2 coming together. Su Zhen lost all confidence when he saw the names of these movies.

July does not have any big competitors, but there are so many movies released. In order to avoid the threat of Star Wars and the pursuit of Tarzan, many film companies have all taken refuge in this month. It is extremely crowded, especially when

There is a perverted Blair Witch.

August? Sorry... Twilight is scheduled to be released this month. At the same time, there is also the masterpiece The Sixth Sense, which has no place.

I won’t talk about it later, but there are a series of masterpieces such as Mouse and Toy Story.

Are you going to fight these movies to the death? Not to mention that Su Zhen disagrees, and Lionsgate is not happy either. As a new company, Lionsgate still hopes to open up the situation in the dark. There is obviously no benefit to fighting with major movie companies.

, in the end, after repeated consideration and discussion, the two parties settled on March 15th. Why? Because there are no strong competitors at this time. Secondly, this time happens to be the school’s spring break, which is considered the best time in the entire spring and winter.

of a schedule.

Now Su Zhen somewhat understands why The Matrix was able to get a higher box office when it was released last year than in the previous life. It feels like the competition this year is too fierce. This year's competitiveness is probably because Titanic is coming. I'm afraid it will still have to be

Sink again.

On the night when the movie was released, Su Zhen also took Liu Shihua with him and found a nearby cinema to watch Dark Night. Although he had watched the movie several times after it was made, the main purpose of his visit this time was

, it is better to observe the movie viewing situation, because Su Zhen is quite famous in Los Angeles, and for fear of being discovered by tabloid reporters, Su Zhen still wore big sunglasses, but no one recognized him.

After entering the theater, Liu Shihua volunteered to buy tickets. Su Zhen was also happy to relax. In the United States, movie watching has become a culture, so the ticket price was not high. In 1999, the ticket price was only 5 US dollars per ticket.

Coke and popcorn are given for free with every ticket, which is very cost-effective. Unlike going to the movies in China, which is a luxury for many poor students. Su Zhen remembers that when he was in college in his previous life, a movie ticket cost fifty or sixty yuan.

It was not cheap. It was almost 10 US dollars in US dollars at that time. You had to pay extra for drinks and popcorn. What was even worse was that Coke and popcorn were much more expensive than outside. It was so expensive to take my girlfriend to a movie.

It cost almost two hundred yuan, which was almost 20% of his living expenses.

After entering the screening room, Su Zhen discovered a very serious problem. Liu Shihua actually bought a couple's seat. Seeing Liu Shihua carelessly sitting in the booth, Su Zhen was dumbfounded. This seat was not suitable for him.

, not even if you don’t sit down.

"Why are you still standing there? Sit down!" Liu Shihua looked at Su Zhen standing there stupidly, "What are you thinking? I just bought the couple's seat because the sofa is larger and more comfortable, and there is no one to disturb me in the booth. Don't

Wrong thinking."

When Su Zhen thought about it, it seemed like that was the case. It seemed that he was overthinking it, so he sat down next to Liu Shihua.

Because it was dark in the screening room, Su Zhen didn't see Liu Shihua's cheeks turned red.

The movie started, and Su Zhen took a look. Although the entire screening hall was not full, the attendance rate had basically reached the 9th floor. It seemed that the attendance rate was not bad.

It should be said that this Dark Night is very different from the original Dark Night, because except for the heroine Kate, from the male lead to the director to all the staff, there has been a complete change inside and out. And at this time

Kate is obviously younger, sexier and more charming, the leading actor Matt Damon's performance is obviously much better than Scott Speedman's, and director Zack Snyder is obviously better at plot design and special effects.

Even better than Len Wiseman. Speaking of Zack Snyder becoming the director of this movie is quite dramatic. Originally, Snyder was still a music video director at this time, but his classmate Michael Bay had already become famous.

He only became famous after the remake of "Dawn of the Dead" in 2003.

However, he was lucky. Su Zhen had vivid memories of his film 300 in his previous life, so he remembered this accomplished director, and was recommended by Su Zhen to be the director of Dark Night. Originally, Lionsgate was not willing to do so.

Because he has no film directing experience, but he got this opportunity after Su Zhen’s recommendation and because he couldn’t find any well-known directors scheduled this year.

In Su Zhen's view, today's Dark Night is obviously more perfect than the one in the previous life, but he really doesn't know much about whether the audience can accept it at this time.