Chapter 403 Gimmicks and Hype

"Lorraine."

"The Lowe Group."

"Business genius?"

"Young... legend?"

Haha... At this moment, many business figures laughed.

But the content of the laughter is different. There are bitter smiles, mocking smiles, adoring smiles, appreciative smiles, gloating smiles, and... understanding smiles.

The popularity of Beijing Business Times is still very high. In Beijing, whether they are real business figures or some white-collar workers who want to catch up with the upper class, they will order the Beijing Business Times.

The front page headline used Lorraine's name, but did not include his photo.

Instead, it was a black shadow with a big question mark on it, followed by the label: A mysterious man.

This gimmick was not something Lorraine asked the newspaper to change specifically through her connections, but... the newspaper specifically made such a gimmick in order to gain position.

In fact, it’s not just the Beijing Business Times.

Many newspapers, magazines, and even gossip weeklies began to use the character of Lorraine as a gimmick.

There are all kinds of slogans.

for example--

"Little Shang Wang Luolin, take over the mantle of Han Laosan."

"Those Things in the Business World: The Struggle History of a Rich Migrant Family."

"Only twenty years old? Real or a gimmick?"

"Lorraine, a character that does not exist, a false concept that strives to achieve status."

"On the three reasons for the success of Chinese Supreme, on the future direction of Rockwell Group, and on the business acumen of small businessman Luo Lin."

Of course, there are even some quite ridiculous scandals among them.

like--

"Three Love Stories of the Eldest Young Master of the Luo Family."

"Shocking insider information! Lorraine turns out to be the illegitimate son of a Hong Kong tycoon!!"

"Ashelly, a young model from Treasure Island, traveled across mountains and rivers to come to the capital. The helpless and infatuated girl burst into tears on the spot: Lorraine, you are a heartless person!"

Well, everyone has to admit that the media industry is powerful. In just two or three days, Lorraine has become a hotly debated figure.

Fortunately, Lorraine had only left a smiling photo at the ribbon-cutting ceremony in public, and the original data of the magazine was not well preserved. Later, various magazines, newspapers or gossip weeklies published only one photo of Lorraine.

Blurred image.

It is difficult for everyone to accurately record Lorraine's appearance, without reaching the level where she would be followed by paparazzi following her wherever she goes on the street.

At this time, Lorraine was sitting in the independent break office of the Rock Group's Beijing headquarters, reluctantly putting down these gossip weeklies and newspapers, smiling bitterly - now, he finally knew the pain of those public figures.

But then I thought about it, hadn't Kang Shaojie and Shen Zheyu been on the pages of some magazines, newspapers and gossip weeklies? They didn't seem to be bothered.

But what Kang Shaojie called and told Lorraine later made him suddenly realize: "Lorlin, you are different from us. Shen Zheyu and I are originally the heirs of a wealthy family in the capital, and behind me is one of the four wealthy families.

Behind the Kang family and Zhe Yu is a well-known family of officials in Beijing. We were born with the name "Golden Spoon". Even if magazines and weeklies reported on us, it was just a few things that had no news value to dig up.

I don’t care too much about those things in our wealthy circle...but you are different."

"First of all, you are not from the capital. To put it bluntly, you are considered a foreign upstart in the eyes of the capital's wealthy families. Therefore, your Rock Group can only be regarded as a grassroots existence in the capital's business community. Secondly, you are young enough, only 20 years old.

Years old, although Zheyu and I are not much older than you, we have completely opposite backgrounds. In other words, your success is inspiring enough. Everyone knows that an upstart family wants to break through the siege and gain a foothold in the Beijing business community.

It’s amazing, and you not only led the Lowe Group to become a leader among foreign households, but also achieved results that make even the local business figures in the capital jealous.”

"Finally, and most importantly... Chinese Supreme itself is a huge gimmick. If you don't believe it, I can tell you about the amazing data that our Chinese Supreme has achieved. Well, for example - one month,

Two hundred million. Oh, and this, four hours, sixty million?...Oh, I almost forgot, the sales record of the last day of the first month of the Chinese membership card, twenty-five minutes, ten million...

Then, these data are linked to your status as a foreign upstart and your age of twenty, well..."

Kang Shaojie was silent for a moment, then he suddenly laughed and cursed: "You think you are not sharp enough?! You said those newspapers and magazines, if they don't report you, who else can they report? Those entertainment stars? Can they have you?

Reportable? - Do you think, between Daniel Wu and you, who will the girls choose as future husbands? Of course it is you, because you can make money, lots and lots of money. It is easy to choose an actor or a business king.

! What's more, I don't think Daniel Wu is more handsome than you, Mr. Luo! He's handsome and young but has a lot of money. Well, it should be said that he's very handsome, young and has a lot of money - Haha, Mr. Luo, just accept your fate. If I were an entertainment media

The editor-in-chief will also ask my staff to do their best to dig up your news!"

Kang Shaojie is a very elegant and wealthy young man, and he is very mature. He doesn't talk much in public, but he hits the mark just right. But when Kang Shaojie faced Lorraine, he completely let go.

It's like two brothers, laughing and joking but not doing anything right. Of course, Kang Shaojie analyzed Lorraine's situation quite well.

However, Kang Shaojie praised Lorraine very highly.

So after Lorraine heard what Kang Shaojie said, she almost thought that this guy ordered people to report and dig up news about him. If Kang Shaojie didn't have the media resources of the Kang family now, Lorraine would really be able to

Think this way.

"Uh...this situation is really a headache." Lorraine doesn't like high-profile and low-pitched voices. Only in this way can she make a fortune.

Kang Shaojie smiled and said: "Alright, Lorraine, think about it, why are the four wealthy families so famous in the capital? It's because the media regards the 'four wealthy families' as a concept that has become popular. In addition, why do you think the four wealthy families in the capital are so popular?

Most people know? It’s also because of hype. In fact, the business world, like the entertainment industry, needs hype. If you make your company’s name popular, then the industry under your name will naturally become popular. Now it is a

In the era of information explosion, publicity and hype are always the most effective solutions. For example... Hilton in the United States and Prince William in the UK. Although one of them is from the business world and the other is from the royal family, due to the hype and popularity, they have become

They have received extremely high feedback, whether it is fame or support."

Hearing this, Lorraine suddenly realized that the knot in her heart was solved.

Sometimes, I really have to ask Kang Shaojie for advice. When it comes to business acumen and methods, Lorraine is very smart. But when it comes to the usual routines in the business world and even the upper class circles, Lorraine is far behind Kang Shaojie.

.

hang up the phone.

Lorraine sat on the boss's chair, thought quietly for a while, straightened out her thoughts, and was about to call Jiang Yan, Lan Lan, and Liu Wanchuan to see how they were doing these days.

For a while, Lorraine was too busy and had no time to go out with them.

However, busy people always have to stay busy until the end.

Just when Lorraine was about to call them, the office door opened, and Qin Wanshu appeared in the office wearing a beautiful ol' outfit with a smile on her face.

"Xiao Lin, there is something important that I want to report to you."

Hearing this, Lorraine took his hand away from the phone and nodded: "Aunt Qin, what's the matter?"

"Look at this." Qin Wanshu closed the door of the office, then quickly walked to Lorraine's desk, and placed a stack of copywriting papers in front of Lorraine's eyes, "These are the documents from the capital city.

Proposal from Huasheng Advertising Company.”

Beijing Huasheng Advertising Company is one of the best advertising companies in mainland China. During this period, Lorraine saw that the various concepts and enthusiasm of Chinese Supreme had reached a very high level, so he was about to start his own entire

The third step of the second phase plan - advertising and publicity.

Yes, as a new and strong business idea, although it is just a concept, it has become a commodity. And commodities need to be promoted and publicized. In Lorraine's view, shooting commercials is the best way.

only……

Do you need to tell yourself about this small advertising project? Lorraine has already arranged for his people to do it. It's just an advertisement. You don't need to say it in person, as the supreme Chinese CEO?

"Aunt Qin, is this advertising proposal special?" Lorraine began to flip through the advertising proposal in her hand and said calmly.

Qin Wanshu chuckled: "It is indeed a bit special. At least, you must see it in person."

However, before he finished speaking, Lorraine was suddenly startled. He took the copy in his hand and paused for a moment... In the spokesperson candidate section, he did not fill in the name of a popular movie star or a well-known singer, but... filled in his name.

My name is Lorraine.

"Huh? Aunt Qin, is this... a duplicate name?" Lorraine said in surprise.

Qin Wanshu smiled and shook her head: "This person is you. - Huasheng Advertising Company means roughly this. In view of your current fame, they believe that if they want this advertisement to get the greatest response, it is best to

The only way is to let you, the supreme CEO of the Chinese people, the mysterious businessman Luo Lin, star in the commercial."

Qin Wanshu's eyes showed a playful smile.

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