Rebirth of the Tech Madman
Chapter 544: Advertising wonderful products flashy
"It's okay, I didn't spray Fangyuan Computer into the new "Big Brother". ※%※%," Tang Huan muttered to himself, shrugging.
As Jobs’ speech pushed the atmosphere of the scene to a climax, the audience changed from whispering to enthusiastic applause, and began to cheer frantically and shout in response. The commercial "1984" appeared on the screen at this time.
After the show, the audience stood up and cheered.
It must be pointed out that many latecomers do not know or understand that the computer industry revolution triggered by personal computers represents the spirit of an era.
In the eyes of many young people, especially countercultural people, computers are tools used by Orwellian governments and large corporations to eliminate people's personalities.
But at the end of the 1970s, the personal computer that emerged in the ascendant was once again regarded as a tool that can release personal energy.
This advertisement precisely captures this mentality and portrays the Macintosh computer as a fighter for personal freedom. Faced with the attempt of an evil big company to rule the world and exercise complete mind control, only Apple is the only company. Only a calm, rebellious, and heroic company can stop it.
The commercial that Jobs hoped could become a thunder in the process of product release, and it could be used to show the characteristics that he gave, that is, to be revolutionary and amazing, and then stop and watch without thinking.
Obviously, the commercial "1984" accomplished this task perfectly.
In anticipation, Jobs walked across the dark stage and walked to a small table with a cloth bag on it.
"Now, I want to personally show you the Macintosh computer. What you see on the big screen next. It's all realized by the things in this bag." Jobs said as he said. While taking out the computer, keyboard, and mouse, they assembled them skillfully.
In another round of applause from the audience, Jobs took out a new 3.5-inch floppy disk from his shirt pocket, which is a standard device and does not currently support hard drives.
As the theme song of the successful 1981 movie "Chariot of Fire" began to sound, the image on the Macintosh screen was projected onto the big screen.
Although; o Hertzfeld accomplished an amazing feat-wrote a music player program in two days to allow the theme song of "Chariot of Fire" to be played. But Jobs felt bad after hearing it, so he decided to use recording instead.
Jobs with a calm appearance. In fact, he was very nervous. For a moment, he even held his breath because the demonstration last night was never successful.
But now, all the demos are running flawlessly, Jobs was right, and Goddess of Luck embraced him at this moment.
"" was scrolled horizontally on the screen, and then the words "Awesome" appeared below, as if it were slowly written by hand.
Then, a series of screenshots began to appear in rapid succession:-Bill Atkinson's graphics software package, different fonts, files, charts, pictures, chess games, spreadsheets. And a rendering of Jobs-a Macintosh computer appeared in his mind.
After the presentation, Jobs was secretly relieved. With a relaxed smile on his face: "Recently, we have talked a lot about Macintosh. But today, for the first time in history, I want to let Macintosh speak."
Having said this, Jobs retired to the table contentedly, clicked the mouse, and made a low voice, "Hello, this is Macintosh. It feels good to come out of the bag."
This is another part of Jobs’ creativity in the press conference. He once saw Tang Huan’s Fangyuan notebook designed for Stephen Hawking, and was impressed by the text electronic voice generator, so he decided to use it as part of the presentation. .
As for the lines, they were written by Steve Hayden, the copywriter of the advertising agency.
The imperfect part of this link is that when the audience applauded and cheered, they didn’t stop intelligently and continued to make a quick monologue, “I’m not used to public speaking yet, but I want to share with you the first time I saw an ibm large The impression of the machine. Don’t trust a computer that you can’t move."
In the face of cheers, I only knew that the last few words of Macintosh, which followed the procedures all the way, were almost overwhelmed.
"Obviously, I can talk. But now, I want to sit down and listen. Next, I am very proud to call out someone who is like my father-Steve Jobs."
Jobs, who closed his lips tightly, nodded slowly, and his smile uncontrollably bloomed on his face until he wept with joy.
The auditorium was full of noise, people jumping up and down, waving their fists frantically, and applause lasted for nearly five minutes.
There is no doubt that the conference was very successful, and Jobs realized his long-cherished wish for many years-like Apple was branded with Wozzi, equating his name with a "perfect" product.
But that's all. In the final analysis, Jobs regarded Apple's corporate resources as the paint on the canvas of his dreams, and he could not get rid of the flashy essence.
Gein's customers target the home, education, and creative professional markets. Due to the prolonged R&D cycle, the specifications have become outdated.
The Macintosh released by Jobs was finally called ";128k" in the original time and space because its main memory capacity is 128kb.
Other hardware configurations include: a Motorola microprocessor running at 8MHz, 64kb read-only memory, a 3.5-inch floppy disk drive with a capacity of 400kb, a keyboard, a single-button mouse, and a 9-inch black and white crt display.
The pre-installed operating system is system;os. It will be officially renamed after the system 7.5.1 version.
Jobs' dislike of fans in cooling systems. It is reflected here again. It has only passive heat dissipation design.
In order to spread his proud work to millions of households, Jobs sold the product at US$1995, but this time John Scully did not stand on his side, but insisted on raising it to US$2495.
But in any case, the graphical user interface system that can be implemented for only $2500 is really impressive.
However, Apple will soon appreciate the glitz and troubles it brings.
Compared to the previously released own product-the Lisa computer priced at $9,995. The function is not weakened by a little bit, the most notable point is that it does not support multi-tasking.
System 1.0 is a single-tasking operating system, which means that users can only run one application program at the same time, which is a bit weird for a graphical user interface system.
On this brand new software platform, apart from some programs mainly represented by Apple's own graphics software package, there is no third-party software to support it. Microsoft once again habitually skipped votes and did not come up with supporting office software in time.
In addition, because Apple’s floppy disk drive system "Cui Ji" proved to be unreliable, it replaced it with the Sony 3.5-inch floppy disk drive system. Its capacity is only 400kb, which can cope with the ever-increasing actual storage demand. Dissatisfaction is somewhat stretched.
Corresponding system1.0 uses a flat file system called mfs, and its support for subfolders is not perfect.
Of course, these shortcomings can be summed up as "customer targeting at home", but the source of profit in today's computer industry mainly depends on commercial use.
Besides, compared with the price of up to US$2495, there are still a lot of cheap solutions to choose from for home personal computers.
Moreover, after the user buys it back, it is basically impossible to upgrade. This is a highly closed system, which violates the free hacker spirit and runs counter to the non-mainstream personal image that Jobs has always advertised.
Calculated in this way, the remaining advantages that can surpass peers seem to be beautiful and ergonomic industrial design.
...
"How's the press conference?" Jobs asked proudly while sending one as a gift.
"It's very exciting, I can't make it." Tang Huan took the packing box, looked at the attached signature with satisfaction, and casually complimented him.
Jobs laughed loudly, "From now on, the pattern of the personal computer market is not limited to the competition between Fangyuan personal computers and ibm-, and will become the most important force determining the future direction."
Seeing that Jobs really took the polite words seriously, Tang Huan couldn't help but smile. It is true that he cannot use "dystopia" as an unconventional and sensational propaganda stunt like the other party did, but it is not because of his lack of ability, but because this thing involves ideology, there is really no need to take the initiative to provoke it.
You know, because of being suspected of being a communist, George Orwell, the author of "Nineteen Eighty-Four", was closely monitored by the British Fifth Division and the Special Branch of the London Police Agency since 1929. It lasted until his death in 1950.
"Steve, have you done market research to understand the details of the personal computer industry at this stage?" Looking at the gift, Tang Huan asked kindly and pointedly.
"Did Alexander Graham Bell ever do any market research before inventing the telephone?" Jobs replied mockingly.
"Well, when I didn't say anything just now, you guys can do it yourself." Tang Huan waved his hand, turned into the car and left.
...
Although the contact time is not long, Tang Huan’s strength, fame, personal charisma, and communication skills are reliable guarantees. Jack Trammel believed him, so he quickly sat down with Warner’s boss Steve Rose. At the negotiating table, discuss the purchase of Atari.
Seeing that a reliable buyer finally arrived, Steve Rose almost burst into tears.
As the matchmaker of this transaction, Tang Huan gave the authorization of the second-generation Fangyuan PC compatible machine and the entry qualification of the second-generation Xiaobawang game console developer.
Jack Trammel and Steve Rose bargained with each other, and initially reached a framework, that is, Jack Trammel’s tramel company will acquire the personal computer and home video game console business at a price of 240 million yuan. , And can continue to use the name of Atari, became;-Atari Company, Warner holds 20% of its shares.
Tang Huan can't wait for the moment when Jack Trammel and Steve Rose finish the negotiation, he has to return to Xiangjiang as soon as possible.
Therefore, Tang Huan asked Jack Trammel to come here alone, and on the basis of the previous consensus, he had an in-depth communication on the personal computer business.
Objectively speaking, Jack Trammel has played an important role in the development of the personal computer industry, and his own experience is also quite legendary.
Jack Trammel was born in a Jewish family in Poland in 1928.
In September 1939, after Nazi Germany invaded Poland. Jack Trammel and his family were sent to the Jewish Quarter of Łódź, which was the second largest Jewish settlement in Europe during World War II.
Because of the outstanding productivity of the Jewish Quarter in Lodz, 40,000 Jews from Germany and Central Europe gathered, and they still existed until August 1944.
Jack Trammell, who was just over 10 years old at the time, worked in a clothing factory there.
At the end of the war, the Jewish Quarter of Łódź became the last settlement in Poland~www.wuxiaspot.com~ The Germans transported the remaining Jews to Auschwitz and the Chelmno extermination camp, Jack Trammel The family was sent to Auschwitz concentration camp.
The German Nazi SS officer and the "physician" of the Auschwitz concentration camp, known as the "Angel of Death" Joseph Mengler, selected Jack Trammel and his father and transferred them to ahlem in Hanover, Germany. Slave labor camp.
The end result is that Jack Trammel's mother escaped from the Auschwitz concentration camp, and his father was unfortunately killed.
Jack Trammel believed that the cause of his father's death was gasoline injection.
Fortunately, Jack Trammel survived to the moment when he was rescued by the 84th Infantry Division of the United States, and kept the photos as a testimony of history.
In 1947, Jack Trammel moved to the United States, and soon joined the US military team.
There, he learned how to repair office equipment including typewriters. This gave it a foundation for starting a career after being discharged from the army and affecting the development of the personal computer industry. (To be continued.) u
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