Rebirth of the Tech Madman
Chapter 577: Sony Betamax admits defeat
...
In the age, the video output devices of mainframes and minicomputers were smart terminals, while the budding personal computers used various signal lights to indicate their running status.
The app1e-i designed by Woz can be connected to a TV through a specially designed circuit. This is the first time that a personal computer has a display output device.
When the second stage of the personal computer exhibition after app1e-launched, the display output device evolved into a crt display similar to the green screen or orange screen of the smart terminal of mainframe and minicomputer. Of course, its functions cannot be compared with smart terminals.
Since then, computer hosts and monitors have been used for data processing, and game hosts and TVs have been used for entertainment, forming a new application division pattern.
The original crt displays of commercial personal computers were all monochrome displays, which could only display green characters on a black background or orange characters on a black background, and often only supported characters.
With the gradual reduction of memory prices, personal computers have room for enhancement in video output functions, and the specifications of crt monitors are constantly improving.
But what really brought the leap forward was the second-generation Fangyuan personal computer and ibm-, which followed closely. In the third stage of the exhibition, color crt displays entered the market as the mainstream, and the biggest beneficiaries were those on the personal computer platform. Video games.
Usually the manufacture of crt monitors is done by personal computer manufacturers. For example, Apple has its own crt monitor production line. The latest products are monitors that support graphical user interface functions; as for the versatile ibm, let alone, there is almost no It will not do it by itself.
Although Fangyuan Computer also has its own crt display production line, it mostly distributes its orders to affiliated industrial groups, such as the Hsinchu Science Park in Baodao, or simply OEM.
It is undeniable that the traditional home appliance giants that produce TV sets have inherent advantages in manufacturing crt displays, and Fangyuan Computer’s OEM partners refer to them. Including Sharp, Philips, Sony and so on.
With the unique single-gun three-beam color cathode ray tube technology-Trinitron, Sony occupies an important position among suppliers of high-end displays used in Fangyuan graphics workstations.
It is precisely because of this reality and the long-term entanglement of many commercial interests that it is difficult to give up, after Sony was slapped by Tang Huan to determine the final victory or defeat of the vhs videotape format. I have to eagerly come over, for fear that I will be out of more business, and I don't even have a chance to drink soup.
Compared with another set of design schemes of color picture tube-three guns and three beams, Trinitron with single gun and three beam tube structure, uses one electron gun to simultaneously bear rgb-red, green and blue three primary electron beams Shooting work. One~www.wuxiaspot.com~ want k?a?n?s?h?u? The biggest advantage it brings is that the three-color convergence is easy and accurate. In theory, there is no three-shot aging caused by different degrees. Color cast, bright and clean color look and feel.
In addition, the current Trinitron is convex in the horizontal and straight in the vertical. It is called a "cylindrical kinescope". Compared with the "spherical kinescope" adopted by most competitors, it has a flatter and natural look and feel, and the geometry is detrimental. smaller.
With these unique advantages, Sony’s Trinitron CRT monitors offer high prices and are extremely expensive.
Users who can afford Fangyuan Graphic Workstation. The budget is often relatively generous. Therefore, many times they choose the better-performing Trinitron bsp in the configuration plan; the next generation of 32-bit personal computers will be a platform with sufficient product life for decades. The processing performance brings milestone updates, including the resolution, number of colors and other indicators, will be improved.
Demand stimulates consumption, and applications drive demand. Applications such as electronic games, videos, graphics and images are undoubtedly the most attractive to ordinary consumers.
Tang Huan saw this. It is hoped that Sony can promote the Trinitron crt display to the mainstream market and do a good job of "face engineering" for the fourth-generation Fangyuan personal computer.
Akio Morita said reservedly: "Trinitron, which has condensed Sony’s countless hard work, has been introduced to the market in 1968, and it has been 16 years now. It has been equated with high-end and quality, and has rashly changed its market positioning. , The risk that needs to be taken is really difficult to assess.
Seeing that the other party was still holding a shelf in front of him, Tang Huan smiled faintly, "I understand that Trinitron is the lifeblood of Sony. There will be its own business practices. But just like the video tape, walkman and other markets, there is no Which product is indispensable, you can always find alternatives, then I will give this cooperation to Philips, Sharp and others."
A few years later in the original time and space, Akio Morita and Japanese political figure Shintaro Ishihara co-edited a book-"Japan Can Say No."
This book is famous for advocating that Japan should improve its autonomy in various fields including economy and diplomacy, especially relative to the autonomy of the United States. Because it was launched under the general climate of Japan’s economic growth, the book quickly became a hot topic of discussion.
Morita Akio said in the book: "The belligerent Japanese who provoked the war for no reason, the cruel Japanese who caused the Nanking Massacre, are two misunderstandings of the Japanese, and they are also the one who'beats Japan'. Two reasons. We must take steps to eliminate it."
From this it is not difficult to see that Akio Morita is a tough member of the Japanese business elite, and he is also tirelessly promoting the globalization of Sony's technology and management philosophy. ?? One~www.wuxiaspot.com~ No matter how gentle the appearance is, the superiority and arrogance in the bones are the true essence.
Tang Huan, who has long understood Morita Akio’s temperament, is not used to his faults. If the other party is interested, then save a little effort and use Sony’s ready-made solutions; if you are awkward and unconvinced, then you can kick it. Kick away and find another replacement.
Akio Morita's face became stiff, and he said to his heart that I was still waiting for you to bargain, how could the road be blocked all at once.
On seeing this, Oga Norio on the side could not help being clever and muttering to himself, how similar is this situation to the situation when the betamax videotape cooperation was negotiated? President, are you trying to repeat the same mistakes? We can't be bigger than anyone else.
Thinking of this, Oga Norio hurriedly opened the mouth to finish off, "Mr. Tang, the cooperation you mentioned is a brand-new proposal, which is of great importance, and we need to go back and evaluate it carefully. It is better. Let’s talk about what we already have from the easy to the difficult. Basic cooperation matters."
Tang Huan nodded slightly, "Where should I start the discussion?"
"We really came here with sincerity. For example, after discussion. Sony is willing to accept the infrared remote control data standard and the av terminal standard." Norio Oga first laid the groundwork, and then tentatively stated the purpose. "In addition, The thing that you invited us to join the alliance before...we can restart this cooperation."
"I don't have any opinion, but. Sony should also show its sincerity." Tang Huan smiled playfully, "The overall battle between betamax and vhs format has been decided, so why not just announced that Sony would give up continuing to support betamax."
Upon hearing this, Oga Norio's face was also a little stiff, and Tang Huan was really unreasonable and unreasonable to slander Tang Huan.
"Sony has invested huge resources in betamax, it is impossible to just give up." Akio Morita took the words and replied.
"So, Sony still wants betamax to struggle to death?" Tang Huan asked in a long voice.
"Mr. Tang, you are misunderstood. It is impossible for Sony to give up supporting betamax directly. This is not responsible for users who have already purchased betamax recorders. It will seriously damage our reputation." Norio Oga quickly explained: "However, Sony You can gradually abandon the promotion of betamax home video recorders."
I said why the two of you came together. It turned out that I was planning to sing the white face and the red face.
Tang Huan snorted softly, and said impatiently, "It's not sincere enough to be so literate. If you want to give up, then give up altogether. What else do you have to do gradually?"
Norio Oga immediately complained: "Mr. Tang should be able to think that we still have a lot of betamax products in stock. We must find a way to properly handle it. In addition, we are our biggest partners, and we always have to communicate and negotiate with each other. Come on."
Tang Huan sneered, "It is a desperate bet on the video tape business. In fact, there is only one piece of skin left. It is hard to say whether it can survive next year. Do you care about it interesting?"
"Well, as Mr. Tang wishes, we will end the sale of betamax home video recorders within this year and apply for authorization to produce vhs video recorders." Akio Morita looked directly at Tang Huan, "Now, Mr. Tang should be able to feel ours. Be sincere."
"In this way, Sony still has hope for the application prospects of betamax in the broadcast-level field?" Tang Huan, who was unmoved, continued to exert pressure.
"In the high-end field of broadcast level, the format u- of the era has laid a good user base for Sony. We have no reason to give up." At this point, Akio Morita even asked, "Isn't it?"
"Alright, I must have witnessed the experience of scouring the sand again, and it will feel good." Tang Huan made a gesture, "Then ask Sony to join the league's home entertainment application group."
"We still don't know the operating mechanism of the alliance. Could it be that there are different categories in it?" Oga Norio heard the subtext and quickly asked.
"This is natural. After all, digital video is a brand new application field. Of course, the specific work needs to be refined." Tang Huanyi said pointedly: "I hope Sony can make a fruitful contribution to the promotion of industry standards."
...
Tang Huan has no extravagant hope to tame Sony. After all, Akio Morita promotes the globalization of Sony's management philosophy, and he still wants to tame other people, as long as some of the technologies that Sony has mastered can be used for my use.
After intriguing negotiations, Tang Huan invited Akio Morita and Norio Oga to attend his thank-you reception. The two sides were happily and without barriers, as if the previous videotape format wars where Betamax was dying by vhs was not at all. Existence is the same, making others look surprised.
Tang Huan specially invited some celebrities from the Japanese film industry to attend. Because next year will be the anniversary of the end of World War II, he wants to find a team composed mainly of Japanese to make a commemorative film.
In addition, Tang Huan also deliberately supported the Japanese actor Hiroyuki Sanada, who officially debuted in 1978, at the reception. He played an alchemist in "The Phantom of the Tomb: Rage of the Dragon Emperor", which is also regarded as helping the movie to be released. Warm up.
In fact, Hiroyuki Sanada, who is only 24 years old this year, had participated in Chinese-language movies as early as 1982. It was produced by Wu Siyuan and Yuan Heping, and Li Yuanba, Chiba Shinichi, and Sanada Hiroyuki starred. His martial arts movie is called "Dragon Ninja".
The box office of this movie was so-so. It was the cash cow that Yuan Heping was looking for according to Cheng Long's standards. Li Yuanba had a good foundation to become a Kung Fu star. Unfortunately, this star-making plan caused another wave of waves and finally died.
Chiba Shinichi and Sanada Hiroyuki were specially introduced to the public by Tang Huan on such a high-profile occasion. They were overjoyed and wished that the blockbuster "Phantom of the Tomb: Rage of the Dragon Emperor" would be released in Japan soon, so that they could make their own careers. Take it to the next level.
Looking at Tang Huan’s long-sleeved dances among various people, Akio Morita asked Norio Oga in a low voice, “You said, Tang Huan, in front of these celebrities in the movie industry, has such a stance of being a courteous person, what benefits does he want to get? ?"
"Didn't Tang Huan have a big movie group? Making friends with these people in a low profile is nothing more than chanting for the box office of the Japanese film market." Norio Oga answered naturally.
"It shouldn't be that simple. He randomly arranges for an executive to win people's hearts. Although the effect may not be as good as his own action, it is enough to cope with the various rules in the movie circle." Morita shook his head, "We have already discussed it. The reason why betamax fell to the ground is closely related to the fact that Tang Huan’s hands are too good, such as Hollywood studios."
Norio Oga nodded with deep approval~www.wuxiaspot.com~Yes, his Hollywood studios stood up and screamed, and immediately helped the vhs camp to pull out a large number of clear supporters, which greatly weakened The basis of betamax's program content has become passive water. "
Akio Morita put the wine glass back again, "So, Sony should also have a well-founded Hollywood film company, which can not only increase the right to speak for the next generation of home entertainment platforms, but also help to further promote the company's brand worldwide. Reputation."
Norio Oga smiled wryly, "I heard a saying that Tang Huan combined the three lowest-ranking companies among the eight largest Hollywood studios into a first-class production group. In other words, Tang Huan has already bought out the bargains. The rest is big and hard, and we simply can't afford it."
"As long as you raise enough funds, you can't believe it, it's the same as when you borrowed a huge amount of money from the bank to research Trinitron." Akio Morita said fiercely with a gleam in his eyes.
? (To be continued.)
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