Rebirth of the Tech Madman

On July 28, the Olympic torch was passed to the Los Angeles Memorial Stadium, which meant that the 23rd Summer Olympic Games, which had too many exceptions, was officially opened.

The "memorial" in the name of the Los Angeles Memorial Stadium originated from the construction initiative in 1921, referring to the commemoration of the veterans of the First World War, and in 1968 it was revised to commemorate the veterans of all wars.

The opening and closing ceremonies of the 1932 Los Angeles Olympic Games were held at the Los Angeles Memorial Stadium. The Olympic torch tower has been preserved to this day, and the Olympic torch will also be burning here for half a month.

Therefore, the Los Angeles Memorial Stadium has become the only stadium in the world to be the main stadium for the two Olympic Games, which is a historical witness. It was designated as a National Historic Landmark of the United States just today when the Olympic Games opened.

The Los Angeles Memorial Stadium, which can accommodate more than 92,000 spectators, also relies on commercial sponsorship for the renovation and repair funds. For example, Atlantic Lechfair Characteristic Company contributed $5 million, seats were replaced with seats, and more than 100 boxes were added.

Tang Huan sat in one of the boxes, admiring the opening ceremony calmly, occasionally looking at the advertisements of Fangyuan Computer and ea, and nodding slightly with satisfaction.

Under the leadership of Peter Uberros, the commercial operation of the Olympic Preparatory Committee has been unprecedentedly successful.

Because of the sponsorship rules he formulated-companies in the same field only choose one, so that businesses who are interested in participating in it will compete fiercely with each other.

One of the famous examples is the competition between Coca-Cola and Pepsi. In the end, the former won a bid of 13 million U.S. dollars.

The intrigue of the sponsors sometimes made jokes, as was the case in the competition between Kodak and Fuji.

Originally in 1982, after hard work, Peter Uberross signed a sponsorship contract worth 4 million US dollars with Kodak. But Kodak does it for bank interest income. Deliberately delaying the payment of the sponsorship money, Fuji took advantage of it and grabbed love with a price of 7 million U.S. dollars. Squeezed Kodak out.

Seeing that he had lost the Olympic sponsorship contract in front of his home, Kodak suddenly became ashamed. Attempting to use public opinion to attack Peter Uberros and the Los Angeles Olympic Organizing Committee for perfidious and profiteering, to restore the defeat, but to no avail.

Both Peter Uberros and the Los Angeles Olympic Organizing Committee dared to take out the Olympic torch relay and sell it by kilometers. Can you care about Kodak's saliva?

Their rules are so simple and cute that everyone is equal before money and everyone has a chance. There is no brain hole that can't be opened.

Tang Huan welcomes this with both hands. Otherwise, even if he is a nouveau riche, no matter how fast he rises, he will not have time to participate in some aspects of the Olympic Games. TV broadcast is an example.

There is no doubt that TV broadcasting occupies a pivotal position among the revenue sources of franchise sponsor programs, TV broadcasting, franchising, tickets and so on.

Peter Uberross and his team knew this well, so they conducted a thorough study on the sales of television broadcasting rights, and then elaborated a scheme for making money—a price of US$200 million for television broadcasting rights in the United States. At the same time, the successful bidder is required to provide technical equipment.

The three major television networks of ABC, CBS, and National Broadcasting Corporation have become inevitable traditional contenders, and Turner Broadcasting Company, supported by Tang Huan, has also joined.

At that time. Ted Turner has not acquired Metropolitan Media’s cable network. The outside world generally thinks that he is a marginal character who accompanies the prince to study. After all, no matter how much you have money and are willing to spend money, your broadcast range is far behind the other three. It also affects the effect of the Olympic Games broadcast too much.

As a result, people still underestimated Peter Uberros’ determination to attract gold. In order to scrape a layer of oil from the owner of Ted Turner, he brazenly revised the sales plan and helped CNN build a limited cable network. Bid for television broadcasting license.

Finally, the television rights for the Los Angeles Olympics in the United States. Invisibly came a "one woman married two", which was divided up by ABC and Turner Broadcasting Company at a price of 225 million U.S. dollars and 100 million U.S. dollars respectively.

Peter Uberroth's "as long as you have money, you can discuss everything" style. It provokes a lot of criticism.

However, as CNN has annexed Metropolitan Media’s cable network. The scale expanded rapidly, and it became the fourth largest television network in the United States. Those who suspected that the cable news network, which is relying on the richest man's fake and pretending to be able to broadcast the Olympics, automatically went silent.

In fact, businessmen are very much aware of the commercial propaganda role of the Olympics. It’s just that the previous Olympic Organizing Committees did not force the International Olympics Organizing Committee to issue special cases, like Peter Uberros, to get rid of the constraints of rules and regulations. Live the game of Olympic Games.

As one of many actively participating merchants, Tang Huan promotes its four major companies on the dynamic commercial promotion platform of the Los Angeles Olympic Games-ea, Fangyuan, Zheru and Pacific Telecom.

Among them, only ea and Fangyuan have been qualified as global sponsors of the Olympic Games. Because they are publicly listed companies, Zheru gave way to Fangyuan. Although Pacific Telecom is operating well, it is still an ordinary communications company after all. However, the former parent company with first-mover advantage-AT&T.

During the bidding process, the challenges faced by ea and Fangyuan were not too fierce: the former is the dominant position in the industry, and other chasers are more willing to invest resources in product development; the latter faces ibm and HP Wait for the competition of established companies.

It’s just that everyone’s marketing concepts are different in focus. Fangyuan started with a personal computer with the attributes of mass consumer goods and gained popularity, so it spared no effort in marketing; while traditional technology companies such as ibm and Hewlett-Packard, The business has matured a long time ago, so the amount of capital investment is not as good as that of Fangyuan, which naturally falls short.

Noting that Tang Huan was quite proud of Fangyuan Computer and ea's advertising performance at the Olympics, Wang An smiled and said: "It's nice to be young, Mr. Tang's company is full of momentum."

Another person sitting in the box was I.M. Pei, the winner of the Pritzker Architecture Prize in 1983, known as "ure"-"the last master of modernist architecture".

He also smiled and said: "Mr. Tang also showed great spirit when discussing the architectural style with me."

Tang Huan smiled slightly, "Everyone thinks I have the title of richest man with tens of billions of paper wealth. It can be said that I am young and ambitious enough to have no desires, but the meaningful things in the world can not be defined by the amount of money alone. Yes. I will not forget what I am and understand the never-ending avenue of the world."

This time I took the opportunity to attend the opening ceremony of the Los Angeles Olympic Games. Tang Huan specially invited Wang An and Pei I.M. to communicate about the establishment of the Chinese Elite Association. He had previously consulted some other famous Chinese in North America, and these two were just members.

Generally speaking, the progress of this activity is fairly smooth, but it still needs to be carried forward gradually. It is in no rush to bring people's hearts together.

Although the official name of the Chinese Elite Association has not been determined, the main purpose is to confirm it. That is to support each other. Everyone working hard in the United States, no one can guarantee that they are going well without any headaches.

Take I.M. Pei as an example, he suffered a low point in his life in the 1970s.

The 60-story, 240-meter-high John Hancock Tower, the first skyscraper in Boston, was designed by I.M. Pei and his partner Henry Cobb and completed in 1976.

Looking down, the shape of this building is a parallelogram, so it has a distinct modernist feel.

Due to the minimalist large-scale blue glass curtain wall, the whole building is in a sunny day. Integrating with the sky, it becomes the all-glass curtain wall building with the largest area of ​​a single piece of glass.

However, because the glass curtain wall technology at that time was not mature enough. There was an accident of glass shedding in the early stage of the building. Although it was later resolved through technical improvements, Pei and his partners paid a heavy price.

Fortunately, this old man has strong anti-strike ability and anti-stress ability, and finally got out of this career trough.

Wang An’s career is naturally not all smooth sailing, otherwise he would not have always regarded IBM as his biggest opponent in his life.

However, the current computer industry has undergone earth-shaking changes due to Tang Huan's chaotic entry. The situation of Wangan Computer Company began to become awkward.

The office document editing solution composed of a personal computer and word processing software is cost-effective and technologically advanced. The advantages are becoming more and more obvious, whether it is Wangan Computer Company or ibm. The word processor, which was once all the rage, has begun to receive a strong impact, but it has not been completely eliminated due to its old foundation.

This market change has had a major impact on Wangan Computer's performance.

Of course, Wang’an Computer’s business is not limited to word processors, its minicomputers are also very famous.

However, in recent years, the Fangyuan workstations and Fangyuan servers developed from the Fangyuan personal computer technology system have also had a significant impact on the minicomputer market, and Wangan Computer Co., Ltd. is also unlikely to be spared.

Tang Huan once tried to win over Wang An and let Wang An Computer Company enter his own computer standard system, but Wang An, who had worked hard to build a large foundation, refused, conceited that he could accomplish his goal of entering the personal computer industry alone.

But unfortunately, although Wangan Computer Company has taken some actions, so far, the results have been lacklustre.

One of the major reasons is that Wangan Computer Company encountered the same confusion as ibm. The positioning of ibm- by Big Blue is that it cannot affect the traditional mainframe business with greater profit margins. When Wangan Computer Company designs personal computers, it is inevitable to consider problems under the framework of minicomputers.

It is not that no one dares to take the risk of attacking the vested interests of the old structure and actively seek the future interests of fresh prospects, but it is difficult for the conservative and civilized ibm to take this step!

It is equally difficult for Wang An, the most prestigious founder of Wangan Computer Company, to take this step! Wang An, who is already over sixty years old, is really cheap and old for the ever-changing computer industry! After the hero is late, he inevitably loses his keen judgment, coupled with common problems in the world, such as standing still and being self-sufficient, has increasingly become an obstacle to career development.

At this stage, Wangan Computer Company is losing its leading position in the computer industry and is beginning to show signs of decline.

Perhaps Wang An also felt the objective fact that he was indeed getting older, and then he unconsciously expressed his feelings towards Tang Huan's aggressiveness in the course of his speech.

Although Wang Angang's previous cooperation proposal was rejected for his own use, Tang Huan was still willing to continue working hard in this direction.

Speaking from facts, the Fangyuan computer standard has become a general trend. Fangyuan PCs alone have sold millions of units in the three major global markets of North America, Europe, and Japan.

On such a large-scale platform, a large number of applications have gathered, and the resources that have been invested have reached the point that no one would give up lightly. It is not an exaggeration to say that Tang Huan, who opened the market, kidnapped users.

Under this circumstance, the possible support provided by Wang'an Computer Company has become dispensable, and the team of Fangyuan computer standard compatible computers compiled by Tang Huan is quite impressive.

However, the Wangan Computer Company, which has been in business for more than 30 years, is not useless. It still has a certain irreplaceable role.

The eastern United States, across the Atlantic Ocean and Europe, is the traditional political and economic center. The Wangan Computer Company, headquartered in Boston, has been working hard here. If it can achieve a strategic tacit cooperation with Fangyuan Computer, which has emerged in the Silicon Valley of the western United States, it is believed that it can bring practical benefits to both parties.

On the other hand, a single tree cannot become a forest. Tang Huan is willing to have a Chinese company like Wang'an Computer Company join the alliance in order to strengthen the momentum together.

Nowadays, Wang An is dim-eyed, and he has a clear understanding of the current situation. He is no longer as stubborn as before. He clearly supports the initiative to establish the Chinese Elite Association. As for the cooperation between Fangyuan Computer and Wang An Computer, although it is not so clear. He expressed his stance, but he didn't refuse it all. He could only say that the old man still couldn't save face.

At this time, UU reading www.uukānshu. There was a remarkable sight during the admission ceremony of com. When the Chinese delegation and the ******** delegation entered the venue, the background music was the Chinese People’s Liberation Army military song "Three Discipline and Eight Notes". I have to say that no matter what the reason is, the arrangement is very special.

Pei sighed: "When Miss Deng Lijun was on tour in the United States some time ago, the'billion applause' gave me a feeling of Chinese unity."

Tang Huan nodded in agreement. He remembered that in the original time and space, the audience for the opening ceremony of the 2008 Beijing Olympic Games was huge. In China alone, 840 million viewers watched the opening ceremony through TV media, and the TV ratings in the United States. It reached a record of 18.6%, the highest number of viewers for the Olympic Games held in a non-U.S., and the ratings of broadcasts in other countries and regions have also created record highs.

This is the power brought by strength and unity, and Chinese elites can always use this to more or less win a more favorable external environment for themselves.

? (To be continued.)

p