Rebirth of the Thousand-Faced Movie King

"Brother Jian, Dongzi, come, happy New Year."

"Happy New Year."

On New Year's Eve, Chen Ping, Zeng Lanjian and Dongzi celebrated New Year's Eve together.

This year.

Chen Ping has changed the most.

From an extra, he became a key actor signed by the agency.

Zeng Lanjian and Dongzi have finally entered the circle and are no longer as directionless as the extras before.

"Brother Jian, what are your plans for next year?"

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What follows is a mess of content, so don’t read it.

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The effect of the cooperation of Samsung, Panasonic, Sony, and Nokia is very significant.

Originally, resistive screen mobile phones were basically dominated by Huanyu Technology's Lizi Mobile. However, with the addition of these brands, the sales of Lizi mobile phones have declined rapidly.

Lizi mobile phone has always been the most important business of Huanyu Technology, bar none.

It seems that this only affects Lizi Mobile's business.

But in fact, suppressing Lizi Mobile is suppressing a series of businesses of Huanyu Technology.

If the Lizi mobile phone is affected, then the systems, chips, screens, and future mobile Internet that are closely related to the Lizi mobile phone will also be affected. It can be said that Lizi mobile phone can definitely affect the whole body.

"Brother Jian, how about the resistive screen technologies of Samsung and Panasonic?"

"It's almost the same as ours."

"What about the price?"

"The price at their press conference is about 5,000 yuan, but this is not the terminal sales price. The terminal sales price is even lower than the price at their press conference. The lowest is Nokia. Their terminal retail price has dropped to 4,500 yuan, which is extremely low. In some areas, prices even reached 4,300 yuan."

Zhang Jianming reported the information in his hands to Chen Yu.

High-end phones have always been the most profitable.

Let alone the previous 5,000-6,000 yuan, even if the retail price is more than 4,000 yuan, the profit is still very large.

Therefore, the price reduction of these mobile phones is completely understandable.

"Mr. Chen, I think we can lower our price appropriately."

"no."

Chen Yu refused directly.

Chen Yu naturally understood Zhang Jianming's price reduction.

Lizi mobile phone currently has the highest price on the Internet, which is 6,000 yuan.

If it were before, 6,000 yuan would naturally not be high.

Because there is no competition.

Others like Samsung, Sony, and Nokia have not yet followed up.

Only the Lizi phone on the entire network has a resistive screen phone.

In other words, only the Lizi phone is the most eye-catching resistive screen phone in the entire network.

Because although there were resistive screen mobile phones before, the previous resistive screens were completely different from the current resistive screens.

The Lizi mobile phone can be said to have subverted the concept of traditional resistive screen mobile phones.

This is also the reason why Lizi mobile phones can be sold at such a high price.

But now there is competition.

Although the functions are almost the same, the competitiveness of Lizi mobile phones is much weaker.

But despite this, Chen Yu still refused.

Although the price reduction of Lizi mobile phones still makes huge profits, once the price is reduced, it will affect the brand of Lizi mobile phones.

The Pear series is the most high-end brand of Huanyu Technology.

Obviously, the higher-end brands are naturally more expensive.

Have you ever looked at high-end brands that are very cheap?

This is basically impossible.

"The brand strategy of Nokia, Samsung, and Sony is that one brand covers all categories of high, medium and low, but our brand model is different from them. Pear mobile phones must maintain high prices."

Chen Yu has never believed that products cannot be sold if the market price is high.

The world market is really too big. As long as your product is good enough, there will be a market for it.

Even if only 10% or even 20% of the people buy your product, you can make huge profits.

"But, Mr. Chen, under the current situation, if we don't lower the price, our sales will definitely be lowered."

"Temporary pullbacks are normal, but this is not necessarily the case. Originally, we were the only ones making resistive screen mobile phones, but now Samsung, Sony, and Nokia have all joined in, and they will also expand the market on the other hand. We, Lizi, It is the first company to make resistive screen mobile phones. Not to mention foreign countries, in the eyes of people in the domestic market, Lizi is still relatively recognized."

"That's true, but Sony, Samsung, Nokia...these brands are also very strong."

Zhang Jianming’s worries are not unreasonable.

If you take ordinary brands, of course Pear can be sold instantly.

But comparing Samsung, Sony and Lizi, Lizi doesn't have many advantages.

Although among them, there will still be some people who will choose pears.

"In this case, the method we adopt should not be to reduce prices, but to increase brand awareness. If everyone thinks that the Pear brand surpasses Sony and Samsung at a glance, isn't that okay?"

"Mr. Chen, is this too difficult?"

Zhang Jianming was a little embarrassed.

to be honest.

Although Lizi is the number one mobile phone brand in China, it has not surpassed Samsung, Sony, and Nokia.

Okay, that's putting it mildly.

In terms of overall brand power, Lizi is far inferior to Samsung, Sony, and Nokia.

After all, these brands have been influencing people's judgments for decades.

As for pear brands, they only appeared in recent years.

Even though the pear brand is very high-end, it does not completely surpass the strength of these foreign brands.

"How will you know whether it's difficult or not if you don't try?"

Chen Yu kept smiling.

Although it seems that building a brand will take a long time.

But that’s not necessarily the case.

Under the influence of new high technologies, the brand awareness of many products can explode in just a few years.

For example, Xiaomi in the previous life.

Many people can’t believe that Xiaomi has created the Xiaomi brand as soon as it was launched.

Another example is Huawei.

Do you believe that Huawei’s brand power can compete with Apple’s in China?

Even in terms of high-end mobile phones, Huawei is not inferior to Apple at all.

Of course, for many people right now, this is almost impossible.

"Brother Jian, bring Wu Kai and Yifei here, and let's discuss a plan to enhance the brand."

The solution to increasing brand strength is actually very simple.

One is through product power, the other is through advertising, and of course it will take some time.

Huanyu Technology currently has products, and time is temporarily not in Huanyu Technology's favor, so the most important method is advertising.

Although Zhou Yifei and Wu Kai couldn't believe Chen Yu's statement that the brand's power surpassed that of Samsung and Sony.

But to be honest, lowering the price of Lizi mobile phones is not a very good strategy.

Rather than that, it’s better to give it a try.

After the high-level discussions ended, Lizi Mobile Planning Department began to create a series of advertising plans.

However, after looking at these plans, Chen Yu was not very satisfied.

Although these advertising plans look good, they are quite satisfactory and have nothing particularly eye-catching.

"this is not OK."

"This won't work either."

"This advertisement is too ordinary. At most, such an advertisement will increase our sales, but it will not greatly enhance our brand power."

"This doesn't work either..."