Rebirth of the Thousand-Faced Movie King

"Is this guy the actor recommended by Wang Jinhua?"

Staring at Chen Ping.

The producer Shen Leping on the side was a little confused.

Before that, he was also looking forward to what kind of talented actor Wang Jinhua would recommend.

Take a look now.

What's going on with this girl?

He had a sad look on his face, his eyes were red, and he smelled of alcohol.

"Is Wang Jinhua suffering from Alzheimer's disease?"

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What follows is a mess of content, so don’t read it.

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"We only sell books at Dangdang. To be honest, we don't directly compete with Huanyu e-commerce."

Li Guoqing smiled bitterly, opened his eyes and said.

"Mr. Li, this battle hasn't even started yet, are you giving up now?"

Wang Shutong, CEO of Joyo Amazon, snorted lightly and turned to Yu Yu, the other founder of Dangdang, Li Guo's wife: "Mr. Yu, it is said that you have the final say in Dangdang, right?"

Yu Yu, who has always been shrewd, said: "Who said it? I was the one who gave Lao Li a hand. However, since everyone is sitting together, let's discuss it together. Otherwise, we will really be beaten by Chen Yu this time." My vitality is severely damaged.”

Although Dangdang only sells books online, there is no direct competition with Huanyu e-commerce.

But Huanyu E-commerce is a comprehensive e-commerce platform.

Since it is a comprehensive platform, he can sell everything, including books.

And in order to combat Dangdang, Huanyu E-commerce’s book channel has formulated a five-year non-profit strategy.

It doesn't matter whether you make money or not. What matters is whether you can defeat Dangdang.

Undoubtedly, even if Dangdang does not compete head-on with Huanyu E-commerce, it is actually very stressful.

This time during the Double 11 promotion festival, Huanyu e-commerce did a great job.

Dangdang naturally wants to take advantage of the popularity.

But I didn't expect that the popularity didn't catch on, and the money I invested was wasted.

"Mr. Ma, you have been fighting with Huanyu Technology for the longest time, and you also know the best about Huanyu e-commerce. It's up to you to tell us."

Yu Yu turned the topic back to Teacher Ma.

"its me……"

"Actually, I don't have any good way to deal with Huanyu E-commerce."

However, even though he said that, waiting for death is not Teacher Ma's specialty. After thinking about it, Teacher Ma said: "Otherwise, we will gather all our strength to respond to the relevant departments. If Huanyu E-commerce does this, we e-commerce How can a business platform survive? Of course, the top management may not pay so much attention to whether our platform is dead or alive, but we can focus on all the merchants on our platform.”

"It makes sense. Although each of these merchants has average strength, the combined volume is large, and the higher-ups must give full consideration to it."

Shao Yibo nodded in approval.

But Wang Shutong shook his head: "But the Double 11 trademark is in the hands of Huanyu Technology after all, and this trademark was also awarded to Huanyu Mall by the superiors. Even if the superiors want to protect us, they cannot ignore the Double 11 trademark."

"So, that's also the hardest."

Teacher Ma sighed.

Huanyu e-commerce registered the Double 11 trademark in advance. It is not only a trademark issue, but also a management and legal issue.

If the superiors ignore the trademarks issued by the superiors, how will they be managed in the future?

Let alone the average strength of these major e-commerce platforms, no matter how strong they are, their superiors cannot do whatever they want.

Besides, this is also a manifestation of market competition.

Although these major e-commerce platforms are related to the economy, it is normal for them to be eliminated by the market if they cannot compete.

Generally speaking, the superiors do not want to intervene in such market competition.

"Another plan is that we will not participate in this Double 11 promotion and we will postpone the time."

Teacher Ma came up with the second plan.

The first option obviously doesn't work, so the second option can only be used.

However, the second option is also obviously problematic.

Everyone knows this problem.

That is the problem of previous publicity and investment for Double 11 promotion.

The four companies have invested a lot of money, but they have not seen any results at this time. Instead, they have supported Huanyu e-commerce.

This was simply unbearable for my uncle, and even my aunt couldn't swallow it.

"I know what everyone is thinking, but this pit was obviously dug for us by Huanyu E-commerce. We have already jumped into it and can only admit defeat."

Teacher Ma was naturally dissatisfied.

However, no matter how dissatisfied you are with things in the mall, you can only endure it now.

"Mr. Ma is right, don't act out of emotion."

Zhao Yibo also became rational and said.

"Okay, let's admit it this time."

Dangdang and his wife also nodded.

The lesson this time is profound.

But no matter how dissatisfied they are, it's useless to them.

Can they still continue with the Double 11 promotion?

People's trademarks are there, so don't do half of it yourself. They ask the industrial and commercial departments to trouble them.

When the time comes, this will end badly.

"But the effect of changing the time node is far less than Double 11."

Although Wang Shutong felt uncomfortable, he had no choice but to accept it.

But apart from Double 11, there are not many days left in 2005.

"How about choosing December 12th?"

Teacher Ma suggested.

Double 11 is on November 11th.

This time point should be the best.

This time point is in the second half of the year.

It’s different from the first half.

Everyone has just finished the Spring Festival in the first half of the year, and it’s time to prepare to make money. Where can I spend the money?

Therefore, the main force of general consumption is in the second half of the year.

On November 11th in the second half of the year, he was still some time away from the Chinese New Year, and at the same time, the public also made a lot of money.

This is the time when consumption can best be reflected.

It is precisely because of the special node of November 11 that many platforms have spent a lot of money to keep up with this wave of promotions.

But I didn’t expect that they wouldn’t be able to use it on such an important promotion day.

"I think December 12th is fine."

Shao Yibo agreed and said: "On December 12th, they are Double 11 and we are Double 12."

Although Double 12 is not as good as Double 11, it is still a good node.

"Okay, then we have agreed that we will jointly carry out this wave of promotions during Double 12."

Teacher Ma looked at everyone, he was trying to get everyone's meaning.

"no problem."

Everyone nodded.

"By the way, we have to register the Double 12 trademark. The four of us here have to set up a new company. The new company will register the Double 12 trademark and authorize the four of us to use it."

"Mr. Wang, you have a good idea. This way everyone can use the trademark, and there is no question of who owns the trademark."

Teacher Ma also agreed with this plan: "If you didn't tell me, I wouldn't have thought of it before."

"That's okay. I'm also afraid of Huanyu Technology."

Wang Shutong felt a little depressed inside.

Being messed with by Huanyu Technology, she had to be careful.

"Okay, let's just say it like this."

After getting down to business, everyone was ready to leave.

There are still a lot of things waiting for them to do.

For example, the previous Double 11 advertisements were removed.

At the same time, they also have to appease the merchants who cooperate with them.

In addition, we are fully preparing for the next wave of promotions, which is Double 12.

However, just when everyone was about to leave, Wang Shutong said: "Well, everyone should not leave. We probably can't handle Double 12."

"Why?"

Teacher Ma asked strangely.

"No, look."

Wang Shutong turned his notebook over: "I just checked the trademark website and found that the Double 12 trademark has also been registered by Huanyu E-commerce."

"Fuck..."

Looking at the data displayed on the trademark website, the founders of the four e-commerce platforms collapsed.

"The trademark was registered by them for Double 11, and it was registered by them again for Double 12. Do you still have to live with it?"

"Chen Yu is trying to force us to death?"

"Check other times, where's Double 10?"

"Double 10 was also registered by them."

Wang Shutong felt a little pain in his heart.

Not only that, Wang Shutong then continued to check: "Not only Double 10, 518, 618, 818... and other seemingly good time nodes, they have registered trademarks."

Even if Wang Shutong investigates carefully enough.

She will find that all 365 days a year are registered by Huanyu E-commerce.

Anyway, trademark registration doesn’t cost much. It’s all registered. It’s up to you how you choose the time for the promotion.

Chapter 984: When Singles’ Day meets Double 1

In fact, such a registered trademark will not be successful in future generations.

However, in 2005, when many people were not very clear about the Internet, registering this series of trademarks first was of great benefit to suppressing opponents. Of course, Huanyu E-commerce also knows that many trademarks may be taken back by superiors in the future. Just like certain patents, sometimes the patent office thinks that such patents are no longer suitable for the development of society, and they will declare certain patents invalid.

But these are not things that Huanyu e-commerce needs to consider at present.

Whether it is withdrawn or declared invalid in the future, this is also the future.