Rebirth of the Thousand-Faced Movie King

"Today is the last scene. After filming this scene, our "Young Man Bao Qingtian" will officially wrap up."

While filming Gu Jian Qi Tan, Chen Ping also traveled between places.

Fortunately, both crews were in Hengcheng, so it was convenient for Chen Ping to travel between them.

The last episode of the drama is about Bao Zheng investigating the case of "Civet Cat for Prince".

Of course, the last episode didn't have much to do with Gongsun Ce, played by Chen Ping.

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This is the chapter.

I have no choice but to do this in order to eat.

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What follows is a mess of content, so don’t read it.

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Without any hesitation, Chen Yu decided to let the video go overseas.

Speaking of which, it actually doesn’t count as going to sea.

Because there is no video business in China yet.

It’s not that Huanyu Technology doesn’t want to enter, but the current domestic network hardware conditions do not support it.

Although video websites like Tudou were also born, the video websites at this time obviously did not receive much attention.

If it takes several minutes to refresh to watch a video online, who would be interested?

Refreshing for several minutes is considered good, but if it takes more than ten minutes and half an hour to refresh, it is simply hopeless.

Don’t think this is impossible, there are quite a few areas where this is the case.

However, exporting videos overseas is not an easy task.

Li Xuelin has certain experience in content construction, but it does not mean that he can succeed if the content is well constructed.

After thinking about it, Chen Yu called Li Xuelin over.

Moreover, Chen Yu also called over Wang Xiaochuan, who was in charge of the search engine.

"Xuelin, what's going on? Mr. Chen called me here too?"

"Xiaochuan, what did Mr. Chen tell you?"

"He said we should discuss the video business first."

"It should be the technical side that needs your help."

When going to Chen Yu's office, Li Xuelin met Wang Xiaochuan.

Although both of them were a little surprised, the height Mr. Chen stood at was beyond their ability to consider.

Then the two of them came to Chen Yu's office together.

"We're all here, sit down."

Seeing the two people coming in, Chen Yu nodded: "Xue Lin, how are you doing with the preparations?"

"We are currently preparing, but it will take a certain amount of time. After all, I just made the plan at that time, and I did not expect President Chen to agree to our video business."

After receiving Chen Yu's agreement to publish the video overseas, Li Xuelin was so excited that he couldn't sleep for several days.

He knew that the opportunity had arrived.

The future depends on his ability.

"Haha, didn't you say that videos are easy to make money from? I'm very interested in making money now."

Zhuzi made a pot of tea for the two of them, and then Chen Yu began to talk about the specific video business.

Of course, videos are actually very expensive, and their monetization capabilities are also very average.

But that's okay.

Chen Yu’s monetization model does not rely on website profits to make money.

He makes money by binding a series of capitalists.

“Let’s talk about content operation in detail.”

"Yes, Mr. Chen."

Li Xuelin sorted out his thoughts, and then said: "The current model of YouTube is the UGC model, which is the content production model. This is somewhat like online novels. Photographers upload their own videos to YouTube, and YouTube recommends these contents to the Internet. users. However, YouTube currently uploads more funny videos. I think we can support more other categories in content operation. For example, sports videos, life videos, game videos...etc."

"The idea is okay, but what if YouTube follows up quickly?"

"We can first secretly recruit some internet celebrities from YouTube to our platform."

“Poaching people is possible, but we still have to cultivate our content producers.”

"Mr. Chen, we have also considered this. We will add a reward function and support for early traffic fees."

"But in terms of model, there is not much difference between us and YouTube, but it seems that we are thinking more long-term."

Chen Yu still shook his head and said: "If we follow this model, it will take a lot of time for us to defeat YouTube."

Youtube cannot sit idly by.

This is the same in China.

Even though Huanyu Portal has surpassed Xinlang in terms of traffic, its overall strength has not completely surpassed Xinlang for the time being.

The main reason is that portal content construction takes too much time.

Although the content construction of video websites is not the same as that of portal websites, it is theoretically shorter. Because the videos on the video website are uploaded spontaneously by users, they do not need an extremely professional team. They only need to build a good platform.

"Mr. Chen, what do you mean?"

"I was wondering if there could be a different model."

"Mr. Chen, this is basically impossible. If there is no content, then the video website has no meaning in existence."

"I'm not denying the UGC content production model. What I mean is that our content can be changed into another space. For example, when we made a portal website, we also made a blog. Blogs are actually a kind of content. Through blogs, we Almost tied with Sina.”

If blogs were not inherently weaker than factual news, it would have been impossible for Huanyu Portal to overthrow Xinlang through blogs.

This point of view made Li Xuelin think deeply.

At the same time, Wang Xiaochuan on the side also sighed.

Mr. Chen's ideas are superhuman every time, and I am deeply inspired even if I just listen to a few words from him.

But like a portal.

Who would have thought that Huanyu Portal could rise rapidly by relying on blogs.

Although neither of them had figured out yet how to do it in another space. But blogs have come out like this, and other models may not be born.

"Mr. Chen, you are right, I have to go back and think again."

After thinking for a while, Li Xuelin didn't have any ideas.

However, being pointed out by Chen Yu made him extremely excited.

If you can come up with another more innovative model, even if this model is still based on the UGC content production model.

He must go back and think carefully with his team to make the most perfect plan again.

"Don't think about it, I have some ideas here."

This model is not something you can think of immediately.

Sometimes, this kind of innovative model just can't be thought of in a lifetime.

"For example, we can focus on recommending short videos of about 15 seconds."

"A short video of 15 seconds, is it too short?"

Almost immediately, Li Xuelin came up with this idea.

Currently, YouTube’s content videos only include videos of more than ten seconds.

But videos of more than ten seconds are not mainstream. The mainstream ones are about one minute, or even about 10 minutes.

There are already many Internet celebrities who specialize in 5-10 minute videos and have gained millions of fans.

In ten seconds, what interesting video content can he produce?

"Is it short? I don't think it is short at all."

Chen Yu shook his head and said: "A video that is too long will limit users' enthusiasm for participation. In fact, all of our Internet users can publish their own videos and become content producers. However, YouTube often makes some that look funny. Videos that look more professional and are longer actually limit user participation. As long as we strongly recommend short videos of about 15 seconds, our video content will grow explosively."

This is exactly what happens in practice.

A few minutes may seem like a short time, but it can be difficult for video shooters.

Not everyone can shoot a few minutes of video.

There are many people who only want to take videos of more than ten seconds, or even a few seconds.

Although there may be a series of boring videos taken here.

But it doesn't matter.

Once the number of these videos increases, a series of high-quality products will naturally appear in them.

This is the inevitable result of the development of things.

That's right.

This model comes from Douyin.

Douyin does not support any outstanding Internet celebrities, nor does it spend money to poach any outstanding people.

But through his short video of about 15 seconds, he suddenly stood out from the video apps.

Not only has it achieved great success domestically, it has also become number one in the global market.

On the other hand, Kuaishou, a similar app, was surpassed by Douyin even though it was founded 5 years earlier than Douyin.

This is the success of model innovation.

However, the video website Chen Yu wants to build is not a Douyin.

Although Chen Yu does have such thoughts.

But even if Chen Yu wants to start a Douyin, he doesn't have the conditions for the time being.

The rise of Douyin must come after smartphones.

Because only smartphones can capture videos better.

But in an era without smartphones, it was not so unbearable.

For the North American market, many consumers basically own a DV. This also provides a series of conveniences for uploading videos. Therefore, why YouTube is so popular is because users meet the requirements in terms of hardware.

But if this model is placed domestically, there will be problems.

After all, domestic Internet speed is currently limited on the one hand, and shooting conditions are also limited on the other.

In addition, the biggest demand for videos in China is not this kind of original content, but the desire to watch various movies online.

After all, many people did not have the conditions before and have never seen many classic movies.

In fact, to put it simply, those who run video websites in China are now running pirated video websites.

Because basically 99% of their videos are pirated.

As for why not buy the copyright?

Not everyone is as rich as Chen Yu.

Besides, for many people, if there is something free, why should they do it for a fee?

This is not just the way ordinary users feel, but even the founders of video websites feel this way.

Who would be stupid enough to spend so much money to buy video rights?

However, the founders of these video websites are not stupid either.

Although they will not spend money to buy film and television rights, they also know that uploading Chi Guoguo like this is illegal.

They are a formal company, so they can always tell you the truth.

To this end, they also thought of more interesting ways to play, such as user uploading.

Yes.

All the movies and resources in it can be completely handed over to the users.

If it comes time to be sued, they can completely avoid responsibility.

In a word, it has nothing to do with them.

That's too far.

Chen Yu has a good understanding of both domestic and foreign markets.

At the same time, we can also combine past and present lives to see more clearly.

"Mr. Chen, we can roll this out and see the effect."

Although Li Xuelin did not fully understand what Chen Yu said, he still understood some of the truth.

For example, it can better mobilize users’ enthusiasm for participation.

After all, it is easier to shoot a video of about 15 seconds than to shoot a video of 1 minute, 5 minutes, 10 minutes, or half an hour.

"Okay, you can give it a try."

Regarding this aspect, Chen Yu did not explain much.

This kind of thing must be done and experienced by yourself in order to truly understand the charm of short videos.

However, what Chen Yu wants to do is not just short videos.

After saying that, Chen Yu looked at Wang Xiaochuan: "Xiaochuan, how did you feel after listening to it just now?"

"I feel that I have benefited a lot. Mr. Chen, your thinking really surpasses ours."

"Don't flatter me, I mean, do you have any thoughts on our video website?"

"this……"

Wang Xiaochuan was a little embarrassed, shook his head and said, "No."

This is true.

Wang Xiaochuan had no idea of ​​starting a video website.

He has been studying search engines.

He was still wondering, what did Mr. Chen call him for?

But Chen Yu quickly said: "Xiaochuan, search engines are all-encompassing, and they are also related to videos."

Seeing Wang Xiaochuan's confusion, Chen Yu continued: "As a search engine, you should know what videos users most like to search for, what videos have the most clicks in certain areas, what videos have the most comments... Of course, this is not The point. The point is, can we know in advance what kind of videos we like?”

"Mr. Chen, this is also simple. We can analyze the user's search habits and Internet data, as well as the user's basic attributes, and know in advance what kind of videos certain users like."

"Good answer."

Chen Yu clapped his hands and said: "As expected, he is engaged in technology. It is not difficult to develop this technology."

"It's not difficult."

"Since it's not difficult, fine, let's make it another day and use it on our video website to see the effect."

"ah?"

Wang Xiaochuan didn't understand something.

But soon, Wang Xiaochuan understood something: "Mr. Chen, do you mean we can make an intelligent recommendation?"

"right."

Chen Yu nodded.

"We can work hard on content operation, and so can YouTube. We can produce 15-second short videos, and so can YouTube. But how can we maintain our advantage, or in other words, make it impossible for them to copy... …I think it lies in our intelligent recommendation. We can judge what kind of videos the user likes based on their preferences, behavioral habits, including age, position, etc. And if the user likes what kind of videos, we can always recommend them to him Related videos like this.”

"In other words, our content recommendation plan in the future will no longer be calculated based on hard data such as clicks and replies, but based on user preferences. Of course, it is not just preferences, but a series of comprehensive algorithms. , recommending videos that users are most interested in.”

"Mr. Chen, your idea..."

Li Xuelin stood up suddenly.

Chen Yu's recommendation mechanism completely subverted the way portal websites are played, and also subverted the way YouTube is played.

It also subverted the previous style of a series of Internet websites.

In layman's terms.

In the past, the Internet was no matter whether it was a portal website, a video website, or a game company.

That is what the original company provides, and users watch it.