Rebirth of the Thousand-Faced Movie King

"Great, Mr. Chen, your positioning is amazing. I'm going to talk to the people in the laboratory now and ask them to refine the formula and strive to make our high-end instant noodles a hit."

Ye Peng was extremely excited and was about to get up as he spoke.

Chen Yu stopped Ye Peng and said, "Look at what time it is. This matter is not urgent. It won't be too late to go tomorrow. Let's eat first."

"Yes, yes, let's eat first."

Looking at the time, it was already past 7pm.

Although Ye Peng thought it didn't matter, he stayed in the factory 24 hours a day while working.

But today, when Mr. Chen comes back, Ye Peng can only hold his temper.

"Ye Peng, actually I'm not interested in high-end instant noodles for the time being."

After the three of them finished their simple meal, Shi Lanfang made Chen Yu a pot of tea.

Chen Yu took a sip, then looked at Ye Peng and said.

This sentence frightened Ye Peng.

After finally finding a new way, the big boss said he was not interested.

How can this work?

"Mr. Chen, I think our high-end instant noodles have great market prospects. Didn't you say that as people's living standards improve, everyone's demand for high-end instant noodles will increase."

"That being said, for the time being, within a few years, people's main consumption, and even within the next ten years, people will mainly eat traditional instant noodles. Even if people's living standards have improved, high-end instant noodles are actually a niche product."

Isn’t there a saying?

I am so poor that I eat instant noodles, but you still ask me if it is nutritious?

Nutrition is a hammer.

Who doesn’t know that eating instant noodles is not nutritious.

Even if it is a higher-end instant noodles, its nutritional value is not much higher.

"But his market prospects are still very good, and the profits are huge, Mr. Chen..."

Ye Peng said anxiously.

"Ye Peng, look at how anxious you are. Just because I'm not interested at the moment doesn't mean we can't do it. We can still do it. Although this business is not particularly big, as you said, its gross profit is very large. You can make some money if you do it carefully, and I won’t object. However, I think the real money is from traditional instant noodles.”

Although the profit of high-end instant noodles is greater than that of traditional instant noodles, no matter how high the profit of high-end instant noodles is, the volume cannot be increased.

For things like instant noodles, he doesn't rely on profits to win, he relies on volume.

Even if a bucket of instant noodles can earn 50 cents, once the volume reaches a certain level, his profit will be extremely terrifying.

on the contrary.

Even if the profit from high-end instant noodles is huge and he can't measure it, he won't actually make much money.

To really make money from instant noodles, you have to rely on traditional instant noodles.

Just saying this, Ye Peng said: "Mr. Chen, in fact, Mr. Shi and I have always considered this issue. We have always wanted to enter the traditional instant noodles market, and we have even entered it, but not only have we not opened the market very much, Instead, we lost money.”

Speaking of this matter, Ye Peng was helpless.

Their family originally started out as a convenience food company, and they have always been interested in traditional instant noodles.

But they couldn't beat those giants before, and they can't win now either.

certainly.

Not only are they unable to win, but others like Huafeng, Baixiang...etc. are also taking advantage of Master Kong, and there is no way to unify them.

They have already monopolized the domestic instant noodle market, and even trying to enter is too difficult.

"Although this market is highly competitive, I think there are still opportunities."

Chen Yu naturally knew the pressure in this area, and then asked: "Ye Peng, what is the main model of the traditional aspect that you are responsible for?"

"Currently, we mainly imitate Master Kong and Uni-President, but everyone recognizes these two brands. Even if our prices are cheaper, consumers will not buy them."

"This is normal. If price reduction is effective, instant noodle companies such as Huafeng and Baixiang will not be able to do so difficultly."

Chen Yu was not surprised and continued: "Actually, we can change our thinking. Our brand cannot compete with Uni-President and Master Kong, but we can start with the instant noodles category."

"Mr. Chen, I think so too, that's why we have Braised Tofu Instant Noodles and Pork Foam Eggplant Instant Noodles."

Ye Peng felt that Mr. Chen's thinking was the same as his, and he felt a little happy in his heart. However, Chen Yu shook his head: "You are in the right direction, but your idea is too weird. Just like your ingredients, the operation process is complicated and the cost is too high, so you can only do high-end products, not the mass market."

“But if we compete with them for traditional instant noodles, we can’t compete.”

“We can start with the ingredients.”

"It's also difficult."

Shi Lanfang also shook his head: "Currently, the best-selling one on the market is braised beef instant noodles. This flavor has become a classic, and we have imitated it. Firstly, we cannot achieve the classic taste like theirs. Secondly, even if we can achieve it, we It can’t open up the market.”

"So we will develop other flavors. Of course, this flavor cannot be too fanciful like Ye Peng. This ingredient must not increase production costs, and at the same time, this flavor must be liked by the public."

"Mr. Chen, this is too difficult."

Ye Peng kept shaking his head.

It's not like he hasn't thought about it.

But even if the public likes to eat it, the production cost has to be increased. Where can I find it?

If you can find it, he'll be the next braised beef noodle dish.

But instant noodles have been sold in China for decades, and the most popular one is braised beef noodles.

As for other chicken mushrooms, although they are available, the sales are very average.

"It's hard to say it's hard, but it's not hard to say it's not."

Chen Yu smiled slightly, and then said: "We can relax our thinking. In addition to its classic taste, why everyone likes to eat braised beef noodles is also related to everyone's liking for beef. In this case, we can also start from what we usually like. Look inside the food. Like just now, what did we order?"

He pointed at a few fast food boxes that had not been packed away for the time being.

"Mr. Chen, are you talking about braised pig's feet?"

"Uh, that's not it."

"But that little cabbage is not easy to add to instant noodles."

"I'll go, Ye Peng, why don't you talk about the other pickled fish?"

Chen Yu was angry at Ye Peng.

Obviously the biggest dish packed today is pickled fish, but this guy is talking about the other two dishes.

"Mr. Chen, you mean we make instant noodles with pickled fish?"

"almost."

Chen Yu nodded.

"This, this..."

Ye Peng's mind turned around a few times.

He has been studying instant noodles in the past few years, and he is already considered a semi-gourmet expert.

What Mr. Chen just said is not the same as the braised tofu instant noodles he made.

He even felt that the process was more complicated.

"What this, what that?"

"Mr. Chen, the cost is also very high. After all, pickled fish must be used as an ingredient, and the process is also very complicated."

"Yeah?"

Chen Yu blinked: "But what if this fish is removed?"

“Remove the fish?”

Ye Peng was a little confused: "Mr. Chen, you didn't say just add pickled vegetables, did you?"

"Why not?"

Chen Yu nodded and confirmed: "Just add sauerkraut. I've already thought of the name. It's called Laotan sauerkraut."

Both of them were stunned.

The name sounds okay, but...

"Laotan pickled cabbage?"

"Is this okay?"

The two of them were a little disappointed.

But despite Didigu, they were involuntarily studying this issue at this time.

If you only add sauerkraut, it really won't increase the production cost too much.

After all, making sauerkraut is not complicated and the ingredients are not expensive.

At the same time, sauerkraut is also very popular and people all over the country like to eat it.

In this way, it also satisfies the requirement of not increasing production costs and being liked by the public.

Not to mention other aspects, just in terms of choice, choosing sauerkraut is definitely a feasible direction.

At the same time, the two of them admired Chen Yu immensely.

This is the difference between Mr. Chen and them.

In just a few words, he not only solved the high-end instant noodles created by Ye Peng.

What’s even more incredible is that a brand new product was designed in just a few words.

"Still thinking about sauerkraut?"

Seeing that the two of them were silent, Chen Yu said: "It's useless to talk without practice. Adding sauerkraut won't work, won't you know if you try it? Of course, our sauerkraut must also be particular about the overall taste. It’s our Hakka taste.”

The Hakka people are just a part of the country, and Hakka food may not necessarily be eaten by people across the country.

Therefore, no matter how delicious the Hakka sauerkraut is, it may not be promoted nationwide.

"Mr. Chen, do you mean to try Sichuan cuisine?"

Ye Peng said.

"That's right."

Ye Peng's vision was very accurate.

Hakka cuisine is difficult to promote, but Sichuan cuisine is different.

Among the eight major domestic cuisines, Sichuan cuisine is the most popular, has the most commercial value, and is the most widely spread.

At the same time, there are also a series of Sichuan restaurants across the country.

Almost all Chinese people have eaten Sichuan food.

On the other hand, like hot pot and Chuan Chuan, their taste is also biased toward Sichuan cuisine.

Adding sauerkraut, which focuses on the taste of Sichuan cuisine, to instant noodles is the direction of their research.

"Okay, I'll leave the rest to you. I'll go home first."

Instead of continuing to study the product, Chen Yu prepared to go home: "By the way, if you need anything for the business at home, just contact the people in charge in Shencheng."

"Mr. Chen, we are just afraid of troublesome them. After all, our business is so small, so we are a little embarrassed."

"If there's any trouble, our starting point is Xinfeng."

"Mr. Chen, with your words, I feel more at ease."

Shi Lanfang felt it was sweeter than eating honey.

"Manager Shi, let's go and take me home."

"Mr. Chen, are you going home? I have booked a hotel for you."

"I'm not staying in the hotel. I'm going to go home and take a look."

"But you haven't lived in your home for a while, so there may be a lot of dust."

"It's okay, I can just take care of it."

Chen Yu is not that spoiled either.

Although I haven’t lived at home for a while, I still miss my home very much.

"We're here, you guys go back first. I'll be shopping in Xinfeng these two days. Don't make arrangements for me. I'll contact you if anything happens."

Shi Lanfang and Ye Peng sent Chen Yu to their doorstep.

Shi Lanfang and Ye Peng insisted on helping Chen Yu clean the room, but Chen Yu asked them to go back first.

Chen Yu has been used to doing this little thing since he was a child.

"Then Mr. Chen, let's go back first."

There was nothing they could do against Chen Yu, so Shi Lanfang and Ye Peng had no choice but to go home.

"Finally home."

Looking at the front door of his home, Chen Yu felt a sense of intimacy.

This is where he was born and raised.

Just as he was about to open the door and go home, Chen Yu slapped his head and said, "I didn't bring the key."

After not going home for several years, Chen Yu really forgot where the key is?

It should be with my parents.

However, his parents are also in Shenzhen now, so it is impossible to send the key to Chen Yu.

"I'm going, I have a home and can't go back."

Chen Yu burst into tears.

I wanted to go home and stay one night, but I didn't expect that I didn't bring the key.

"Forget it, just climb over the wall."

Although there is no key, this matter is not difficult for Chen Yu.

Just as he was about to climb over the wall, suddenly, a voice sounded from behind him: "Xiaoyu, are you back?"

"Uncle, it's you."

The person who stopped Chen Yu was Uncle Zhang who lived next door.

"Uncle Zhang, I just came back today. I forgot my key, so I'm going to climb over the wall and get in."

"Why didn't you tell me earlier if you didn't bring the key? Your father left a key here for me when he went to Shen City. I'll get it for you."

Uncle Zhang was very enthusiastic and soon took the key to Chen Yu's house.

"Your dad was worried about what might happen, so he left a key with me."

"Thank you, Uncle Zhang. Otherwise, I would really have to climb over the wall today."

"What's there to thank you for? I'm just keeping the keys. By the way, Xiaoyu, let me ask you, are your parents doing big business in Shen City?"

"There's no big business, just a hotpot restaurant."

"Xiaoyu, don't coax me. Others say your parents' business is huge."

"Uncle Zhang, how can I coax you? Hey, Uncle Zhang, is Xiaoman about to graduate from junior college?"

"It's been several months since graduation."

"where do you work?"

"I didn't find any good jobs in Guangzhou. Now I'm working as a clerk. I only earn 1,000 yuan a month."

"Um...Uncle Zhang, I wonder if Xiaoman has any idea of ​​going to my parents to help."

"Is this your hot pot restaurant?"

"Yes, the salary at the hotpot restaurant run by my dad is pretty good, higher than that of ordinary employees in companies, but it's just a bit tiring."

"Xiaoyu, you have to arrange a good position for our little boy. Can you let him be a manager or something?"

"this……"

Chen Yu had a headache, but he still explained: "Uncle Zhang, I won't hide it from you that we are our own family. The hot pot restaurant opened by my dad hires a lot of people, and many of them are college students from prestigious universities. But all the employees When you arrive at the company, you always start from the lowest level. If Xiaoman performs well, he will definitely be the first to be promoted."

"Okay, I'll call Xiao Man soon and see what she means."

Uncle Zhang was a little depressed.

I wanted to find a good position for my daughter Xiaoman, but I didn't expect that little guy Chen Yu would be so ungrateful. It's a shame that he kept the keys to their home for so many years.

"Then Chen Yu, uncle won't disturb you anymore."

"Okay, okay, thank you Uncle Zhang."

Seeing whether it would be okay before Uncle Zhang arrived, Chen Yu also understood what Uncle Zhang was thinking.

But he didn't explain too much.

Chen Yu will naturally help his neighbors if he can. Whether they are willing to come over or not is their own business.

"Xiao Man, are you off work?"

"Just got off work."

"It's so late, you haven't eaten yet."

"I'm just going to eat."

"Why does a clerk have so many jobs? Xiaoman, how about your job? If it doesn't work, find a new one."

"Dad, it's not so easy to find a job. Let me do this first."

Uncle Zhang separated from Chen Yu and called his daughter Xiaoman when he returned home.

Although I think the job recommended by Chen Yu is not very good, after all, Chen Yu's family has such a big business, so they can take care of some favors.

After much deliberation, I decided to tell my daughter about this.

"By the way, Xiaoman, Xiaoyu next door is back."

"Brother Xiaoyu is back. Isn't he in Shencheng?"

"Yes, I just came back today. He didn't have a key when he came home, so I gave him the key. By the way, Xiaoman, what's the name of the hot pot he serves?"

“Hotpot Xishi.”

"Yes, it's the hot pot Xishi you mentioned. I asked Xiaoyu today if they want people there. Xiaoyu said yes, but he said that their place is stricter and more tiring. If you want to go, you can only Let’s start from the grassroots level.”

"Dad, it's true, then I'm going."

"Ah, you want to go?"

Uncle Zhang thought he heard wrongly.

He thought it was an ordinary job, but he didn't expect that his daughter would rush to go when he heard about it.

"Yes, Dad, I want to work at the hotpot Xishi owned by Brother Xiaoyu."

"But they said we should start from the grassroots level. I guess you have to carry dishes and pour water, etc. It's all dirty and tiring work."

"I know, it's okay to serve dishes and pour water. Dad, my daughter, I can endure hardships."

"Xiao Man, are you kidding dad?"

"Really, Dad, I really want to go."

"Okay, I'll talk to Xiaoyu later."

Although it was a bit strange, Uncle Zhang was quite satisfied with his daughter's attitude.

No matter what the job introduced by Chen Yu is, if my daughter can endure hardship, she will be able to succeed in whatever she does in the future.

With this thought, Uncle Zhang no longer cared about what Chen Yu said before about starting from the bottom.

Isn't it just being a waiter? Being a waiter is not inferior to others.

At that time, Chen Yu's father didn't work together in the Gaoqiao Coal Mine like us, but he also became a big boss.

…

After sending Uncle Zhang away, Chen Yu simply tidied up the room and spent the night.

The next day, Chen Yu got up early.

I don’t know if it was a coincidence or something, but I was about to have breakfast when I met Uncle Zhang again at the door.

"Uncle Zhang, morning."

"morning."

"Xiaoyu, do you want to have breakfast?"

"Yes, I just got up and prepared to have breakfast. Uncle Zhang, have you eaten?"

"Just ate."

Uncle Zhang laughed: "Xiaoyu, that's it. I called Xiaoman last night. When Xiaoman heard about your hotpot restaurant, he was clamoring to go there. Why don't I come to trouble you and see when Xiaoman can go? Go to Shencheng.”

"oh."

Chen Yu nodded happily: "Uncle Zhang, just ask Xiaoman to go to Shencheng at any time. I will write you a number..."

Chen Yu carried paper and pen with him and wrote a phone number to Uncle Zhang.

"This is the phone number of Liu Lifang, the manager of the Shencheng main store. Just ask Xiaoman to call her when we arrive."

"Okay, okay, please trouble Xiaoyu."

"Uncle Zhang, you are too polite. I have always treated Xiaoman as my sister."

"No wonder Xiaoman always liked to follow you when I was little. That's all right, Xiaoyu, you go have breakfast and I won't disturb you."

Seeing Uncle Zhang leave with satisfaction, Chen Yu called Liu Lifang.

"Sister Liu, I am Xiaoyu."

"Xiaoyu, I heard that you replied to Xinfeng?"

"Who said that?"

"Your mother said so."

"I'm replying to Xinfeng. I just arrived yesterday. By the way, there is someone in the family who wants to come to work in the company. Sister Liu, please make arrangements when the time comes."

"Who wants Xiaoyu to call you personally?"

"She's just a cousin in the family."

"Cousin, it seems that she needs to be managed."

"Sister Liu is here to make a joke again. If you manage her, your position as head store manager will be removed."

"Okay, I need you to teach me sister about this. No matter who introduces me, you have to start by handing out towels."

"That's it. I believe in your management ability, Sister Liu."

After explaining to Liu Lifang, Chen Yu had already arrived at the breakfast restaurant where he had been eating before.

"Boss, please have two portions of blanched skin and a bowl of soy milk."

Xinfeng's hot rice noodles are somewhat similar to Guangzhou's rice rolls, but Chen Yu prefers the hot rice noodles from his hometown.

Crush the rice to make rice paste, then steam the rice paste on a dustpan, and then divide the steamed blanched skin into four parts.

Wrap each portion with dried radish, pickles, taro shreds... and then pour a few spoons of chili sauce on it. It's a refreshing treat.

"Hey, Xiaoyu, it's you, you're back."

"Yes, Auntie, I just came back yesterday."

"I heard that your family has moved to Shencheng?"

"I moved somewhere and just started a small business there."

"Xiaoyu, you're being humble again, aren't you? Your business is a small business, so we shouldn't open it early."

"Auntie, I like to eat your hot skin the most."

"Okay, wait a minute, I'll give it to you in a minute."

I chatted with my aunt for a while, and after a while two portions of hot skin were brought over.

In ten minutes, Chen Yu finished it in one go.

Then Chen Yu went to Huayuan Road, and he was going to go back to No. 2 Middle School to have a look.

At this time, a group of students from No. 2 Middle School had already started their morning self-study.

Chen Yu walked to the west playground of No. 2 Middle School, ready to exercise.

"Teacher Liu, you are here too."

As soon as he arrived at the operation, Chen Yu saw his former class teacher Liu Fangting.

"Chen Yu, why are you here? Aren't you in Shencheng?"

Seeing Chen Yu, Liu Fangting also looked strange.

Chen Yu said in a wicked way: "I was expelled from school, and I plan to go back to school and re-enter another university."

"Fuck you."

Liu Fangting glared at Chen Yu: "Your Shencheng University was specially recruited, how could you have passed the exam? Besides, with you skipping classes at every turn, even if you come back and re-study, you won't be able to get into any good university."

"Teacher Liu, it turns out that this is how I look to you."

"Hehe, I'm just kidding. You are the big boss. It doesn't matter whether you want to study or not."

"What a big boss, with Teacher Liu, I will always be your student."

"Tsk, tsk, tsk, your mouth should be opened in the deep city."

Liu Fangting clicked her tongue in agreement.

"Hey, Teacher Liu, are we going to build student dormitories in front of us?"

"It should be, but I'm not sure."

"It's long overdue."

Chen Yu remembered the student dormitory clearly.

When he was a freshman in high school, because there were not enough dormitories for the second-year middle school students, he actually asked all the second-year students to rent a house on campus.

Look at the No. 1 Middle School next to it. The No. 2 Middle School is miserable.