Rebirth of the Thousand-Faced Movie King
Chapter 251: I...from today on, I will be on top of the list
“We don’t produce water, we are just porters for nature.”
This advertising slogan may seem ordinary, but after reading it again, everyone present was shocked.
Especially for people on this side of Nongfu Spring.
Nongfu Spring is positioned as natural water.
What is natural water?
That is water that exists naturally in the world.
It has not been processed, nor is it pure water, let alone any other water.
This is a product that comes from nature, comes from nature, is healthier, has a variety of micro-organisms, and is more in line with the concept of Nongfu Spring.
Judging from the comparative effect, the advertising slogan "Nongfu Spring is a bit sweet" is also very good.
But in fact, he did not particularly highlight the characteristics of Nongfu Spring.
Some people even disagree with the advertising slogan of Nongfu Spring.
Not long ago, there was a news report about a consumer who bought a bottle of Nongfu Spring, but he didn’t feel a little sweet after drinking it. So he sued the court and asked Nongfu Spring to pay 1 yuan. Although this may seem like a joke, consumers deserve recognition for seriously safeguarding their rights. At the same time, this also shows that Nongfu Spring may not be as advertised in its advertisements. Is it really a bit sweet?
But if you replace it with the sentence "We don't produce water, we are just porters of nature", it will be completely different.
This is not only in line with the philosophy of Nongfu Spring, but what is even more powerful is that it directly touches the hearts of users and consumers.
In fact, when consuming food, many people now have a lot of worries about various products that have undergone a series of processing.
They think natural is the best.
They like to eat vegetables without pesticides.
They like to eat home-raised pork.
They like to eat eggs that do not eat feed.
Why purified water cannot be sold now? It’s because people think that purified water is too pure and all the trace elements in it have been filtered.
This is actually harmful to the body.
So, when it comes to water, what do people like more?
It is obviously water that comes from nature, and people are more accepting of it deep down.
"We don't produce water, we are just porters of nature..."
Zhong Xuanxuan, chairman of Nongfu Spring, kept reciting this slogan, and then gave Chen Yu a fierce hug.
"Mr. Chen, you are really amazing."
"Your advertising slogan is tailor-made for our Nongfu Spring."
"Xiao Li, go back and inform the finance department to send the 1 million advertising fee to Mr. Chen."
"yes."
At this moment, no one objected.
Before, a few people laughed at Chen Yu's ugly handwriting, but now their faces were full of shame.
At the same time, they were extremely depressed inside.
It seems that the gap between them and Chen Yu is still thousands of miles away.
Even if they are not compared to those in business, even if they are compared to talent, they are completely incomparable.
Of course, this is true for Zhong Shining.
He believes that with this advertising slogan, it will be even more powerful for Nongfu Spring.
But that's not all.
Zhong Xingxuan, who was excited in his heart, now walked up to County Magistrate Lan: "County Magistrate Lan, I have considered several counties near southern Jiangxi before. I believe you have also received the news. We have signed a letter of intent to invest with Anyuan. . However, I now feel that Xinfeng is more suitable for Nongfu Spring.”
"Thank you, thank you, Mr. Zhong, for your recognition of our Xinfeng."
County Magistrate Lan shook hands with Zhong Xingxin gratefully.
He did not expect that this inspection would be facilitated in such a way.
"You're welcome. If you want to thank you, you have to thank Mr. Chen. I believe that a place that can cultivate Mr. Chen is definitely something special."
certainly.
No need for Zhong Xingxuan, County Magistrate Lan must be the first to thank Chen Yu.
However, Chen Yu said modestly: "Don't thank me, it seems like I'm a pimp, even though I'm here to be a lobbyist today. Besides, Director Zhong came to Xinfeng to work with our Duoyuan Group in the future. As for the competition, I’m causing trouble for myself.”
This statement made everyone laugh.
But Director Zhong was also a generous person and said, "I believe Mr. Chen welcomes our competition."
After some inspection, it was a feast for both the host and the guest.
Chen Yu naturally welcomes the competition from Nongfu Spring.
Of course, not only Chen Yu welcomes it, but County Magistrate Lan and others also welcome it.
More companies will participate in Xinfeng investment, which will have huge benefits for prospering Xinfeng's economy and increasing the income of Xinfeng residents.
At the same time, the investment from various enterprises will also bring Xinfeng's entire industry to a new level.
No matter who it is, it is actually beneficial.
…
"Come on, let's toast to Mr. Zhong."
"Hey, Mr. Chen, how do you respect me? I should respect you first."
"Director Zhong, you are wrong. I am also a member of Xinfeng. If you come to invest in Xinfeng, I should respect you."
"Mr. Chen is really good at talking."
In the evening, County Magistrate Lan organized a dinner party, and both parties were very happy.
There is nothing polite or not.
The boss of Nongfu Spring is very interested in Chen Yu.
Chen Yu is also very interested in Zhong Xingxuan.
Of course, there is also the upcoming fresh fruit business of Nongfu Spring in Xinfeng.
In fact, Chen Yu had thought about starting a fresh fruit business before.
But in this world, there are specializations in technology. Huanyu Technology focuses on the Internet, not the fruit business.
Although Duoyuan Group has only been developing for a few years, its foundation is somewhat weak.
At the same time, the channels have not yet been fully laid out.
The brand is not as strong as others.
Therefore, Nongfu Spring can do this fresh fruit business, but Duoyuan Group cannot currently do so.
"Mr. Chen, I really didn't expect to meet you today."
"I didn't expect that Director Zhong would come to Xinfeng in person."
"Mr. Chen, I wonder what you think of our 17.5 degrees?"
"Dr. Zhong, what do you mean?"
Of course, the dinner is not about eating and drinking.
Whether it's Chen Yu, County Magistrate Lan, or Zhong Xingxuan sitting here, they have done too much eating and drinking.
"I want to ask Mr. Chen for advice."
It's true.
Zhong Xingxuan really wanted to give Chen Yu some advice.
"Dr. Zhong, you're being polite again, aren't you? I'm in the Internet business. Although I've made navel oranges before, I just made a few guest appearances. As for our Duoyuan Group, I also handed it over to Manager Shi. What you're talking about should be asking for advice. I should ask you for advice."
Chen Yu pointed to Shi Lanfang, who was sitting next to him.
For future development, Chen Yu also called Shi Lanfang over for this dinner.
"Mr. Chen is being humble again. In fact, I am very optimistic about your e-commerce market. I think your e-commerce platform can not only sell major appliances, clothes, trinkets, and department stores, but also fruits."
"Our e-commerce segment does include fruit business."
Chen Yu also nodded.
"However, our 17.5 degree is different from traditional fruits. We want to build a high-end brand in the fruit industry. Therefore, in terms of pricing, it may be higher than other fruits, even higher than similar navel oranges. But I am also worried about consumption. It’s hard to accept it for a while, what do you think?”
"Actually, this is simple."
Although Chen Yu does not make fruits, Chen Yu has an incomparable understanding of e-commerce.
E-commerce involves all aspects, and we actually have an understanding of each business.
Especially in the general direction, Chen Yu can stand above everyone in the country. Coupled with decades of experience, Zhong Xingxuan's problem is not a problem at all for Chen Yu.
"Actually, I think your high-end fruit business is a type of fresh food business."
"Fresh food, Mr. Chen, what does this mean?"
"Fresh food refers to products that have not undergone any artificial processing and retain the original form of the product."
"Fresh, interesting, interesting."
Naturally, there was no fresh food market in 2005.
It cannot be said that there is no such thing. In fact, there are still fresh food markets, but there is no such statement yet.
But in later generations, the word "fresh" has been deeply rooted in people's hearts.
Many people prefer fresh products.
"Take the 17.5 degree you mentioned, Mr. Zhong. It looks the same as ordinary navel oranges, but if it exceeds ordinary navel oranges in terms of freshness, then your 17.5 degree can be positioned as a high-end, and the price can completely surpass them. In Here, picking, sorting, logistics... are the key. Now our Xinfeng navel oranges can be sold in the market for 1 to 2 yuan, but if we can pick them on the same day and deliver the navel oranges to consumers on the same day, then Our price can range from 4 to 8 yuan, or even more than 10 yuan.”
It's not impossible.
The 17.5 degrees of Nongfu Spring in later generations, the cheapest is 10 yuan per catty, and the best is 100 yuan per catty.
This is the charm of fresh food.
At the same time, later generations of JD.com, Alibaba, Penguin, Yonghui Supermarket, etc. also invested heavily in entering the fresh food market.
The temperature at this time is 17.5 degrees, which can be said to be the most basic fresh food business.
"Mr. Chen, listening to what you have to say is worth ten years of studying. I'll drink this glass of wine."
Zhong Xingxuan really benefited from talking with Chen Yu.
Although Chen Yu's experience in industry is indeed not very good, his vision and structure are absolutely brilliant.
Just like this positioning problem.
It turns out that Zhong Xingxuan only made 17.5 degrees into a high-end navel orange brand.
But high-end may not be so easy to do.
But another word, fresh food, links fresh food with high-end, so he can't think of it as high-end or not.
After a glass of wine, Zhong Xingxuan suddenly had an idea: "Mr. Chen, I wonder if Huanyu Technology is interested in cooperating with Nongfu Spring?"
"Director Zhong, are you talking about working together on 17.5 degrees?"
Chen Yu was a little surprised.
With the strength of Nongfu Spring, they don’t need financing, they can do it themselves.
Moreover, they have more advantages in doing it themselves and avoid other companies competing with them.
"Yes, I would like to cooperate with your company and operate 17.5 Degrees together in Xinfeng. Of course, we also need the support of your company's e-commerce platform."
Chen Yu understood this.
Nongfu Spring is not lacking in brand, experience, and cash.
What they lack is actually the e-commerce platform.
Although the current e-commerce platform is far from as scary as later generations, this is already a trend.
If Nongfu Spring uses Huanyu Technology's e-commerce platform, they can quickly launch their 17.5 degrees.
At this time, it is worthwhile to introduce Huanyu Technology to cooperate together.
Of course, this cooperation also has a series of benefits for Huanyu Technology.
The first is to cooperate with Nongfu Spring, so that they can better lay out the fresh food market in the future.
Of course, it's a bit far for the time being, but even just for this one, it's okay.
But what is more beneficial is Duoyuan Group.
Duoyuan Group currently has some single products, and it has only been established not long ago.
In terms of channels, dealers, stalls, experience, etc., they are far inferior to Nongfu Spring.
Although Huanyu Technology has an e-commerce platform, the e-commerce platform is not omnipotent.
Just like navel oranges, you can sell fruit online, but physical fruit sales account for the majority.
Since it is an entity, we have to work hard on channels, dealers, stalls, logistics, warehouse management, etc.
In addition, in the future, e-commerce must become bigger and stronger, and logistics and warehouse management are also top priorities for the development of Huanyu Technology.
At this time, although Huanyu Technology also established its own logistics, it has not yet become big.
This cooperation with Nongfu Spring is also an opportunity for Huanyu Technology.
“Our e-commerce platform welcomes brands like Nongfu Spring to settle in. Of course, Mr. Zhong, in the future, we hope that Nongfu Spring can also provide us with some support from Huanyu Technology in terms of physical channels, dealers, etc. "
Talking about business is not about personal relationships. Only when each party talks openly can the cooperation between the two parties be long-lasting.
Chen Yu was not polite and directly made his request.
Zhong Xingshan appreciated Chen Yu's response and raised his glass again: "Happy cooperation."
“A pleasure to work with.”
Chen Yu also said.
County Magistrate Lan on the side was very understanding and also raised his glass and said: "Director Zhong, Mr. Chen, do we need to be added here?"
"That's what it should be. County Magistrate Lan and Mr. Chen, we have a happy cooperation."
…
After handling the matters on Nongfu Spring's side, Chen Yu prepared to return to Shencheng.
As for the school donation, Chen Yu has already informed the people in the company to take charge.
However, before returning to Shencheng, Chen Yu looked at his sister-in-law.
Snail Xishi.
This was Chen Yu’s snack bar back then.
But then Chen Yu and his family went to Shencheng, and they left the snail Xishi in charge of their sister-in-law.
Unfortunately, my sister-in-law was not here today, and Chen Yu did not call her. No one in the store recognized Chen Yu, so Chen Yu ordered a snail and a glass of soy milk.
The taste is still the same. Even though he is alone, Chen Yu eats it very happily.
"Xiaoyu, are you back?"
I was about to check out when I saw my sister-in-law came back.
"Sister-in-law, I came back two days ago and came over to see you. I didn't expect you were not here."
"Your uncle and I went to eat snails."
Seeing Chen Yu come back, my sister-in-law Chen Meihua was extremely excited: "Xiaoyu, let me take a look at you. I haven't seen you for a long time."
"Haha, sister-in-law, see if there are any changes."
"I've become more handsome and more attractive."
"Sister-in-law, you are teasing me again."
"Are you kidding me? If I shout here right now, I'm sure a bunch of girls will ask for your contact information."
"How can it be."
"How about I try it, sister-in-law..."
Chen Meihua was about to shout, but Chen Yu was so frightened that she quickly stopped her: "Sister-in-law, no, no, no, no."
"Believe it now."
"Trust, trust, trust, sister-in-law, this is okay."
"That's pretty much it."
Chen Meihua took Chen Yu's hand: "Come, come into the store."
"Xiaoyu, where are you staying these days?"
"Live at home."
"You haven't been home for a long time. You can't even cover yourself with quilts at home."
"Fortunately, I managed to make do with it for two days."
"That's not okay. Come to my house tonight."
"Sister-in-law, I'm going back to Shencheng in a moment."
"Ah, don't you want to play for a few more days?"
"The business in Shencheng is relatively busy."
"Well, I heard about it. It seems that you are going to fight a multinational company. What is your name?"
"Microsoft."
"Yes, it's Microsoft. Your cousin told me that you must be under a lot of pressure now."
"fine."
If it were before, Chen Yu would really be a little stressed.
But now, since the two ministers arrived, Chen Yu has great confidence.
"Yes, the energy is still there, Xiaoyu, I support you."
"Thank you, sister-in-law. By the way, how is the business at home?"
"fine."
"What about brand agency?"
"The brand agency business has declined. This year, only 10 companies have come to negotiate for agency. Mainly because many people have imitated our model. But, Xiaoyu, don't worry, food is the most important thing for the people, no matter what, Everyone will still eat snails.”
"You must be more tired than before, sister-in-law. Looking at your hands, you look like a 50-year-old person in working hard. Sister-in-law, why don't you come to Shencheng as well? My parents still need a few helpers."
"Forget it, I won't go."
Chen Meihua shook her head: "I know your parents' hotpot is open all over the country. I haven't graduated from junior high school and have no education. I probably won't be able to help your parents even if I help them. It's better to continue making snails, here It's a bit tiring, but at least I can take care of it. And your uncle is happy with it, and so am I, so you don't have to worry."
"Okay, sister-in-law, just do as you like."
Seeing his sister-in-law's appearance, Chen Yu didn't try to persuade her any more.
Everyone has their own path. Although my sister-in-law is not highly educated, snail beauty has become a career for her.
Even if Chen Yu arranges a better and more leisurely one for her, it may not really be suitable for her.
Next, Chen Yu spent the whole afternoon at Tianluo Xishi headquarters.
Just like before, when a customer came, Chen Yu ran to serve the plate excitedly.
After being busy for several hours, Chen Yu was ready to return to Shencheng.
"Sister-in-law, I'm back to Shencheng."
"Xiaoyu, be careful on the road."
"Okay, sister-in-law, you and your uncle should also take care of yourself."
"Don't worry, we are in good health. When I have time, I will take your cousin to Shencheng to visit your father and your mother."
"Great, sister-in-law, give me a call when you come."
Waving to his sister-in-law, Chen Yu got on the bus arranged by Shi Lanfang to be sent to Shenzhen.
"Xiao Liu, I'm going to sleep in the back for a while. Call me when you get there."
After giving instructions to Xiao Liu, the driver in the front seat, and closing his eyes, Chen Yu prepared to take a nap.
On this trip back to Shenzhen, Chen Yu knew that this was the moment when he would start fighting with Microsoft again.
Microsoft, we at Huanyu Technology are ready, what about you?
"Teacher Liu, can you contact Chen Yu for me?"
"Principal, what's the matter?"
"That's right, it's about the land to the west. Chen Yu and County Magistrate Lan seem to have a good relationship. I'll see if I can find a breakthrough from him. It's also for our No. 2 Middle School."
"But Chen Yu returned to Shenzhen yesterday."
"ah……"
Lai Changhong was a little disappointed.
Naturally, it was impossible for Chen Yu to ask him to come back to help him establish relationships when he returned to Shencheng.
Although you can do it on the phone, you can't talk about this kind of thing in person, and others won't take it to heart.
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