Rebirth of the Thousand-Faced Movie King

"Hello everyone, my name is Wu Haijun."

"Hello everyone, I am Wang Zhen."

At 7 p.m., the joint new product launch conference of Huanyu Technology and Acer officially started.

There were two people presiding over this press conference. One was Wu Haijun, general manager of Huanyu Computer, a subsidiary of Huanyu Technology, and the former founder of Shenzhou Computer. Later, he joined Huanyu Technology and became the general manager of Huanyu Computer. The other is Wang Zhen, deputy general manager of Acer, who is also deputy to Acer Chairman Shi Zhenrong.

"I am very happy to cooperate with Acer. As the third largest computer manufacturer in the world, Acer has always been a role model in the industry. At the same time, Acer's product quality management, sales model, and brand building are all worth learning from Huanyu Technology."

"I am also very happy to cooperate with Huanyu Technology. Although Huanyu Technology has only entered the computer field for a few years, the changes in the computer field are obvious to all. We at Acer are also very happy to cooperate with such an innovative company. Perhaps, our cooperation can Bring about more diverse changes.”

The two parties exchanged pleasantries and exchanged business blows.

Under the stage were a number of guests, industry insiders, and invited reporters, taking photos of the two people on the booth from time to time.

At Microsoft, which is far away on the other side of the world, Bill and Microsoft CEO Steve are also paying attention to this new product launch.

In fact, Acer had cooperated with Huanyu Technology before and installed 5% of PCs with Huanyu system. Microsoft has paid great attention to it.

It's just that although Microsoft is powerful, they are not without their own troubles.

In the competition with Huanyu Technology, Huanyu Technology unexpectedly attacked it and found a series of giants in the global field to besiege it.

There is no way, Microsoft can only solve its own problems first, and for Acer, they can only tolerate it temporarily.

But despite its patience, Microsoft never thought of letting Acer go.

At this press conference, Bill and Steve wanted to see what the new product jointly launched by these two companies was like.

"Mr. Wang, I believe everyone will be very interested in our joint new product launch conference this time."

"Yes, I saw it. Many reporters traveled thousands of miles to come to Shencheng."

"It seems we can't let everyone down."

"In this case, we won't be polite, the staff will present our new products."

The two finished talking.

At this time, two backstage staff brought two tables.

There are two PC computers placed on the two tables.

It is different from traditional PC computers.

The appearance of these two PC computers is obviously much more beautiful than traditional PC computers.

At first glance, the entire computer LCD display is more high-tech than other computers.

"This is our Universal Computer."

"This is our Acer computer."

Two brands, two computers.

"I believe you have also seen that our two computers have a very strong change in appearance from traditional computers. Come on, the camera is here. I don't know if you have noticed that our monitor is a full-screen monitor. We also call it a full-screen monitor. It's a borderless display. This is a new display technology we designed together with Acer. Through this display technology, we hope to give everyone a more superior display effect."

After Wu Haijun's introduction, Wang Zhen took over and said: "There is also our keyboard and mouse. Our keyboard and mouse are specially designed by us. They are superior to traditional keyboards in terms of appearance and operation. However, these are Nothing. The real change is..."

Halfway through, Wang Zhen suddenly stopped talking.

Instead, he said in a very interactive manner: "Come on, we have invited guests from the audience. I wonder if you have noticed?"

"Hello, guest, could you please tell me?"

A guest in the audience raised his hand.

"Mr. Wang, it seems that there is a camera installed on your computer."

Pointing to the camera in the middle of the monitor, the guest said.

"This guest observed carefully. Yes, our computer does have a built-in camera. Moreover, our camera has very good pixels, reaching 300,000. However, this is just a small change."

Not even a change.

Because some other traditional computers also come with it, Wang Zhen didn't even bother to introduce it.

"Mr. Wang, it seems that both computers use the Universal operating system."

At this time, another guest said.

"My friend, you are right. Currently, the two computers on the stage use the Huanyu system. However, this is not the biggest change."

Although Acer has not used the Huanyu system on a large scale, it can be considered a beginning. This is not a change.

Several guests in a row failed to get it right.

However, the crowd was still discerning. The first few guests did not see it, but some people still saw it.

"Mr. Wang, I seem to have discovered that your computer does not have a main chassis."

The answer stands out here.

"My friend, you have a very unique vision."

Wang Zhen nodded: "You can take a look, our computer does not have a main chassis."

Wu Haijun on the side also picked up the entire screen to show everyone a 360-degree display.

The entire screen rotates in a circle, and there is indeed no chassis.

Except for a monitor, there is no main chassis on the entire table, nor is there any other place to install hardware.

This is strange.

"Don't computers need a host?"

"This is impossible."

"The display is just for display. How can we install a series of hardware without a main chassis?"

Those who come here are professionals.

Even ordinary people know that a computer needs a screen and a host.

But today these two computers don't even have mainframes.

"You may be wondering why our computers don't need a host. Can the computer run without a host?"

"The answer is yes."

Wu Haijun on the side took over what Wang Zhen said: "Actually, no one stipulates that computers must require a main case. Our traditional computers require a main case because the people who designed the computers at the time thought it was more convenient. But today, in With the continuous development of technology, we feel that carrying a host case that weighs dozens of kilograms is actually a very troublesome thing. At least, it is very troublesome when moving the computer, why can't it be integrated into the monitor? "

Wu Haijun showed the back of the monitor: "You can take a look at all our hardware, including CPU, memory, graphics card... It is precisely because we have integrated all the hardware together that our new products have a new The name is called an all-in-one machine."

"Pat, pat, pat..."

Applause, this moment is crazy.

The biggest change has come.

Everyone understood.

Although he looks so simple.

But the changes he brought about were truly unparalleled.

"Tsk, tsk, damn, this is another innovation."

"Yes, why does a computer have to have a main case? Moving a computer has always been troublesome in the past. If there is only one display, it would be much easier."

"I just don't know how this performs?"

"It's definitely okay. Think about the performance of laptops, not to mention that they are larger than laptops?"

Since the invention of computers, there have been many types of PCs.

Traditional PCs can be divided into desktops and notebooks.

Now there are categories of online games and game notebooks.

Why does a desktop computer need a mainframe? It is actually to make heat dissipation more convenient.

If the heat dissipation problem can be effectively solved, it doesn't matter whether you need a main chassis or not.

A notebook is so small that a range of hardware can be integrated into it, not to mention today's two larger PC products.

If you look at it from a performance perspective.

The performance of these two computers should be slightly smaller than that of desktops, but much better than laptops.

"Let me go, all-in-one machine, brother, your innovation is actually this."

Huashuo Shi Congtang was stunned.

I have always been thinking about the products jointly launched by Acer and Huanyu Technology?

The result is that I always think about it but never come up with it.

It wasn't until I took a look at the press conference that I discovered that the innovation of this all-in-one machine is so simple.

Isn't it just to abandon the host and build the hardware into it?

Any PC company can do such innovation.

However, the opposite is true again.

If others don't create this innovation, can you imagine it?

"Haha, I know why I didn't tell you at the time. This innovation is so simple that I'm embarrassed to say it. I'm afraid that after I tell you, you will think it's too simple and you can do it yourself."

"What did I say? The simpler the innovation, the more popular it is with users, just like the netbooks that Mr. Chen released before. Aren't netbooks also notebooks? But I don't know how popular this category is."

"It doesn't matter how popular it is, but it has expanded the market and increased orders. Mr. Zhenrong, are you interested in competing?"

On the stage, Wu Haijun and Wang Zhen continued to introduce the all-in-one machine jointly launched by the two companies. Off the stage, Chen Yu suddenly had an idea.

"Pk for a moment?"

Shi Zhenrong smiled and said, "Chen Yu, what kind of PK do you want?"

"Just this time, which one of our all-in-one machines sells better?"

"Hahaha, Chen Yu, it seems you are very confident."

Although it is a cooperation between two companies, in the end they still sell their own products.

One plays the Acer brand and the other plays the Huanyu brand.

"I don't have any confidence. I just want my brother to stimulate us and let me see how far we are from the third largest manufacturer in the world."

"Come on this."

Shi Zhenrong scolded Chen Yu: "Don't use the name of the world's third largest manufacturer as if we are bullying you. After all, it is a new product, and our Acer's advantage is not particularly big. However, it just so happens that everyone It’s almost the same, let’s compete. However, since it’s Pk, there must be a bonus.”

"Okay, Mr. Zhenrong, what kind of prize do you want?"

"Here... let me think about it, I want a lottery prize of 1 yuan."

"1 yuan?"

Chen Yu was a little surprised, but then he readily agreed: "Okay, 1 yuan is 1 yuan. If I lose, I will personally give 1 yuan to Mr. Zhenrong."

"good."

Shi Zhenrong also replied with great interest: "If I lose, not only will I personally compensate you 1 yuan, but I will also convince my brother to come over and cooperate with you."

"really?"

Chen Yu was a little excited and looked at Shi Congtang.

"Hey, brother, why did you get involved with me?"

Shi Congtang spread his hands: "I didn't say anything. You bet your ass, don't get involved with me."

"Chen Yu, don't listen to him, he's a tough talker."

Chen Yu could hear these words, and then said to Shi Congtang sincerely: "Mr. Congtang, the last time I went to Taiwan was a bit abrupt. However, if there is a chance, we really want to cooperate with ASUS."

If Chen Yu wants to build Microsoft and enter the PC market, of course he cannot rely on his own efforts.

If possible, Chen Yu hopes to unite all manufacturers that can be united.

The more manufacturers join forces, the more likely it is to break Microsoft's monopoly.

"I guess, if there's a chance, yes."

Shi Congtang didn't refuse, but he didn't agree either. He shook hands with Chen Yu with a smile.

"Thank you very much, Mr. Congtang."

Regardless of whether Shi Congtang agreed or not, this attitude was enough.

"Okay, I will complete this 1-dollar bet with Mr. Xian Zhenrong."

"Chen Yu, I'm waiting for you."

That ended the day's press conference.

The all-in-one computer jointly released by Huanyu Technology and Acer has also been officially launched.

The performance of all-in-one computers is between desktops and notebooks.

Its performance is greater than that of a laptop, but weaker than that of a desktop computer.

Therefore, its price should naturally be lower than that of a desktop computer.

So.

Judge by this one.

This shows that the price of the all-in-one machine is the lowest among the three.

2900 yuan.

This is the pricing of Universal all-in-one PCs and Acer all-in-one PCs.

This price is extremely attractive to consumers.

at the same time.

Although the all-in-one machine is a niche product, it is still loved by many consumers in terms of product positioning.

For example, those who use computers for daily work.

They usually only handle some simple documents, check some information and so on.

Their requirements for computer performance are not high.

If you buy a laptop, on the one hand it is too expensive, and on the other hand it is not suitable for business offices.

If you buy a desktop computer, the price is also very expensive, and there is such a bloated host.

If you buy a netbook, this will be a bit of a problem.

So, at this time, all-in-one computers have become the best choice for users who need some performance but do not have particularly high performance requirements.

At the same time, the unique designs of Huanyu and Acer all-in-one computers have also made a significant contribution to the sales of all-in-one computers.

"Holy shit, the all-in-one computer is obviously much more beautiful than an ordinary desktop computer. I'm so excited."

"I was also very moved, so I bought one."

"Brother, let me tell you, the overall performance of an all-in-one computer is not as good as a desktop computer, so you have to be prepared."

"I know, but I don't have much requirements for computers, and I played around with it. Although the overall performance of the all-in-one computer is not as good as the desktop, it is obviously better than the laptop. I think the laptop is enough for me, and the all-in-one computer is more than enough. .”

"In that case, I would also buy an all-in-one computer and put it at home. Anyway, I only need to process files. It would be more elegant to have a computer at home."

It should be said that the all-in-one computer is not a very powerful invention.

Just like a netbook, it has secretly changed a concept.

However, as the industry has developed to this day, it has become more and more segmented.

The all-in-one computer has successfully entered the computer market segment because of its design concept that does not require a host computer.

This has also made the two major all-in-one computer brands Huanyu and Acer gain a lot.

However, overall, the Huanyu brand is still inferior to Acer.

But Chen Yu didn't particularly care.

He had known this result for a long time.

The Acer brand is definitely stronger than the Huanyu brand, and it is normal to surpass the Huanyu brand in sales.

But despite this, Chen Yu did nothing.

Simply relying on traditional marketing methods, the Huanyu brand cannot compete with Acer.

But what if we add some other promotional programs?

for example.

Buy a Huanyu all-in-one machine and get a free YY membership.

Buy the Huanyu all-in-one machine and get all the hero skins for free.

Buy a Huanyu all-in-one machine and get an exclusive login title for YY online as a gift.

This is the physical store sales area.

In terms of e-commerce online shopping, Chen Yu has also stepped up his efforts to promote Huanyu all-in-one machines on the Huanyu Mall platform.

As soon as several promotional plans came out, sales were originally suppressed by Acer, but they rebounded instantly and surpassed Acer.

"Tongtang, what do you think? Let me tell you, it's not easy to win this 1 yuan."

Seeing the series of promotional plans implemented by Huanyu Technology, Shi Zhenrong also praised them from time to time.

Although Huanyu Technology has entered the PC field not long ago, their style of play is incomparable to ordinary PC manufacturers.

For example, they cannot do this series of methods of using the Huanyu technology ecosystem to strongly promote their all-in-one computers.

Although Shi Zhenrong lamented, as the world's third largest PC manufacturer, how could he give up easily.

Even though this bet was just for 1 yuan.

A few days later, under the chairmanship of Shi Zhenrong, Acer signed an all-in-one machine supply agreement with Allianz Insurance, a Fortune 500 company.

As soon as the agreement was signed, Chen Yu went to Taiwan the next day.

"Mr. Zhenrong, I lost."

With 1 yuan in hand, Chen Yu surrendered to Shi Zhenrong.

"Chen Yu, it's too early for you to admit defeat. The time has not yet come."

"The tide is over, and you will lose if you don't admit defeat."

Chen Yu was helpless.

He now sees the power of the world's third largest computer brand.

How powerful is your marketing plan?

How awesome are your promotional methods?

How large is your sales channel?

Although these all have a huge driving force for sales.

But if they directly enter into a supply agreement with some giants, it will completely overwhelm all the efforts of Huanyu Technology.

certainly.

This is not a Fortune 500 company that needs dozens or millions of all-in-one machines.

In fact, this Fortune 500 company does not purchase many computers.

This time the contract was signed and only about 10,000 units were purchased.

But even if he only purchases more than 10,000 units, he is extremely symbolic.

Just imagine, even the world's top 500 companies use Acer's all-in-one computers. At this time, do ordinary consumers prefer Huanyu or Acer?

The answer is self-evident.

"In this case, I will keep the 1 yuan."

"Of course, I am convinced that I lost this Pk."

"You're getting an advantage and still behaving well."

Shi Zhenrong happily accepted the 1 yuan on the table: "Actually, you are very smart. In this bet, whether you win or lose, the final big winner will be your Huanyu Technology."

Chen Yu felt a little embarrassed to say this.

In fact, that's exactly what happened.

Whether Huanyu Technology sells well or Acer sells all-in-one computers well, the real winner is Chen Yu.

Because the most important thing about an all-in-one machine is not how many units it sells, but the fact that the all-in-one machine is bound to the Universal Operating System.

The better Acer's all-in-one PCs sell, the more widely the Universal Operating System will spread.

Not to mention, there is also a purchase contract for 10,000 units from a Fortune 500 company.

Although 10,000 units is not much.

But this already represents a signal.

This signal is that as enterprise users, they are not unable to accept the Huanyu system.

This is a huge breakthrough.

To know.