Rebirth of the Thousand-Faced Movie King

"Students, if you understand the theory of six degrees of separation, then you will understand why Friends.com can spread like nuclear fission. This plan of moving real-life social interaction to the Internet platform has made today's Friends.com... …”

At Stanford, computer professor "Larry" is teaching a group of students.

What he shared with a group of students today was the Friends Network.

As the most popular social networking site at present, Friends Network has created too many miracles.

Although Larry has analyzed the Friends Network comprehensively in this class, many students still feel that they are still unfinished.

"Okay, classmates, I will share the topic about the Friends Network here today. If you are interested in the Friends Network, you can chat together after class. As you all know, in fact, in the Internet field, there are many Technology tycoons emerged from your student group. Maybe you will be the next technology maniac..."

Larry did not directly say who these tycoons were.

But all the students know it.

There is Bill from Microsoft and Steve Jobs from Apple.

And Larry’s favorite disciple, Page.

Yes.

Although Larry rarely mentioned it, he was always proud to have such a disciple.

At the same time, a group of students are also proud that Stanford has produced a Google founder.

What makes them even more proud is that the founder of Google is still their senior brother.

Today, Larry's favorite disciple is said to be coming to visit him.

Just after class, Larry saw Page waiting for him at the edge of the teaching building.

"Hey, Paige."

"Teacher, long time no see. How are you now?"

"Of course, very good."

Larry hugged Page and said jokingly: "Page, you haven't been back to Stanford for a long time. You won't forget your alma mater."

"How is it possible, teacher? Stanford is a place I will never forget in my life. However, as you know, I have been quite busy recently."

"Yeah, I can see it."

Seeing that Page looked a little tired, Larry said: "It takes too much energy to acquire Tobe. However, I read your reports and you did a good job. Especially for the application of capital, Page, Well done.”

Larry has an unspeakable fondness for Paige.

It wasn't just Page who successfully founded Google.

What's even more difficult is that Page can often defeat competitors through extremely flexible capital.

Just like this acquisition lured tobe.

On the surface, everyone feels that Google's acquisition price is too high.

But once it changed hands, the valuation of Lutobe doubled directly.

This is not something that computer technology can achieve.

"Teacher, it's not because of this."

Shaking his head, Page said: "We have encountered a strong competitor."

"Yahoo?"

Larry thought for a moment and said.

Speaking of competitors, Google's biggest competitor is Yahoo.

Yahoo not only competes with Google in the search field, but Yahoo has also recently entered the video field.

At the same time, the overall strength of Yahoo is still higher than that of Google.

"Not Yahoo."

"Not Yahoo?"

Page's shaking head made Larry wonder.

He pinched his chin: "Although Microsoft has good technology, they don't have Internet genes. The MSN instant messenger with mandatory binding is in decline. They are definitely not good at video. As for others, their overall strength is not as good as Google, let alone poses no threat to you."

"Teacher, this is Huanyu Video, a subsidiary of Huanyu Technology recently established in North America."

Larry understood this.

Just now he was analyzing Huanyu Technology's friend network.

This website, he once thought, was a genius idea.

Larry even believed that if Friends.com develops well, it might be able to surpass Google in the future.

It's not impossible.

Google is ultimately just a search tool.

There are advanced and outdated tools, and tools can be easily replaced.

If there is any search engine that is more convenient in the future, then it is not impossible to replace Google.

But Friends Network, a website built in the real social field, is like an instant messenger and a mobile phone number, and it is difficult to change.

However, he did not study Huanyu Video, and he did not know what kind of website Huanyu Video was.

"Let's go to my office."

Seeing Page's appearance, Larry knew that Page must be in trouble.

"Teacher, this is the website of Huanyu Video. Its core key is here."

Pointing to the 15-second highlight area, Page still couldn't understand something and said: "We have analyzed this section of the page and we all agree that the 15-second short video is indeed innovative and has successfully attracted more people. Participated and turned viewers into video creators. However, most of the videos in the entire 15-second highlight area are boring. I don’t know how so many people like to watch these videos.”

"This is Huanyu Technology implanting the social genes of Friends Network into videos."

Larry hit the nail on the head.

Paige secretly praised in her heart.

Sure enough, the teacher is awesome, you can tell at a glance.

"Yes, that's what we thought later."

"In that case, Peppa Pig, what else do you have doubts about?"

"Teacher, we have analyzed the social attributes of these videos. However, according to our survey, a considerable number of users will spend 1-2 hours watching these 15-second short videos. Don't you think it's strange? Even if Even on the Friends Network, it is impossible for him to spend more than this long time on the Friends Network.”

1-2 hours, such a time can be said to be quite terrifying.

If you compare it to Google, the average time users spend on Google is less than 1 minute.

I just finished the search and closed the Google search engine.

Although the time spent on video websites will indeed increase a lot, it is not so terrible.

"What you said is true."

When Page said this, Larry also took it very seriously.

He felt that this was something he had never encountered before.

"Page, I can't give my judgment right now."

"I have to experience it for a few days."

Larry seemed a little excited.

He felt that he had encountered a subject of great interest.

It seemed like he had never encountered this subject before.

It is even more attractive than the six degrees of separation theory of Friends Network.

A few days later.

After researching Huanyu videos, Larry finally discovered the secret.

"Paige, I found it, I found it."

Extremely excited, Larry called Page.

"Teacher, what did you find?"

Page was also a little excited.

Although the entire company said that it would quickly imitate the model of Huanyu Video.

However, Page would never dare to move until they understood their pattern.

because.

If you don't understand other people's patterns, you may still be able to draw tiger-like dogs even if you imitate them.

This is not the most serious.

The most serious thing is.

If the imitation fails, their first-mover advantage will be surpassed by Huanyu Video.

This is a very sad thing.

A website they purchased at a large price was accidentally surpassed by a newly established website.

What kind of experience is this?

Page had never had this experience.

But he knew that this experience must be very bad.

"Fragmentation, it's fragmentation."

"Fragmentation?"

Page was stunned: "Teacher, what do you mean by fragmentation?"

"It's very simple. Let me ask you, what were you doing when you were 18 to 22 years old?"

"Going to school at Stanford."

"And then there's nothing else but school?"

"this……"

Page didn't know what the teacher meant, but Larry continued: "When you were in school, didn't you eat, drink, sleep, go shopping, or go out to play?"

"Teacher, what do you mean?"

"What I'm talking about is fragmented time. Going back to our question just now, it seems that you were in school between the ages of 18 and 22, but you actually did a lot of things while going to school. These many things are actually fragmented time. . He is not a complete time, but these fragmented times are still extremely abundant."

"Teacher, can it be simpler?"

"Of course. Just say you go to work today. What will you do during your break?"

"I'll have a cup of coffee."

"Can I watch a 15-second short video while drinking coffee?"

"sure."

"So in addition to your time after get off work, when you come home to rest, can you also watch these short videos? Not to mention the time for rest at work, even if it is working time, if there is nothing to do at the moment, can I also do it? How many 15-second videos to watch?”

In fact, the fragmented time is no less than the normal time.

But most of the time, many people are unable to use this time.

Many times, most people spend their fragmented time in various places.

For example, chat with someone, have a cup of coffee, read the newspaper, take a walk for a few minutes...etc.

But if there is a website that collects these fragmented time together, then you will spend most of your fragmented time on these short videos. After all, compared to other more boring things, it is obviously much easier to watch short videos... Moreover, from time to time, you can also watch some hot girls. Isn't this a great thing?

"Oh My God……"

After receiving the teacher's advice, Page was completely stunned.

He finally understood why Huanyu Video was so explosive.

It can be said that the fragmented time theory is more classic than the six degrees of separation theory.

At the same time, when this theory is applied to real-life events, it can be even more explosive.

This is a perfect business model.

Suddenly, Page seemed to remember that he had seen this pattern before.

It reminded him of the office electronic display ads in his building.

Unfortunately.

Page had always noticed these advertisements before, but he didn't know that such advertisements really took advantage of fragmented time.

These electronic screen advertisements in office buildings take advantage of the few minutes people spend waiting for the elevator to create a new business model.

Moreover, this business model has been very successful.

It is said that Focus Media, which came up with this model, is about to go public.

And what he didn't even expect was.

When this brand new theory was put on the Internet, it was so explosive.

"Fake."

After thoroughly knowing the reason, Page did not hesitate and firmly let Tobe embark on the road of imitation.

All right.

They wouldn't call him a parody.

Because in Page's eyes, the development of the Internet has always been based on mutual learning.

Even Google's search engine technology at that time also drew on Li Yanhong's hyperlink technology.

But so what?

Now people only know Google, but not Baidu.

No matter how powerful Baidu is in China, everyone in the world thinks that Google's technology is the best.

Even netizens in China think so.

…

"Mr. Chen, trick Tobe into copying our short video."

Google moved very quickly. Almost as soon as they made up their minds, they quickly launched the short video service that lures Tobe.

Of course, this also has something to do with the simplicity of the technology.

This is a web page technology in itself. Baitobe hardly needs to change the entire layout. It only needs to add a 15-second short video section. As for the business, it is still the same as before. This section is used to recommend users to upload videos.

Baitobe itself has more than 10 million IP streams. Whether it is original video users or browsing users, it is much better than Huanyu Video. Therefore, as soon as he launched it, he immediately aroused the interest of many netizens. For a while, like the netizens on Huanyu Video, the phenomenon of constantly watching videos began to appear.

This situation also made Li Xuelin secretly complain, and reported to Chen Yu immediately.

"That's okay. We had thought that Google would imitate it before."

Chen Yu didn't pay much attention.

In fact, it is not just Google that is imitating, Yahoo is also imitating.

Anyone with a discerning eye knows that this short video has great potential. Even if some people don’t understand it, they have to get started first.

"However, their IP streams are larger than ours, and we expect that they will upload more videos than ours in the future, which may put too much pressure on us."

"There is definitely pressure, but you have to trust our big data recommendations."

Big data will not show much potential at the beginning, but the longer it is used, the more sensitive it will be and its recommendations to users will become more and more accurate. Of course, that's not all.

The emergence of big data not only allows users to obtain videos they like more, but it can also bring greater exposure to original videos. Especially for original users of different categories, the emergence of big data allows original creators of any category to gain popularity, and on this basis, super Internet celebrities belonging to Universal Video are born.

There may be some difficulty in understanding this.

It's actually simple.

Generally, before there was big data, websites could only recommend a few works and a few Internet celebrities.

But in fact, the world is diverse, and thousands of users have different tastes.

The videos launched by the website may not necessarily satisfy everyone's tastes.

While Internet life is becoming more and more enriched, Internet users' tastes are becoming more and more personalized.

Maybe most people like beautiful women.

But some people like ugly women.

Most people like young beauties.

But some people like Auntie.

Most people like pop music.

But some people like to listen to some unique music.

In the past, it was difficult for some users to find products they liked.

At the same time, it is difficult for uploaders of such personalized and niche original videos to find their users.

It is also difficult for them to promote their niche products.

Therefore, this also leads to the fact that there are only so many video categories on the website, and even if the video categories are expanded, they are relatively limited.

But now, with big data, he can satisfy all users in all categories.

This is the power of big data.

However, for Google and Yahoo, they did not realize this.

Even if they work in data, they have extremely professional skills in data processing.

But no matter how great the technology is, it is useless if the imagination is not enough.