Rebirth of the Thousand-Faced Movie King

Of course, in order to give Huanyu Technology a heavy blow.

TSMC Zhang Zhongmou is not acting alone.

Now that Huanyu Technology has been regarded as TSMC's most important competitor, Zhang Zhongmou has never been soft on his opponents.

The 20% drop in TSMC’s chip foundry costs is just the beginning.

Intel and Samsung also chose to follow suit.

The first is Intel, which has also chosen to cut the ex-factory price of its own chips.

Samsung is even more ruthless.

No, they have cut prices on their LCD screens, and they have also started to cut prices on their memory modules and motherboards.

"Mr. Chen, our netbook sales have dropped sharply in recent days."

"Our Universal TV sales growth has also slowed down."

"There are still a small number of mobile phone manufacturers that have cooperated with us before. They may choose to use chips from other manufacturers."

Zhang Jianming, Wu Kai, Zhou Yifei, Wang Dongsheng, and Liu Zhihong, who is in charge of color TVs, are all extremely nervous.

They didn't expect it.

This time, these semiconductor companies actually joined forces to deal with Huanyu Technology.

obviously.

These companies have announced price cuts, and the one with the biggest impact is Huanyu Technology.

For example, the chip.

Huanyu Technology previously launched the Tianwen chip.

The Tianwen chip series is not only for its own use, but also for use with major electronics manufacturers.

Nowadays, TSMC’s foundry costs have dropped, which directly affects Tianwen chips.

Although Tianwen Chip had previously led the market through a series of multimedia operations and binding systems.

But as time goes by, after other mobile phone chip manufacturers gradually follow suit, Tianwen chips no longer have much advantage.

Unless Tianwen Chip can carry out more effective innovation.

But how is it possible.

Previously, the innovation of Tianwen Chip was less about technology and more about creativity.

In addition, the hard power of Huanyu Technology can only be said to be average, so how can it continue to innovate.

Let alone Huanyu Technology, even the world's top giants cannot continue to innovate.

Just like apples in previous lives.

Apple mobile phones can innovate 1st generation, 2nd generation, 3rd generation and 4th generation... what happens next?

The following series of competitors are more innovative than Apple's mobile phones.

So.

By this time, competition has become more intense.

This is beyond human intervention.

The chip business is affected, and subsequently the mobile phone business is affected.

The mobile phone business is one of the core businesses of Huanyu Technology.

If there is any problem in this area, Huanyu Technology will not be able to overtake in corners in the future.

also.

There's also the decline of Intel chips.

This also affects Huanyu Technology’s netbook and game notebook business.

As for the LCD panel, he also affected Huanyu Technology's super TV business.

However, this is not the key.

Chen Yu knew it.

These semiconductor giants have joined forces to deal with themselves, and not only deal with his series of electronic businesses.

More importantly, he wanted to influence the ecosystem of Huanyu Technology.

Yes.

Huanyu Technology whether it is making mobile phones, netbooks, or super TVs.

He does it all for his own ecology.

Because there is an ecosystem only when there are products.

But if your product has no market share, your ecosystem will be like that and you will never be able to promote it.

If the ecosystem cannot be established, then Huanyu Technology will never be able to challenge these semiconductor giants.

"What strategies do you have to deal with it?"

"We are preparing to launch new models of netbooks and gaming notebooks to cope with this price reduction."

“What changes are coming to the new model?”

"The performance has been improved, and the appearance and workmanship have been fine-tuned."

"Does that mean there's been no change?"

Chen Yu shook his head.

He was not very satisfied with this response strategy.

Although this seems to have some effect.

"Where's our cell phone?"

Chen Yu looked at Zhang Jianming and asked.

"In terms of mobile phones, our high-end mobile phones have less impact, and the impact is greater on the mid- to low-end, but the mid-to-low-end is precisely the one with the largest sales volume. At present, we are preparing to expand sales stores and expand publicity in order to cope with this time. compete."

Chen Yu nodded.

But again, he wasn't particularly satisfied.

Although expanding sales channels and publicity do have a certain effect.

But when everyone has similar products on the market, it’s difficult for you to distance yourself from your competitors.

Unless, you can create another sensational innovation.

But this, like chip innovation, is extremely difficult.

Unless, Huanyu Technology is now launching their smartphones.

But this is impossible.

Firstly, Huanyu Technology’s smartphones are still under research and are not yet particularly mature.

There are several key technologies that are not enough.

Another piece.

It's 2005, and there's no time to launch a smartphone.

Even if Chen Yu wants to launch it ahead of schedule, it should be in the second half of 2006 at the earliest.

"Uncle Dongsheng, can the price of our super TV be reduced?"

Chen Yu looked at Wang Dongsheng, the person in charge of BOE.

"It is possible to reduce prices, but other manufacturers have lowered prices more than us."

Wang Dong continued: "Half of the cost of a TV is the screen. In the past, because the screen was too expensive, it also prevented many manufacturers from participating. However, Samsung's price reduction of the display this time will not only hit our TV business, but also our panel foundry business.”

Talk about it.

This time Samsung dared to lower prices because Huanyu Technology helped them.

Previously, due to the downturn in the panel cycle and market oversupply, LCD screens were not very popular. However, as netbooks and super TVs became popular, other manufacturers quickly followed suit. All of a sudden, the LCD panel quickly warmed up. Under the huge demand in the market, even if Samsung cuts prices, their profits will be very generous.

Moreover, the more they lower prices, the more they stimulate market demand, which in turn increases Samsung's profits.

In his heart, Chen Yu attaches more importance to Samsung.

Among these giants, Samsung is definitely the most difficult one to deal with.

Having competed with Samsung before, it seems that Huanyu Technology has gained a certain advantage, but Samsung still has the final say in the entire market.

Let’s not consider this for now. Later, we will slowly settle accounts with Samsung.

"Mr. Chen, in addition, the price of high-end screen chips has increased, and we are also very passive. But overall, our super TVs still have certain advantages. But if this trend continues, we will have more TVs. Competitors. We predict that the top five domestic TV manufacturers may also follow up the large-screen LCD TV business."

Liu Zhihong of the color TV business said.

Liu Zhihong was originally the director of the development zone, and he was previously asked to also be in charge of the color TV business.

Later, when Chen Yu saw that Liu Zhihong was doing well, he persuaded Liu Zhihong to resign from his position in the development zone and become a professional manager.

Chen Yu also paid great attention to what Liu Zhihong said.

The strength of domestic TV manufacturers is terrifying.

Hisense, Changhong, TCL, Skyworth, Konka... If they try to compete with you, Huanyu Technology will not be able to withstand it.

Of course, Chen Yu didn't have ways to deal with it.

For example, launching a true super TV, or a smart TV.

Connect the Internet to TV.

but……

Some of these ideas are too advanced and cannot be promoted for the time being.

Moreover, Chen Yu didn't want to push it out so soon.

He has to launch his trump card at the critical moment.

"I understand the specific situation here. For each business, you should follow the previous practice. If there are new models, launch new ones. If there are no new models, spend more time on promotion and sales."

"yes."

The meeting ended and all the responsible persons left the office.

"Mr. Zhang, the situation is very bad."

"yes."

"Mr. Chen must be under great pressure."

"Not just Mr. Chen, we are also under great pressure."

Everyone's expressions were not relaxed at all.

Although they know that for a while, these giants will not be able to do anything to Huanyu Technology?

However, several giants have joined forces to attack, which has already revealed a strong crisis.

No matter what Huanyu Technology does in the future, they may be challenged by these giants.

They may even join forces to strangle you.

This kind of treatment is horrifying to think about.

After all the business leaders left, Chen Yu was thinking alone in the office.

Later, Chen Yu called Wu Haijun: "Old Wu, are you in the company?"

"Here, I just missed you and you called me."

"Haha, I'm thinking of you too. In this case, I'll go to your company to discuss something."

Although his competitors are coming fiercely, Chen Yu is not without any room for counterattack.

Chen Yu's first counterattack targeted the computer business.

Although Huanyu Technology has already entered the computer business before.

But in fact, the computer business that Huanyu Technology has entered is relatively niche.

Such as netbooks.

Such as game notebooks.

Although both of these sold well.

But compared with traditional notebooks and traditional desktop computer business, Huanyu Technology's size is far behind.

Currently, the best-selling products on the market are still computers.

If you want to build your own ecosystem, laptops and desktop computers are absolutely essential.

Not only is it indispensable, it is also very necessary.

To enter the mobile Internet era in the future, the first step is to transfer traditional PC business to mobile phones.

For example, WeChat was launched based on QQ in the previous life.

Another example is the mobile games launched in previous lives based on various traditional online games.

There are also various browsers and so on.

If you have your own computer and your own system, it will be very convenient to transfer.

At that time, as long as new products are launched, a series of software and hardware manufacturers will follow suit.

But it’s not that easy to do traditional PC business.

In the past, netbooks and game notebooks sold well because of misaligned competition, and other manufacturers did not enter this field.

This is actually through innovation.

But there is really nothing innovative about traditional laptops and PC desktop computers.

What everyone is fighting for is brand, OEM, marketing, channels, and price.

This is a red sea of ​​Chiguoguo, and the competition is extremely strong.

Chen Yu not only has to face a series of domestic computer manufacturers, but also a series of well-known brand manufacturers around the world.

Of course, Chen Yu also has many ways to deal with them.

The only thing Chen Yu doesn't have is the person in charge of computers.

Although Chen Yu and Wu Haijun, the founder of Shenzhou Computer, had good cooperation before and established a company together. But after all, Wu Haijun is not Huanyu Technology, and the two are just partners.

In order to stabilize the computer business, a leading figure in the computer industry must be in charge.

…

"Chen Yu, I knew you would definitely come."

At Shenzhou Computer Company, Wu Haijun smiled and made Chen Yu a cup of tea.

"Old Wu, you are not honest. Your Shenzhou has received a huge benefit. Now that our Huanyu Technology is in trouble, you are making sarcastic remarks."

"Where are the sarcastic remarks? I was just trying to find a solution for you."

When Wu Haijun first founded Shenzhou, he received help from Chen Yu.

After that, they collaborated a lot together, and they are both close buddies.

This time TSMC teamed up with Intel and Samsung launched a competition against Huanyu Technology. Wu Haijun thought of Chen Yu first.

"I really have you, you are worthy of being a buddy."

Chen Yu smiled heartily, saying that Wu Haijun is a person worth getting to know deeply: "Old Wu, we are not like your Shenzhou. Look at your Shenzhou. Recently, you have lowered the price to less than 3,000 yuan. That is very attractive. And our Huanyu Technology , there is only so much that netbooks and game notebooks can do, it’s hard.”

"So, how about you also do traditional notebook and desktop computer business?"

Wu Haijun suggested to Chen Yu.

"Old Wu, do you think we have an advantage in this area?"

"Of course there are advantages. Your Huanyu brand is also a big advantage. In addition, you also have the pear brand. If you sell it, it will also increase your sales a lot."

"The Huanyu brand can only follow the general route, and it has to compete with a large manufacturer. The Pear brand is good, but it can only be used as a high-end brand, and it will definitely not be able to grow in volume. However, you can give it a try."

Chen Yu nodded.

"Chen Yu, it turns out you have thought of it a long time ago."

Seeing Chen Yu's expression, Wu Haijun said, "I'm still worried about you. Isn't that a big deal?"

"It's a shit show. Not to mention the many foreign computer brands and the many domestic computer brands, how can I compete? In addition, there are people like you, Lao Wu, who are the price butchers in the computer industry. I will have to compete with you later. ,Headache."

"What I have, I don't have much strength here, so I can only cut prices. Besides, there's nothing to compete with me. The market is so big, and it's still growing rapidly, and your entry will have no impact on me at all."

"Old Wu, you are very open-minded."

"That's not like you, who wants to think about this and that. If I were you, I would go crazy."

Of course, that's what he said, but Wu Haijun still admired Chen Yu.

They started with the Internet, but now they have entered the field of electronic hardware and are one of the giants.

It's not like them. They were making computers in the early years, but now they can only do that.

Although it has gotten better in recent years, it is still in cooperation with Huanyu Technology.

Otherwise, they are still not a very popular computer brand.

"I can't help it. If we don't do something, sooner or later we will be beaten to death by them."

"That's right. I admire your lithography machine very much. It makes me want to invest in it."

"You're always welcome."

"Bullshit, you guys are investing hundreds or even hundreds of billions there, but I'm just here, I don't have any money."

It's not that Wu Haijun didn't have this idea, it was such a large investment that they were not qualified to participate at all.

Just imagine, even companies like TSMC, Intel, and Samsung are jointly investing. How dare Shenzhou, a small company, dare to enter?