Rebirth of the Wild Age

Chen Tao personally drove a car and brought a lot of things, so Song Weiyang had to ask Peng Shengli to go downstairs to help.

"What are you doing with your canned lunch?" Song Weiyang asked while carrying a cardboard box.

"It's for you," Chen Tao said with a smile, "Fudan is still a prestigious school, and it's almost as remote as Pudong. I was afraid that your school food would not be good, so I brought some canned food, such as beef and sardines. Add protein."

"The school has fresh meat and vegetables, who would like to eat them," Song Weiyang said, "Come on, we can sell them slowly in the dormitory."

Chen Tao said angrily: "I brought you canned food all the way, and you have the heart to sell it?"

"That's fine, let it sit and eat slowly." Song Weiyang could only say.

Peng Shengli followed behind, also carrying a cardboard box, but he didn't dare to look at Chen Tao, because this big fairy is so beautiful.

Just a few days ago, the buddies in the dormitory went to dinner together, and halfway saw a man and a woman kissing. Peng Shengli was shocked on the spot, dumbfounded, and finally spoke when he walked to the cafeteria: "Is it still possible to kiss in school?"

This guy probably hasn't even held a girl's hand. He has a natural awe of beautiful women, and he will blush if he says a few more words in person.

Carrying the can into the dormitory, Song Weiyang said, "This is my roommate, Peng Shengli. Shengli, this is my cousin, Chen Tao."

Chen Tao smiled and said, "Hello!"

"Hello, cousin!" Peng Shengli hurriedly poured water, but thought his cup was dirty, so he took a bottle of Xifeng iced tea instead.

Chen Tao originally planned to shake hands with Peng Shengli, but after waiting for a long time, he saw that the other party had been busying around, without even meeting his eyes, so he could only smile and say, "Student Peng is so simple."

Peng Shengli asked: "Does my cousin want to eat fruit?"

"No need," Chen Tao opened the cardboard box that Peng Shengli carried up, "I didn't know what to bring you, so I bought some entertainment."

Seeing many song tapes, Peng Shengli said with a smile: "Nie Jun must like it, he loves listening to songs the most."

Chen Tao took out a cassette, inserted it into the tape recorder on the table and said, "This album was released some time ago, and it's very nice."

Song Weiyang glanced at the box, it was Wu Bai's "Love Song of the Ronin".

Moyan Records is probably pushing Wu Bai hard. There are a lot of cool photos on the cover. Maybe they want to make Wu Bai an idol singer...

After chatting for a while, Chen Tao suggested going out for a walk.

Song Weiyang walked with her on campus, introducing her along the way, and from time to time, students passing by would glance at Chen Tao.

"Aren't you going to ask about the situation in the factory?" Chen Tao said.

"It's just a branch factory. If you can't handle it, it's too boring." Song Weiyang laughed.

Chen Taojiao said angrily: "I still want to ask you for credit, so I want you to praise me a little more."

This girl was too proactive, but it was a pity that Song Weiyang didn't want to eat grass by the side of the nest, so he said casually: "Then you can claim credit and tell me what happened."

Chen Tao said: "The former cadres in the factory bullied me as a woman and thought I was easy to fool. On the surface they were respectful and obedient, but behind the scenes they were all petty tricks. I kept my face the first month and only praised and rewarded a few workers. By the way, observe which ones are really doing things with heart. In the second month, I directly called the police and arrested the head of the procurement section. I was so scared that the deputy factory manager invited me to dinner, and the director of the local police station accompanied me. The head of the procurement section will be sentenced to at least three years, and the evidence is solid , This bastard is too stupid, the finance is ours, he dares to take kickbacks randomly, and his appetite is not ordinary. The deputy factory director also has a role, but he has a lot of connections in the local area, so I can't do it too much. "

"So, how did you arrange that deputy director?" Song Weiyang asked.

"He will be in charge of reception and outreach in the future," Chen Tao said. "Public security, fire protection, industry and commerce, water and electricity, women's federation, disabled people's association... Anyway, these government departments let him deal with it. He is good at it, and he never tires of it. I have evidence of him making money in my hand, and he dare not mess around."

"Can you get the evidence easily?" Song Weiyang laughed.

Chen Tao said: "I bribed his subordinates, gave him a few thousand dollars, promoted him, threatened him, and talked about everything. Now I have changed the cadres of the important departments in the factory. He is capable and reliable. I also fired a dozen workers, and those workers did not dare to make trouble because the director of the police station has a good relationship with me.”

"Not bad, not bad, worthy of praise," Song Weiyang said, "For the Shenghai branch, you can take care of it until the Chinese New Year. During this time, we will find a candidate for the new factory manager."

"Then what will I do after the Chinese New Year?" Chen Tao asked.

"We'll talk about it later." Song Weiyang hadn't made up his mind yet.

Thanks to the unremitting efforts of Xifeng and Xurisheng, iced tea, as a new type of beverage, is rapidly growing in the overall market.

The financial report for the third quarter of this year has come out. The total quarterly sales of the three canned products are 21 million yuan, and the average monthly sales have dropped to 7 million yuan. The canned food business is getting worse and worse. On the other hand, the sales of iced tea reached 26 million in September alone. Although it is close to the limit as the weather turns cold, there is still room for this figure to rise as the market spreads wider and wider.

Whether it is last year's canned food or this year's iced tea, the sales have exploded beyond imagination. Some media have already called Song Weiyang a "marketing genius".

But he knows his own affairs, and Song Weiyang understands the situation very well.

The highest monthly sales of Xifeng canned food is 40 million yuan, which was achieved through a large number of advertising and novelty positioning during the Spring Festival, and advertising costs accounted for a large part of the cost. After the Spring Festival, it immediately returned to its original shape, and with the phenomenon of serious follow-up, the independent business could not be done. It is almost impossible for Xifeng Canned Food to sell well again. It is a miracle that it can still maintain a monthly sales of 7 million, which is enough to laugh in the Chinese canned food industry. Proud of the pack.

And iced tea?

Market blank period ah!

Seven of the eight major domestic beverage brands have died, Coca-Cola and Pepsi are still busy digesting the corpses of the seven major brands, and production and sales are in a state of chaos.

Robust's focus is on health care products. It has been dazzled by high profits and has no time to take care of the beverage business for the time being.

Jianlibao has developed into a bottleneck period, and the top management is at a loss. They don't want to develop new beverages, but feel that the market has been hit by health care products.

Wahaha is keen to develop the market in small counties and villages, and has not thought of attacking big cities for the time being.

This is the situation in China's beverage industry this year. In a market as big as iced tea, there is no other company competing except Xifeng and Sunshine.

The development went smoothly beyond Song Weiyang's imagination. This kind of situation is almost impossible in the 21st century. It can only be said that business in the 1990s was too easy to do. It is no wonder that in history, Rising Sun can achieve an output value of 3 billion yuan in a few years only by selling iced tea.

"Focus Interview" said that Jiafeng Liquor has a total asset of 600 million yuan, which is actually worthless, and 500 million yuan has been supported, but it has been growing rapidly, as can be seen from the sales. After being messed up by Zhong Dahua, he lost even 500 million yuan.

Fortunately, Xifeng Food and Beverage Company has only been in Song Weiyang's hands for a year, and someone has already valued it at 300 million yuan. I don't know how they calculated it.

Now there is a joke circulating in Rongping City: Xiao Song's one year of factory manager is worth ten years of old Song's factory manager.

In fact, Song Weiyang was able to mobilize less than 15 million yuan of company capital, and the rest of the money was used to expand the scale of production. Although there was no large-scale construction of branch factories, due to the short supply of products, more than 10 production lines have been leased one after another.

In addition, advertising investment is also constantly expanding. Almost every provincial and important city station, as well as influential newspapers and magazines, can see advertisements for Xifeng iced tea.

The slogan Yang Xin shouted at the company headquarters is that the sales of Xifeng iced tea this year will reach 200 million (counting from May)!

Mayor Huang was so happy that he was crazy. He got lucky and picked up a bargain. Xifeng's development has his share of credit.