Rebirth of the Wild Age

There are two Chinese sitting in the private room, about 40 years old.

One of them was wearing glasses, gentle and gentle. Seeing Song Weiyang and Lin Zhuoyun coming in, he immediately stood up and shook hands: "Hi Song Sheng! I'm Hu Bosheng, a reporter from "Capitalist" magazine, and this is my partner Chen Gui."

"Hi, gentlemen," Song Weiyang introduced, "This is my friend Lin Zhuoyun, and we happened to be out for dinner together."

Hu Bosheng hurriedly shook hands with Lin Zhuoyun again. After greeting each other, he said to Song Weiyang with a smile, "Song Sheng is really too young. If I didn't look like your elder brother, I wouldn't even be sure it was you."

"There are a lot of business prodigies in Hong Kong City, I'm nothing." Song Weiyang said.

Hu Bosheng laughed and said, "Anyone who can succeed in starting a business before the age of 30 can be called a child prodigy, but so far we haven't seen a child prodigy under the age of 20."

Song Weiyang said: "Excuse me for asking, what is the relationship between "Capitalist" and "Forbes"?"

""Capitalist" is the Chinese version of "Forbes" in Hong Kong City. It is controlled by Forbes, but it is relatively independent. The operation and management of the two companies are completely separated," Hu Bosheng explained, "Just at the beginning of this year , we and "Forbes" jointly launched the global Chinese rich list, and we independently launched the Chinese rich list in Hong Kong, Taiwan and Southeast Asia. These Chinese rich lists have been well received, so we plan to strike while the iron is hot and launch the mainland billionaires in February next year List."

Song Weiyang smiled and said, "The investigation process is very difficult, right?"

"It's too difficult," Hu Bosheng shook his head repeatedly. "The rich in mainland China don't like to disclose their property. A rich man needs to investigate and interview for two or three months. We have to keep increasing the number of people, otherwise we won't be able to collect it in a few years. data."

"People are afraid of being famous and pigs are afraid of being strong." Song Weiyang said.

Hu Bosheng said: "We have also considered this point. When interviewing President Liu of the Hope Group, he said that he almost donated the company to the government four years ago. But it is different now. After Deng Sheng's southern tour in 1992, the mainland's accumulation of wealth No more shyness, the Liu brothers are also very cooperative with our interview. In fact, making this rich list is also a very good thing for entrepreneurs like Song Sheng, and it can increase your brand awareness."

"This is a good start." Song Weiyang nodded.

A few years later, a British guy named Hurun also made a list of the richest people in China, which turned into a "killing pig list", and the rich people on the list suffered bad luck one after another.

But "Forbes" and "Capitalist" launched the mainland rich list in 1995. Except for Mou Zhong, who killed himself, the other rich people on the list basically had a good death. Of course there were some unlucky ones, but they were normal bankruptcy and had nothing to do with crime.

The reason is that when the "Hurun Report" came out, it happened to be in the crazy period of state-owned enterprise reform. Many rich people were suspected of embezzling state-owned assets, and even used black means to steal money. In the mid-to-early 1990s, although the rich also had original sins, those who were able to achieve hundreds of millions of assets and dared to admit it were completely able to withstand investigation, and they were not afraid of lawsuits brought to the central government.

Song Weiyang said: "Can I ask? How much assets do you plan to arrange for me?"

"Song Sheng was joking, the assets are not arranged by us, but reasonably estimated according to the actual situation," Hu Bosheng said, "According to the statements provided by Xianjiu Group and Xifeng Company, you, Mr. Song Qizhi and Ms. Guo Xiaolan jointly own 2.3 billion net worth."

"It's kind of nonsense." Song Weiyang laughed.

"Song Sheng thinks our statistics are wrong?" Hu Bosheng asked.

"Too many," Song Weiyang said, "Xifeng and Xianjiu are both operating in debt, how can it be so mysterious?"

Hu Bosheng actually asked: "How much does Song Sheng think it should be?"

Song Weiyang said: "It's 80 million."

"That way we won't be on the list," Hu Bosheng said, "Our asset appraisal is very reasonable. Although Xianjiu Group has a lot of debts, there are factories, land, fleets, buildings, communities and other fixed assets. And now Xianjiu Sales are booming, and by the time the rich list is announced in February, assets will only grow."

Well, this Nima really knows how to count, and even predicts through sales.

Song Weiyang could only explain: "The department store building in Rongping City has been assigned to the municipal government after the winery was reorganized. There is also an employee community, which is nominally the property of the winery, but it has been allocated to the employees. There is no possibility of taking it back. In order to divest the non-performing assets, the transportation company under the winery was also given to the government. Are you not removing these assets?"

Hu Bosheng said: "Your elder brother is not cooperative. What we got is last year's data, and then we can comprehensively understand the situation through other channels."

"Last year's data is also false, and even the data of the year before last is false," Song Weiyang said. "The local government forced the winery to exaggerate the scale of assets and sales for the sake of political performance, and then returned taxes and fees with tax cuts and subsidies. There is at least 40% moisture. Especially in the last four months of last year, in order to cooperate with the central tax reform, the local government exaggerated the tax payment across the country, and some local companies even exaggerated it by more than double!"

"It's really hard to count the rich list in mainland China." Hu Bosheng shook his head with a wry smile. "What we want to investigate is the wealth of the bosses of private companies. Now private companies are very difficult to go public, and everyone hides their financial reports. If you want to make a rich list, you just have to do it." I can make guesses."

Song Weiyang said: "Xianjiu Group counts the fixed assets and offsets the debts. The positive assets are actually less than 200 million yuan. Of the 200 million yuan, the Song family only holds 70% of the shares, and the rest is distributed to the heroes and veterans of the winery. .”

"How did the shares get distributed?" Hu Bosheng asked in surprise.

Song Weiyang said: "The old guys who started the business with my dad have all gone to prison, and now only one has been released after serving his sentence. But my dad is a nostalgic, not only abided by the original promise of share splits, but also increased the proportion to use As a compensation."

Hu Bosheng praised: "Your Father really keeps his promise!"

Song Weiyang continued: "Also, the money we bought the winery was mortgaged by the shares of Xifeng Company and borrowed from the bank. Don't forget about our mortgage debt!"

Hu Bosheng smiled awkwardly: "Of course I didn't forget, otherwise the Song family's wealth would double. Of course, Song Sheng told so many inside stories, I'll go back and discuss it with the appraisers."

"Let's put it this way," Song Weiyang said unceremoniously, "As long as "Capitalist" dares to announce that the Song family's assets are 230 million, I will immediately ask a lawyer to sue your company. This is not a small problem. Your random reports will make the whole of China think that The Song family embezzled state assets!"

Hu Bosheng said: "Song Sheng, how about this. The Song family's ranking in the mainland rich list is tentatively set between 15 and 20. What do you think?"

"Yes." Song Weiyang felt speechless.

Forbes ranks the richest list, even if you don't even guess, you can even bargain!

It can only be said that China in the 1990s was too weird, with authority such as the "Forbes Rich List", and it was properly taken away in the mainland. No wonder this list was not made after a few issues.

The food and drink had been served, and while eating, Hu Bosheng took out a pen and a tape recorder: "Sheng Song, I know you are still studying, so let's hurry up. Which university are you studying now?"

"Guess?" Song Weiyang laughed.

There are several universities near Wujiaochang, but it is really impossible to guess that it is Fudan University.

Hu Bosheng could only say: "Then let's talk about a problem. Both Xifeng and Xianjiu are developing rapidly. Have you ever thought about listing in Hong Kong City?"

This is what the "Capitalist" magazine cares about. Throughout the mid-to-early 1990s, the concept of "mainland stocks" was hotly debated, and Hong Kong stockholders rushed to buy them like crazy. On the other hand, mainland entrepreneurs, due to difficulties in listing in Shanghai and Shenzhen, also tried their best to go to Hong Kong for listing, and the two sides hit it off.

Shi Yuzhu's ability to play so well in the past two years is the result of his compatriots in Hong Kong sending money wildly. Not to mention making money in the Hong Kong stock market, the giant building he built was sold out by Hong Kong residents before the foundation was laid.

The "Capitalist" magazine is fairly professional, and it doesn't ask too many gossip topics, and the whole process revolves around business.

Until the end, Hu Bosheng asked: "You took the lead in launching the anti-war campaign in the Chinese business community. Are you sure you can kill Coca-Cola and Pepsi in the beverage industry?"

"It's almost impossible," Song Weiyang said, "but I will try my best to grab the beverage market share. Within two years, Xifeng Company will launch cola products and regain the cola market!"

Hu Bosheng was a little excited: "Tianfu Cola, which once occupied 70% of the Chinese cola market, is gone. According to the data, now Coca-Cola and Pepsi account for more than 98% of the Chinese cola market. How much do you have the confidence to regain?"

"At least 30%!" Song Weiyang said.

"In other words, the Coke produced by Xifeng Company will compete with Coca-Cola and Pepsi in the future?" Hu Bosheng deliberately guided.

"Not bad!" Song Weiyang nodded.

Hu Bosheng smiled brightly, and he had already thought of the title of the article.