Rebirth of the Wild Age

"Ah, that's it, ah, that's it. In spring, there are fourteen, five, six, six, June, watching Guxiu, and six or nine flowers in spring. This kind of packaging is simply too uncomfortable. I can't open my mouth, and I can't follow. Going for a walk, whether you say it’s uncomfortable or not, whether you say it’s uncomfortable or not!”

"Ouch, hehehe... Ouch, hehehe... Yes, yes, yes, yes! Yes, yes!"

"Is this okay?"

"This is the drama review we packaged!"

"Don't talk nonsense. I figured it out. People like you have ruined all our good things."

On the TV, the Spring Festival Gala was playing, and Zhao Lirong and Gong Hanlin's "So Packaged" made people laugh out loud.

Packaging, when Song Weiyang just crossed, was still relatively unfamiliar to Chinese people. But only in the past year and a half, it has become a social phenomenon. Products talk about packaging, and celebrities also talk about packaging, and it is even incorporated into the cross talk of the Spring Festival Gala.

What is reflected from this cross talk is the packaging chaos spreading across the country.

Today's Spring Festival, Song Weiyang is celebrating the New Year at his home. His mother, elder brother, sister-in-law, and nephew are sitting around having a lively New Year's Eve dinner.

"Ms. Zhao is really not easy." Song Weiyang said while gnawing on the salt pork ribs.

Sister-in-law Cai Fanghua said: "It's not easy, I still sing and dance at an old age."

Song Weiyang pointed at the TV: "When I knelt just now, I probably fell down by accident."

Song Qizhi said: "No way, I think it was deliberately designed."

"It's also possible." Song Weiyang smiled without arguing.

These classic cross talk sketches will be dug up and appreciated again and again in the future, and the professionalism of the artists will also be talked about.

In "So Packaged", Zhao Lirong knelt down because of a leg injury. In "The Protagonist and the Supporting Actor", the gun belt broke, which was also an emergency on the scene. Replacing actors who are not at home may directly lead to performance accidents, but Zhao Lirong, Gong Hanlin, Zhu Shimao, and Chen Peisi responded immediately and cooperated tacitly, so that the audience did not notice it, and even increased the effect of the show.

In this Spring Festival Gala, many popular songs were sung, such as "You at the same table", "Looking at flowers in the fog", "There is a sun in the sky when it doesn't rain and it doesn't blow", "There is a cloud made of rain in the wind", "Spice Girl" Son", "Chinese Folk Songs", "I'm Really Happy Today"...there are too many. Song Weiyang, who has experienced the Spring Festival Gala in the 21st century, was deeply moved by the quality of the song.

When seeing Xie Dong sing "Smiley Face", Song Weiyang couldn't help laughing out loud.

Song Qizhi asked: "I didn't laugh when I saw Feng Gong's cross talk just now, why are you laughing when you listen to the song?"

Song Weiyang pointed to the singer Xie Dong and said, "Do you think this Xie Dong looks like Mr. Hou Baolin?"

Guo Xiaolan took a closer look and said in surprise: "It's really a bit similar, the two of them are relatives?"

Song Weiyang said: "It's better than relatives, not relatives. The whole family is good."

"Why do these words sound weird?" Cai Fanghua couldn't help but look at Xie Dong on TV again.

Well, Mr. Hou is an old artist, so let’s not make fun of his past—the Hou family has already admitted this farewell 404.

"Stop talking, come, drink!" Song Weiyang raised his glass.

Song Qizhi took a sip, put down his wine glass, and sighed: "In the past, it was because the wine was brewed that it was worried about sales, but now it's because the production can't keep up. I don't know whether I should be happy or have a headache."

"Sell as much as you can produce, don't buy loose wine for canning." Song Weiyang reminded.

"I know that, the big tree attracts the wind." Song Qizhi laughed.

Historically, Qin Chi photographed CCTV's king in 1995, a little-known small winery that was once famous all over the world. In Boss Ji's original words: "Every day, a Santana is driven into CCTV, and a Santana is driven out. A luxurious Audi." In 1996, Qin Chi made persistent efforts and once again won the bid of CCTV at a high price of 320 million yuan.

Because the production could not keep up, it was finally exposed in 1997: Qinchi’s annual raw wine production capacity is only 30 million tons, and a large number of loose wines are purchased from other places, plus the original wine and alcohol of the factory, blended into low-alcohol wine, and then posted Qin Chi's trademark is sold all over the country.

As soon as the news came out, Qin Chi became cold.

In fact, what Qin Chi did was completely legal. Whether it is buying loose wine or blending with your own original wine and alcohol, it is a normal behavior in the liquor industry. Even in the 21st century, most of the middle and low-grade liquors are blended with alcohol—as long as industrial alcohol is not used, it is allowed by law and is harmless to the human body.

Even high-end baijiu must be blended with original liquor. This is a kind of winemaking process, and the top blending masters are the treasures of wineries.

If alcohol or loose wine is used, but it is claimed to be original wine, it is called deceiving consumers.

At that time, the media was deliberately inducing consumers to think in a wrong way, killing Qin Chi alive, so that other liquor companies did not dare to mention the word "blending". And the timing was too coincidental. As soon as Qin Chi's bidding contract expired, the newspaper suddenly exposed it, followed by overwhelming negative news.

So some people speculated that Qin Chi offended CCTV by delaying payment of part of the advertising fee.

Now Song Weiyang has a good relationship with CCTV, and the cooperation is very pleasant. Even if they buy loose wine and blend it into low-end products, there should be no major problems. However, CCTV's Biao Wang is too hated, maybe one day some colleagues will be jealous and bribe the media to create a messy scandal.

Of course, the Song family will not give up on blending edible alcohol with low-end wine. The whole industry is doing this, and the country allows it, and the blending technology is getting more and more advanced, so it is no problem to export it.

In fact, if Qin Chi had immediately activated crisis public relations when encountering a scandal, the loss could have been minimized. But Boss Ji has no sense of crisis public relations at all. He thinks he is reasonable and legal, and he doesn't pay attention to building relationships with the media.

Not only Boss Ji from Qinchi, but also Boss Wu from Sanzhu also reacted slowly to the crisis, or even didn't respond at all, which caused the scandal to get bigger and bigger!

This is why Song Weiyang formed a public relations team, and the media is the focus of public relations.

Under the special circumstances of the 1990s, it was better to offend officials than to offend the media, especially those big media.

At the time when the anti-Japanese proclamation of the business community was published, although Song Weiyang hid in the school and did not see the reporters, Yang Xin and Yang Dexi took care of the reporters very well. Moreover, every reporter has a generous traveling fee and is short-handed. As long as Xifeng doesn't go too far, those reporters who have received money will definitely help to speak well.

Throughout the Spring Festival, Song Weiyang was busy.

The company selected two young people with potential and put them into the brand strategy and public relations team, where Song Weiyang would personally guide and teach them. Chen Tao only went back to his hometown for three days, then hurried back to study with the two young people. The three of them will be temporarily transferred to the advertising department to work part-time, and will slowly learn and grow in practice, and then form a team to develop the two groups.

On the eighth day of the first lunar month, Song Weiyang dragged his luggage to Shenghai. Going back to school to register was not the point. The point was that there was a money-making business waiting for him.

Zheng Xuehong and Chen Tao also followed. They took their private money and wanted to make a fortune under the leadership of Dr. Ma. They don't know what futures are, but they are definitely right to follow Dr. Ma.