Rebirth of the Wild Age

Sophie Marceau's advertising endorsement contract was negotiated in early April, and the other party asked for 1.2 million US dollars, or about 10 million yuan. The price is not outrageous, and it is still within the acceptable range-Michael Jackson's endorsement fee for Pepsi was US$3 million in previous years.

Now Xifeng's newly produced cans have begun to repost photos of Sophie Marceau. When "Braveheart" was released at the end of May, Sophie Marceau's net worth rose, and she couldn't get it without $1.8 million.

Absolutely earned it.

At that time, you can even contact distributors in the United States and Canada, and take this opportunity to enter the North American market.

In May, summer is coming, and the battle of iced tea between Xifeng and Xurisheng starts again.

In the past 12 months, the total sales of Xifeng iced tea was 190 million yuan, while the sales of Sunrise iced tea reached 250 million yuan.

Thanks to Song Weiyang's call for war against Japan, Rising Sun was able to develop so rapidly, which launched the concept of iced tea and opened up the iced tea market. You must know that in the history of Sunshine Iced Tea, it has been developing cautiously for the first two years. It was not until 1996 that it took loans to expand aggressively. The sales directly increased by ten times compared with 1995, from 50 million to 500 million.

Rising Sun's slogan this time is "the No. 1 brand of iced tea in China", which is true in terms of sales only.

In order to increase production capacity, Rising Sun engages in joint ventures and opens branch factories, but does not pay attention to product quality, or even has such a concept at all. In order to increase profits, some foundries cut corners and materials, resulting in great differences in the taste of Sunshine Iced Tea.

Sunrise's capital chain is even more of a big problem. It defaults on the payment to raw material suppliers, advances payment to agents and distributors in various places, and seeks bank loans from time to time, just to pursue crazy expansion. At the same time, in order to seize the market, Rising Sun gives super high rebates to sales partners. In order to sell more products and get rebates, agents, distributors and retailers cooperated to cut prices together. While suppressing Xifeng ice tea, they also lost as much as they sold.

In this way, when the market is saturated and competitors increase, Rising Sun will go bankrupt.

In fact, in terms of funds, Xifeng is similar.

The only difference is that Xifeng's control over product quality is getting stricter and stricter. Those foundries who do not obey the rules will be blacklisted directly and permanently disqualified from cooperation. And strict pricing, except for the price difference caused by transportation, the partner is not allowed to change the price at will.

Seeing the arrival of summer, agents and distributors came to make trouble again, saying that retailers have chosen Rising Sun, and that Xifeng iced tea will not be sold if it does not lower its price.

This is true, but it is not accurate. It is nothing more than an opportunity to threaten. The iced tea market is far from saturated.

Zheng Xuehong believes that the price should be lowered, and the sales rebate should be increased, so as to fight a price war with Rising Sun. This year, all industries are fighting price wars, especially in the field of home appliances. Zheng Xuehong's idea is understandable.

Yang Xin is on Song Weiyang's side this time. He believes that since the development strategy has been formulated, it cannot be easily changed.

Zheng Xuehong couldn't decide, and was anxious, so she called Song Weiyang for help.

"Old Zheng, you should do a good job in personnel affairs, and forget about sales," Song Weiyang said.

"But I'm a shareholder," Zheng Xuehong said, "and Zhang Guodong, who is in charge of sales, also thinks the same as me this time. Sunshine Iced Tea has already broken the cost price and is selling. Our sales department is very difficult. For tea, many consumers point to cheap ones to buy.”

Song Weiyang smiled and said: "Xu Risheng is not a money maker, how can he get so much money to compete with us at a low price? Look at it, they can still play for a year or two at most."

In the absence of strong competitors, Rising Sun can naturally develop crazily until it is destroyed. The problem is that now that the two heroes stand side by side, there is no room for Xurisheng to expand without limit!

"The market will be gone after one year," said Zheng Xuehong. "Zhang Guodong couldn't convince Mr. Yang, so he had to come to me to complain. He said that dealers are not in a good mood and their enthusiasm is seriously lacking. Many of them have switched to the arms of Xurisheng. We Sales in April have dropped significantly compared to the previous two months."

"In this way, you find Wang Hai, a professional anti-counterfeiting person, and select the rising sun from different places of origin to test, and contact the media immediately to expose it if it is unqualified," Song Weiyang said, "and then spend money to hire someone to investigate the foundry of the rising sun, and the more you break it, the better. Alright, find a foundry with the worst sanitation conditions and let Southern Weekly make an unannounced visit. I’ll give you 1 million yuan for the event!”

"That's a good idea!" Zheng Xuehong laughed.

After hanging up the phone, Song Weiyang returned to the store that hadn't been fully renovated, and said to the recruiter, "Let's go ahead and introduce ourselves first."

"Hi boss, my name is Jiang Chunhua, I graduated from..." A young girl in her 20s said with a smile, "This time I am applying for the job as the store manager of Time Cafe. I have the ability to manage the store well. I hope the boss will give me this second chance."

The name of the cafe was finally changed from "Sands of Time" to "Time", and Song Weiyang directly published the recruitment notice in Shenghai's major newspapers.

The Jiang Chunhua in front of him graduated from technical secondary school and is currently a grassroots cadre in a state-owned factory.

Lin Zhuoyun was also the interviewer, and asked, "You have done a good job in the state-owned enterprise, why did you apply for the job here?"

Jiang Chunhua said: "The factory is not profitable, and the salary of the store manager here is 1200."

"You are straightforward," Song Weiyang said with a smile, "What do you think the store manager's job is?"

"It is to manage the coffee shop well." Jiang Chunhua said.

"Well, you're right, but unfortunately it's too general," Song Weiyang said, "As a store manager, you must not only communicate internally, but also externally. For example, the cafe purchases goods regularly, and you have to establish a good relationship with the supplier. You also need to establish a good relationship with the local grassroots departments, and don’t be visited by people every three days to check the sanitation and fire protection. These are the most basic. You also need to resolve disputes in the store, train and guide ordinary store staff. You are competent in all these ?"

"I... I'll give it a try." Jiang Chunhua felt a little guilty.

Song Weiyang looked at the other party's information, and said with a smile: "You work in the propaganda department of the factory, and have never held a management position..."

"I can learn it!" Jiang Chunhua said quickly.

"Then you can try to be a foreman first. The probationary period is 600 yuan, and after you become a full-time employee, you will be paid 800 yuan." Song Weiyang said helplessly.

It's really Wujiaochang, which is too far away, and Time Cafe doesn't have any reputation. Not to mention that college students are unwilling to come, and technical secondary school students are rare, and it is not rare to have real management skills. They can only be cultivated slowly by themselves.

It took several days to recruit, and there were quite a lot of people who came, but this Jiang Chunhua was still passable.

The salary in Shenghai is too high. The minimum monthly salary this year has reached 270 yuan, and the average monthly salary is 773 yuan. This is government statistics. Although there is moisture, it is not much different from the actual situation.

Song Weiyang set the salary of the store manager at 1,200 yuan. What kind of high-level talents can he attract?

"Okay, when can I come to work?" Jiang Chunhua's factory probably can't pay wages, and she can't wait for the trial period of 600 yuan.

Song Weiyang said, "I'll come tomorrow and do pre-job training first."

"Okay, thank you boss." Jiang Chunhua bowed and left.

Lin Zhuoyun smiled and said, "Why don't I become the store manager, and you teach me."

"Do you have so much time?" Song Weiyang asked.

"Try it." Lin Zhuoyun said.

"Alright," Song Weiyang took her little hand, "Let's go, go to the city to drink coffee, and check out our colleagues by the way."

There are not many specialized coffee shops in Shenghai, but there is one on Hengshan Road.

Soon, Song Weiyang felt very disappointed, because the taste was bad, the store environment was mediocre, and the service quality was so-so, and the competitors were too rubbish!

After eight o'clock in the evening, they came out of the coffee shop.

Lin Zhuoyun smiled and said, "This coffee shop is not as beautiful as ours."

"Of course," Song Weiyang said, putting his arms around her slender waist, "I directed the decoration design, post-modern style, and I can't find a second one in the whole country."

"Smelly!" Lin Zhuoyun scolded with a smile.

Anyway, the taxi hadn't arrived yet, and they had nothing to do, so the couple became intimate on the street, hugged each other, gnawed and gnawed, and gnawed and gnawed together, and whispered with their foreheads pressed against each other from time to time.

"The taxi is here!" Lin Zhuoyun reminded.

A taxi stopped at the entrance of the bar next door, Song Weiyang waved and walked over. The car door opened by itself, and a man got out of it, it was Li Yalun, and this guy also brought a beautiful woman with him.

Li Yalun sneered at Song Weiyang and Lin Zhuoyun, guessing that he also saw the scene of the two making out just now, turned around and took his female companion into the bar.