Rebirth of the Wild Age

Time Café has been renovated, but it has not opened yet, and has been training staff.

Well, the main reason is that Song Weiyang hasn't determined the business route yet. His long-term plan is to build a boutique chain of coffee shops, but judging from the current consumption power around Wujiaochang, it is obviously impossible to take the high-end route, and Starbucks will definitely lose money when it comes.

So, after much deliberation, Song Weiyang decided to focus on the low-end market, and focus on the mid-end. The store also sells some staple foods, such as fried rice and noodles, which may emit peculiar smells. They can only be eaten in a separate restaurant, and can also be delivered to guests in the video hall and karaoke private room on the second floor.

The decoration of the second floor took a lot of effort. First of all, the sound insulation materials are not easy to buy. In those karaoke rooms at this time, the sound can spread throughout the street, and they don't even know what sound insulation is.

The chef and foreman have been recruited, and a few beautiful girls have also been recruited. Especially those girls, they are practicing etiquette every day, Song Weiyang picked the most clever one to teach her freshly ground coffee and freshly squeezed fruit juice with the consumption ability of students, it is estimated that instant coffee and brewed fruit juice will be the main force.

The supplier has also been contacted, and when the new semester starts, it will be officially open after recruiting a few aunts.

The girls were practicing downstairs, while Song Weiyang and Lin Zhuoyun hid upstairs for a two-person world.

Lin Zhuoyun has finished her career as a lecturer, but she has to wait until after the Spring Festival for the postgraduate entrance examination. In the past six months, she can study to be the manager of a coffee shop while reviewing.

"I've been waiting for three years, just wanting to wait for a chance! I want to fight, not to prove that I'm great, but to tell people that what I lost must be taken back!"

Brother Xiao Ma was swearing on TV, but Lin Zhuoyun didn't watch the video. With her head resting on Song Weiyang's thigh, she held a stack of photos in her hand: "This one is good, this one is also good... Wow, I am much prettier than Tianhou in this one!"

Song Weiyang fiddled with her hair and said with a smile: "You are more beautiful than her in every one, just like I am more handsome than Dou Wei in every one."

"You must be humble," Lin Zhuoyun felt elated. She probably learned from Song Weiyang badly, and added, "Although what you said is the truth."

"Haha, you're ugly too!" Song Weiyang smiled and pinched her face.

At the end of the concert that day, Song Weiyang specially invited the Three Masters of Moyan to have a meal. Of course, Queen Wang also attended.

The three masters of Moyan didn't understand the ways of the world, so they didn't pay much attention to Song Weiyang, a big benefactor. But Wang Tianhou was very discerning, took the initiative to make a toast, and even held Lin Zhuoyun's hand and whispered, as if the two were good sisters who had been separated for many years.

Of course, because Song Weiyang "created" "Chasing Dreams", the three masters of Moyan still didn't regard him as an upstart with only a few bad money.

After Dou Wei got drunk, he slapped Song Weiyang on the shoulder and said, "Boss Song, this song of yours has a good lyrics, but it doesn't suit my taste. It's too fake, it sounds too empty, it sounds passionate, but it's actually escaping from reality. Give yourself ecstasy soup."

Song Weiyang smiled and said: "Where there is black, there is white. If you reflect the darkness of reality, you are not allowed to sing the light and pass on positive energy? If a person encounters setbacks and is depressed, he needs external power to cheer him up. Is it possible to listen to this? Song, he cheered up, and even changed his life?"

Dou Wei froze for a moment, then suddenly smiled and said, "That's right, society needs chicken soup for the soul."

"Why are you talking so much, drink!" He Yong raised his glass, "Come on, Boss Song, let's go. Thank you for sponsoring the concert!"

"Cheers!" Song Weiyang smiled.

Zhang Chu was relatively shy. He didn't talk much throughout the whole process. He almost asked and answered each sentence. He was not born to be a star.

In other words, none of these three are star material, they position themselves as singers.

As for He Yong's violent temper, it's scary to say the least. He was wronged when he recorded "Junk Dump", and he couldn't release it immediately after recording, so he actually went to the company boss with two axes, trying to get back the master tape of the album he recorded.

This kind of person is actually very naive. When he treats you as a friend, he can show his heart.

After a meal, not only took dozens of group photos, Lin Zhuoyun also got Wang Tianhou's contact number and mailing address in Hong Kong City. Perhaps, it was given by Wang Tianhou on his own initiative.

...

The national tour of Moyan Three Heroes was huge, and the entertainment media rushed to report it, and Very Coke was also mentioned frequently.

The power brought by idols is that their fans start drinking Coke and wearing "China?" Haihun T-shirts. Although Dou Daxian and the others don't like "Chasing Dreams", the fans are very fond of it, and it quickly boarded the charts of major radio stations.

Magic Rock Records is very excited about this and is already planning to send the three of them to the Spring Festival Gala. In the past, these rock singers sang only realistic content, full of negative energy, and now they finally have a song with positive energy. Of course, they must use the opportunity to expand their influence in mainstream society.

But it's a bit of a mystery, because the Spring Festival Gala has to rehearse several times, and every rehearsal may encounter difficulties. It can be tolerated once, but if it exceeds two times, it is estimated that Dou Wei and He Yong will be able to smash the guitar and scold their mothers on the spot.

In any case, a very happy whirlwind is blowing.

In the face of the summer offensive launched by Very Coke, what is the response of Coca-Cola and Pepsi?

No response!

The reason is as follows

First, Coca-Cola and Pepsi belong to the Big Macs, just like veterans who have been on the battlefield for many years, there is no need to take the challenge of an unknown teenager.

Second, they are powerless to fight.

The organizational structure of Two Coke in China at this time is extremely loose. They have established joint venture factories with different companies in different places in China, and the annual advertising and promotion costs need to be shared equally by these cooperative companies. In the short term, it is an impossible task for them to coordinate various companies and bottling plants and organize a unified promotional campaign.

As a result, Coca-Cola couldn't invite Chinese local stars to shoot Chinese local advertisements, and they all directly used the original American advertisements with Chinese. Of course, it may also be a special publicity strategy. American advertisements represent the identity of the United States, which inherently means a trend and foreign style to Chinese people. Don't you see, the good domestic brands have to hire some foreign devils to advertise.

This situation continued until the United States bombed our embassy, ​​and the American identity suddenly became difficult to use. Coca-Cola and Pepsi have completely changed their publicity strategies in order to survive the crisis, and only then began to invite Chinese stars to shoot Chinese local advertisements.

Let's talk about policy.

Before the 1990s, although China allowed foreign cola to be sold domestically, it had always restricted their growth. That is to say, if there is a market, you can’t sell too much, and the growth rate of annual sales is regulated, which is one of the reasons why Tianfu Cola can occupy 75% of the Chinese cola market.

After the Southern Tour in 1992, the Chinese market was opened up at once, and foreign brands began to invade aggressively.

However, the Chinese government still has not completely lifted the restrictions. Take beverages as an example. Although Coca-Cola has acquired the seven major beverage brands in China through joint ventures, they cannot abandon the original brands directly. They must retain at least 30% of domestic brands. For example, a joint venture between Pepsi-Cola and Tianfu-Cola, according to regulations, Tianfu-Cola must account for more than 30% of the beverages produced by the joint venture.

In the end, how did the foreign devils play?

In 1995 alone, Coca-Cola built 10 bottling plants in China at one go, and Pepsi also built factories like crazy. There are many joint venture companies, and they only keep those unknown domestic brands, deliberately suppress Xuezang well-known domestic brands, even at the expense of their own legitimate commercial interests.

Tianfu Cola can still be seen on the market now, but because it is often out of stock, it is directly abandoned by distributors all over the country, and it cannot be sold within the mountain city range. The blank market left by these distributors was filled by PepsiCo, and thus circumvented the restrictive policies of the Chinese government.

This is obviously a violation of government policies and contract terms. Last year, Coke was still trembling for fear of being slapped in the face. Then they found out that there was nothing wrong with it, and no one sanctioned it at all, so this year it got even worse, and there were no laws and regulations!

Xifeng's very cola obviously "stolen" the formula of Tianfu cola. Faced with this situation, Pepsi was guilty of a guilty conscience and did not dare to stand up and sue Xifeng for infringement.

The price of Very Coke is the same as that of Two Coke, which is 3 yuan.

However, Very Coke’s promotion is a bit fierce. A bottle of Coke costs a little points, 20 points can be exchanged for a “China?” T-shirt, 80 points can be exchanged for a radio, and 3,800 points can be exchanged for a domestic color TV. This has led to very popular Coke bottles. Children go to the street to pick up bottles when they have nothing to do. As long as they collect 40 Coke bottles, they can exchange for T-shirts.

There was a guy who was crazy about money. He invested in custom-made bottles and caps, and then ran to redeem the special prize (car), and was directly sent to the police station. Every bottle of Coke has an anti-counterfeiting mark and number.

It is almost an all-round three-dimensional sales promotion, and with the old taste of Tianfu Cola, the inherent channels of Xifeng Company, and the patriotic public opinion atmosphere of the whole society, Very Coke directly grabbed 3.5% of the sales in the first month of listing. Chinese cola market share.

By the second month, this figure climbed to 5.2%, and rose directly to 7% in the third month.

The media exclaimed: The Chinese cola market has officially entered the era of "red, white and blue" tripartite confrontation!

Coca-Cola and Pepsi can only watch their competitors encroach on the market. As mentioned earlier, they cannot engage in promotional wars, and some major partners are unwilling to pay for advertising. Moreover, their advertising fees on TV stations have always been charged twice as much as that of domestic beverages. If they want to engage in national promotional activities, it will take at least half a year to plan and coordinate.

Also, their cola puree has always been imported from abroad, and transportation and tariff costs account for a large proportion. If Song Weiyang was insane, he could directly fight a price war. When Coca-Cola did not have a large scale in China, they could not afford to fight a price war.

This is the advantage of local combat. In order to keep it secret, it is impossible for foreign cola to produce puree in China.

Of course, Song Weiyang also has disadvantages here, because the joint ventures with Yangcola are all large units, such as COFCO. This has led to high-end hotels, important occasions, railway and air transportation systems...Very Coke is temporarily unable to participate, which is the private land of Yang Coke.