Rebirth of the Wild Age

"Xianjiu can no longer expand its production scale," Song Weiyang said. "When I came back, I went around the winery and found that the factory was building a new production workshop."

"Why? Immortal wine is in short supply, we need to increase production." Song Qizhi said.

Song Weiyang said: "According to the inside information I got, the state will implement total control over liquor."

"Total control?" Song Qizhi asked in surprise.

"That is, the total amount of liquor in the whole country and provinces must be reduced every year, and it will decrease year by year." Song Weiyang said.

"Regulate the production quota?" Song Qizhi asked.

"It's not a mandatory regulation?" Song Weiyang said, "but the state will reduce liquor production in a disguised form by raising tax rates and strict advertising standards, and the competition in the entire industry will become more and more fierce. In order to protect their own enterprises, local governments must also Corresponding regulations will be introduced, which will greatly increase the sales cost of foreign baijiu.”

Song Qizhi was surprised: "Why is this happening? Where did you hear the news?"

"For the sake of food security," Song Weiyang said, "As for where you heard the news, you don't need to ask too much. In fact, you can see this trend from the continuous introduction of policies in the past two years."

Song Qizhi nodded and said, "Yes, the policy has hit the liquor industry too hard."

This is not the most ruthless. Historically, by 2000, the annual production of liquor in China had dropped to 5 million tons, and the country was still not satisfied. So on the basis of the highest 25% ad valorem consumption tax, a specific consumption tax of 50 cents per catty was added. That is to say, for every catty of liquor sold by the winery, not only has to pay a 25% consumption tax based on the price, but also a uniform consumption tax of 0.5 yuan.

After doing this for two years (by 2003), the annual production of liquor in China plummeted to 3.3 million tons.

On the contrary, beer, due to the country's encouragement and advocacy, in just ten years, the number of beer manufacturers increased by 9 times, and the output increased by 17.6 times, directly ranking first in the world.

Song Qizhi asked: "Then what is the workshop that has not been put into use used for? Could it be used to build a house?"

"Produce beer." Song Weiyang laughed.

Song Qizhi put down his wine glass, smoked a cigarette and pondered, "Just bought the Gong Mansion?"

Gongfu Brewery is a municipal state-owned enterprise in Rongping. It has long dominated the city's beer market, but it can't go out and can only sell it locally. Not only that, due to the management problems of the state-owned enterprise, the profit of this enterprise is not high, and wages are often not paid in spring and winter.

In Song Qizhi's memory, around 2000, Gongfu Brewery would be acquired by Blue Moon Beer in the provincial capital, and around 2003, Blue Moon Beer would be acquired by Snow Beer.

At that time, the entire Xikang Province will be dominated by Snow Beer.

"Let's buy it," Song Weiyang said, "First eat the Gongfu Brewery, and then use three to five years to expand with Rongping as the center and gradually surround the provincial capital. By the year 2000, strive to dominate the entire province , when the time comes, you can advance or retreat.”

...

Xifeng Company.

"Old Yang, I heard that you are getting married soon, congratulations!" Song Weiyang laughed.

Yang Xin said, "I'll send you wedding candies when the time comes."

Song Weiyang asked: "When will the wine be served?"

"What kind of wine to serve? It's a second marriage, so you can get a certificate. Putting wine is just a ceremony, and it's fundamental to live a peaceful and stable life." Yang Xin said.

Yang Xin's current marriage partner was introduced by Guo Xiaolan. He was not satisfied with introducing several young and beautiful people to him before, but this guy actually fell in love with a widow with a baby. The widow is a middle school teacher, she is pretty, and most importantly, she is a virtuous and sensible woman who is very responsible.

Song Weiyang said with a smile: "That's impossible. You are the general manager of Xifeng, and you have to set dozens of tables anyway. No matter when you get married, I will definitely come back for the wedding wine."

"Let's talk about it when the time comes," Yang Xin changed the subject to talk about business. "Our big bottled drinks are very popular now, but after the Spring Festival, I'm afraid the sales share will shrink back a lot. What's your development strategy next?"

The power of large bottles can only be manifested during festivals, so what should be done in normal times.

Song Weiyang said: "Taking advantage of the popularity of the Spring Festival, we must do a good job of publicity and strive to convert large bottle customers into loyal customers as much as possible."

"I'm already arranging this," Yang said.

Song Weiyang said: "In the next two years, we will improve Xifeng's production technology and production efficiency."

Yang Xin asked: "Are you going to introduce a high-tech production line?"

"It is not only necessary to introduce machines, but also talents," Song Weiyang said. "I am going to hire a foreign consultant with an annual salary of 800,000 to 1 million U.S. dollars."

"Foreign consultants don't need such a high salary!" Yang Xin said in shock.

Song Weiyang said: "If you want to hire, hire the best ones, invite master-level consultants, and recruit people from top foreign beverage companies! They will definitely not want to come if the salary is low."

Yang Xin said: "How much is our annual net profit? One million US dollars is equivalent to nearly 9 million RMB!"

"Don't worry, it's definitely worth the money," Song Weiyang explained, "and you don't have to keep hiring, just sign a two- to three-year employment contract and let him guide the upgrade of technical equipment. After we fully grasp it, we can let foreign Adviser gone."

"I still can't accept it." Yang Xin said in shock.

The annual salary of 1 million US dollars is too high, so high that Yang Xin can't imagine.

Song Weiyang also had no choice. Although Xifeng Company was developing rapidly, the overall production technology and efficiency were low, and the production cost remained high. It is not to say that it can be done by introducing a high-tech production line. This requires the guidance of professionals, and every link needs delicate control.

If the annual salary cannot be increased by 20 to 30%, top foreign consultants will not be invited.

While Song Weiyang was discussing with Yang Xin, in Linzhou far away, Wahaha's boss Zong was also considering introducing foreign capital and advanced technology.

Wahaha is going to engage in a joint venture, and foreign capital accounts for 51% of the shares.

When other state-owned brands engage in joint ventures, they are digging their own graves, but Boss Zong has broken out a new world with this, and Song Weiyang sincerely admires his operation in the next ten years. Too cruel, a werewolf!

At this time, although Wahaha has captured the township market, several new products can only be said to be passable. Moreover, Wahaha also invested in a food city project. The food city is planning to go public, but it cannot pass the review because the individual shares exceed the standard, and the funds are stuck in a dilemma.

So, Boss Zong thought of introducing foreign capital, killing three birds with one stone:

First, solve the funding problem.

Second, use foreigners to suppress officials and kick the government out of office. Because 46% of Wahaha's shares belong to state-owned shares, there are too many constraints from the government.

Third, introduce advanced management and technology to achieve leapfrog development.

In order to prevent Wahaha's brand from being swallowed up by foreign capital, Boss Zong has three rules: the brand remains unchanged, the chairman remains unchanged, and the management remains unchanged.

In the next few years, the management personnel sent by foreign capital were either evacuated by Zong Boss or driven away by Zong Boss. At the same time, a large number of state-owned and employee-controlled subsidiaries were created to pave the way for kicking foreign capital out of the game. While foreign capital acquired Robust and other hostile companies, it also forced Zong Boss to transfer the Wahaha trademark.

Boss Zong couldn't bear it anymore, so he could only sell the Wahaha brand to the joint venture company. At the same time, he secretly used officials to defeat Yang, so that this trademark transfer contract could not be passed, and finally came up with a controversial yin and yang contract.

Wahaha's group structure is unique in China. This structure is to bypass foreign capital and earn all the money in its own pocket. Foreign investors felt that they had been scammed, so they wanted to force the acquisition of Wahaha. At this time, Boss Zong was manipulating public opinion in the country and playing the sad card, and at the same time asked the government to help settle the matter, because Wahaha Group contains a large number of state-owned shares.

As a result, foreign capital was knocked out, and Boss Zong won a big victory.

The government, foreign capital, and shareholding employees are all pawns in Boss Zong's hands. Use, balance, and attack... After a set of combined punches, he got cheap and behaved, and finally firmly controlled Wahaha in his hands.

When Song Weiyang traveled through time, Boss Zong was planning to repurchase employees' shares, as if he wanted to kick out a large number of employees who held shares.

Wahaha before 1996 was nothing to worry about, but when the joint venture was completed in 1996, it would be Xifeng's biggest competitor in the future.