Rebirth of the Wild Age

The Fudan cafeteria has nothing to entertain guests, and there are not even any high-end restaurants nearby. Fudan School of Management simply invites professors from CUHK to eat Western food in the cafe.

As soon as Song Weiyang walked in, customers greeted him one after another.

"Boss Song is back."

"President, what's going on next week?"

"Hello, school grass, goodbye school grass!"

"Great writer, please sign it for me, I'll ask for it for a friend."

"..."

Professor Chen Yuan smiled and said: "It seems that Xiao Song is really famous, everyone knows him."

Professor Shen Yongyi smiled and explained: "This is the coffee shop opened by Xiao Song. The business is very good. If you come late, you have to queue up. It's Monday, we are lucky, there must be no seats on the weekend."

"Teachers, what do you want to eat?" Lin Zhuoyun personally played the role of a guest waiter. She has to wait another month to participate in the postgraduate entrance examination interview. Now she belongs to the full-time store manager of the coffee shop.

Shen Yongyi flipped through the menu and said, "I want a black pepper steak, seven ripe, and a pizza."

Zhang Hongbo joked: "It seems that Professor Shen is a frequent visitor."

Chen Yuan looked at the situation in the store, and asked, "Why does your coffee shop still sell Western food?"

Song Weiyang pointed to the coffee shop next to him and said, "If it only sells coffee, I will be at a loss. Some people can sit for a long time if they order a glass of juice. There is also a karaoke hall upstairs. Teachers, you can go upstairs to sing after eating." A few."

Professor Hu Yang from CUHK said: "Western restaurants and coffee shops in China are not formal, and they are all mixed in sales. This is also a business strategy."

Song Weiyang said: "Strictly speaking, western restaurants all over the world are not formal."

"Oh?" Chen Yuan asked curiously, "Why do you say that western restaurants all over the world are not formal?"

Song Weiyang said: "In European and American countries, there is no such thing as a western restaurant. There are only French restaurants, Italian restaurants, British restaurants, etc. In Asia, China, Japan, South Korea and other countries mix these dishes together and collectively call them western restaurants." Carry out strategic management. What’s interesting is that Chinese cuisine, Japanese cuisine, Korean cuisine, Vietnamese cuisine, etc. in Asia are collectively referred to as Asian cuisine in European and American countries, and there are many Asian cuisine restaurants in the West. We can’t tell the difference between French cuisine and British cuisine Even Europeans and Americans can’t tell the difference between Chinese food and Japanese food.”

"This is a beautiful misunderstanding caused by distance." Professor Lin Xiaohan laughed.

Shen Yongyi praised: "Xiao Song has a lot of research on the differences between Chinese and Western cultures."

Besides these professors, the president of Fudan Management Association and an MBA student also came. They are all lovers of a certain two professors, they eat melons to gain knowledge, and sit there watching Song Weiyang pretend to be aggressive with the professors.

Lin Zhuoyun quickly put the food on the table, and the professors started chatting with their knives and forks.

"Xiao Song, you are a successful entrepreneur, what do you think of the MBA program?" Zhang Hongbo asked suddenly, he still wanted to explore the connection between Song Weiyang and Dr. Ma.

Song Weiyang didn't want to accept the offer, and said with a smile: "Mba is good, it sounds high-end and upscale when you hear it."

Chen Yuan questioned, "Do you know what an MBA is?"

"If I remember correctly, it seems to be a Master of Business Administration." Song Weiyang was still hiding his clumsiness.

Shen Yongyi said: "Xiao Song, don't hide it, tell me your views on domestic MBAs."

"Yes, tell me." Zhang Hongbo put down the knife and fork.

"Don't," Song Weiyang said, "I don't want to tell lies, but you don't like to hear the truth."

"This is mocking our small belly!" Professor Hu Yang laughed.

"Say it quickly, it doesn't matter how ugly it sounds." Shen Yongyi said.

"Then I'll say it."

"Why are young people so grumpy?"

Song Weiyang said very implicitly: "I think China's MBA education still has a long way to go. Everyone here is a leader in the field of management. Do you really understand the MBA thing?"

This sentence can be understood like this: I am not attacking anyone, everyone here is rubbish!

In 1986, 38 Chinese students obtained MBA degrees from New York University, known as "China's Economic Management Whampoa Phase I". There is no news from this group of people now, and they either choose to go abroad for development, or become veterans of state-owned enterprises. At that time, China did not have the survival soil for MBAs.

Before 2000, China's MBA education was in the stage of experimental exploration. A group of confused professors taught a group of confused students. Of course, it is not completely useless, but the content of those courses is only suitable for middle-level managers of enterprises, and is not of much use to company executives. Those executives who should know understand it, and those who should not understand it can be handled by middle-level managers.

Ma Jianping, the first MBA graduate of Fudan University, is working as the general manager of Shenghai Commercial Investment Company at this time, and the past two years have been prosperous. But a few years later, he said in an interview that he made money by relying on market opportunities and political acumen, and had nothing to do with the MBA courses he studied. His speculative business made a lot of money, but the companies he really participated in managed suffered losses year after year. He even said: "If China's MBA education does not make a substantial leap in the next few years, then the MBA may become a TV university, a vocational university, and a letter university."

This was said in 1999. In Ma Jianping’s view, there was no difference between an MBA in China and a correspondence class at that time. It was a gold-plated degree with no useful knowledge at all.

Song Weiyang had already said it very implicitly, but it still made the professors feel uncomfortable because they were poked in the sore feet.

Lu Yuping, the president of the Management Association, seemed to want to show off in front of the professors, and students were like this. He said angrily: "You said that the teachers didn't fully understand MBA, so you understand?"

"You can do it?" Song Weiyang asked with a smile.

"Ah?" Lu Yuping didn't understand.

Song Weiyang pointed at the steak on the plate with a knife and fork and said: "I ate this steak and felt that there was something wrong with the cooking method and the heat was not right. Then I called the chef and said that you fried it too old. The chef was very upset and said to me , you think I’m frying too old, so can you fry the steak well? The same reason, I’m not a professor, why should I know MBA?”

"You are changing the subject," Lu Yuping said, "If you don't understand MBA, you are not qualified to evaluate China's MBA education!"

"As long as you're happy." Song Weiyang didn't want to pester her.

Zhang Hongbo sighed suddenly: "Dr. Ma is right..."

"My surname is Song." Song Weiyang interrupted hastily.

"Uh, classmate Song is right," Zhang Hongbo said, "Those of us have either been abroad for a year or so, or have studied a few professional books in China, and we really haven't figured out bma, and the theory and Practice is completely out of touch. Teaching students in this way is really misleading."

"That's not enough," Song Weiyang said, "The first batch of MBAs in China have basically taken up leadership positions now, with an average annual salary of tens of thousands, which is much higher than that of contemporary practitioners."

Lu Yuping quickly said: "That's right, it proves that China's MBA education is very effective."

Song Weiyang said: "But there are many problems. First, most of them have entered foreign companies, and a small number of them have entered private companies. State-owned companies don't want to..."

"That's because the leaders of state-owned enterprises are short-sighted and don't know talents." Lu Yuping said.

"I agree, but it also proves that China's MBA education has not been tested in state-owned enterprises," Song Weiyang said with a smile, "Secondly, although these people have an annual salary of tens of thousands, they can only use what they have learned in middle management positions. , but those who can climb to a high position don't need MBA courses at all. Xifeng Company recruited an MBA graduate last year. I specially inspected it. What he learned can only be qualified as a department manager. What's even more ridiculous is that, He has no experience as a senior executive, but he thinks highly of himself, asking for an annual salary of 50,000. He has been the vice president of the department for half a year, and his work is very good. , I resigned and quit, saying that the salary is low and the position is low, so I might as well go to work in a foreign company.”

Lu Yuping said: "This is a personal matter, and I think too highly of myself."

Song Weiyang said: "What I want to say is that China's current MBA education can only train qualified middle-level managers, and it is of no help to higher-level managers. To be precise, the training objectives are not clear, and the MBA curriculum has nothing to do with There is not much difference between general management master’s programs. In this case, as a company owner, why don’t I recruit general management masters instead of MBA graduates? The salary is cheaper and more useful.”

The professors suddenly fell silent, this is the key!

There is no difference between MBA and general management masters, which is tantamount to declaring the failure of MBA education. And MBA graduates can generally get tens of thousands of annual salaries, which is the result of foreign companies pushing up. State-owned companies and private companies are not willing to hire them back to be uncles at all?

Shen Yongyi said: "Boss Song, you are a successful entrepreneur. The Ministry of Education plans to implement the national MBA entrance examination next year, and requires schools to recruit in-service managers from state-owned enterprises. From the perspective of entrepreneurs, do you have any good suggestions?"

Song Weiyang didn't bother to pretend to be confused: "First, strengthen the teaching staff and implement the strategy of 'bringing in, going out'. This has to be implemented jointly by the Ministry of Education and major universities, to introduce outstanding foreign talents as professors, and then send young teachers to To study for a higher degree abroad and strengthen international academic exchanges. Only first-class MBA teachers can provide first-class MBA education. Second, clarify the purpose of education, and do not confuse MBA with general management masters. Emba and general masters can be established. MBA courses. Third, it needs to be connected with reality. I have read the domestic MBA textbooks, which are not for cultivating management talents, but for cultivating management research talents, which are too academic and academic. Fourth, the textbooks are very Most of the questions are in English, and various business cases are also from foreign countries. The foreign ones are not necessarily correct, because the environment is different, and the taste will change in China. The students taught in this way are very good at talking on paper, which really makes them blind when they do things. .fifth……"

Song Weiyang talked for more than 10 minutes by himself, pointing out the disadvantages of domestic MBA education, which stunned the professors, because there were many things they didn't expect.

This is not a question of the level of the professors, but a question of perspective. They are from an academic point of view, while Song Weiyang is from an entrepreneur's point of view. What Song Weiyang said is more practical, and these issues are often ignored by academic professors.

"This exchange is right." Professor Chen Yuan said with emotion.

Shen Yongyi said: "Boss Song, can you write a paper and analyze all these things? I will pass it to the Ministry of Education for you."

"Professor Shen, you can call me Xiao Song." Song Weiyang smiled.

Zhang Hongbo has confirmed at this time that Song Weiyang is Dr. Ma, and Dr. Ma is Song Weiyang!

Of course, Professor Zhang wouldn't expose it, and it wouldn't do him any good.

For the next month, Song Weiyang spent all day in the library and wrote a "Proposal for China's MBA Education Reform". This paper was published in "Journal of Fudan University (Social Science Edition)", and then adopted by major domestic education and business publications, and directly sent to the Ministry of Education for research and discussion.

Modifications, revisions, additions, additions, and supplements, the Ministry of Education directly released a "China MBA Education Reform and Construction Outline" in November, 60% of which were similar to Song Weiyang's article. Moreover, the Ministry of Education took great pride in leaving a signed researcher in the attached list: Song Weiyang.

What's even more ridiculous is that the Fudan MBA program also invited Song Weiyang to give lectures, with the title of "specially invited lecturer".

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