Rebirth of the Wild Age

The final exam is coming again, Song Weiyang finished teaching the last class of this semester to the MBA class, and frightened, he crammed in advanced mathematics every day.

Advanced mathematics is a compulsory course for sociology majors, because when doing social statistics, a lot of knowledge about advanced mathematics and probability theory will be involved. Song Weiyang did not study well in his previous life, and he skipped classes in various ways this semester. His only hope is not to fail his subjects.

Speaking of advanced mathematics, Song Weiyang thought of Doudou.

The little girl is very strange, "Advanced Numbers (Part 1)" was re-revised twice and failed, but she passed "Advanced Numbers (Part 2)" first. This is the black history that Song Weiyang often used to make fun of her in her previous life.

By the way, on Children's Day this year, the "Health Food Management Measures" was officially implemented, and the country began to rectify the health care product market.

Companies like Sanzhu, Giant, and Sun God who are still madly making health care products are purely looking for death. As long as you read more reports from the central media, you will know that you must restrain yourself. If you don’t pay attention, you will be treated as a typical case Strains are about to become typical!

After finishing another high math problem, Song Weiyang's head was swollen, and he picked up a "China Business" magazine, which happened to have an article discussing health care products.

"More than 3,000 health food manufacturers, more than 4,000 types of health food, and annual sales of more than 30 billion... These are the data at the end of 1994."

"In 1995, the health food market plummeted. Exaggerated advertising and the impact of counterfeit and shoddy products, public criticism and consumer doubts made health food manufacturers fall into internal and external difficulties... In January 1995, the State Bureau of Technical Supervision The Ministry of Health and the Ministry of Health conducted spot checks on nutritional oral liquid products, and nearly 20% of the 212 types of nutritional health oral liquid products did not meet the requirements, and nearly 90% clearly indicated that the nutrients or health ingredients were seriously inconsistent."

"In the program "Focus Interview", CCTV broadcasted that some enterprises in Changzhou 'one old turtle has two pots of soup, and three farmers are engaged in canning. Coaxed by an old turtle, and then defeated by the old turtle...According to statistics, in 1995, more than 600 health food manufacturers closed down, and countless announced the suspension of production, and the sales of health food decreased by more than 10 billion compared with the previous year. Yuan."

This article made Song Weiyang very relieved. The country has become more and more strict on the management of the health care product market, and consumers have been deceived by health care product companies more and more sophisticatedly.

Among them, "Focus Interview" contributed the most. The first issue of the report directly caused an avalanche of "turtle essence" products, and a large number of related companies died.

Lin Zhuoyun came over with a plate of homemade snacks, and said with a smile, "Student Xiao Song, do you want me to answer your questions?"

"No, it shouldn't be a big problem to pass high math." Song Weiyang said.

"Taste." Lin Zhuoyun picked up a pastry.

Song Weiyang bite the bullet and opened his mouth to bite. Unexpectedly, it tastes good. He nodded and praised: "It's very good, it's improved, at least it can be eaten!"

"What does it mean to be edible? Last time I didn't master the time of proofing the dough!" Lin Zhuoyun said.

Song Weiyang suggested: "I think, what kind of dishes you learn in the future, you can show them to the staff to taste first, don't always use me for experiments."

Lin Zhuoyun said: "No matter what the taste of the food I make, they all say it is delicious, and I can't test it."

"Then I'll always say it's delicious." Song Weiyang instantly learned a skill.

"How dare you!" Lin Zhuoyun rolled up her sleeves and showed her small fists.

When Song Weiyang ate the second piece of pastry, the phone rang suddenly.

Yang Xin called, with excitement in his anxious tone: "Chairman, go back to the company immediately!"

"What's the situation?" Song Weiyang asked.

Yang Xin suppressed his excitement and said: "The leader came to Xikang to inspect the agricultural situation, and decided to come to our company temporarily. The province called for you to come back for reception. Time is tight, and the leader will come to Rongping the day after tomorrow."

"Understood." Song Weiyang immediately hung up the phone.

After explaining a few words to Lin Zhuoyun, Song Weiyang quickly ran towards the school, making phone calls while walking, and asked Shenghai Sales Branch to book a ticket for him.

The class tutor couldn't get through on the phone, so Song Weiyang went directly to the department head's office: "Director Xie, I'm going to ask for a few days off."

"Nonsense," Director Xie said, "The final exam is coming soon, do you want to make up the exam?"

"It's really urgent." Song Weiyang said.

"I know you are a very busy person, and you are free to miss classes, but you can't delay the final exam," Director Xie said, "It won't affect you well."

Song Weiyang could only say very euphemistically: "I'm going back to the company to receive a leader from above."

"Which leader?" Director Xie asked.

"It's inconvenient to disclose the name, it's kept secret." Song Weiyang said.

Director Xie was silent for a moment, then nodded and said: "I understand, you go, don't delay the important matter."

Song Weiyang didn't even have time for lunch, so he made do with a meal on the plane. When he flew to Rongcheng Airport, the company had sent a car to wait for a long time, and he drove back to Rongping headquarters without stopping.

Going straight to the general manager's office, Song Weiyang asked, "How did you arrange it?"

Yang Xin said: "Chairman, the purpose of the leader's trip is to inspect our province's agriculture, so we should also demonstrate Xifeng's promotion of agricultural development. This is the presentation material I just prepared for you to understand. When the time comes You talk about the general content, and I will explain the details."

Song Weiyang asked: "Is the reception process arranged?"

Yang Xin said: "Basically, the arrangements are made. The province will send people to review tomorrow. As for which procedures can be used, we can't make the decision. We will probably wait for an announcement when we get it."

"Okay, I understand," Song Weiyang asked again, "When will purified water be available on the market?"

"It will be next month at the earliest," Yang Xin said. "Now Wahaha purified water is selling very well, and I heard that today's group is also introducing a purified water production line. It is estimated that they will launch products by the end of the year or next year."

Today the group is Robust.

Song Weiyang suddenly remembered the "twenty-seven layers of purification" and said with a headache, "Let me think about it again?"

"Is there any problem?" Yang Xin asked puzzled.

The "twenty-seven layers of purification" of Robust's purified water is a classic marketing case, and it was listed in German college textbooks 2,000 years ago. As a Chinese who has been exposed to professional marketing knowledge, how could he not know? That thing will pop out next year!

Wahaha is the first to eat crabs, and will inevitably become the leader in the purified water market. Robust, on the other hand, relied on the differentiated strategy of "twenty-seven layers of purification" to quickly kill other competitors and become the second-in-command after Wahaha.

Song Weiyang suddenly realized his mistake. If he let Wang Leehom advertise, he would be following the old path of Wahaha. When Robust comes out with 27 layers of purification next year, Xifeng Purified Water will inevitably fall into an embarrassing situation. In front of it is Wahaha's upright and upright teacher, and behind it is Robust's surprise soldier. Where?

Wahaha, which is one step ahead in the frontal battle, cannot compete with Robust in the differentiated market, and Xifeng Purified Water has no market position at all!

This is not a small problem, but a big problem related to the structure of China's purified water market in the next ten years.

Or, blocked Robust's way?

Song Weiyang asked: "How many processes are there before our purified water is canned?"

"It seems to be five processes." Yang Xin said.

Song Weiyang was a little disappointed: "You only have five ways?"

Yang Xin took out a document from the drawer, nodded and said, "Yes, there are five processes, departmental filtration, ion exchange, precision filtration, reverse osmosis treatment and ozone treatment."

Song Weiyang grabbed the information and looked at it, then smiled and said, "How can you say there are only five processes? The primary filtration alone can be divided into several types: quartz sand filtration and activated carbon filtration. Let me count them first... um , our publicity to the outside world says that Xifeng purified water has been purified through 21 layers!"

"Twenty-one-layer purification?" Yang Xin suddenly understood, and clapped his hands, "Wonderful, anyway, pure water is a new thing, and consumers don't understand the situation at all. Pure water should be pure. Our twenty-one-layer purification must be better than Wahaha The water is purer!"

This is not false propaganda, but... nonsense!

The purer the water, the better. If you only drink pure water every day, it will cause the loss of trace elements in the human body. Although it can be supplemented by other foods, it is not so healthy after all.

The 27-layer purification promoted by Robust is purely misleading consumers, making people think that the purer the water, the healthier it is.

Of course, it is only misleading and will not cause any harm.

So, let Xifeng Company mislead now. Robust should continue to sell "Life Nuclear Energy". Health care products make a lot of money. Song Weiyang cut this out of good intentions.

"Stop the commercial shooting immediately," Song Weiyang said, "Let Leehom Wang change his endorsement to very Coke, redo the pure water commercial!"

Yang Xin said in surprise: "The filming of the advertisement is almost finished, this will delay the launch plan of purified water!"

"The packaging hasn't been confirmed yet?" Song Weiyang said.

"It's been confirmed, red and green, and there is a photo of Wang Leehom." Yang Xin said.

Song Weiyang said: "It's good that the production hasn't started yet. Change the packaging of purified water to sky blue!"