Rebirth of the Wild Age

Ding Wei has been in Xifeng Company for two years. He was the deputy director of the branch factory when he joined the company. He was promoted to the director of the branch factory in three months, and was transferred back to the administrative department of the headquarters in the second year. He is now the department director.

The other colleagues could only be jealous and slander in private, but no one dared to question Ding Wei's rapid promotion.

He used to be a department-level cadre of a central enterprise, and the administrative level was agreed upon by the county magistrate. Later, he studied in the Fudan MBA class, a student taught by Song Weiyang himself. Qualifications, abilities, academic qualifications, and relationship background are very hard. If he is not promoted, who will be promoted? Now he has been appointed as the head of the canning business department.

In the afternoon of the same day, Song Weiyang held another high-level meeting.

When Ding Wei came to the meeting room, he found that all the managers of the product divisions were present. The so-called purified water business department and iced tea business department are actually designed to sound easy to remember and understand. The real division is the tea beverage department, water beverage department, carbonated beverage department, and so on.

"Old Ding, what do you mean by the chairman? The carbonated beverage department I am in charge of now only has a Coke, so there is no need to be independent." Li Jianquan is also a Fudan MBA graduate, and he has a good relationship with Ding Wei.

Peng Tao was an old employee of the former canning factory. He was transferred to the Shanxi branch factory as the factory manager, and then he was responsible for the market expansion of bottled purified water. He smiled and said, "Mr. Li, your carbonated beverage department only has one product, and my water beverage department is similar. There is only one pure water."

Li Jianquan said: "It's different. Pure water is divided into barrels and bottles, and there are even water factories and water stations in various places."

"Don't make wild guesses, let's see what the chairman has to say." It was Chang Weiguang, the manager of the tea and beverage department, who spoke. This person was originally the workshop director of the tea factory. Due to his outstanding ability, after the tea factory was acquired by Xifeng, he was promoted all the way to the manager of the production department.

As for the person in charge of the instant noodle and biscuit business department, it was Zhong Liang, the former deputy director of Shenghai Yimin No. 4 Factory. He belongs to the leader of a state-owned enterprise. After Yimin No. 4 Factory was merged, Zhong Liang could choose to be transferred to other state-owned enterprises, or even go to a government department through his connections. But he chose to stay and join Xifeng with Yimin No. 4 Factory, and quickly demonstrated his strong ability, which was completely different from when he was working in a state-owned enterprise.

The meeting time hadn't arrived yet, and the few people were chatting about business while talking nonsense.

Suddenly, a young man in his early 30s came into the conference room with a relatively unfamiliar face, and everyone speculated about his identity.

Li Jianquan asked aloud: "Friend, which business department are you in charge of?"

The young man said: "My name is Zhang Jiacheng. I have just been the CTO of Xifeng, and my position is equivalent to the chief engineer."

Zhang Jiacheng used to be a lecturer at the Rongping Institute of Light Chemical Engineering, and was promoted to an associate professor three years ago. He has successively served as the deputy director and director of the "Food Engineering R\u0026D Center" of the Institute of Light Chemical Engineering sponsored by Xifeng Company. After a few more years, he will be able to become a certified professor, but Zhang Jiacheng chose to resign and become the chief technology officer of Xifeng Company.

"Chairman, Mr. Yang!"

Song Weiyang and Yang Xin walked into the conference room together, and the participants stood up to greet each other.

"Sit down," Song Weiyang called everyone to sit down, exchanged some pleasantries, and then went straight to the topic after the conference assistant sent the information, "I know that everyone here must have doubts about the division of product and business divisions. Mr. Yang also suggested that I divide the product department into food business department and beverage business department. But I have thought about it myself, and the reason why I made this decision is based on the current special domestic market environment.”

Special market environment?

Everyone didn't understand what it meant.

Song Weiyang himself explained: "What is the current situation in the domestic market? The economy is in recession, export sales are weak, domestic demand is insufficient, the inventory backlog is very serious, and a large number of food and beverage companies have closed down! Our Xifeng is also very difficult, except for sales of purified water and canned food. In addition to the growth against the market, the sales of other products are declining.”

So, what does this have to do with segmented product divisions? Shouldn't administrative expenses be cut? Why did you make the stall bigger?

Song Weiyang smiled and said, "In the domestic food and beverage companies, Jianlibao is the leader, and we are the second in ten thousand years. However, Jianlibao's performance has declined rapidly due to unclear equity and bad relationship between the government and the factory manager. Sooner or later, Jianlibao will be overtaken by us." Now Jianlibao is shrinking in business, and Wahaha is also shrinking in business, but Xifeng cannot shrink. I think that the worse the economic environment is, the more we should seize market share. There is no need to wait until the listing or the completion of the first round of financing. We have money in our hands, and we expect to start recruiting companies in the same industry at the end of this year!"

Li Jianquan asked: "That is to say, the carbonated beverage business department I am in charge of will not only make cola, but also incorporate a soda factory to make soda in the future?"

Song Weiyang said: "Coke and Pepsi have Sprite, Fanta, Hedy, and Mirinda. Why don't we make similar products? In the future, your carbonated beverage business department will exclusively work against Coke and Pepsi! Develop more types of carbonated drinks! This Professor Zhang Jiacheng, who is now the chief engineer of Xifeng, has created several formulas of carbonated drinks, which he has been saving all these years without using them.”

Peng Tao raised his hand suddenly: "Chairman, I am in charge of the water beverage business department. I have a doubt, if Xifeng launches soda water, should it be classified as a water beverage or a carbonated beverage?"

"Discuss it yourself." Song Weiyang said with a smile.

"Ah?" Li Jianquan and Peng Tao were dumbfounded.

Song Weiyang said: "The key to the business department system is centralized decision-making and decentralized management. The headquarters has a strategic management center, financial control center, personnel management center, and operation coordination center. The operation coordination center is to coordinate the various product divisions. Yes. Between the product divisions, internal friction is prohibited, and if there is a disagreement, you can negotiate it yourself, and if the negotiation fails, hand it over to the headquarters for coordination."

Ding Wei asked: "Does each product division need to set up its own marketing and sales department? How to divide the sales channels and warehousing and logistics systems of the headquarters? Can't they set up a separate set?"

Song Weiyang said: "Sales channels and warehousing and logistics systems are still under the jurisdiction of the headquarters, and are shared by all product divisions. Your product division is a cooperative relationship with sales channels, warehousing and logistics. Whoever sells products well, the sales branch will naturally be happy." Help sell products. Take the tea beverage business department as an example. You have launched a new tea beverage, and you have to bear the promotion costs yourself. The market response is good, and sales branches around the world are ordering and selling in large quantities. If the market response is not good, then I am sorry , Sales branches also have to eat, they can refuse to distribute your products!"

"Understood." Ding Wei said.

Song Weiyang said: "Give me strength, there is plenty of room for development. Let me give you an example, the water beverage business department only has bottled and barreled purified water for the time being. In the future, it can produce mineral water, mountain spring water, and mineral water. You can even make water dispensers and pure water dispensers. If you develop well, you can make water purification systems for government agencies and enterprises.”

Peng Tao was surprised: "The water and beverage department can also make water purifiers? This is no longer a beverage, but a machine product!"

"Why not? As long as it has something to do with water, you can make makeup remover!" Song Weiyang laughed.

Peng Tao asked: "What is makeup remover?"

Song Weiyang said, "Of course it's the water used to remove makeup."

"Is this a skin care product?" Peng Tao said.

Song Weiyang said: "All product divisions are self-sufficient. As long as you have money, you can cooperate with the company's R\u0026D center, and those who make water will specialize in water. What is a bottle of makeup remover? If you have the ability, you can cooperate with other manufacturers to produce moisturizing masks."

Everyone was speechless, is this still a beverage and food company?

Song Weiyang added: "There is also a tea and beverage department. Iced black tea and iced green tea are available. Then there are lemon tea, fruit tea, and milk tea. I have come up with an idea to produce milk tea in cups. Consumers only need to pour it into it. If you boil water, you can drink milk tea with the same taste as in the coffee shop. There must be a market! Moreover, it is not necessary to make beverages. As long as you have the ability to open up the market, you can directly produce brand tea. Please invite some top tea experts As an endorsement, it is packaged in a small tin can, supplemented by luxurious packaging, and sold as a high-end gift. It is crazy to advertise, just like selling health care products. I have already thought up the advertising slogan, called "small pot of tea, made by masters" !"

Song Weiyang pointed at Ding Wei again: "Your canned food business department is the most special, because it mainly targets the European and American markets. I suggest you buy a canned food factory in Southeast Asia, which specializes in the production of canned seafood. The factory over there is now worthless. Very low."

To put it bluntly, Song Weiyang wanted to open several sub-bases, and take advantage of the special market environment in the late 1990s to rapidly develop these sub-bases into several major main bases.

Today, Master Kong and Uni-President, two crooked companies, are not particularly well-known in mainland China. The leading company, Jianlibao, is going downhill again, and the third child, Wahaha, is also struggling to develop. Huiyuan Juice is only accumulating strength in the Beijing, Tianjin and Shandong areas.

Looking at the whole country, there is no one that can fight, and a large number of dying companies are waiting to be acquired. If you don't make a move at this time, when will you wait?

The premise is to raise funds and go public, otherwise there will be no money!