Rebirth of the Wild Age

After the party, they went their separate ways.

This guy Wang Bo was the fastest. He flew away that night because he only took one day off and had to go to work the next morning.

Li Yaolin was not in a hurry at all. This guy was the deputy director of the department under the Regulations Department of Oilfield Enterprises. The Corporate Regulations Department mainly does two tasks, one is related to legal affairs, and the other is research on rules and regulations. When Li Yaolin came to the capital this time, he didn't ask for leave at all, but a serious business trip. He was reimbursed at public expense when he came to Beijing by air: he first contacted the chairman of Xifeng to reach an agreement for inspection and exchange, and then took a delegation to Xifeng to inspect the corporate management system after returning home.

Li Yaolin directly lived in the house rented by Peng Shengli, and spent three days with Nie Jun. They made appointments to travel around the mountains and rivers, including the Forbidden City, the Temple of Heaven, and Badaling.

Zhou Zhengyu was more miserable, and was taken back by his mother for a blind date. Even if he didn't like her at all, he could only bite the bullet and go on a date. After being depressed for several days, he found out that the girl thought the same as him. The two hit it off immediately, and together they deceived both parents, using the pretext of going to Hong Kong City to travel and fall in love, but in fact each flew to a different southern city. When this kid comes back from a trip, he should go to work at the customs. His status as a master of the sea turtle is enough for him to be a cadre directly.

Afterwards, Li Yaolin returned to Lu Province, and Nie Jun also prepared to go to Wudang Mountain.

Nie Jun also bought a complete set of review materials for the postgraduate entrance examination, and borrowed 3,000 yuan from Song Weiyang, planning to study art while preparing for the exam in Wudang Mountain.

Before leaving, Nie Jun deliberately went shopping at Peking University for half a day. What impressed him the most was not only the huge collection of books in the Peking University library, but also the street of Internet cafes outside the south gate of Peking University. There is a whole row of houses there, all called "Feiyu Internet Cafe", run by a Shanxi businessman. Now Feiyu Internet Cafe has more than 1,000 computers, and nearly 10,000 people go online here every day. By next year, the number of computers in Feiyu Internet Cafe will reach 1,800, and more than 16,000 people visit the Internet every day. I don't know how many Peking University students have been harmed.

The Shanxi merchant who opened the Feiyu Internet Cafe became a man of the hour in Zhongguancun. This guy is not a coal boss, but a gas station owner, one of the lucky ones in the business world.

In fact, with this person's financial resources, it is impossible to spend so much money to open a chain of Internet cafes. But this year, PetroChina and Sinopec were both listed, and they raised a huge amount of funds in the stock market. Many overseas consortia and oil companies took the opportunity to acquire "two barrels of oil" shares, and obtained the qualification to enter the Chinese market based on this relationship.

"Two barrels of oil" cooperated with multinational companies and built 3,400 gas stations in Guangdong, Zhejiang, Jiangsu and Fujian provinces in one go, and then staking land in northern provinces, and carried out high-priced mergers and acquisitions of private gas stations. The competition between PetroChina and Sinopec is becoming increasingly fierce, and the price of buying gas stations is getting higher and higher, which has quadrupled within a year. The Shanxi businessman took the opportunity to sell many gas stations, and then frantically opened an Internet cafe at the south gate of Peking University.

The luck of this Shanxi businessman is so amazing. He not only caught up with the peak selling price of gas stations, but also caught up with the golden age of opening Internet cafes, and easily completed the gorgeous transformation.

The reform and listing of "two barrels of oil" is a microcosm of many state-owned enterprises around 2000.

These are all preparations for joining the wto. State-owned enterprises have suffered widespread losses for 20 consecutive years, but this year they suddenly realized a shocking reversal. Although the number of state-owned enterprises has been greatly reduced, the annual profit has reached more than 200 billion yuan, a year-on-year increase of 140%, setting the highest record since the 1990s.

Many state-owned enterprises are becoming more and more commercialized and market-oriented, among which the pharmaceutical industry is a typical example.

China Computer's annual advertising budget of 100 million yuan cannot be compared with pharmaceutical companies at all. In the first five months of this year, Harbin Pharmaceutical Group directly invested 570 million yuan in advertising fees, becoming China's largest advertising client in one fell swoop. Before 1999, the total assets of Harbin Pharmaceutical Group were only 100 million yuan, and the annual research and development expenses did not exceed 2.5 million yuan.

This approach is very similar to selling health care products a few years ago. In 1999, Harbin Pharmaceutical Group tried every means to get money, and used all of it for advertising, and even borrowed money for advertising everywhere. This year, it used the money it earned for advertising. In less than a year and a half, the advertising fee was 1.3 billion yuan, and the advertising fee owed to CCTV exceeded its total assets.

Other state-owned enterprises have followed suit, selling medicines, selling electrical appliances... the Eight Immortals have crossed the sea, each showing their magical powers, and the advertising prices of the national media are rising steadily.

Stop doing scientific research and innovation, ignore product quality, and advertise like crazy. Some companies have good advertising effects, orders far exceed their own production, and it is too late to expand production capacity, so they simply outsource production and take advantage of the good time to make money by OEM.

The root cause of this phenomenon is that the central government is vigorously promoting the reorganization of state-owned enterprises and offering preferential tax incentives. The freedom of state-owned enterprises has been enhanced, and the profits and taxes that need to be handed over have been reduced, so they can use relationship loans to make money. After advertising, they can also compete with private enterprises on price.

Who can stand this?

People have better loans than you, and the tax payable is lower than you. Countless private enterprises have been ecstatic. Fortunately, state-owned enterprises still have many hidden burdens, and they have to pay dividends, otherwise private enterprises cannot do it at all.

This market chaos has also alerted the central government. Just two months ago, the State Administration for Industry and Commerce suddenly issued a policy, announcing that the advertising expenses of state-owned enterprises should not exceed 2% of pre-tax sales revenue. Only then did the unhealthy tendencies of state-owned enterprises to advertise indiscriminately come down, and Harbin Pharmaceutical Group became the biggest winner, because it has already achieved brand awareness, while other pharmaceutical companies can no longer compete with it in this way.

State-owned enterprises all over the country are opposed, and the State Administration for Industry and Commerce cannot withstand the pressure. It can only issue supplementary provisions after six months to increase the proportion of advertising in the pharmaceutical, food, daily chemical and home appliance industries to less than 8% of pre-tax sales revenue.

In the past two years, there have been many such bans.

For example, in the aviation industry, China in the 1990s was the country with the largest number of airline companies in the world. In order to compete for customers, the airlines have desperately discounted and given up profits, causing the actual air ticket prices to plummet year after year, which in turn caused losses for the entire industry. Take flying from Shenghai to Beijing as an example, the air ticket is 2.5% off, which is cheaper than taking a soft sleeper train.

The Civil Aviation Administration directly issued a "ban on discounts", causing an uproar across the country, but it turned major airlines into profits.

How did Spring Airlines start? It’s just that others can’t discount, but it cooperates with travel agencies to calculate the tour guide fee, accommodation fee and air ticket together.

At the end of August, Nie Jun had already left the capital, Zhang Chaoyang rushed back from the United States, and asked Song Weiyang to go to Sohu to hold a shareholder meeting.

It has been four months since the Internet bubble in the United States was burst. Sohu's stock price has only grown against the trend for 5 weeks, and then it has fallen all the way, plummeting, and it is about to fall below the issue price at this time.

It's all blown up, the global Internet industry has entered a cold winter, and Internet companies in the United States go bankrupt every day.

China has also been tricked miserably. Due to the previous Internet boom, Zhongguancun added 150 new companies this spring, one-third of which belong to Internet companies, which is more than the number of Internet companies in the whole country before. This originally indicated that China's Internet industry has entered a period of rapid development, but the development momentum came to an abrupt end, and a large number of people died!

However, the number of Chinese netizens in 2000 increased tenfold compared to 1998, and there is life under the cold ice.