Rebirth of the Wild Age

Domestic mobile phones started in 1998, when there were two major brands: Eastcom and Kejian.

Bird joined in 1999, together with Dongxin and Kejian, the total output of these three brands was 130,000 units that year, accounting for 5% of the national mobile phone market share.

In 2000, China's mobile phone market ushered in a big explosion. The number of domestic mobile phones jumped directly to 4.4 million, but only accounted for 6.4% of the market share. It is precisely because of this explosion that manufacturers of televisions, pagers, computers, vcds, mobile devices, refrigerators, washing machines and other products have all poured into the mobile phone industry.

If the butterfly effect brought by Song Weiyang is not counted, the number of domestic mobile phones in 2001 will have reached 10.48 million, accounting for 12.3% of the national output.

The development of China's mobile phone industry is almost the same as the development of the color TV industry. It is the introduction of technology, OEM production, channel expansion, publicity campaign, and then a price war.

At this time, upstream suppliers of mobile phones have not yet prospered in China, and more than 90% of spare parts need to be imported, so domestic brands do not have any cost advantage. There is no way to fight a price war. Except for unscrupulous mobile phones like PHS, all mobile phones that really sell for less than 1,000 yuan belong to foreign brands.

That is to say, domestic mobile phones can’t fight a price war now, and the cost can’t be suppressed at all. They can only sell for more than 1,000 yuan if they try their best. If they want to reduce the price to less than 1,000 yuan, they will have to lose money!

What is the trick of domestic mobile phones today?

channel!

For foreign brands such as Nokia, Ericsson, Siemens, and Motorola, only 5% of the profit margin is left to the channel operators. As for domestic mobile phones, 10% of the profit margin is directly reserved for channel vendors, which leads to channel vendors spontaneously and frantically selling domestic mobile phones.

When Shenzhou Science and Technology Corporation launched the mobile phone, it suddenly made internal organizational adjustments and separated two subsidiaries, namely China Electronics Co., Ltd. and PHS Communications Co., Ltd.

Shenzhou Electronics is responsible for the production and sales of spare parts. At this time, the main products are mobile phone motherboards, computer motherboards, repeater motherboards, mobile phone radio frequency chips and U disk cores.

As for the PHS company, as the name suggests, it specializes in selling PHS.

This major adjustment has long-term significance, and China Electronics mainly connects with domestic manufacturers. The greater the output of related domestic electronic products, the better the performance of China Electronics, and now it mainly sells computer motherboards and repeater motherboards. When the competition in the domestic mobile phone industry becomes more intense, the mobile phone motherboards and radio frequency chips of Shenzhou Electronics will also be very popular. Song Weiyang wants to slowly start to be an upstream supplier.

And the PHS company is dedicated to collecting money, and they can collect money for several years, and then they will be packaged and sold by Song Weiyang!

...

January 17, 2001, the 23rd of the twelfth lunar month.

Shenzhou Science and Technology suddenly announced a press conference, and more than 100 media reporters from across the country gathered in Shenghai. It's a pity that the reporters couldn't see Song Weiyang, and felt a little regretful that Song Weiyang had already accompanied his girlfriend home for the New Year ahead of schedule.

Shen Fuxing sat in the middle seat, next to the brand spokesperson Yuquan Group.

Faced with the pressure of big foreign mobile phone brands, the only way for domestic mobile phones to increase sales is the "channel + sales" model.

Mobile phone advertising is booming, and in the next few years, mobile phone advertising will be the main revenue of CCTV's bidding.

Shenzhou Mobile is no exception, and celebrities must be invited to advertise. In this regard, the company has two plans. One is to invite local stars such as Ge You and Jiang Wen to follow the people-friendly route; the other is to invite Hong Kong and Taiwan stars, such as Ren Xianqi and Xie Biwang.

But Song Weiyang directly denied it, and inexplicably decided to invite the Yuquan group. If it weren't for the group being all men, some would have guessed that they had an affair with the chairman, because at this time Yuquan was only popular among young people. Even Yuquan's fans thought they were imitating Daming Yipai and Youke Li Lin.

Only Song Weiyang knew that this year Yuquan's "The Most Beautiful" will be on the stage of the Spring Festival Gala, and it will become popular all over the country.

Song Weiyang was deeply impressed by this song, because he was running a business in his previous life. On the evening of Lunar New Year's Eve, he was watching the Spring Festival Gala in a dilapidated hotel. Yuquan had just finished singing "The Most Beautiful" when the hotel's switch fuse suddenly burned out. Song Weiyang replaced the fuse himself.

"Thank you, friends from the media, for coming to China Mobile's new product launch event despite your busy schedule..."

Holding a chip in his hand, Shen Fuxing said with a smile after a few words on the scene: "Many domestic manufacturers are now making mobile phones. Eastcom and Kejian even started producing mobile phones three years ago. Shenzhou Technology has always had a mobile phone plan. , but we have not launched products for a long time because we are doing technology research and development. Compared with the OEM assembly of domestic friends, China Mobile has its own core technology. Please look at the chip in my hand. The name is 'Changyou 1001', and it is China's first commercial mobile phone RF chip!"

"Wow!"

The reporters suddenly became noisy. Most of them couldn't tell the difference between the radio frequency chip and the cpu chip, and thought that Shenzhou Technology had developed a mobile phone cpu.

Shen Fuxing continued: "Why is this chip called 'Changyou'? It was named by Mr. Song Weiyang, the chairman himself. There is a mythical beast called Changyou in "Shan Hai Jing". It looks like a monkey, but it has four legs. With only one ear, you can hear the news from all directions in Kyushu. And the radio frequency chip of the mobile phone is the chip that receives and sends messages, and our company believes that it is most appropriate to name it after the mythical beast 'Changyou'."

Journalists were interested because there was something to write about. If you only write some scientific data and technical terms, ordinary readers will not be able to understand it, and everyone likes the mythical beasts in "Shan Hai Jing".

Shen Fuxing picked up another mobile phone motherboard: "This mobile phone motherboard is developed based on the Changyou chip, and it is also the core technology mastered by China Mobile!"

"Crack, click!"

The reporters frantically took pictures, preparing to make a big statement about the independent technology of China Mobile.

In fact, several mobile phone manufacturers in China are already developing motherboards. The main reason is that the cost of publicity and channels is too high, and we must find ways to reduce costs. We can only start from the design of mobile phone motherboards, which can reduce production costs by about 4% to 8%.

Shen Fuxing picked up the slider phone with a smile on his face: "This time China Mobile will launch three models, and this one in my hand is called 'Shenzhou hg1000', and it is also the first slider phone in China! We just started selling PHS At the time, I was already developing slider technology. It took two years and nine months, encountered hundreds of failures and long-term tests, and finally mastered very reliable slider technology. I dare to say here, master slider technology There are no more than five mobile phone manufacturers in the world, and our technology ranks in the top three!"

The five hostesses each held a slider phone and walked around the group of reporters, allowing the reporters to experience the coolness of the slider with their own hands.

shock!

The reporters were truly shocked, and this shock came from the "core technology" of China Science and Technology. When other manufacturers were still doing OEM assembly, Shenzhou Technology came up with three core technologies at once, enough for them to write articles to tout without blushing.

You should know that in history, Kejian mobile phone passed the international quality management system certification in 2001. Since it was the only brand in China that passed this certification, it was directly designated as the "special mobile phone for the Boao Forum annual meeting" in the second year. Political leaders from various countries who came to the meeting All must be used, and in the third year, it was listed as "National Mobile Phone Manufacturer" and "National Torch Program Base".

In fact, Kejian’s mobile phone is only assembled with OEM, and its self-developed things are all corners and corners, and the core technology is all imported from abroad. Even so, the Kejian mobile phone was very valuable at the time, because they were indeed doing research and development, and they also spent huge sums of money to develop the baseband chip (at least that’s how it was advertised). Because of this, Kejian, as a subsidiary of the Chinese Academy of With the treatment of "Lenovo in the mobile phone industry", it once occupied 36% of the domestic mobile phone market share.

The reporters are not fools, and they can tell at a glance that the independent technology of Shenzhou mobile phone is better than Kejian.

I am afraid that as soon as the Shenzhou mobile phone comes out, domestic manufacturers will shout "Wolf is coming"!