Rebirth of the Wild Age

In the original time and space, the protection and development of Kuanzhai Alley was a coincidence, at least the launch time of this project was a coincidence.

One day in 2003, a big leader came to Chengdu for inspection, and specially visited the three ancient architectural protection areas of Daci Temple, Wenshu Monastery and Kuanzhai Alley. At that time, the ancient buildings in the area of ​​Daci Temple and Wenshu Monastery were almost destroyed, but Kuanzhai Alley was relatively well protected.

The big leader gave an instruction: Be sure to protect the Kuanzhai Alley!

The local leaders immediately held a meeting to discuss, and quickly determined the protection and development project, and the district government and a state-owned enterprise formed a joint venture company to take charge. At first, I asked Southwest Jiaotong University to do project planning, and then I asked a company of Tsinghua Holdings to be responsible for the specific design. As a result, it took eight years to complete the Kuanzhai Alley project after the victory of the Anti-Japanese War.

On the way, several top domestic business planning companies were invited, and they all believed that the buildings here were not suitable for business operation. Because the courtyard is very deep and the facade is small, commercial application is very difficult.

And the biggest difficulty is not these, it is the demolition work!

The place itself belongs to the shantytowns in the old city, and the living conditions are very bad. Whenever it rains, it will become a sea view room. Under such circumstances, most of the local residents are willing to demolish and relocate, but they encounter many die-hard nail households.

The nail households are all rich and have a business vision. They will not move no matter how much money they give, and some ordinary residents are also reluctant to leave. In the middle of the process, they even intentionally escalated the conflict and directly reported it to CCTV. After the news was broadcast, it immediately aroused criticism from the public, which made these nail households even more confident.

The demolition took several years, and in the end, several houses were not moved, and they were still nailed down until Song Weiyang crossed.

If the demolition starts now, the specific work should be done much easier. Because the real estate industry in Rongcheng is still in its infancy at this time, Jing Alley has only been demolished a little bit, and Kuanzhai Alley has been preserved for various reasons. This area is not yet a popular area.

Historically, the development of Kuanzhai Alley caught up with the "good time". At that time, the housing prices in Rongcheng were soaring, and the real estate industry took off by helicopter. The difficulty of demolition was equal to hell.

Song Weiyang, Song Shumin and his son teamed up to personally write a project plan and took it directly to visit a big man in the province.

In this planning document, two foxes, young and old, talk about economic development, cultural construction, and people's livelihood issues, all of which can greatly highlight political achievements. We will not write the specific content of the meeting, otherwise we will violate the regulations. After all, when Song Weiyang called "Focus Interview" to report the phone, the censors thought it was "inciting the masses to induce the supervision of the media to cause mass incidents."

Anyway, Song Weiyang made another show, allowing the commercial development of Kuanzhai Alley to be successfully approved in the summer, and the public is very supportive. Because of the heavy rain in summer, Kuanzhai Alley became an ocean again due to the lack of drainage system. Song Shumin took the opportunity to ask the media to make repeated reports, and made the old city renovation here a hot topic in the society.

When the protection and renovation project was officially announced, the residents of Kuanzhai Alley cheered, eager to move out of this ghostly place as soon as possible.

Song Shumin also took the opportunity to get a piece of land, which was specially used for the resettlement of the demolished households. By the way, he could sell the house to make a fortune. This land is next to the urban area. According to normal operations, no matter whether it is a real estate company or a local government It will not be used to resettle the demolished households, because it is too uneconomical.

However, in order to ensure the smooth demolition and relocation, Song Weiyang persuaded his father to carry out the operation of "benefiting the people". Anyway, there are still a lot of houses built on that land after resettlement, which can be earned back by selling the house.

The property rights of Kuanzhai Alley belong to the district government, and a company was set up to manage it. Song Shumin's Rongxin Real Estate only belongs to builders and development project contractors. To put it bluntly, they are doing odd jobs to earn hard money.

The real profit point was Jingxiangzi next door, where Song Shumin won four-fifths of the land in one go. The underground parking lot is planned to be connected to the parking lot in Kuanzhai Alley, which is convenient for tourists to park, otherwise traffic and parking will be a big problem. On the ground are all kinds of commercial stores, bars, inns, coffee shops and so on.

The next step is to invite teachers and students from Tsinghua University to conduct on-the-spot surveying and mapping of Kuanzhai Alley and Jing Alley. Because the restoration and protection of ancient buildings cannot be left to the developers, professionals must be invited to check the pulse.

As for how to introduce businesses and attract tourists, Song Weiyang took care of everything, saying that he could be responsible for it.

Song Weiyang's company in his previous life was called "Peak Real Estate" (you can go back and read Chapter 25). This guy has done all kinds of business, but what really made him the richest man in Rongping was real estate development and property management.

After time-traveling, Song Weiyang said many times that he didn't do real estate because he was tired of this industry. Just like parents who are doctors do not want their children to apply for medical school, parents who are teachers do not want their children to apply for teacher education.

But my father is in real estate, and the son must make suggestions.

As long as the Kuanzhai Alley project is successful, Song Shumin's Rongxin Real Estate will definitely become a hit, and local governments across the country who want to travel to the district will rush to cooperate with Song Shumin. Even if this project doesn't make money, it's still worth it, firstly, to establish a good relationship with the leaders of Rongcheng, and secondly, to promote one's own fame to the whole country.

After walking around the dilapidated Kuanzhai Alley in person, Song Shumin answered the phone and said with emotion: "Your elder brother called, Moutai has made another big move."

"What's wrong?" Song Weiyang asked.

Song Shumin shook his head and said with a smile: "The China Association for Standardization and Moutai have worked together to formulate an industry standard gb18356-2001, which was officially approved by the State Administration of Quality Supervision yesterday and will be implemented on December 1 this year."

Song Weiyang asked: "What standard is this?"

Song Shumin said: "The product standard for the geographical indication of liquor is still the only one in the country. There was no liquor company with this standard before. In the future, if other liquor brands want to implement similar standards, they will definitely follow the format of Moutai. I ate a crab in the Chinese liquor industry."

"Our fairy wine does not belong to the famous wines with geographical indications. The standard of Moutai has nothing to do with us," Song Weiyang said with a smile. Good control of counterfeit products."

In recent years, the baijiu industry has been sluggish, and major brands are frantically engaging in side businesses, but Moutai's promotion is getting more and more fierce.

In particular, the slogan "National Liquor Moutai" has aroused the disgust of the entire industry, and many wine companies have united to fight against it several times. You can use this kind of slogan in the public, but it is 100% illegal to use it to advertise on a TV station!

Under the continuous opposition of dozens of liquor companies, Moutai has now become the public enemy of the entire industry, and the slogan "National Liquor" may also be withdrawn by CCTV.

So Moutai became a little impatient. In a few months, it was going to apply for the trademark of "National Liquor", and the application was not approved for more than ten years. On the contrary, Changyu Company's application for the "Caberna" trademark was approved next year, and then it instantly won the treatment of Moutai in the liquor industry - becoming the public enemy of the whole industry of red wine.

Because "Cabernet" is just a wine type of red wine, which originated from French cabernet. Changyu’s approach is like Xianjiu Group’s application for the trademark of “Luzhou-flavor” and it was approved. Only Xianjiu in China can use the term “Long-flavor” in the future. What do you say about other wine companies? What will be the reaction?

The officials in charge of trademark review were obviously fooled by Changyu Company, and they probably didn't even know what Cabernet meant.

Of course, it may also be a black box operation.

Anyway, "Cabernet" became a trademark for no reason, and it took eight years for a series of industry lawsuits. But the uncooked rice has already been cooked into cooked rice, and in the end it can only be wrong, and the final result is ridiculous.

The whole process is like this: Four well-known companies requested to revoke the Cabernet trademark. This request was rejected by the "Trade Review and Adjudication Board" for six years; "I appealed to the intermediate court, and the result was that the "Trademark Review and Adjudication Board" operated normally, but it should make a new ruling as appropriate; the four companies refused to accept it, and appealed to the higher court again, and the original judgment was still upheld.

The lawsuit was not over yet, the four plaintiff companies filed a complaint with the State Administration for Industry and Commerce, and the State Administration for Industry and Commerce came to mediate. As a result, Changyu and the four plaintiff companies can use the "Cabernet" trademark, while other companies' use is an infringement, including the French origin of Cabernet red wine.

It's very funny. The Frenchman brewed "Cabernet" red wine hundreds of years ago, but now it is registered as a trademark by a Chinese company, and French companies are not allowed to use it commercially in China.

Well, my shoe brand is Jordan, what does it have to do with your michael jordan?

When it comes to infringement, Song Weiyang is about to meet a person who will be forced to give up the company he founded due to infringement lawsuits in a few years.

The first batch of chips produced by SMIC is about to roll off the assembly line, and Song Weiyang wants to go there to celebrate.

After all, Shenzhou Technology is one of the founding shareholders of SMIC. This investment was negotiated by Shen Fuxing last year. Song Weiyang only needs to sign the contract.

Everyone knows that the world's number one chip manufacturer is TSMC, and several chips of Shenzhou Technology are also contracted by TSMC.

Zhang Rujing, the founder of SMIC, is the former colleague and subordinate of TSMC boss Zhang Zhongmou. The two once worked together at Texas Instruments.

In 1997, Zhang Rujing lost his job due to the abolishment of the Texas Instruments department. He brought the Texas Instruments department team back and founded the third chip foundry of Wanwan. The rapid development of Zhang Rujing's enterprise has already posed a threat to TSMC, but it suddenly suffered a devastating blow.

At that time, the global demand for chips was soaring, and many industry giants merged to form "UMC", which became a company with assets of more than 80 billion.

TSMC's Zhang Zhongmou was forced to sleep, so he found the shareholder's father and spent 5 billion US dollars to acquire Zhang Rujing's company. This operation process is: the second in the industry combines with many younger brothers, and instantly becomes the number one in the industry. The former No. 1 in the industry had nowhere to go, and easily ate the No. 3 in the industry.

Zhang Rujing was purely affected by Chiyu. He didn't even get involved, and his company was acquired. Moreover, TSMC still kept it from him and ate up the shares of other shareholders, so he knew that his company had changed owners.

Zhang Rujing was furious and unwilling to live under others, so he took more than 300 engineers north to the mainland.

This appeal can be seen in the fact that more than 300 top engineers, leaving behind stable high-paying jobs, are willing to follow Zhang Rujing to the mainland to seek an unknown future. When the news came out, the bosses in the mainland and overseas were throwing money like crazy, and Zhang Rujing received more than 1 billion US dollars in investment within two months.

Shenzhou Technology also poured in 1.2 billion yuan, almost taking out all the available funds, and became the third largest shareholder of SMIC, accounting for 9.1% of the shares.

Moreover, Shenzhou Technology also took the initiative to match the bridge and set up SMIC's first factory in Shenghai Zhangjiang High-tech Park.

Shenzhou Technology did this because it did not want to be controlled by others.

Due to the surge in global demand for chips, both TSMC and UMC were too busy, resulting in a shortage of several chips in China. Take mobile phone chips as an example, China Electronics Company no longer sells them abroad, because with the increase in mobile phone sales, China's own mobile phone chips are seriously out of stock.

Then you can only invest in a chip factory yourself to meet China's own chip needs, and SMIC is the most worthwhile company to invest in.

In history, SMIC has become the world's third largest chip foundry in less than five years. The reason why there was a mess later was that the founder Zhang Rujing was forced to leave - at that time, Ah Bian issued a fine of NT$5 million to Zhang Rujing, ordering him to leave the mainland with his funds and team within 6 months, otherwise Zhang Rujing would be cancelled. Wanwan residency. Zhang Rujing was unmoved, and TSMC sued SMIC for infringement, claiming US$1 billion.

In fact, the so-called infringement is that Zhang Rujing used his own technology in Wanwan, but his Wanwan company already belongs to TSMC.

There is no way to win this lawsuit, and it is impossible to pay 1 billion US dollars, so unequal treaties can only be signed. Not to mention the compensation of 175 million U.S. dollars, a third-party escrow account must also be set up. All SMIC's technology must be stored in this account for TSMC to check for infringement at any time.

It means that SMIC's hole cards have been seen by competitors, and every new hole card has to be seen by others.

In this way, TSMC did not let go, backed down in a short period of time, and once again sued SMIC for infringement. This is purely a false accusation. SMIC's technology was imported from Belgium and has nothing to do with TSMC. However, there is an American father behind TSMC, and the Jiazhou court ruled that SMIC lost the lawsuit.

The final result was that TSMC received US$200 million in compensation and 10% of SMIC's shares, and Zhang Rujing was forced to leave the company he founded for the second time.

After Zhang Rujing left, the new president was able to hold him back, but after the death of the new president, SMIC fell into internal chaos. First of all, there are three major factions in the company's team, and there are also three major shareholders who are entangled. The team factions are fighting to the death, and the three major shareholders are also dismantling each other, and there is TSMC staring at each other next to it. SMIC survived like this.

What happened to SMIC was the most distressing tragedy in China's high-tech industry before the technical lawsuit between ZTE and Huawei.

There was an uproar at the time. Although Song Weiyang didn't know the details, he also knew that SMIC's infringement had been committed. At least in this time and space, he will not stand idly by, he will continue to expand his holdings, and order Zhang Rujing not to use the technology of his Wanwan period.

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