Rebirth of the Wild Age

Many years later, in the program "Qiang Qiang Three People Walk", the host Dou Wentao had a conversation with financial writer Wu Xiaobo.

Wu Xiaobo: "Among the billionaires I've met, almost none of them are happy."

Dou Wentao: "No one?"

Wu Xiaobo: "Well... oh, there is one, Ding Sanshi."

From Mou Zhong and Li Jingwei in the 1990s to Da Lao Wang and Ma Xiaoyun later, Wu Xiaobo has interviewed almost all the richest people in China. But these people think too much all day long and have too many scruples. Wu Xiaobo thinks that they are not living happily, except for Ding Sanshi.

There are a lot of interesting things about this dude, but it can be summed up in one point: out of tune.

For example, he has become the richest man in China, and Ding Sanshi is still wearing a pair of floral underpants, repairing computers in the company aisle, and is mistaken by visitors for an ordinary employee. Another example is Netease’s Linzhou branch, which has more parking spaces in the underground garage than Alibaba. Hearing that Alibaba’s parking spaces are not enough, Ding Sanshi made a special phone call to tease Ma Xiaoyun for not being far-sighted.

The most well-known ones are Ding Sanshi's hobbies of raising pigs and music. His chairman's office is filled with various books on pig raising techniques; he likes to go to bars and play parties, and he also plays discs as a DJ himself.

As the saying goes, playing discs at night and raising pigs during the day leads to a fulfilling and beautiful life.

This incomprehensible guy, even if NetEase has been messed up, he is still in the mood to drag Song Weiyang to the disco while cheering himself up.

A group of monsters danced wildly on the dance floor of the disco, while Ding Sanshi was wearing a t-shirt and a pair of headphones, with his eyes slightly closed, turning himself into a nightclub DJ and swaying from side to side.

Shen Si was not used to this kind of atmosphere, and said, "Boss, is this person reliable?"

"What?" Song Weiyang said while holding a wine glass, "The music is too loud, I can't hear it!"

Shen Si could only get closer and shout: "I said, is this Ding reliable? He doesn't seem like a company owner!"

"Reliable," Song Weiyang roared, "this is called staying calm in times of crisis!"

Shen Si shouted: "I didn't see it!"

Song Weiyang also didn't like places that were too noisy, so when Ding Sanshi finished playing a dance song, he immediately asked this guy to play in another place.

This is equivalent to a street of nightclubs, and there is a serious bar next door.

Several people sat down at the bar, Song Weiyang asked for a glass of beer, and said, "It's much cleaner."

"You can also find peace in the midst of chaos." Ding Sanshi laughed.

Song Weiyang asked: "Have you started working on that game?"

Ding Sanshi said: "I just bought two games from Tianxia Company, one is called "Tianxia" and the other is called "Journey to the West". Because "Journey to the West" is a traditional masterpiece, in principle anyone can use it, but everyone It is not allowed to rush to register the product trademark, so we decided to change the name to "A Chinese Journey to the West". This game is a semi-finished product, and it needs to be improved after it is purchased. I estimate that it will be launched by the end of the year at the latest."

"Traditional masterpieces cannot be registered?" Song Weiyang muttered, "It seems that the name of "Shan Hai Jing" has to be changed."

Ding Sanshi explained: "It cannot be registered directly, but it can be registered as "Journey to the West: xx" and "Water Margin: xx"."

"Understood." Song Weiyang nodded.

"Last year, I wanted to make online games. I went to visit EA in the United States and wanted to act as an agent for their "Online Genesis", but I was rejected." Ding Sanshi took out a cigar rather depressed, "Here is one .”

Song Weiyang shook his head, took out his panda and said, "Let's smoke this."

Ding Sanshi said: "I'm used to smoking cigars."

"As you wish." Song Weiyang nodded to himself.

Ding Sanshi took a sip and complained: "Old Song, do you think the Yankees are out of their minds? There is a huge Chinese market, and they refuse to give agency rights. Not only me Rejected, all Chinese companies have been rejected, they are not willing to cooperate with the Chinese at all.”

"Online Genesis" is the world's first graphic online game, and it can be called the absolute originator of online games. Chinese players played it two or three years ago, but all of them are private servers, and there is no official server so far.

With the first-mover advantage of this game, if ea is willing to let a Chinese company act as an agent, it can definitely make money.

The only reason is probably that EA looks down on the Chinese market, because the current Chinese online game market is too small, and it is not worth mentioning when converted into US dollars.

Ding Sanshi added: "After I left EA, I went to Sony myself to represent "Ever Mission". The result was even more funny. Sony didn't even send a special person to see me, and a small employee sent me away. No matter what Said, I am also the boss of a listed company, who can bear these two grievances? I will simply come back to buy domestic games, and form my own inference for further development!"

"The Chinese game market doesn't make money, so it's normal to be looked down upon," Song Weiyang raised his glass and said, "Come on, let's go."

Ding Sanshi is not a civilized gentleman, so he swears directly: "They are all idiots, and sooner or later they will regret it. Anyone with a little brain can see the potential of the Chinese online game market. Just last year, 1,000 new online games have been added. There are tens of thousands of netizens, these are all potential customers of online games!"

Song Weiyang said: "I set up a Shenjian Network Technology Company in Rongcheng, specializing in online games. The first game is about to be tested, and the time is set for September 11th. Please help Netease to make a publicity. The advertising fee is based on the market. Calculate the price."

Ding Sanshi said: "Hey, I'm planning to make an online game myself, and I even recommend it to you. Isn't that clearly a sign of my enemy?"

"Just ask if you want to!" Song Weiyang said.

Ding Sanshi said: "All right, all right. NetEase's advertising space is up to you to choose, I will pay as much as you want, and the advertising fee is not profitable."

Song Weiyang not only advertised with NetEase, but also with Sohu and Sina. The advertisement columns on the homepages of the three major portals were directly surrounded by "Legend". Not only that, Sohu's Renren (Alumni Records) and Tencent's QQ are directly recommended by pop-up advertisements, plus official advertisements in various chat rooms and forums, the cost of online publicity is a lot of money.

And in order to attract home computer users, the client installation CD of "Legend" (download is too slow), only sells for 5 yuan in the software store, which is equivalent to the price of a pirated CD. Every time the software seller sells a client CD, Song Weiyang will also subsidize an additional 15 yuan in profit, which is simply a loss.

As for the Internet cafe, it is still a routine of ordering cards, anyway, Song Weiyang will spend a total of nearly 10 million yuan on promotion.

The advertising slogan is very dark and humorous: Different life, same "Legend". On September 11th, a day that will never be forgotten, we will usher in a game that will never be forgotten.

Well, in the next few months, if netizens use Sogou to search for the keyword "911", "Legend" will definitely be ranked on the first page of the search results.

As for Ding Sanshi, the day after he invited Song Weiyang to the bar, he invited the entire NetEase staff to a movie. It happened that "Pearl Harbor" was released in mainland China. After he asked his employees to watch the movie, he wrote an internal letter and printed it out.

In fact, during the tenure of that Wanwan president, NetEase's center has been transferred to the capital, and it is also publicized that NetEase's headquarters is in Zhongguancun.

After Ding Sanshi regained power, Zhongguancun was downgraded to a branch in an instant, and NetEase headquarters returned to Huadu again. He continued to make personnel adjustments. After a series of operations, the Huadu headquarters was actually full of fighting spirit, and the employees were all eager to work hard.

In a blink of an eye, September 11th came, and Doudou had already started high school, and "Legend" was also launched for public testing.

The Taurus Club is ushering in this year's late party, and suddenly there is big news on the other side of the ocean, and someone in China shouts: "Tonight, we are all Americans!" This is the first time since the 21st century, Chinese public intellectuals A collective voice immediately aroused overwhelming criticism and reviling.

(I recommend a friend's "Struggle in the World of Hong Kong Movies", which travels through time and space infinitely, and only writes copies of Hong Kong movies. This book can only be found on mobile phones, and the PC side has been blocked.)