Rebirth of the Wild Age

When participating in the Shenghai Forum, Song Weiyang took the opportunity to invite several leaders to inspect and investigate his company.

A total of two leaders readily agreed, and both chose Shenzhou Technology, which is headquartered in Shenghai. Naturally, Song Weiyang had to accompany them all the way, and personally briefed the leaders on the situation, and by the way, asked the leaders to leave their calligraphy.

After seeing off the leaders, Song Weiyang attended the mid-year meeting of the high-level executives of China Science and Technology as the chairman.

First, each department summarized and reported the situation in the first half of the year, and then discussed the production, sales, management and other issues in the second half of the year, focusing on three aspects for discussion.

First, is the repeater still available?

The market size of repeaters in China has reached 5 billion yuan, but like VCDs back then, the competition is fierce. As early as 2002, many well-known brands continued to lose money.

This year, Runbainian Technology, one of the three giants in the repeater industry, has already reported that it is about to go bankrupt. The other two giants, Shenzhou Science and Technology and BBK, can hardly make a profit in the middle and low-end models, but the high-end models are making a lot of money.

Now there are serious differences of opinion within China. Some believe that after the fall of Junbai Nian, it just took the opportunity to seize market share. The repeater market has not shrunk, but the market size has been increasing year by year, which was normal in the previous Warring States period. Nowadays, several batches of Dalang Taosha have died, and the market share is becoming more and more concentrated in big brands. The Shenzhou repeater can completely become an industry oligarch, and BBK also thinks so, and is thinking about launching an ultra-thin repeater.

The other faction believes that the replacement of electronic products is too fast now, and the tape repeater will be eliminated. Now you can continue to sell repeaters, but there is no need to invest a lot of research and development funds, and don't spend money frantically to grab the market, these funds are likely to be wasted.

Both sides insisted on their own words, and they both made sense.

"What does the chairman think?" Shen Fuxing asked Song Weiyang for his opinion.

Song Weiyang smiled and said, "You make up your own mind, I just came to listen."

Shen Fuxing said: "I think the low-end models can be directly cut off, the production scale of mid-range models will be gradually reduced, and all efforts will be made to build high-end models. We can't draw conclusions out of thin air for the market prospects of repeaters. Let's first look at the market next year. Let's talk about the situation."

"Yes." Song Weiyang nodded.

In fact, 2005 is the last glory of the repeater industry, and the market size of next year will directly drop by more than 30%. However, due to the withdrawal and transformation of many big brands, some small and medium-sized enterprises have taken advantage of the loopholes. In the next year or two, their profits will increase several times and then they will die suddenly with the decline of the industry.

"Digital learning machines are very popular this year, and I think they will be the product that will replace repeaters in the future," said Tan Muyun, the new product director who was appointed last year. "Now there are five major brands of digital learning machines in China. , as well as Backgammon, Reading Lang, Noah Boat and Haojixing. Due to the late launch, the market share of Digital China learning machines can only rank third. We should increase research and development and publicity efforts to continuously expand the functions and content of China Learning Machines .”

China's communications product department has long since been dismantled, mobile phones and PHS are operated by independent branches, and a dedicated branch has also been set up for computer products. Today's meeting has nothing to do with mobile phones and computers.

Tan Muyun took out a large amount of data to analyze the development prospects of digital learning machines, and it was very easy to get everyone's approval.

Even Song Weiyang clapped his hands and applauded, because he thought of a slogan: Mom no longer has to worry about my studies!

After all the departments finished their speeches, Song Weiyang suddenly said, "Why don't you make a watch phone?"

Before Shen Fuxing could answer, Tan Muyun, the product director, said like a treasure: "Chairman, there is no market for watch-type digital devices including watches and mobile phones. At least the current market response is not good. Five years ago, ibm launched It has a watch-type computer, and even built-in fingerprint sensor and Bluetooth function. Four years ago, Samsung launched a watch phone with voice dialing function. Last year, Microsoft also launched a business watch, which can send and receive msn messages. But whether it is a watch-type A computer is still a mobile phone. Although it was very popular when it was first launched, the sales volume was very bad. Because it is not practical, it is better to buy a normal mobile phone and computer at the same price.”

Song Weiyang smiled and said, "What if we make a watch phone for children that costs a few hundred dollars and can only store and dial a few numbers? Director Tan, if your son is only 6 years old and just started elementary school First grade. There is such a watch phone that can store three to five numbers, and your son can call you by pressing a shortcut key, are you willing to buy it?"

Tan Muyun's eyes lit up, and she said with a smile: "This product plan is so wonderful, I will definitely buy it!"

Under the leadership of Shen Fuxing, other company executives applauded one after another, and from time to time someone praised "The chairman is amazing"!

Song Weiyang was only responsible for coming up with ideas, and the specific product plans would naturally be analyzed and discussed by the following people. It is estimated that Shenzhou Communication Equipment Company (a wholly-owned subsidiary of Shenzhou) will come to grab products after they find out, because student watches and mobile phones are also mobile phones, which belong to their business scope.

End of the meeting.

Song Weiyang and Shen Fuxing sat alone at a table in the staff cafeteria with dinner plates in hand.

"The computer branch has confirmed the implementation of two product plans," Shen Fuxing said, "Shenzhou notebook computers will be launched in the school season this fall, and promotion will be carried out about one and a half months in advance. In addition, the Shenzhou desktop computers will be launched Expand the production scale of low-end models."

"Has the PC market changed again?" Song Weiyang asked with a smile.

Shen Fuxing nodded and said, "The township market for desktop computers is growing rapidly, and we must extend our tentacles there."

Just at the end of last year, China Computer decided to abandon the low-end machine market, and now it has suddenly expanded its production scale, which can only be said to be really delicious!

In the past ten years, there were two major markets for Chinese computers, namely the enterprise market (including government agencies) and the civilian market. The civilian market is basically equal to the urban market, consumers are mainly concentrated in cities at all levels (including county towns), and there is almost no civilian market in towns.

But just this year, the sales of low-end phones in small counties and cities suddenly soared. After investigation by various brand manufacturers, it was found that many of these sudden increases in sales came from rural consumers. They don't know how to assemble it by themselves, so they basically go to the local counties and cities to buy relatively cheap low-end brand machines.

Think about how many township residents there are in China, and if it extends to the countryside, how big is the potential market?

Foreign brands such as Dell and Hewlett-Packard have not reacted yet, but local brands such as Shenzhou, Lenovo, and tcl have made rapid adjustments and plan to fight around emerging markets in towns and villages. fierce).

By the way, an authoritative organization has already done a computer brand attention survey in the first half of this year.

It has nothing to do with sales and market share, but just the degree of consumer attention to computer brands.

Since Lenovo acquired ibm's pc business last year, its brand awareness has never been higher. More than 25% of the consumers who received the questionnaire regard Lenovo as the preferred brand, and China Computer ranks second with 18% of the attention. Afterwards, the brands that received attention were: Tsinghua Tongfang, Hewlett-Packard, Dell, Founder...

It may be affected by the "email door", or it may be that the direct sales strategy is unacceptable. Although Dell has made a lot of noise in the past two years, its attention and sales have been overtaken by HP for no reason.

This surprised both Shenzhou and Lenovo. The two companies have always regarded Dell as their biggest enemy. Who would have thought that HP would develop secretly!

Hewlett-Packard is learning from Zhu Yuanzhang. If you go to fight life and death, I will hide behind and build a high wall to slowly become king.

In addition, this year's PC market has another feature, that is, the liquid crystal display and large screen. The clumsy big-headed monitors in the past are increasingly showing signs of being eliminated, and major brands have launched LCD screens larger than 19 inches.

Unfortunately, the core configuration has not changed much. Computers with 256 memory are still the mainstream, accounting for more than 50% of the existing computers.

The number of computer users with 512 memory is increasing rapidly. Although it is very difficult to play "Shan Hai Jing" and "World of Warcraft" with these machines, they can barely run with the lowest special effects. As for those with poor graphics cards, they have to cool off.

So whether it is "Shan Hai Jing" or "World of Warcraft", the number of players is growing slowly, which is almost equivalent to a bottleneck. It is estimated that it will not explode until next year. By then, the number of computers with 512 memory will increase sharply, and there will be more and more computers with 1G memory.

This makes "Legend" cheaper, and it is not picky about the configuration. It can be played on any bad machine, so "Legend" still occupies the dominant position in the Chinese online game market. What "Shan Hai Jing" and "World of Warcraft" have to stand aside in the face of "Legend"!

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